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  • Watch the Spot: Mizuno Running Ties First TV Ad to Boston Marathon

    Advertising Age - Complete Feed
    19 Apr 2014 | 7:30 am
    Mizuno Running is unveiling its first-ever TV spot on Monday, timed to the Boston Marathon. The 30-second commercial is part of the sportswear brand's $2 million "What if Everybody Ran?" campaign, which began last month.The ad is slated to air locally in Boston and nationally on ESPN. Ahmet Abaci, VP-brand marketing and management at Mizuno, said the brand has a bigger presence at this year's event than it did a year ago, when bombings at the finish line abruptly halted the race."We're there with everything we've got," Mr. Abaci said. Continue reading at AdAge.com
  • I Saw the Beacon-Packed Store of the Future in 1990. It's Still Flawed

    Advertising Age - Blog Posts
    21 Apr 2014 | 6:45 am
    In the early 1990s, Michael Caccavale toured Arthur Andersen's "Smart Store 2000." We're getting closer to that vision.
  • General Mills Pulls New Legal Policy After Consumer Uproar

    Advertising Age - Latest News
    20 Apr 2014 | 6:36 am
    Seeking to quell a consumer backlash, General Mills has abandoned a new legal policy that told consumers they gave up their right to sue the company if they engaged in online activities such as joining its online community, subscribing to its email newsletters or printing a coupon. Instead, consumers would have had to settle disputes with arbitration or informal negotiations.The policy, which General Mills posted on its website with an effective date of April 2, provoked a wave of complaints in social media after The New York Times reported on it last week. On Saturday night, the company…
  • Massive Eggs Land at Rockefeller Center Just in Time for Easter

    Advertising Age - Agency News
    18 Apr 2014 | 1:11 pm
    Photo credit: Zander TaketomoNew York City's Rockefeller Center today was adorned with a slew of gigantic eggs designed by some of the world's most renowned artists and designers, including Jeff Koons, Diane von Furstenberg, Curtis Kulig, Nathan Sawaya and Zaha Hadid, among others. Continue reading at AdAge.com
  • 'Titanfall' Not Enough to Lift Xbox Sales Above PlayStation

    Advertising Age - Digital
    18 Apr 2014 | 8:50 am
    Sony Corp.'s PlayStation 4 outsold Microsoft's Xbox One game console in the U.S. in March, holding the lead for a third month, as its rival tempted consumers with discounts and a popular new game.Sony fended off the hot-selling new release for the Xbox One, the "Titanfall" shooter game, and more competitive pricing for Microsoft's product, such as a $450 package at some stores that included a console and the new title."PS4 and Xbox One continue to see success with cumulative sales of the two consoles through the first five months currently totaling more than double that of their…
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    Advertising Age - Complete Feed

  • Watch the Spot: Mizuno Running Ties First TV Ad to Boston Marathon

    19 Apr 2014 | 7:30 am
    Mizuno Running is unveiling its first-ever TV spot on Monday, timed to the Boston Marathon. The 30-second commercial is part of the sportswear brand's $2 million "What if Everybody Ran?" campaign, which began last month.The ad is slated to air locally in Boston and nationally on ESPN. Ahmet Abaci, VP-brand marketing and management at Mizuno, said the brand has a bigger presence at this year's event than it did a year ago, when bombings at the finish line abruptly halted the race."We're there with everything we've got," Mr. Abaci said. Continue reading at AdAge.com
  • What Your Company Can Learn From Global Economics

    19 Apr 2014 | 7:00 am
    According to the World Bank, America's per-capita gross-domestic product America is $49,965.A thousand miles to the south is the country of Nicaragua where the per-capita GDP is just $4,072. Why does the average American enjoy an income that is more than 12 times one of its neighbors?Most Americans probably agree with Barack Obama when he said to the United Nations: "I believe that America is exceptional." Its ability to "stand up for the interests of all" is special. Continue reading at AdAge.com
  • Massive Eggs Land at Rockefeller Center Just in Time for Easter

    18 Apr 2014 | 1:11 pm
    Photo credit: Zander TaketomoNew York City's Rockefeller Center today was adorned with a slew of gigantic eggs designed by some of the world's most renowned artists and designers, including Jeff Koons, Diane von Furstenberg, Curtis Kulig, Nathan Sawaya and Zaha Hadid, among others. Continue reading at AdAge.com
  • 'Titanfall' Not Enough to Lift Xbox Sales Above PlayStation

    18 Apr 2014 | 8:50 am
    Sony Corp.'s PlayStation 4 outsold Microsoft's Xbox One game console in the U.S. in March, holding the lead for a third month, as its rival tempted consumers with discounts and a popular new game.Sony fended off the hot-selling new release for the Xbox One, the "Titanfall" shooter game, and more competitive pricing for Microsoft's product, such as a $450 package at some stores that included a console and the new title."PS4 and Xbox One continue to see success with cumulative sales of the two consoles through the first five months currently totaling more than double that of their…
  • Watch Last Night's New Spots From Sprint, Chevrolet, DirecTV and More

    18 Apr 2014 | 8:17 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, DirecTV extends its weird new marionette-themed campaign with a fresh installment (spoiler: a marionette kid's wires get caught in…
 
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    Advertising Age - Latest News

  • General Mills Pulls New Legal Policy After Consumer Uproar

    20 Apr 2014 | 6:36 am
    Seeking to quell a consumer backlash, General Mills has abandoned a new legal policy that told consumers they gave up their right to sue the company if they engaged in online activities such as joining its online community, subscribing to its email newsletters or printing a coupon. Instead, consumers would have had to settle disputes with arbitration or informal negotiations.The policy, which General Mills posted on its website with an effective date of April 2, provoked a wave of complaints in social media after The New York Times reported on it last week. On Saturday night, the company…
  • Watch the Spot: Mizuno Running Ties First TV Ad to Boston Marathon

    19 Apr 2014 | 7:30 am
    Mizuno Running is unveiling its first-ever TV spot on Monday, timed to the Boston Marathon. The 30-second commercial is part of the sportswear brand's $2 million "What if Everybody Ran?" campaign, which began last month.The ad is slated to air locally in Boston and nationally on ESPN. Ahmet Abaci, VP-brand marketing and management at Mizuno, said the brand has a bigger presence at this year's event than it did a year ago, when bombings at the finish line abruptly halted the race."We're there with everything we've got," Mr. Abaci said. Continue reading at AdAge.com
  • What Your Company Can Learn From Global Economics

    19 Apr 2014 | 7:00 am
    According to the World Bank, America's per-capita gross-domestic product America is $49,965.A thousand miles to the south is the country of Nicaragua where the per-capita GDP is just $4,072. Why does the average American enjoy an income that is more than 12 times one of its neighbors?Most Americans probably agree with Barack Obama when he said to the United Nations: "I believe that America is exceptional." Its ability to "stand up for the interests of all" is special. Continue reading at AdAge.com
  • G.M. President's Next Challenge: Getting Young Urbanites to Buy Trax Mini SUV

    18 Apr 2014 | 2:00 pm
    Alan Batey, General Motors' president-North America, is one of those marketers who fills the room.With his big laugh and "hail-fellow-well-met" persona, he's the type of guy who could talk a bird out of a tree. During a media scrum at the New York International Auto Show this week, he joked that he and the media pack surrounding him should take the conversation to the bar.But Mr. Batey is facing a tricky advertising challenge -- selling an SUV to young city dwellers. Continue reading at AdAge.com
  • Massive Eggs Land at Rockefeller Center Just in Time for Easter

    18 Apr 2014 | 1:11 pm
    Photo credit: Zander TaketomoNew York City's Rockefeller Center today was adorned with a slew of gigantic eggs designed by some of the world's most renowned artists and designers, including Jeff Koons, Diane von Furstenberg, Curtis Kulig, Nathan Sawaya and Zaha Hadid, among others. Continue reading at AdAge.com
 
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    Advertising Age - Agency News

  • Massive Eggs Land at Rockefeller Center Just in Time for Easter

    18 Apr 2014 | 1:11 pm
    Photo credit: Zander TaketomoNew York City's Rockefeller Center today was adorned with a slew of gigantic eggs designed by some of the world's most renowned artists and designers, including Jeff Koons, Diane von Furstenberg, Curtis Kulig, Nathan Sawaya and Zaha Hadid, among others. Continue reading at AdAge.com
  • Weight Watchers Is Leaving McCann

    18 Apr 2014 | 7:04 am
    Weight Watchers is parting ways with McCann, New York, as its lead creative agency and appears poised to move the account to Wieden & Kennedy, according to people familiar with the matter. McCann notified its employees about the loss this morning in an internal memo.The move ends a seven-year relationship between the diet marketer and the Interpublic Group of Cos. shop. It also comes as Weight Watchers is steered by a new leadership team. Lesya Lysyj, the former chief marketing officer at Heineken USA, took over as president of Weight Watchers North America late last year. The company also…
  • Audi Starts Digital Agency Review

    17 Apr 2014 | 6:58 am
    Audi of America has begun a review of its digital agency business, according to people familiar with the matter.The pitch is part of a routine process that the automaker, part of Volkswagen, initiates every few years, industry executives said. Audi last reviewed its digital business in the summer of 2010; it named AKQA its digital agency of record in early 2011, shifting its business to the large, then-independent shop from smaller Denver-based independent Factory Design Labs.AKQA, now owned by WPP, is defending the business, according to people familiar with the matter. Continue reading at…
  • Maurice Levy on Omnicom Merger: 'Life is Good for Publicis Whatever Happens'

    17 Apr 2014 | 5:18 am
    Publicis Groupe said organic revenue grew 3.3% in the first quarter of the year compared to a year earlier, up from a weak 0.7% increase in the final quarter of 2013. Revenue, 41% of it digital, increased 2.2% to $2.2 billion, the company said.In North America, organic revenue growth reached 4.3%, while in Europe it was 2.1%, helped by a buoyant Germany (up 9.9%) and a return to growth for Spain (1.1%) for the first time since 2011, but held back by a generally weak southern Europe and a 1.6% decline in the U.K.Organic revenue in the BRIC countries -- Brazil, Russia, India, China -- and…
  • 'Mad Men' Throwback Thursday: Real Ad Headlines From the Final Season

    17 Apr 2014 | 4:00 am
    The return of "Mad Men" for a seventh and final season last Sunday found Don Draper watching Richard Nixon become president, a smart young executive talking up marketing mix modeling and Freddie Rumsen pitching for Accutron watches, then a technological marvel.Sex Becomes Potent Ad InfluenceSex was coming out in the ad world, as Grey Advertising newsletter "Grey Matters" pointed out. Whereas once sex was used subliminally, advertisers like Dodge were starting to become more risque in their approach. One of the carmaker's recent ads, for example, showed a curvy woman saying things like,…
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    Advertising Age - Digital

  • 'Titanfall' Not Enough to Lift Xbox Sales Above PlayStation

    18 Apr 2014 | 8:50 am
    Sony Corp.'s PlayStation 4 outsold Microsoft's Xbox One game console in the U.S. in March, holding the lead for a third month, as its rival tempted consumers with discounts and a popular new game.Sony fended off the hot-selling new release for the Xbox One, the "Titanfall" shooter game, and more competitive pricing for Microsoft's product, such as a $450 package at some stores that included a console and the new title."PS4 and Xbox One continue to see success with cumulative sales of the two consoles through the first five months currently totaling more than double that of their…
  • Facebook to Sell Huge Audience of World Cup Fans to Advertisers

    18 Apr 2014 | 7:00 am
    Facebook is courting advertisers with a more precise way of targeting ads to the massive segment of users who will watch the World Cup this summer.According to a sales deck obtained by Ad Age, the social network is offering a segment comprised of users who have expressed interest in the World Cup to its biggest advertisers.It's the first time Facebook has built an audience segment specifically for a TV event, but if the World Cup test performs well, the concept could be extended to the Olympics, the Super Bowl and the Oscars, according to a person familiar with Facebook's plans. Continue…
  • Weibo Shares Surge On First Day of Trading

    17 Apr 2014 | 1:36 pm
    Weibo Corp., the Chinese microblogging service owned by Sina Corp., surged 19% in its first day of trading after pricing its initial public offering at the low end of the marketed range.The shares climbed $3.24 to $21.24 as in New York, after they were priced at $17 each. Weibo, which also counts Alibaba Group Holdings among its backers, raised $285.6 million in the IPO, after offering the shares for $17 to $19 apiece.Weibo's IPO was set against the backdrop of tumbling stocks. Since the company publicly filed for its IPO on March 14, U.S. peer Twitter dropped more than 14% through yesterday…
  • Facebook Won't Use Data from New Friend Location Tool for Ads

    17 Apr 2014 | 12:58 pm
    Facebook's latest feature allows people to share their location with friends, but don't expect to be able to use the data to target ads anytime soon."The answer is no, we are not using data from Nearby Friends or Location History to target ads right now," said a Facebook spokesperson. "Currently, advertisers can target ads based on location. To determine location, we use things like people's current city that they list on their profiles, and their IP address. We do not currently target ads to people based on GPS coordinates."As is the norm with Facebook, the company is rolling out the new…
  • Bacardi Takes Sole Sponsorship of New Basketball Lifestyle Site

    17 Apr 2014 | 12:50 pm
    Young mens' publisher Complex Media is starting another website backed by a single brand, this time a basketball site that will carry ads for only Bacardi Flavored Rum for the next nine months.The site, Triangle Offense, arrives just as the NBA playoffs are starting, but it's really meant to cover pro and college basketball without dwelling on saturated areas such as stats, schedules or, for that matter, triangle offenses. Its focus instead is on the players' high-flying lifestyle -- their clothes, tattoos, cars, watches and so on. "We came to this realization that there was this white space…
 
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    Advertising Age - Global News

  • What Monet's Masterpieces Are Doing In a Chinese Mall

    18 Apr 2014 | 4:00 am
    From the first step inside Shanghai's K11 mall, it's clear the venue has aspirations beyond just selling things. The grand, glassy entrance looks something like the pyramid at Paris' Louvre.And the crowds aren't heading to Burberry, Chloe and Dolce & Gabbana -- they're lining up for the mall's Monet exhibit, billed as the first on the mainland. (The promotional tie-ins are fun but would horrify art purists: Spend $270 at the mall and pose for free selfies in a retro photo studio with a beret, paintbrush and a puffy white beard like Monet's.)In China, smart developers are reinventing the…
  • Lapiz Is Big U.S. Hispanic Winner at Wave Festival in Rio

    18 Apr 2014 | 4:00 am
    Eight U.S. agencies captured 19 awards at the Wave Festival for Latin America this week, with Chicago-based Lapiz emerging as the biggest winner from the U.S. with strong work for several Procter & Gamble brands.In addition, this was the first year Puerto Rico participated in the Wave Festival in Rio de Janeiro, and DDB Latina Puerto Rico won two bronze awards, for Amnesty International and Unilever de Puerto Rico's Axe brand.Lapiz, Leo Burnett's U.S. Hispanic shop, intrigued the judges with its dramatic "Stains Happen" print and outdoor campaign for P&G's Gain with Oxi, a stain-removing…
  • 'House of Cards' With Your Cellphone Subscription? Vodafone Seen in Netflix Talks

    17 Apr 2014 | 12:27 pm
    Vodafone Group, the world's second-largest mobile carrier, is in talks with Netflix to offer subscribers access to streaming movies and TV shows, three people familiar with the discussions said.A deal would give Vodafone customers free access to Netflix content for a period of time, the people said, asking not to be named because the agreement isn't final. Talks are at an early stage, they said.Vodafone is adding more content to its lineup as CEO Vittorio Colao transforms the company into a one-stop-shop for customers who want to access applications, entertainment, and files on fixed and…
  • Maurice Levy on Omnicom Merger: 'Life is Good for Publicis Whatever Happens'

    17 Apr 2014 | 5:18 am
    Publicis Groupe said organic revenue grew 3.3% in the first quarter of the year compared to a year earlier, up from a weak 0.7% increase in the final quarter of 2013. Revenue, 41% of it digital, increased 2.2% to $2.2 billion, the company said.In North America, organic revenue growth reached 4.3%, while in Europe it was 2.1%, helped by a buoyant Germany (up 9.9%) and a return to growth for Spain (1.1%) for the first time since 2011, but held back by a generally weak southern Europe and a 1.6% decline in the U.K.Organic revenue in the BRIC countries -- Brazil, Russia, India, China -- and…
  • Happy Sisterhood Day -- And Why Brands Are Celebrating in China

    17 Apr 2014 | 3:00 am
    In a Chinese digital campaign for Baileys, two real-life best friends a celebrity and her manager -- describe a big fight in their past. The manager backed down first, writing a text message: "I really love you, do you love me?" That's sisterhood, one of the women explains: Being there for each other despite it all.In China, sisterhood is in the zeitgeist. Baileys and Adidas, both strong performers in China, are tapping into the concept with campaigns that use the reassuring framework of friendship to promote trends that are still new for many women in China -- drinking alcohol and working…
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    Advertising Age - Hispanic Marketing

  • Lapiz Is Big U.S. Hispanic Winner at Wave Festival in Rio

    18 Apr 2014 | 4:00 am
    Eight U.S. agencies captured 19 awards at the Wave Festival for Latin America this week, with Chicago-based Lapiz emerging as the biggest winner from the U.S. with strong work for several Procter & Gamble brands.In addition, this was the first year Puerto Rico participated in the Wave Festival in Rio de Janeiro, and DDB Latina Puerto Rico won two bronze awards, for Amnesty International and Unilever de Puerto Rico's Axe brand.Lapiz, Leo Burnett's U.S. Hispanic shop, intrigued the judges with its dramatic "Stains Happen" print and outdoor campaign for P&G's Gain with Oxi, a stain-removing…
  • U.S. Hispanic Agencies: Wave Festival Deadline Extended to April 10

    31 Mar 2014 | 5:00 am
    The final deadline to enter the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico for the second year, has been extended.Entries are due by April 10, 2014 for the Wave. U.S. Hispanic work that broke between Jan. 1, 2013 and April 1, 2014 is eligible.Advertising Age is partnering with the Wave, held April 15 and 16 in Rio de Janeiro. The regional Wave Festival is organized by Meio & Mensagem, Brazil's top advertising and marketing publication and events organizer, and Ad Age's longtime editorial partner in Brazil. Continue reading at…
  • Nissan, Subway, Post Foods Join Hispanic Campaign

    24 Mar 2014 | 5:00 am
    Marketers who are reaping outsize rewards from U.S. Hispanic consumers are helping Univision spread the word. In an ad campaign breaking March 24, Nissan, Subway and Post Foods' Honey Bunches of Oats tout these achievements: Hispanics bought 30% of Nissan Sentras in 2013. And 100% of the Post cereal brand's growth is from Hispanics.The claims may seem startling. But that's the point. Univision did research to understand why some marketers don't make the Hispanic market a strategic priority, and what's holding them back. Cynthia Ashworth, Univision Communications' SVP, innovation marketing,…
  • Why the Molla Brothers Sold La Comunidad to SapientNitro

    11 Feb 2014 | 9:10 am
    Besieged by questions about why they sold Miami-based La Comunidad to SapientNitro and for how much, Jose and Joaquin Molla created a two-minute video explaining the deal, and their future, along with hashtag #whywesold.The reasons are sensible, such as "our commitment to digital and emerging technologies," but their new lifestyle is hilarious. We won't spoil the video, but sadly it's not true the brothers now own an NFL team. Continue reading at AdAge.com
  • LatinWorks Is No. 9 on Ad Age's 2014 Agency A-List

    3 Feb 2014 | 3:00 am
    LatinWorks generated impressive revenue growth of 32% in 2013. But the real story is how those billings broke down: 59% U.S. Hispanic work and 41% total market, meaning work that addresses the general market and multicultural consumers. Just a year earlier, the split was 82% Hispanic work and 18% total market.The total market is a destination the ad industry is moving toward," said Sergio Alcocer, LatinWorks' president and chief creative officer. "It will be a reality, not an alternative."Consider AT&T, which selected LatinWorks after a pitch against general-market agencies to launch a…
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    Advertising Age - Rance Crain

  • Big Companies Cut Back on Everything But Ad Spending in 2013. Why?

    7 Apr 2014 | 9:00 am
    Why would major U.S. corporations keep a tight rein on almost all costs last year -- except advertising?By continuing their firm grip on hiring and spending, U.S. corporate profits reached new highs for 2013, The Wall Street Journal reported.Advertising expenses, at least for the top 1,000 companies, was the exception. According to Kantar Media, the biggest marketers boosted spending 3.3%, while smaller advertisers cut ad budgets 6.6% Continue reading at AdAge.com
  • R/GA's Greenberg Puts Connectivity at Center of Marketing Ecosystem

    25 Mar 2014 | 8:00 am
    I asked Bob whether consumers understand the tradeoff. "I think they do. I think they understand that they are a part of -- at Nike, let's say a running club -- and that their information is shared and is combined in a way that is useful to them. So it's also utility. If they get back some interesting utility, they feel it's a fair trade."Bob has always been good at anticipating what lies ahead, and he attributes that skill to his dyslexia. "As you overcome aspects of dyslexia, you get a benefit to sort of pre-visualize things. That's why so many of the people who have it are in business in…
  • At 75, the IAA Unveils Campaign to Make the Case For Advertising

    11 Mar 2014 | 7:00 am
    The International Association of Advertising is celebrating its 75th anniversary this year, and it's booked conferences in Beijing, Moscow and Ghana. It is also kicking off an ad campaign on behalf of advertising to celebrate the occasion.My Dad, G.D. Crain Jr., who started Advertising Age, was very active in the IAA, and I've covered IAA conferences in such far-flung places as Sao Paulo, Manila, and Dubai, not to mention Moscow.This year's World Congress will be held in Beijing from May 8-10. The editor-in-chief of Ad Age's licensee in China, Chen Yong, is one of the leaders of the China…
  • In Digital-Data Frontier, Scammers and Hackers Find Pickings All Too Easy

    19 Feb 2014 | 6:00 am
    Rance CrainBig data that's often wrong. Fraudulent and deceptive ads that are difficult to keep track of let alone police. These are the dark corners of cyberspace. Continue reading at AdAge.com
  • Mad Dash to 'Purpose' Is Marketers' Attempt to Foil the Price Cutters

    5 Feb 2014 | 3:45 am
    Rance CrainWhy are the drums beating so loudly and insistently for marketers to embrace purposeful marketing? Continue reading at AdAge.com
 
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    Advertising Age - The Media Guy

  • Aereo Wants You to Protect Your Wait, What, Again?

    17 Apr 2014 | 11:04 am
    Right now Aereo is doing exactly what you'd expect it to be doing -- only a little late.With arguments on American Broadcasting Companies v. Aereo beginning next Tuesday before the U.S. Supreme Court, the embattled New York tech startup has just now taken its case to the people with ProtectMyAntenna.org. Of course, because so few people actually use antennas anymore -- last summer the Consumer Electronics Association released a study saying that just 7% of U.S. household rely solely on antennas for TV reception -- Aereo is using its consumer-facing advocacy site to, once again, explain what…
  • Papa Bear Is Just Lashing Out in Grief: Bill O'Reilly Mourns 'Stephen Colbert'

    15 Apr 2014 | 11:17 am
    On his Fox News show Monday night, Bill O'Reilly shared a viewer email that read, "G'day from Oz, Bill. Didn't think it was possible that CBS could go more left than Letterman, but it has with Colbert." (Nice to know Australians are obsessing about America's line-up of late-night talk-show hosts.) The response from O'Reilly:"Traditionally, late night has been light and breezy, with a minimum of political posturing. Carson and Leno set the tone for that. But Colbert has built an entire career on pleasing the left. And if you don't believe me, check out the reportage on his ascension. The…
  • The Truth in Advertising Act: Can the Government Really Regulate Photoshopping?

    14 Apr 2014 | 11:00 am
    As I wandered through the halls of the Cannon House Office Building, a stately Beaux Arts behemoth that sits kitty-corner from the United States Capitol, I kept thinking how strange it was that I'd come to Washington, D.C., of all places, to be lectured about truth -- specifically "truth in advertising."You may be wondering: Truth? Like, truth in political advertising?Hahahahahahahahaha, get real! (That would never happen.) I was there, on the first Thursday in April, to sit in on a congressional briefing titled "Truth in Advertising: The FTC's Role in Protecting Consumers from Photoshopped…
  • Watch Jon Stewart Celebrate Stephen Colbert's 'Late Show' Hire

    11 Apr 2014 | 9:37 am
    On last night's "Daily Show," Jon Stewart played a clip from the old days, back when Stephen Colbert was a senior correspondent for the faux-news program. In the clip-within-a-clip below, Colbert, consummate comedy professional, does what he rarely does -- he completely loses it, dissolving in laughter that's hard to watch without laughing too. And then Stewart says some very nice things about his old friend and colleague -- and also about the man, David Letterman, that Colbert is set to replace on the "Late Show."In the second clip, from last night's "The Colbert Report," Colbert also offers…
  • Do You Have Your 'Mad Men' Drinking Game Ready?

    10 Apr 2014 | 10:51 am
    It's been so long since new episodes of "Mad Men" have aired that I've almost forgotten what the show is about -- beyond the fact that it's the iconic story of a frustrated high-school teacher, Walt Draper, who decides to secretly supplement his meager income by creating incredibly potent advertising in an RV parked in the New Mexico desert. Or something like that? Again, it's been awhile.Anyway, the seventh season kicks off on AMC on Sunday, and what I do remember about the series is its nostalgic celebration of vices, including excessive drinking, which has made it a perfect foil for…
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    Advertising Age - Guest Columnists

  • What Your Company Can Learn From Global Economics

    19 Apr 2014 | 7:00 am
    According to the World Bank, America's per-capita gross-domestic product America is $49,965.A thousand miles to the south is the country of Nicaragua where the per-capita GDP is just $4,072. Why does the average American enjoy an income that is more than 12 times one of its neighbors?Most Americans probably agree with Barack Obama when he said to the United Nations: "I believe that America is exceptional." Its ability to "stand up for the interests of all" is special. Continue reading at AdAge.com
  • Wake-Up Call for B-to-B: Choose Life vs. Death by Inbounditis

    16 Apr 2014 | 11:00 am
    A staggering number of large b-to-b companies are suffering from what we might call inbounditis, a disease that spreads from marketing to sales and attacks the revenue backbone of a company. Inbounditis happens when management seeks a quick fix for sagging revenues by buying lists of potential customers and then attempting to reach them with automated marketing tools to fuel the sales pipeline.Companies use marketing automation tools like Silverpop, Marketo and Pardot, which can track digital body language of customers. The software enables the end user to see, for example, which companies…
  • Viewpoint: Cosmo's Sponsored Cover Is Not a Big Deal

    8 Apr 2014 | 9:30 am
    Cosmopolitan magazine is causing a bit of a stir with its upcoming May issue cover. No, it's not promoting a risque sex survey or planning to scoop Vogue with a Kimye cover of its own. Rather, the publication has the audacity to feature a pasted-on cover for its subscription copies, sponsored by L'Oreal Paris. The extra cover was produced by the edit staff and includes a tease about a L'Oreal contest alongside actual unpaid editorial cover lines. Traditionalists are asking, "Is this a blurring of the lines?" Fashionista raised the question of whether Cosmo had possibly violated The American…
  • A Privacy Call-to-Action for the Data Industry

    8 Apr 2014 | 7:45 am
    As CEO of one of the largest marketing data technology companies in the world, it's not surprising that I am passionate about helping advertisers use data to connect with customers and prospects. In the last few years, I've seen important advances in the way companies leverage data to make advertising more meaningful and deliver greater value. And today, innovative new data technologies allow marketers and businesses to provide services never before possible.Nonetheless, it may surprise you to know that just like everyone else -- as a husband, father and citizen -- I do have concerns about…
  • Passover Is Becoming the First (Mostly) Gluten-Free Holiday

    5 Apr 2014 | 8:00 am
    Something magical happens this time of year for people with celiac disease: It's called Passover.An important holiday for the observant, it's also becoming a great time for anyone to find gluten-free products in special Passover aisles. It's time marketers took notice.Celiacs need to avoid certain Passover foods, of course. Most matzo, for example, is made from wheat, which they cannot eat. Regular matzo ball soup doesn't turn into gluten-free chicken soup by removing the matzo balls after they've leached into the broth, and a gefilte fish will be gut-wrenching if made with conventional matzo…
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    Advertising Age - Adages

  • Environmentalist Talks Crap in Ford Parody of Cadillac's 'Poolside' Spot

    28 Mar 2014 | 10:24 am
    Ford ad agency Team Detroit is having a little fun with Cadillac, according to the Detroit Free Press. Using the founder of sustainability consultancy and advocacy group Detroit Dirt -- who also happens to be an African-American woman -- the shop has created a spot that parodies the GM nameplate's "Poolside" ad released earlier this year.Remember that Cadillac spot? The one that broke during the Olympics? That bit of "brand provocation" from agency Rogue featured actor Neal McDonough playing a rich white guy in a huge house spouting off about the American work ethic, taking digs at other…
  • WhatsApp Gives Mark Zuckerberg Second Shot to Stick to His Principles

    14 Mar 2014 | 6:45 am
    For years, Mark Zuckerberg was outspoken about his feeling that people don't want advertising in their social networks. He fought long and hard to keep ads out of Facebook feeds. That ended when the company went public. Being a public company and defender of digital principles have not gone hand in hand.Hence, with ads crowding their pages, young people are abandoning Facebook in droves, and older people whine about how much they can't stand Facebook's manipulation of their feeds.As for brands, they originally thought that Facebook would change everything, offering a direct, one-to-one…
  • Worth It: Obama Subjects Himself to 'Between Two Ferns'

    11 Mar 2014 | 9:00 am
    My first thought when confronted with President Barack Obama showing up on Zach Galifianakis' talk show, "Between Two Ferns," was not charitable. Doesn't the president have better things to do with his time than, once again, sucking up to Gen Xers and Millennials for some cool cred? You know who's not impressed by cool cred? Vladimir Putin. So unimpressed is he that his response to America's strongly worded condemnations about Crimea has basically been, "Yadda yadda yadda" then sending more Russian troops to take over more Ukrainian military bases.My second thought was that the episode was…
  • Chevy Did Not Create That Heart-Rending Dying-Dog Spot

    8 Mar 2014 | 6:00 am
    They say you can't go wrong by using a cute dog in a TV commercial. But what about a dying dog?General Motors' Chevrolet is being lauded -- and ripped -- for an emotional new TV spot for the Equinox showing a woman saying goodbye to her pooch "Maddie" before the dying dog is euthanized.But here's something you might not know. The spot wasn't created by an ad agency. And Chevy has never actually aired the 60-second spot, according to spokeswoman Cristi Vazquez. Continue reading at AdAge.com
  • What Exactly Was Puma Up to With its Ash Wednesday Stunt?

    6 Mar 2014 | 12:45 pm
    Puma might've had its own way of observing Ash Wednesday with a marketing stunt that placed shrine-like displays on city streets in New York, Boston, Los Angeles and Chicago yesterday.The prop introduced the company's new Italy jersey for its 2014 FIFA World Cup campaign, "#StartBelieving." Fans reveled in the promotional display, jokingly kneeling before the jersey and uploading photos to social media.Puma said it didn't mean to play on any religious observances. Continue reading at AdAge.com
 
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    Advertising Age - The Big Tent

  • Adland's Minority Leadership Problem: A Call for the 'Uncomfortable' Questions

    11 Apr 2014 | 3:45 am
    Coca-Cola's multilingual "America the Beautiful" spot is courageous beyond belief. And the recent AdAge feature story, "Ad Campaigns Are Finally Reflecting Diversity of U.S." demonstrates a general trend of progress in creative work. But unfortunately, when we hold up the cultural messages of the Coke spot and the AdAge story as mirrors against the agency landscape, the results still aren't pretty.This is an overwhelmingly white industry in an America that's increasingly multi-racial. The census tells us there are now 116 million non-white Americans -- about the same number of people as the…
  • Media Portrayals of Women Are More Powerful Than the Word 'Bossy'

    13 Mar 2014 | 10:00 am
    This week Facebook COO Sheryl Sandberg, who famously advised women last year to "lean in," has launched a campaign that's become ubiquitous in social media. She wants people to stop applying the word "bossy" to little girls because it's never applied to little boys.I don't know whether the "Ban Bossy" campaign, as it is called, will be effective in any way, but I do know that imagery, storytelling and portrayals of women in advertising and the popular culture are probably far more impactful on how society views women and girls.In the 1970s, "The Mary Tyler Moore" show featured Mary Richards,…
  • Five Questions With 'Mad Black Men' Creator Xavier Ruffin

    28 Feb 2014 | 4:00 am
    Ad Age: What inspired you to start the web series?Mr. Ruffin: This show is a direct response to Matthew Weiner's comment, that "there [were] no black people in advertising." Mr. Weiner may be misinformed or he may be ignorant but either way he is wrong. There were more than a handful of African Americans working in all sorts of capacities on Madison Avenue during that era. As a designer I wanted to be a fan of "Mad Men" like all of my colleagues, but I couldn't get past its representation of blacks during the first season so I just left it alone. That is Matthews Weiner's artistic expression…
  • New Programmatic Trading Desk Will Serve Multicultural Advertisers

    25 Feb 2014 | 3:00 am
    Trading desks have long served at the pleasure of large advertisers, who have utilized their services to buy digital ads at scale through automated channels. But a new trading desk, launched earlier this month, is taking a much different approach: it's gearing its services to advertisers trying to reach multicultural audiences only, hoping its expertise reaching that segment alone will give it a competitive edge."We are looking to make this process easier for advertisers, agencies, and publishers to better serve the multicultural user," said David Jones, CEO of The Cipher Group, an…
  • Coca-Cola's Super Bowl Controversy Shows the Risks of Going Total Market

    7 Feb 2014 | 4:00 am
    What possibly could be construed as offensive about "America the Beautiful" sung by a chorus of Americans? When they are singing in a language other than English. That was Coke's Super Bowl ad -- "American the Beautiful" sung in seven languages -- and it has stirred serious anger among conservative pundits and viewers, generating reactions including the hashtag #BoycottCoke, which trended on Twitter immediately after the game.Here's the ad again: Continue reading at AdAge.com
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    Advertising Age - Campaign Trail

  • Why Obama's Data Could Be Too Much for Many Dem Candidates

    15 Apr 2014 | 4:00 am
    If political races have become data wars, conventional wisdom has it, the Democrats clearly have the advantage in 2014 and 2016. After all, the stockpiles of data from President Barack Obama's two campaigns have been deposited in the party's armory alongside the software to put it to good use.But it's not so simple. While the party as a whole navigates a newly treacherous political landscape -- none other than Nate Silver predicted the Democrats could actually lose control of the Senate -- individual campaigns across the country may struggle to use something as big and complex as Obama's data…
  • Latest Supreme Court Ruling Unlikely to Lead to Deluge of Ad Dollars

    2 Apr 2014 | 9:50 am
    A divided U.S. Supreme Court struck down decades-old limits on the total money donors can give to federal candidates and parties, issuing its biggest campaign-finance ruling since the 2010 Citizens United decision. But it's unlikely to have the same monetary impact the Citizens United case had.Voting 5-4 along ideological lines, the court today said the caps violated the speech rights of Shaun McCutcheon, an Alabama Republican official seeking to give candidates, parties and political committees more than the $123,200 maximum. The court stopped short of undercutting a 1976 ruling that allows…
  • Super PACs Could Outspend Political Campaigns in Midterm Ad Wars

    31 Mar 2014 | 4:00 am
    It's unlikely that the 2014 midterm elections are going to blow away any ad spending records, with the exception of one. Some say this will be the first time that Super PACs outspend actual campaigns.According to Kantar Media, from Jan. 1 to March 25, the Koch brothers-backed Americans for Prosperity aired 14,624 spots in nine Senate races and the pro-Democrat Senate Majority PAC has aired 6,061 spots in six of those races. Elizabeth Wilner, senior VP at Kantar Media Ad Intelligence, said "exponentially more" Super PAC money will be spent this year and for the first time Super PACs will…
  • GOP: 'Honey Badger' Data Fueled Absentee Surge in Florida Special Election

    20 Mar 2014 | 11:00 am
    Republican David Jolly took the special election for Florida's 13th district House seat last week by a tight margin, and the GOP thinks data had a lot to do with it. The congressional race may not be a direct bellwether for this year's midterm elections, but if anything, it portends one thing for Republicans: Data-analysis lessons learned during the Gulf Coast battle against Democrat Alex Sink will be applied heading into November.Getting out the absentee ballot vote was key to the GOP win, insiders say. Now the party plans to take the analytical approach it used to decipher which voters it…
  • Worth It: Obama Subjects Himself to 'Between Two Ferns'

    11 Mar 2014 | 9:00 am
    My first thought when confronted with President Barack Obama showing up on Zach Galifianakis' talk show, "Between Two Ferns," was not charitable. Doesn't the president have better things to do with his time than, once again, sucking up to Gen Xers and Millennials for some cool cred? You know who's not impressed by cool cred? Vladimir Putin. So unimpressed is he that his response to America's strongly worded condemnations about Crimea has basically been, "Yadda yadda yadda" then sending more Russian troops to take over more Ukrainian military bases.My second thought was that the episode was…
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    Advertising Age - DigitalNext

  • The Viewability Debate: Being Seen Is Good, but One Second Isn't Enough

    18 Apr 2014 | 6:00 am
    The new focus on making sure ads are actually viewable online is a good thing, and will force websites to optimize their layouts, reduce ad slots that are basically out-of-view, and give digital advertising a fair chance to shine. But for all that, what impact will it really deliver?The Media Rating Council's official viewability standard counts only those ads that are 50% in-view for at least one continuous second -- certainly a step in the right direction. But let's be realistic. Millward Brown Digital and DoubleVerify have worked over the past year to compare the effectiveness of typical…
  • In-Store Cell Phone Tracking Pits Consumers Against Retailers

    17 Apr 2014 | 6:45 am
    When it comes to surveillance, NSA whistleblower Edward Snowden knows how to make headlines. In a video keynote at SXSW last month, he implored technologists to use encryption to "fix" the problem of government surveillance. But something quite profound was hidden in the closing minutes of his hyped speech. An audience member asked why it's acceptable for corporations to track people, but not OK for the government to do so. Part of his answer was that tracking is okay because consumers enter into a voluntary contract with a business. In other words, if you don't want Facebook to have your…
  • Pinterest Needs to Define Ad Metrics for Its Own Success (Not Cost Per Click)

    16 Apr 2014 | 12:35 pm
    Pinterest is on the fast track to success, but it faces a critical juncture as it prepares to roll out its first ad platform. The visual-based social network has amassed 40 million users in the U.S. alone, has raised $564 million and is valued at $3.8 billion, according to investors. As Pinterest announces its advertising plans, dozens of brands are jockeying to be among the first to use its premium ad offering.As the company begins to lock down deals with brands and agencies, two things are clear. First, Pinterest must stay true to its audience by ensuring that these ads do not detract from…
  • Before You Break Up with Facebook, Remember a Lesson from Search

    16 Apr 2014 | 6:45 am
    The internet is ablaze with chatter of how Facebook is "backstabbing" advertisers and "corroding" the relationships between brands and the followers they have worked so hard to attain. Between Eat24's heartfelt breakup letter to Facebook and Nate Elliot's "told you so" article on Forrester's blog, many companies and commentators have very publicly voiced their opinion on Facebook's decision to limit organic reach and drive marketers to paid advertising.But before you sever your social marketing ties with Facebook, take a second and review the situation. Facebook isn't necessarily backstabbing…
  • It's Time to Overhaul the RFP Used in Social Agency Searches

    11 Apr 2014 | 6:45 am
    It's not often we witness as rapid and dynamic a change as the one happening in paid social media today. The surge in branded and unbranded content, combined with new platform updates, is forcing brands to reconsider how they compete for consumers' attention and the role of paid social media. Getting the levels of engagement, reach and scale marketers expect from digital marketing will require a committed investment -- in both time and resources -- which puts clients and marketers under pressure to demonstrate ROI.Culture, consumer behavior and digital media are all evolving too quickly for…
 
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    Advertising Age - Video

  • The Creativity Top 5: The Best Brand Ideas of the Week

    15 Apr 2014 | 1:30 pm
    Need some inspiration? Check out Creativity's latest roundup of the week's best brand ideas, including Donald Trump reincarnated as an owl, and Oreos imagined into fanciful snacks.Subscribe to the podcast on iTunes here to keep abreast of the top work, and for more of the best ideas in brand creativity, tune in to Creativity-online.com. Continue reading at AdAge.com
  • Video: CNN Gets Personal With CNNx

    10 Apr 2014 | 12:51 pm
    CNN is getting personal with the introduction of CNNx, a platform that allows viewers to control their live news experience.Through CNNx, which is available now for the iPad and is planned to appear on set-top boxes later in the year, viewers can access 24 hours of program rundowns and select the segments they want to view. The experience pairs the segments with other real-time content culled from CNN's network and website.CNNx is available to cable and satellite customers by logging in with their TV provider. Continue reading at AdAge.com
  • 'The Baby Ate the Brand': Watch E-Trade CMO Explain the Baby's Retirement

    4 Apr 2014 | 8:50 am
    E-Trade this weekend is rolling out a big new ad campaign with one very distinguishing feature: absolutely no talking babies.Liza Landsman, chief marketing officer at E-Trade, explained the strategic shift this week on stage at the annual Ad Age Digital Conference in New York. She appeared with Ad Age Associate Publisher Abbey Klaassen and Peter DeLuca, senior VP-brand communications at T-Mobile, on a panel about choosing the right moment to disrupt your own business.See E-Trade's new campaign here. Continue reading at AdAge.com
  • Forget Likes and Sales: Seek Insights From Social Media

    2 Apr 2014 | 10:30 am
    Forget about "likes" for a second. Gary Vaynerchuk said during his presentation at the Ad Age Digital Conference that he often puts content on social media solely for the purpose of getting insights. We got him to unpack that afterward. Continue reading at AdAge.com
  • Big Risks, Big Rewards: Citibank Takes Stock of Citi Bike One Year In

    2 Apr 2014 | 7:55 am
    Ten months ago, New York City launched the first public bike-sharing initiative in the U.S., backed by $41 million in Citigroup money meant to help refashion the company's image after the financial crisis. The program has been struck by nagging logistical and financial problems, and simultaneously been a wild success. In fact, its popularity led to some of those early teething issues: With 100,000 annual members, it has netted far more riders than expected."This program has capitivated New Yorkers like something I've never seen," Elyssa Gray, the director of creative media for North American…
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    Advertising Age - Small Agency Diary

  • 50 Years in the Family Ad Agency Business

    4 Apr 2014 | 8:04 am
    In 1964, the Beatles took America by storm. The creative revolution was not only in music, but in advertising, led by Bill Bernbach. My father Berny saw it coming, and in that same year he went out on his own to start an ad agency.Dad was an artist turned art director, and wanted to shake up the Philly ad canvas. More than that, however, he wanted to create a company that felt different -- where crazy, talented people wanted to work, and clients wanted to be.Fifty years later, we are still thriving. But it wasn't easy. We have more than a few war stories under our belt. So this is not going…
  • Small Agency Awards 2014: Ad Age is Now Accepting Entries

    10 Mar 2014 | 10:30 am
    Ad Age's annual Small Agency Awards contest is now open, and independent shops with 150 or fewer employees are invited to enter.The goal of these awards -- now in their sixth year -- is to ensure that the smart thinking and innovative brand ideas produced by smaller shops are getting their due. We've observed that all too often this community's work isn't being surfaced in the big awards shows.The best part? Winning a Small Agency Award can help under-appreciated shops get noticed in a major way. Continue reading at AdAge.com
  • Tax-Reform Proposal Is Much Worse Than Ad Industry First Thought

    6 Mar 2014 | 3:50 am
    David Camp, the Republican chairman of the House Ways and Means Committee, is trying to pass a huge tax-reform bill. Within his plan is a provision that is a veritable disaster-in-waiting. If passed, it would devastate the advertising industry and weaken economic growth across our economy as a whole.What is this provision? In an effort to find "ways and means" to reduce taxes for corporations by 10%, Mr. Camp is proposing we close loopholes in our tax code. Apparently, he views our entire industry as one giant loophole.Right now, businesses can deduct expenses for advertising in the year it…
  • Some Creative Ideas for Reinventing the Creative Brief

    27 Feb 2014 | 1:00 pm
    You could put the creative brief in the same category as old age. No one looks forward to it, but it's better than the alternative. Creative briefs have been the fuel for great campaigns from "Got Milk" to Volkswagen's "Drivers Wanted." They also have been the whipping boy for unhappy creative teams desperate for inspiration. Account people defensively cling to them when clients trash brilliant concepts. And clients may sign them like free checks, forgetting that they're launching teams of people on weeks of late nights and bad takeout meals.To get any creative job done, you absolutely need a…
  • It's a Bumpy Road to Advertising for Legal Marijuana, but Fortunes Will Be Made

    12 Feb 2014 | 4:00 am
    About two years ago, I was cutting through the lobby at Traction and saw our receptionist talking to a guy who had just walked in off the street. It seemed as if she didn't know what to do with him. "Can I help you?" I asked him."I'm looking for an ad agency," he said and handed me a business card that said Grassroots Cannabis. "I run the largest medical marijuana dispensary in San Francisco."Of course, the first thing out of my mouth was, "Look buddy, we're not cheap. You got any money?" He threw out a six-figure number and, sensing a great creative opportunity, I said, "Alright, let's…
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