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  • Old Navy CMO Aims to Lessen Brand's Reliance on TV

    Advertising Age - Complete Feed
    31 Jul 2014 | 3:00 am
    Old Navy is looking to online video this back-to-school season as CMO Ivan Wicksteed works to steer the retailer away from its reliance on TV.At the center of that effort is an online music video for an original song called, "Unlimited," which plays on the anxieties of the first day of school. The online video aims to build on Old Navy's success with a recent series of TV spots starring Amy Poehler, whose outtakes went viral on YouTube. Ms. Poehler is also slated to appear in TV ads during the back-to-school season."We're trying to produce content that lives outside of TV," said Mr.
  • Remember When Every Brand's Video Strategy Was to Go Viral?

    Advertising Age - Blog Posts
    31 Jul 2014 | 7:15 am
    The pandulum has shifted from viral videos back to paid media, Brett Wilson writes. Here's what that means for brands.
  • Old Navy CMO Aims to Lessen Brand's Reliance on TV

    Advertising Age - Latest News
    31 Jul 2014 | 3:00 am
    Old Navy is looking to online video this back-to-school season as CMO Ivan Wicksteed works to steer the retailer away from its reliance on TV.At the center of that effort is an online music video for an original song called, "Unlimited," which plays on the anxieties of the first day of school. The online video aims to build on Old Navy's success with a recent series of TV spots starring Amy Poehler, whose outtakes went viral on YouTube. Ms. Poehler is also slated to appear in TV ads during the back-to-school season."We're trying to produce content that lives outside of TV," said Mr.
  • Lake Capital Buys Engine Group in Effort to Create Agency Holding Group

    Advertising Age - Agency News
    30 Jul 2014 | 9:22 am
    Chicago-based private equity firm Lake Capital wants to build an agency-services holding company, starting with the acquisition of London-based agency network Engine Group, whose portfolio includes Deep Focus, Noise and others."Our thesis is that pre- and post- the Omnicom-Publicis merger and lack of completion, there's a real opportunity to create a middle-market player in the space," said Lake Capital Co-founder Terry Graunke. He said the group considers mid-market to be an operation with $500 million to $2 billion in revenue.The private equity firm plans to roll up its entertainment shop…
  • Old Navy CMO Aims to Lessen Brand's Reliance on TV

    Advertising Age - Digital
    31 Jul 2014 | 3:00 am
    Old Navy is looking to online video this back-to-school season as CMO Ivan Wicksteed works to steer the retailer away from its reliance on TV.At the center of that effort is an online music video for an original song called, "Unlimited," which plays on the anxieties of the first day of school. The online video aims to build on Old Navy's success with a recent series of TV spots starring Amy Poehler, whose outtakes went viral on YouTube. Ms. Poehler is also slated to appear in TV ads during the back-to-school season."We're trying to produce content that lives outside of TV," said Mr.
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    Advertising Age - Complete Feed

  • Old Navy CMO Aims to Lessen Brand's Reliance on TV

    31 Jul 2014 | 3:00 am
    Old Navy is looking to online video this back-to-school season as CMO Ivan Wicksteed works to steer the retailer away from its reliance on TV.At the center of that effort is an online music video for an original song called, "Unlimited," which plays on the anxieties of the first day of school. The online video aims to build on Old Navy's success with a recent series of TV spots starring Amy Poehler, whose outtakes went viral on YouTube. Ms. Poehler is also slated to appear in TV ads during the back-to-school season."We're trying to produce content that lives outside of TV," said Mr.
  • Sorting the Serious From the Silly, BuzzFeed Develops a Mobile App for Real News

    30 Jul 2014 | 2:36 pm
    BuzzFeed is known for publishing highly shareable lists and quizzes, but the viral publisher is now developing an app to highlight its more serious reported news stories.The company already has an app that offers a mishmash of its content. Although it lets users select subjects of particular interest, the app's general feed on Wednesday afternoon included the headlines "21 Office Printers That Are Going Through a Mid-Life Crisis" and "Life In Your Twenties Vs. Life After The Hostile Alien Takeover." BuzzFeed's forthcoming, second app will focus only on serious news, according to Ben Smith,…
  • Tinder Plans to Start Cashing in on Daters This Year

    30 Jul 2014 | 12:37 pm
    IAC/InterActiveCorp said it plans to start making money from its Tinder dating app this year.Tinder could generate as much as $75 million a year in earnings before interest, taxes, depreciation and amortization, Greg Blatt, chairman of IAC's Match Group unit, said on a conference call today to discuss IAC's earnings. That assumes Tinder's user base is monetized at the same rate as sister company OKCupid in North America and Europe and a quarter of that rate in the rest of the world, he said."It's growing like a weed," Mr. Blatt said. Generating money from Tinder is "a work in progress in…
  • Ask Media Guy Anything. Seriously, Anything

    30 Jul 2014 | 12:07 pm
    Editor's Note: Ad Age's "Media Guy" columnist, Simon Dumenco, is taking your questions -- and giving out media swag -- as part of the new Media Guy Mailbag series.Each week he responds to reader feedback and is at the ready to answer your questions about media, marketing, pop culture, kittens, kitchen remodeling on a budget -- anything, really.So far he's answered reader queries about the war between Amazon vs. Hachette, the Netflix available-all-at-once content-release model, his favorite thing in media right now and lots more. Continue reading at AdAge.com
  • Axe's 'Mix, Rake, Spin' Hairstyle Regimen for Guys: It's Yesterday's New Ads

    30 Jul 2014 | 11:20 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, an intergalactic space robot bent on global destruction makes a cameo appearance in Bud Light's latest Whatever, USA spot,…
 
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    Advertising Age - Latest News

  • Old Navy CMO Aims to Lessen Brand's Reliance on TV

    31 Jul 2014 | 3:00 am
    Old Navy is looking to online video this back-to-school season as CMO Ivan Wicksteed works to steer the retailer away from its reliance on TV.At the center of that effort is an online music video for an original song called, "Unlimited," which plays on the anxieties of the first day of school. The online video aims to build on Old Navy's success with a recent series of TV spots starring Amy Poehler, whose outtakes went viral on YouTube. Ms. Poehler is also slated to appear in TV ads during the back-to-school season."We're trying to produce content that lives outside of TV," said Mr.
  • Sorting the Serious From the Silly, BuzzFeed Develops a Mobile App for Real News

    30 Jul 2014 | 2:36 pm
    BuzzFeed is known for publishing highly shareable lists and quizzes, but the viral publisher is now developing an app to highlight its more serious reported news stories.The company already has an app that offers a mishmash of its content. Although it lets users select subjects of particular interest, the app's general feed on Wednesday afternoon included the headlines "21 Office Printers That Are Going Through a Mid-Life Crisis" and "Life In Your Twenties Vs. Life After The Hostile Alien Takeover." BuzzFeed's forthcoming, second app will focus only on serious news, according to Ben Smith,…
  • Tinder Plans to Start Cashing in on Daters This Year

    30 Jul 2014 | 12:37 pm
    IAC/InterActiveCorp said it plans to start making money from its Tinder dating app this year.Tinder could generate as much as $75 million a year in earnings before interest, taxes, depreciation and amortization, Greg Blatt, chairman of IAC's Match Group unit, said on a conference call today to discuss IAC's earnings. That assumes Tinder's user base is monetized at the same rate as sister company OKCupid in North America and Europe and a quarter of that rate in the rest of the world, he said."It's growing like a weed," Mr. Blatt said. Generating money from Tinder is "a work in progress in…
  • Ask Media Guy Anything. Seriously, Anything

    30 Jul 2014 | 12:07 pm
    Editor's Note: Ad Age's "Media Guy" columnist, Simon Dumenco, is taking your questions -- and giving out media swag -- as part of the new Media Guy Mailbag series.Each week he responds to reader feedback and is at the ready to answer your questions about media, marketing, pop culture, kittens, kitchen remodeling on a budget -- anything, really.So far he's answered reader queries about the war between Amazon vs. Hachette, the Netflix available-all-at-once content-release model, his favorite thing in media right now and lots more. Continue reading at AdAge.com
  • Axe's 'Mix, Rake, Spin' Hairstyle Regimen for Guys: It's Yesterday's New Ads

    30 Jul 2014 | 11:20 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, an intergalactic space robot bent on global destruction makes a cameo appearance in Bud Light's latest Whatever, USA spot,…
 
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    Advertising Age - Agency News

  • Lake Capital Buys Engine Group in Effort to Create Agency Holding Group

    30 Jul 2014 | 9:22 am
    Chicago-based private equity firm Lake Capital wants to build an agency-services holding company, starting with the acquisition of London-based agency network Engine Group, whose portfolio includes Deep Focus, Noise and others."Our thesis is that pre- and post- the Omnicom-Publicis merger and lack of completion, there's a real opportunity to create a middle-market player in the space," said Lake Capital Co-founder Terry Graunke. He said the group considers mid-market to be an operation with $500 million to $2 billion in revenue.The private equity firm plans to roll up its entertainment shop…
  • Cramer-Krasselt Named Agency of Record for Bic Men's Razors

    29 Jul 2014 | 9:30 am
    Bic Men's Razors has named Cramer-Krasselt its creative agency of record following a review that began in January.The incumbent, Source Marketing, will continue as agency of record on the women's portion of the Bic business, which is entering year two of its "Make Your Own Sun" campaign.As men's business continued to grow, the company developed a new brief on positioning and strategy, according to Mary-Ellen Lacasse, director- shaver marketing at Bic. Five agencies presented on their capabilities, and four went on to pitch. Continue reading at AdAge.com
  • GroupM Creates Chief Data Role, Names New MediaCom North America CEO

    29 Jul 2014 | 9:03 am
    GroupM has created a chief data and analytics role in an effort to make better use of its sprawling data resources.Harvey Goldhersz, North America CEO and global chief operating officer at GroupM agency MediaCom , will move into the newly created role of GroupM chief data officer and CEO of analytics. Phil Cowdell, president of client services for GroupM, will replace Mr. Goldhersz in the MediaCom post.GroupM is the network that houses WPP media agencies. In addition to MediCom it includes Maxus, MEC and Mindshare. Continue reading at AdAge.com
  • Chrysler Taps Media Agency for Social as Turf Wars Continue

    29 Jul 2014 | 6:30 am
    After years of working with social media specialist shops, Chrysler is moving its global social business to its media agency group, IPG Mediabrands, according to a memo to staff at the agency.The automotive giant has tapped the media agency network to support social strategy, creative, analytics, and community management across eight Chrysler Group brands globally, including Chrysler, Jeep, Dodge, Ram and Fiat, the memo said. The account will sit within Mediabrands Publishing, a year-old content division meant to "help brands act like publishers."Social shop Ignite took over the Chrysler…
  • Unilever Begins Global Digital Agency Review to Revamp Roster

    29 Jul 2014 | 6:12 am
    Unilever has begun a formal global digital agency review, according to industry executives.The London-based packaged-goods giant has enlisted MediaLink to aid in the search, which appears to be an effort to revamp its global digital roster across brands and digital practices, including creative, web development, online marketing, mobile, social media and data and analytics, people familiar with the brief said.The agencies invited to participate include incumbents and non-incumbents across various agency holding companies. They will present capabilities in mid-August, beginning a long process…
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    Advertising Age - Digital

  • Old Navy CMO Aims to Lessen Brand's Reliance on TV

    31 Jul 2014 | 3:00 am
    Old Navy is looking to online video this back-to-school season as CMO Ivan Wicksteed works to steer the retailer away from its reliance on TV.At the center of that effort is an online music video for an original song called, "Unlimited," which plays on the anxieties of the first day of school. The online video aims to build on Old Navy's success with a recent series of TV spots starring Amy Poehler, whose outtakes went viral on YouTube. Ms. Poehler is also slated to appear in TV ads during the back-to-school season."We're trying to produce content that lives outside of TV," said Mr.
  • Sorting the Serious From the Silly, BuzzFeed Develops a Mobile App for Real News

    30 Jul 2014 | 2:36 pm
    BuzzFeed is known for publishing highly shareable lists and quizzes, but the viral publisher is now developing an app to highlight its more serious reported news stories.The company already has an app that offers a mishmash of its content. Although it lets users select subjects of particular interest, the app's general feed on Wednesday afternoon included the headlines "21 Office Printers That Are Going Through a Mid-Life Crisis" and "Life In Your Twenties Vs. Life After The Hostile Alien Takeover." BuzzFeed's forthcoming, second app will focus only on serious news, according to Ben Smith,…
  • Tinder Plans to Start Cashing in on Daters This Year

    30 Jul 2014 | 12:37 pm
    IAC/InterActiveCorp said it plans to start making money from its Tinder dating app this year.Tinder could generate as much as $75 million a year in earnings before interest, taxes, depreciation and amortization, Greg Blatt, chairman of IAC's Match Group unit, said on a conference call today to discuss IAC's earnings. That assumes Tinder's user base is monetized at the same rate as sister company OKCupid in North America and Europe and a quarter of that rate in the rest of the world, he said."It's growing like a weed," Mr. Blatt said. Generating money from Tinder is "a work in progress in…
  • Shakira's Activia-Sponsored Music Video Vanquishes 'The Force' as Most-Shared Ad

    30 Jul 2014 | 10:42 am
    Clicks don't lie: There's a new ad that's become the most-shared of all time.According to data released today by marketing tech firm Unruly, a music video that is also a commercial for yogurt brand Activia starring Colombian pop singer Shakira has generated 5,375,756 shares across Facebook, Twitter and the blogosphere. That trumps Volkswagen's 2011 Super Bowl spot "The Force" which clocked in with total shares of 5,372,945, according to Unruly.The Shakira ad was released on May 22, which indicates that it took just over two months for it to surpass Volkswagen's highly publicized ad. Unruly…
  • GOP Chief Tech Officer Isn't Salaried Employee -- But Isn't Hurting, Either

    30 Jul 2014 | 8:20 am
    In April the stereotype of a tech-deficient Republican Party was reinforced by an anonymously-sourced Huffington Post article reporting that Republican National Committee Chief Technology Officer was being "shoved out."But Federal Election Commission reports paint a different story.Andy Barkett actually still serves as CTO for the top Republican Party organization -- but as a contractor, rather than a salaried employee. And while some suggested in April the party kept him around to save face, he's still earning a significant amount more than his salaried counterpart at the Democratic National…
 
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    Advertising Age - Global News

  • Where Is the CEO of Edelman's China Holding Company?

    30 Jul 2014 | 7:38 am
    The CEO of PR giant Edelman's China holding company has not reported to work for over a week, apparently because he has been asked to "cooperate" with Chinese authorities leading an investigation, a top executive said Wednesday.Soon after Steven Cao, CEO of the Daniel J. Edelman China Group, stopped showing up for work, authorities visited one of the company's subsidiaries in Beijing on July 24 to request help with the probe, said David Brain, president and CEO of Edelman's Asia Pacific, Middle East and Africa business.Chinese authorities have not given any indication of what exactly they are…
  • How to Measure Social Success in Global Organizations

    30 Jul 2014 | 7:30 am
    You run marketing for a global brand, with a worldwide goal of increasing social media reach. And when your teams report back, you see real success -- in France, organic content shares spiked; in India, brand mentions skyrocketed; Taiwan, meanwhile, saw a significant increase in reach.But which team best met its goal? Since every team has calculated success slightly differently, you actually don't know.Given how data-rich social media is, it might come as a surprise that many brands struggle to corral all that data into marketing programs driven by key performance indicators. But largely…
  • China Raids Microsoft Offices in Anti-Monopoly Investigation

    29 Jul 2014 | 8:20 am
    China regulators opened an anti-monopoly investigation into Microsoft Corp., seizing computers and documents from offices in four cities amid escalating tensions with U.S. technology companies.The government also is investigating Microsoft executives in China, including a vice president, according to a statement posted Tuesday on the State Administration for Industry & Commerce website. The regulator urged the company to cooperate after almost 100 SAIC staff inspected the offices Monday, copying contracts and financial statements.China stepped up the pressure on U.S. companies after American…
  • International Small Agency of the Year, Silver: +Castro

    28 Jul 2014 | 3:00 am
    Buenos Aires innovation house +Castro lives its business model with a small core staff of about 15 senior people, plus countless collaborators, from architects to a cardiologist, recruited on a project basis. The agency even moved late last year to a former stable block for racehorses in order to share space with three other companies that are frequent collaborators, including co-founder Pedro Saleh's integrated production company Sake.The three-year-old agency works only on a project basis, and its biggest clients, who keep coming back, are Mondelez, Disney and Danone. Many of those projects…
  • International Small Agency of the Year, Gold: Deportivo

    28 Jul 2014 | 3:00 am
    As a company that believes innovation is the best form of communication, Deportivo lives up to its own hype. The Swedish agency invented a machine that turned sweat into drinking water for UNICEF; devised a social alarm clock for Philips; and integrated Facebook Graph Search into a campaign for MTV."We've found that businesses are prepared to pay to get people talking about their brands," said Mattias Ronge, co-founder and chief strategy officer. "We always start with earned media at the core of every campaign, which is what distinguishes us from ad agencies. You can amplify a message by…
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    Advertising Age - Hispanic Marketing

  • Ad Age's 2014 Hispanic Fact Pack Is Out Now

    29 Jul 2014 | 4:00 am
    Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes hard-to-find data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 44-page guide include the top 50 Hispanic advertisers, the 50 largest Hispanic agencies and the 16 biggest Hispanic media agencies.The digital edition of the Hispanic Fact Pack is available…
  • AT&T, Vice Roll Out 'Spanglish' Spots to Court Young Latinos

    21 Jul 2014 | 3:30 am
    AT&T, the nation's second-largest wireless operator and second-largest advertiser, is injecting Spanglish flair to its campaign for the coveted millennial audience. The "Mobile Movement" marketing effort launched in March will add bilingual and Spanish ads aimed at young, Hispanic consumers.For the campaign, AT&T is partnering with Virtue, the in-house creative agency of Vice Media, a name that has become nearly synonymous with the millennial generation for marketers.AT&T refers to the "Mobile Movement" campaign as a "platform" and is positioning it as a bid to connect smartphones -- often…
  • Kraft Makes Data a Team Player in World Cup Recipe Campaign

    9 Jul 2014 | 7:00 am
    As far as Kraft Comida is concerned, futbol and fruity Jello desserts go hand-in-hand. When Kraft Comida looked ahead to this year's World Cup, the Hispanic market-aimed group spotted an opportunity to score with moms they expected to whip up nibbles to munch during the games.Kraft has taken a strategic approach to its World Cup-themed effort, deemed Flavors of the Championship, or Sabores del Campeonato, looking to data reflecting social commentary and search trends to inform recipes they suggest in emails, Facebook posts and on YouTube.Kraft's social media monitoring hub, dubbed "Looking…
  • Watch the World Cup With the Pros: U.S. Hispanic Agencies

    1 Jul 2014 | 3:30 am
    As a record-breaking number of Americans are glued to World Cup games, imagine what's happening at U.S. Hispanic agencies, staffed by people who are already lifelong futbol fans and hail from multiple countries that are World Cup contenders. It's life and death, along with face painting, a goalie's soccer net in the lobby, Latin snacks during games, and all the big-screen TVs tuned to Univision.With Argentina facing Switzerland at noon EST and the U.S taking on Belgium four hours later, Tuesday, July 1 will be a full day of soccer. Half the teams that made it through the first round into the…
  • J.C. Penney Aims Marketing Squarely at Latinas

    9 Jun 2014 | 3:30 am
    J.C. Penney is ripping up its marketing playbook once again, this time fashioning itself as the department-store destination for Hispanics.It's a critical time for a retailer attempting a turnaround following three tumultuous years of management and agency upheaval; repeated shifts in strategy; and a marked decline in sales. In a push for growth, J.C. Penney isn't just zeroing in on the Hispanic customer -- it's identified the demographic as its "North Star."The push will be on display this week with an expansive World Cup campaign that specifically addresses Latinas (there is no…
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    Advertising Age - Rance Crain

  • Jane Newman on How Planning Kept Apple Creatives on Right Track

    28 Jul 2014 | 8:10 am
    "I like risk. I like doing things that haven't been done before. It's a fault. It's a character fault, I think."Jane Newman made that statement with a laugh, as if she were quite willing to live with that little defect.She's taken a lot of risks in her life, and most of them have worked outto the betterment of the advertising industry and poor children in Africa. Continue reading at AdAge.com
  • Why Can't B-to-B Advertising Be More Like B-to-C? It Already Is

    23 Jun 2014 | 6:00 am
    I watched "My Fair Lady" the other evening, and I was especially struck by Rex Harrison's lament: "Why can't a woman be more like a man?"Well, we all know that's not going to happen (and I think he concluded by the end of the movie that he had "grown accustomed to her face" and liked Eliza Doolittle the way she was).But the question again became relevant, in a slightly different context, when I attended the Business Marketing Association's conference in Chicago. Why can't b-to-b advertising be more like consumer advertising? Continue reading at AdAge.com
  • AmEx's Aldo Papone on How 'Thinking Real' Can Make Ads That Last

    9 Jun 2014 | 8:00 am
    "There is a predilection in corporate America for making simple issues complicated."Making things simple again, in business and in advertising -- that's the philosophy that guided Aldo Papone as he moved up the ranks at American Express."Going back and looking at some of the solutions that are often just in front of your eyes, you realize that you should have been able to resolve the issue in an easier way. So often the answers are obvious and you're looking for them when they're right in front of you," Aldo explained to me during a video interview on the occasion of his induction into the…
  • Will Beats Keep Apple Cool or Will People Think It's Trying Too Hard?

    19 May 2014 | 5:00 am
    Did Apple overact when it was called out for losing its cool?It sure seemed like it, at least at first. Samsung, as part of a $200 million marketing blast, made fun of Apple in its TV ads by depicting old people (like parents) standing in line for the new iPhone.Apple wasn't happy. During a patent trial between the two companies, emails emerged from Apple's VP of marketing warning longtime Apple agency TBWA that "something drastic has to change. Fast." Continue reading at AdAge.com
  • Ed Lewis on Growing Essence Magazine Empire From Those First 13 Ad Pages

    5 May 2014 | 6:00 am
    If it hadn't been for baseball legend Jackie Robinson, Edward Lewis might not have been able to start Essence magazine.Jackie Robinson was Ed's "hero and idol," the magazine founder said. "I had the great pleasure to meet him," and that inspired Ed to make a call to the bank Jackie Robinson helped start, Freedom National, to apply for a $13,000 loan.Ed had no collateral, and the president of the bank wondered how he would pay it back. But the bank president said he believed in Ed, thought he had character and lent him the money. "If he had not done that, I may not be sitting here talking to…
 
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    Advertising Age - The Media Guy

  • Ask Media Guy Anything. Seriously, Anything

    30 Jul 2014 | 12:07 pm
    Editor's Note: Ad Age's "Media Guy" columnist, Simon Dumenco, is taking your questions -- and giving out media swag -- as part of the new Media Guy Mailbag series.Each week he responds to reader feedback and is at the ready to answer your questions about media, marketing, pop culture, kittens, kitchen remodeling on a budget -- anything, really.So far he's answered reader queries about the war between Amazon vs. Hachette, the Netflix available-all-at-once content-release model, his favorite thing in media right now and lots more. Continue reading at AdAge.com
  • Traumatized by Working at Comcast? Meet Your Therapist

    29 Jul 2014 | 12:30 pm
    Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco. Continue reading at AdAge.com
  • Eight Media and Marketing Buzzwords That Must Die

    28 Jul 2014 | 10:00 am
    Lately there's been signage all over my neighborhood McDonald's for the newish Bacon Clubhouse burger that includes this copy in giant type: "Artisan is how this club rolls."Listen, if the most mainstream, mass-market purveyor of fast food in the universe thinks it can get away with saying that the bread in its new artery-clogger (720 calories! 40 grams of fat!) is an "artisan" roll, it's obvious that the word artisan has officially been drained of the last bits of aura and snob appeal it theoretically once had.That said, it's probably unfair to single out McDonald's, because long before the…
  • The Trailer for Vice's New ISIS Documentary is Completely Terrifying

    25 Jul 2014 | 11:30 am
    Over the years here at Ad Age, we've written many admiring things about Vice -- like when we named its flagship monthly to our Magazine A-List in 2010, noting that the "ultimate glossy outsider has quietly spawned a global media empire while becoming an unlikely journalistic powerhouse."These days Vice gets as much attention for its bluster and seemingly endless ambitions (and supposedly ever-escalating valuation), but if you have any doubts about the organization's commitment to hard-hiting international journalism, well, just watch this newly released trailer for an upcoming Vice…
  • Media Guy Mailbag: The 'Snapchat for Flowers' Fires Back

    24 Jul 2014 | 11:49 am
    Welcome to Vol. 4 of the Media Guy Mailbag. This is where I respond to reader feedback and happily answer your questions about media, marketing, pop culture, kittens, kitchen remodeling on a budget -- anything! So send me an email with "Media Guy Mailbag" in the subject line. More details below.First I want to note that while most of the reader feedback I get comes to me by email or via social media, sometimes folks still physically send stuff -- or even have it hand-delivered. Case in point: A flower arrangement that recently arrived at Ad Age headquarters in Manhattan.I'm pretty sure the…
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    Advertising Age - Guest Columnists

  • Foursquare: It's Time to Be Open About Metrics

    25 Jul 2014 | 8:23 am
    After five years of obfuscation, it's time for Foursquare to decide if it's going to be a real media company, one worthy of marketers' attention. The lesson for Foursquare and its peers on the sell side is simple: Be open and transparent if you want to be taken seriously.Foursquare has refused to release its metrics on monthly active users (MAUs) since it launched in 2009. I should know, as I've asked them repeatedly while representing two different agencies. Then I had an exchange with Foursquare, which I told I was considering writing this column. I'm still no closer to an answer.What…
  • Why We Oppose Do Not Track and How to Fix It

    25 Jul 2014 | 7:10 am
    The industry conversation about data tracking and collection practices generally keeps to a dull roar, but recently, with the World Wide Web Consortium (W3C) working to push its "Do Not Track" (DNT) specification to final adoption, the volume has picked up. Adding heat but no light, Jason Kint, the chief executive of the Online Publishers Association, recently published an article that criticized the growing efforts on behalf of data-driven companies like Turn to stop DNT. Kint was right about one thing: We absolutely do oppose DNT. Here's why -- and why you should, too.First, Do Not Track…
  • Brand Journalism Is a Modern Marketing Imperative

    21 Jul 2014 | 3:50 am
    In June 2004, McDonald's introduced its "brand journalism" plan at an Advertising Age conference. As part of the McDonald's turnaround plan, brand journalism was McDonald's new approach to marketing. No single ad could tell the whole multi-dimensional story of a mega-brand like McDonald's, which means different things in different regions to different people in different situations with different needs. A brand's story cannot be a simple-minded, over-simplification of a complex brand idea. In our current mobile, digital, multi-platform, sharing economy, brand journalism is an even more…
  • As Marketers' Internal Teams Get Stronger, How Agencies Can Collaborate

    15 Jul 2014 | 4:00 am
    Working with clients that have in-house creative departments is nothing new. However, there is a shift happening, in which in-house creative teams are getting more involved in the work agencies have traditionally been hired to do, and the creatives that are filling these departments are getting much better.Part of this shift is being driven by clients' concerns about lowering costs, and also a desire to bring more creative thinkers into their organizations. In the past few years, there have been many young, talented art directors and writers who have left the agency world to go over to the…
  • Millennials Think Globally, and Other Lessons from the World Cup

    13 Jul 2014 | 2:00 pm
    Whether you're a sports-inclined brand or not, there's a lot to be learned from World Cup '14. There's a lot that could be said about the game and the players, or the multi-screen storytelling that made this event a digital dream. But those things will be there four years from now. What's important today are some particularly powerful consumer insights that marketers may or may not have noticed -- insights that are relevant year-round and applicable in any context, from sporting events to shopping events.1. Millennials think globally. The pendulum swings in terms of U.S. attitudes toward…
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    Advertising Age - Adages

  • Wasabi Wins Lay's Flavor Faceoff in Ad Age Office Poll

    16 Jul 2014 | 1:00 pm
    There are a lot of half-baked theories out there about what digital and social media are doing to our society. "It's making us narcissistic!" some say. "It is making us lonelier!" cry some. "It is turning us into sexpots!" said that one guy that one time.But one thing is clear: it is putting our snack foods to a vote, which is why, for the second year in a row, we are being asked to choose the newest flavor of Lay's potato chips.The campaign, called "Do Us a Flavor," is back after bringing Cheesy Garlic Bread chips into the world last year. Lay's went through more than 14 million flavor…
  • What's Your Yo Strategy?

    19 Jun 2014 | 7:50 am
    Unless you've been under a rock for the past 24 hours -- or perhaps in Cannes -- you've heard about Yo, the messaging app that lets you send "YOs" to your friends, and nothing else.If that functionality sounds limited to you, it is. But that didn't stop investors from plowing $1 million dollars into the thing.Today, the Yo craze is sweeping the nation, causing many to ask, do we really need any other words? Perhaps not. Continue reading at AdAge.com
  • Albania Announces Winner of Agency Review on National TV

    20 May 2014 | 9:30 am
    Marketers, take note. This might be a new way to inspire agencies to fight hard to win your accounts.The government of Albania recently announced that it had picked creative agency StrawberryFrog and APCO Worldwide to lead a global ad campaign -- and did in an elaborate awards function that aired on national TV.The winning campaign, presented by StrawberryFrog and APCO Worldwide, was titled "Go Your Own Way," and will include digital and social media, short films and PR. Continue reading at AdAge.com
  • Jordan Zimmerman Offers 'Once in a Lifetime' Meeting With Himself

    15 May 2014 | 4:00 am
    The video you are about to watch is not an Onion parody of an infomercial.It's an offer from Zimmerman Advertising founder Jordan Zimmerman enticing viewers with a "once in a lifetime" opportunity to go to Ft. Lauderdale, Fla., to meet Jordan Zimmerman.As part of an effort to generate publicity for his new book, "Leading Fearlessly," Mr. Zimmerman is fearlessly leading a social-media video challenge called "Meet Jordan Zimmerman." Continue reading at AdAge.com
 
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    Advertising Age - The Big Tent

  • Millennials Think Globally, and Other Lessons from the World Cup

    13 Jul 2014 | 2:00 pm
    Whether you're a sports-inclined brand or not, there's a lot to be learned from World Cup '14. There's a lot that could be said about the game and the players, or the multi-screen storytelling that made this event a digital dream. But those things will be there four years from now. What's important today are some particularly powerful consumer insights that marketers may or may not have noticed -- insights that are relevant year-round and applicable in any context, from sporting events to shopping events.1. Millennials think globally. The pendulum swings in terms of U.S. attitudes toward…
  • Did You Miss Out on the Super Bowl of Marketing to Black Women?

    7 Jul 2014 | 11:30 am
    Like a good party, you should be kicking yourself if you weren't there. Sunday, July 6 concluded the four-day event known as the Essence Festival. The event celebrated its 20th anniversary with a bang, exceeding attendance expectations while continuing to be the number one gathering event of Black women. While over 100,000 Black women converged on New Orleans, so did Prince, Hollywood, think-tank representatives and staples of the brand world. Like no other event, Essence Festival was an opportunity to engage married, single, millennial, gen x, baby boomers and all socio-economic levels of…
  • BBDO Teams with Marvel on New Avengers Comic Book

    22 May 2014 | 12:10 pm
    The comic book that finally resulted is an evolution of a tale written eight years ago -- one of four the agency originally thought up around various Marvel heroes."The relevance of a comic book that talked to kids about gender and race before the Obama Presidency was one world," Mr. Michaels said. "Today's world is a little different. Culture has shifted and we wanted to make sure this effort was less defensive and more inspirational."The popularity of certain Marvel characters has also skyrocketed thanks to Hollywood in the time since the original idea, so Marvel built out the new cast to…
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    Advertising Age - Campaign Trail

  • GOP Chief Tech Officer Isn't Salaried Employee -- But Isn't Hurting, Either

    30 Jul 2014 | 8:20 am
    In April the stereotype of a tech-deficient Republican Party was reinforced by an anonymously-sourced Huffington Post article reporting that Republican National Committee Chief Technology Officer was being "shoved out."But Federal Election Commission reports paint a different story.Andy Barkett actually still serves as CTO for the top Republican Party organization -- but as a contractor, rather than a salaried employee. And while some suggested in April the party kept him around to save face, he's still earning a significant amount more than his salaried counterpart at the Democratic National…
  • Strange Bedfellows for Patent-Hungry Political Ad-Tech Firm

    21 Jul 2014 | 7:30 am
    A self-described "avowedly non-partisan" digital political firm has a controversial patent for voter targeting, a new CEO -- and clients that are fighting against Obamacare even as other clients seek to implement it.Audience Partners already is touting its voter-targeting ad system as "patented," and even is running Facebook ads to promote the news of the government seal-of-approval, obtained last month.The patent, awarded in June, essentially covers ad targeting based on voter records enhanced with demographic and behavioral data. Several other companies serving political and advocacy…
  • Republican Group Shrugs Off Hazing of Latest Tech Effort: .GOP

    11 Jul 2014 | 7:00 am
    It's become a political rite of passage: When a political party unveils a new tech-related initiative, detractors on the opposite side of the aisle inevitably pounce with parody sites and social-media lampoons. The latest hazing victim was the Republican party, after the launch of the new .gop domain.In a novel approach to spurring adoption of centralized-digital platforms among like-minded campaigns and organizations, the Republican State Leadership Committee is the official registry for the .gop domain. What that means in practice is that the RSLC, which works to elect Republican candidates…
  • Political Groups Start Trickle-Down Tech Training for Midterms

    8 Jul 2014 | 4:00 am
    Dave Griggs struggled to hear the phone above the rain and whipping winds of a summertime storm climbing up the east coast last week. The Democratic Legislative Campaign Committee's national field director was in Miami, battening down the hatches for the inevitable electoral gales to come in November. Mr. Griggs and two other DLCC colleagues were in the dreary Sunshine State for some follow-up training with campaign staffers working on local races.Mr. Griggs is not alone. Democratic and Republican party operatives have trekked across the country to teach state party caucus representatives,…
  • Inside Cannes' First Health and Wellness Jury

    16 Jun 2014 | 10:35 am
    Before the Cannes ad festival got underway in earnest, it kicked off with a new mini-festival focused on health, wellness and pharmaceutical advertising. Edelman's Carolyn Paul explained how the first jury for health and wellness came to its decisions.Since it was the first year for this jury, was it difficult setting ground rules for how to choose award winners?The added responsibility of being on the jury in the inaugural year was certainly something we were all very aware of, and something our jury President, the very gracious Kathy Delaney, reminded us of when we first gathered in the…
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    Advertising Age - DigitalNext

  • How to Measure Social Success in Global Organizations

    30 Jul 2014 | 7:30 am
    You run marketing for a global brand, with a worldwide goal of increasing social media reach. And when your teams report back, you see real success -- in France, organic content shares spiked; in India, brand mentions skyrocketed; Taiwan, meanwhile, saw a significant increase in reach.But which team best met its goal? Since every team has calculated success slightly differently, you actually don't know.Given how data-rich social media is, it might come as a surprise that many brands struggle to corral all that data into marketing programs driven by key performance indicators. But largely…
  • Retailers: Don't Give Up Control of Your Data

    29 Jul 2014 | 7:10 am
    When Dunnhumby, Tesco's data and consumer insights unit, purchased Sociomantic Labs in April, Dunnhumby CEO Simon Hay said the acquisition came from the realization that "we were a media player without really knowing it at all." Think about what that means: A data broker that is wholly-owned by one of the biggest retailers in the UK has made a move that will enable it to keep all of its data inhouse, and sell, rather than buy, advertising on its online properties.Earlier this month, Walmart said it would be moving one step beyond Dunnhumby's model, not only using its Walmart Exchange (WMX) --…
  • Foursquare: It's Time to Be Open About Metrics

    25 Jul 2014 | 8:23 am
    After five years of obfuscation, it's time for Foursquare to decide if it's going to be a real media company, one worthy of marketers' attention. The lesson for Foursquare and its peers on the sell side is simple: Be open and transparent if you want to be taken seriously.Foursquare has refused to release its metrics on monthly active users (MAUs) since it launched in 2009. I should know, as I've asked them repeatedly while representing two different agencies. Then I had an exchange with Foursquare, which I told I was considering writing this column. I'm still no closer to an answer.What…
  • Why We Oppose Do Not Track and How to Fix It

    25 Jul 2014 | 7:10 am
    The industry conversation about data tracking and collection practices generally keeps to a dull roar, but recently, with the World Wide Web Consortium (W3C) working to push its "Do Not Track" (DNT) specification to final adoption, the volume has picked up. Adding heat but no light, Jason Kint, the chief executive of the Online Publishers Association, recently published an article that criticized the growing efforts on behalf of data-driven companies like Turn to stop DNT. Kint was right about one thing: We absolutely do oppose DNT. Here's why -- and why you should, too.First, Do Not Track…
  • How to Create Effective Evergreen Content

    24 Jul 2014 | 7:00 am
    As of late 2013, there were two blogs being created every second. As if this weren't overwhelming enough, your precious piece of content competes with some 152 million blogs that are now swimming around the internet. While there is no doubt that viral content is this digital generation's claim to fame, the real test of a piece of content comes down to its ability to withstand the test of time and Google's dizzying deluge of updates.Just in case you missed it, Google is now rewarding content of all forms that can be classified as evergreen -- hefty and healthy chunks of information that are…
 
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    Advertising Age - Small Agency Diary

  • 24: The Most Important Number for Small-Agency Owners

    25 Jul 2014 | 3:45 am
    I recently came across a statistic that said that nearly 75% of all small-business owners consider their most important business goal to be "maintaining and increasing sales." It got me thinking about whether or not I would agree with my fellow entrepreneurs. I don't. I likely wouldn't fall into the remaining quarter of respondents either, as I would assume many of them stated goals along the lines of growth, awards, notoriety, innovation, new business, strategy, strong talent, etc. Don't get me wrong -- all of these are productive goals to have if you want to prosper, but they are all…
  • Your Band is Your Brand: Business Lessons from a Rock Band

    8 Jul 2014 | 3:30 am
    Like many kids growing up, I wanted to be a musician. And fortunately, I was lucky enough to have that dream come true. I loved the power of music. How it -- like great advertising -- could move, affect and engage an audience. But when it came to selling more records and concert tickets, that took marketing.As the CEO of a growing digital marketing company, I've spent a lot of time thinking about how to grow my business. Time and again, I find myself looking back at the evolution of my band, 10 Speed, and what worked, didn't work and was overpromised. I may have moved on from a band to a…
  • CrossFit, MINI U.S.A., and Shiner Bock Beer to Speak at Small Agency Conference in Austin

    17 Jun 2014 | 3:30 am
    Ad Age has released a preliminary agenda for its 2014 Small Agency Awards & Conference, which in its sixth year is traveling to Austin, Texas.The event will be held July 23 and July 24 at the W Hotel in Austin. CrossFit CEO Greg Glassman will talk about building the ultimate passion brand, while Tom Salkowsky, the head of marketing for BMW Group's MINI U.S.A., along with the car brand's longtime agency, Sausalito, California-based indie shop Butler Shine Stern & Partners, will present a case study on driving marketing success . And Charlie Paulette, the chief sales and marketing officer for…
  • A Millennial Talks: What the Job Owes Us and What We Owe the Job

    21 May 2014 | 9:00 am
    The higher you climb in the agency world, the easier it becomes to pass judgment on the next generation of talent. They lack loyalty. Have unreasonable expectations. Need to be pampered. Won't put in the time.To test some of these assumptions, I decided to take a closer look at the career and work ethic of someone whom, for better or worse, I first introduced to the advertising business.Ten years back, I offered a young woman about to graduate from high school a summer job answering the phones, stocking the kitchen and running errands. Amy turned out to be a find. I would occasionally wonder…
  • Publicom Was Good for Small Agencies but Collapse Is Even Better

    13 May 2014 | 8:23 am
    For years -- perhaps eons -- mankind has fervently debated the question: Is it the size of the wave or the motion of the ocean?In one fell swoop, Omnicom and Publicis executives have provided us with an answer, at least as it pertains to our industry. Bigger doesn't mean better.Last July, I wrote about "Three Reasons Why the Birth of Publicis Omnicom Is Good for Small Agencies." Today, I'm writing about three reasons why the collapse of the mega-merger is even better. Continue reading at AdAge.com
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