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  • Foursquare: It's Time to Be Open About Metrics

    Advertising Age - Complete Feed
    25 Jul 2014 | 8:23 am
    After five years of obfuscation, it's time for Foursquare to decide if it's going to be a real media company, one worthy of marketers' attention. The lesson for Foursquare and its peers on the sell side is simple: Be open and transparent if you want to be taken seriously.Foursquare has refused to release its metrics on monthly active users (MAUs) since it launched in 2009. I should know, as I've asked them repeatedly while representing two different agencies. Then I had an exchange with Foursquare, which I told I was considering writing this column. I'm still no closer to an answer.What…
  • Foursquare: It's Time to Be Open About Metrics

    Advertising Age - Blog Posts
    25 Jul 2014 | 8:23 am
    If Foursquare wants to be taken seriously by marketers, it needs to start being transparentabout its metrics, Berkowitz writes.
  • Client Red Flags and Other Takeaways From the Small Agency Conference

    Advertising Age - Latest News
    25 Jul 2014 | 9:20 am
    Ad Age's annual Small Agency Conference, held this week in Austin, Tex., brought forward Texas brands such as Shiner Bock, which recalled its struggle through growing pains, and agencies such as GSD&M, which told the story behind the famous "Don't Mess With Texas" slogan, originally created to discourage Texans from littering.But the conference was also full of advice, and although the audience skewed toward small agencies, the takeaway could often benefit larger agencies too as well as entrepreneurs in many fields and challenger brands.Keep talent talking Continue reading at AdAge.com
  • Muhtayzik Hoffer, Heat Take Top Honors at Ad Age's 2014 Small Agency Awards

    Advertising Age - Agency News
    24 Jul 2014 | 8:00 pm
    .saaheader { font-size: 20px!important; Continue reading at AdAge.com
  • How Many Websites Can Real Estate Ads Sustain?

    Advertising Age - Digital
    25 Jul 2014 | 7:50 am
    A Zillow purchase of Trulia would create a dominant search website for U.S. house hunters, reshaping an online industry the companies helped popularize.Zillow, the largest U.S. real estate website, is seeking to buy No. 2 Trulia for as much as $2 billion in cash and stock, according to people with knowledge of the matter. An agreement may be announced as soon as next week, said one of the people, who asked not to be identified because the information is private. Talks are ongoing and may not lead to a deal.The companies help buyers and renters find information on homes, generating revenue by…
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    Advertising Age - Complete Feed

  • Foursquare: It's Time to Be Open About Metrics

    25 Jul 2014 | 8:23 am
    After five years of obfuscation, it's time for Foursquare to decide if it's going to be a real media company, one worthy of marketers' attention. The lesson for Foursquare and its peers on the sell side is simple: Be open and transparent if you want to be taken seriously.Foursquare has refused to release its metrics on monthly active users (MAUs) since it launched in 2009. I should know, as I've asked them repeatedly while representing two different agencies. Then I had an exchange with Foursquare, which I told I was considering writing this column. I'm still no closer to an answer.What…
  • How Many Websites Can Real Estate Ads Sustain?

    25 Jul 2014 | 7:50 am
    A Zillow purchase of Trulia would create a dominant search website for U.S. house hunters, reshaping an online industry the companies helped popularize.Zillow, the largest U.S. real estate website, is seeking to buy No. 2 Trulia for as much as $2 billion in cash and stock, according to people with knowledge of the matter. An agreement may be announced as soon as next week, said one of the people, who asked not to be identified because the information is private. Talks are ongoing and may not lead to a deal.The companies help buyers and renters find information on homes, generating revenue by…
  • Why Even Exposed Ad Fraud Schemes Never Completely Die

    25 Jul 2014 | 7:30 am
    When Ad Age reported on a multi-million dollar ad fraud operation late last month, those behind the scheme shut it down immediately. But now, slightly more than three weeks after the story published, the operation is back in action.Once again video ads in nearly invisible windows are being run on legitimate websites via banner ad buys. Such video ads can be sold for 20 times as much as the banner ads, with the fraudsters pocketing the difference.Online security firm Telemetry, which uncovered the fraud, believes around 100,000 of these bogus ad impressions are now sold each day. The number is…
  • Why We Oppose Do Not Track and How to Fix It

    25 Jul 2014 | 7:10 am
    The industry conversation about data tracking and collection practices generally keeps to a dull roar, but recently, with the World Wide Web Consortium (W3C) working to push its "Do Not Track" (DNT) specification to final adoption, the volume has picked up. Adding heat but no light, Jason Kint, the chief executive of the Online Publishers Association, recently published an article that criticized the growing efforts on behalf of data-driven companies like Turn to stop DNT. Kint was right about one thing: We absolutely do oppose DNT. Here's why -- and why you should, too.First, Do Not Track…
  • Time Warrner Ammo: Murdoch to Sell Italy, German Pay-TV Stakes for $9 Billion

    25 Jul 2014 | 6:05 am
    Rupert Murdoch's 21st Century Fox has agreed to sell its pay-TV businesses in Italy and Germany for more than $9 billion, gaining funds it could use to raise an $80 billion takeover bid for Time Warner.British Sky Broadcasting Group, which is 39% owned by Fox, will pay 2.9 billion pounds ($4.9 billion) in cash for Fox's 57.4% stake in Sky Deutschland, the England-based BSkyB said today. BSkyB will use 2.07 billion pounds in cash and a stake in National Geographic Channel to pay for 100% of Sky Italia.The deal will give Murdoch ammunition as the 83-year-old weighs how much he can increase an…
 
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    Advertising Age - Latest News

  • Client Red Flags and Other Takeaways From the Small Agency Conference

    25 Jul 2014 | 9:20 am
    Ad Age's annual Small Agency Conference, held this week in Austin, Tex., brought forward Texas brands such as Shiner Bock, which recalled its struggle through growing pains, and agencies such as GSD&M, which told the story behind the famous "Don't Mess With Texas" slogan, originally created to discourage Texans from littering.But the conference was also full of advice, and although the audience skewed toward small agencies, the takeaway could often benefit larger agencies too as well as entrepreneurs in many fields and challenger brands.Keep talent talking Continue reading at AdAge.com
  • Foursquare: It's Time to Be Open About Metrics

    25 Jul 2014 | 8:23 am
    After five years of obfuscation, it's time for Foursquare to decide if it's going to be a real media company, one worthy of marketers' attention. The lesson for Foursquare and its peers on the sell side is simple: Be open and transparent if you want to be taken seriously.Foursquare has refused to release its metrics on monthly active users (MAUs) since it launched in 2009. I should know, as I've asked them repeatedly while representing two different agencies. Then I had an exchange with Foursquare, which I told I was considering writing this column. I'm still no closer to an answer.What…
  • How Many Websites Can Real Estate Ads Sustain?

    25 Jul 2014 | 7:50 am
    A Zillow purchase of Trulia would create a dominant search website for U.S. house hunters, reshaping an online industry the companies helped popularize.Zillow, the largest U.S. real estate website, is seeking to buy No. 2 Trulia for as much as $2 billion in cash and stock, according to people with knowledge of the matter. An agreement may be announced as soon as next week, said one of the people, who asked not to be identified because the information is private. Talks are ongoing and may not lead to a deal.The companies help buyers and renters find information on homes, generating revenue by…
  • Why Even Exposed Ad Fraud Schemes Never Completely Die

    25 Jul 2014 | 7:30 am
    When Ad Age reported on a multi-million dollar ad fraud operation late last month, those behind the scheme shut it down immediately. But now, slightly more than three weeks after the story published, the operation is back in action.Once again video ads in nearly invisible windows are being run on legitimate websites via banner ad buys. Such video ads can be sold for 20 times as much as the banner ads, with the fraudsters pocketing the difference.Online security firm Telemetry, which uncovered the fraud, believes around 100,000 of these bogus ad impressions are now sold each day. The number is…
  • Why We Oppose Do Not Track and How to Fix It

    25 Jul 2014 | 7:10 am
    The industry conversation about data tracking and collection practices generally keeps to a dull roar, but recently, with the World Wide Web Consortium (W3C) working to push its "Do Not Track" (DNT) specification to final adoption, the volume has picked up. Adding heat but no light, Jason Kint, the chief executive of the Online Publishers Association, recently published an article that criticized the growing efforts on behalf of data-driven companies like Turn to stop DNT. Kint was right about one thing: We absolutely do oppose DNT. Here's why -- and why you should, too.First, Do Not Track…
 
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    Advertising Age - Agency News

  • Muhtayzik Hoffer, Heat Take Top Honors at Ad Age's 2014 Small Agency Awards

    24 Jul 2014 | 8:00 pm
    .saaheader { font-size: 20px!important; Continue reading at AdAge.com
  • Rewind: From Mom Jeans to Musicals, a Look Back at eBay Advertising

    24 Jul 2014 | 1:30 pm
    This touching 2004 spot via Goodby and directed by Noam Murro demonstrated the "power of good" to illustrate the brand's then-new tag "The Power of All of Us."In 2005, after six years with the client, Goodby lost the account to BBDO New York, which went on to create the cryptic "It" campaign, a multi-platform push that promoted the site as the place to get "whatever it is" shoppers are looking for. Continue reading at AdAge.com
  • Everything You Wanted to Know About 'Don't Mess With Texas'

    24 Jul 2014 | 10:20 am
    Advertising doesn't always get the credit it deserves. So GSD&M Co-Founder Tim McClure reminded the crowd at the Ad Age Small Agency Conference in Austin today that adland -- specifically a small Austin-based agency -- is responsible for one of the country's most-memorable bumper-sticker slogans: "Don't Mess with Texas."It all started with a brief from the Texas Department of Transportation. Mr. McClure and GSD&M team in the 1980s (he's now CEO of Mythos Legends) were charged with limiting the litter on Texas highways, but didn't want to use the word "litter," which they associated with pets…
  • Interpublic Activist Investor Elliott Said to Push for Sale

    24 Jul 2014 | 9:34 am
    Elliott Management Corp. has amassed a new activist stake in Interpublic Group of Cos. and is seeking talks with management and the board to maximize shareholder value.The hedge fund has the equivalent of a 6.7% stake in Interpublic through shares and options, according to a regulatory filing today. Elliott disclosed it took the stake because it views the New York-based company as undervalued. Elliott plans to push Interpublic to try and sell itself to another advertising company after earlier rebuffing merger approaches from competitors, according to a person familiar with the matter.Since…
  • In Atlanta, BBDO Shifts Focus to Digital Content and Analytics

    24 Jul 2014 | 3:50 am
    BBDO's Atlanta office is shifting its focus toward content production and analytics and emphasizing TV less as marketers seek a different mix of services. As part of that shift, the office last week laid off 10% to 15% of its staff of roughly 250 people, with plans to replace them with hires better suited to the new focus. When the transition is complete, more than half the staff will be devoted to analytics, small-screen content production and digital creative.The changes in Atlanta echo a broader industry transformation, as agencies that built their businesses around high-profile, high-cost…
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    Advertising Age - Digital

  • How Many Websites Can Real Estate Ads Sustain?

    25 Jul 2014 | 7:50 am
    A Zillow purchase of Trulia would create a dominant search website for U.S. house hunters, reshaping an online industry the companies helped popularize.Zillow, the largest U.S. real estate website, is seeking to buy No. 2 Trulia for as much as $2 billion in cash and stock, according to people with knowledge of the matter. An agreement may be announced as soon as next week, said one of the people, who asked not to be identified because the information is private. Talks are ongoing and may not lead to a deal.The companies help buyers and renters find information on homes, generating revenue by…
  • Why Even Exposed Ad Fraud Schemes Never Completely Die

    25 Jul 2014 | 7:30 am
    When Ad Age reported on a multi-million dollar ad fraud operation late last month, those behind the scheme shut it down immediately. But now, slightly more than three weeks after the story published, the operation is back in action.Once again video ads in nearly invisible windows are being run on legitimate websites via banner ad buys. Such video ads can be sold for 20 times as much as the banner ads, with the fraudsters pocketing the difference.Online security firm Telemetry, which uncovered the fraud, believes around 100,000 of these bogus ad impressions are now sold each day. The number is…
  • Alibaba, Pinterest, Lowe's to Speak at Ad Age Digital Conference San Francisco

    25 Jul 2014 | 3:00 am
    Ad Age has released a preliminary list of speakers for its 2014 Digital Conference, taking place in San Francisco.The event will be held September 16 at the Marriott Marquis and will be followed by the Ad Age CMO Strategy Summit on September 17. Ticket packages for both events are available.Brands must move faster than ever to keep pace with changing technology and consumer behavior. Ad Age Digital Conference San Francisco brings together savvy marketers and agile technology companies, who are successfully navigating these new market realities. Continue reading at AdAge.com
  • Amazon Loss Widens, Marketing Costs Rise 40% and Bezos Keeps Investing

    24 Jul 2014 | 2:53 pm
    Amazon takes in a lot of money, but the e-commerce giant doesn't bank much money. That was true again, even more than usual, in the second quarter of 2014, Amazon said in its earnings report on Thursday.Amazon recorded $19.3 billion in revenue for the second quarter, up 23% from the quarter a year ago. However the company actually lost money, and much more than is standard for the notoriously profit-averse company, turning in a second-quarter loss of $126 million, wider than analysts' $66.7 million average estimate and a $7 million loss a year earlier.Even Wall Street -- which usually…
  • AOL Video Doubles NewFronts Haul, Names New Head of Sales

    24 Jul 2014 | 12:30 pm
    After a few relatively quiet months following its splashy NewFronts event in April, AOL's video operation is making noise again.The company said on Thursday that half of its U.S. NewFronts original video slate -- eight of 16 shows -- have been sold, double the four it announced in April. AOL also named Marta Martinez as head of global video ad sales, a position that had been vacant since Charles Gabriel departed last month. Two weeks ago the video division received two Emmy nominations."More will be sold," AOL video president Ran Harnevo said of the company's NewFronts offerings. "We're…
 
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    Advertising Age - Global News

  • China's BlueFocus Buys Majority Stake in U.S. Design Firm Fuseproject

    24 Jul 2014 | 8:15 am
    China's fast-growing BlueFocus Communication Group is entering the U.S. market by buying a majority stake in groundbreaking design-and-branding company Fuseproject, founded by Yves Bhar.The deal is a high-profile move for BlueFocus, which has been eyeing U.S. deals after several in the U.K. Mr. Bhar is the designer behind the Jawbone UP24, the Ouya game player and the One Laptop Per Child project for developing countries. Fuseproject recently redesigned PayPal's logo and brand identity.The purchase is a gateway to Silicon Valley for BlueFocus, which got its start as a PR company focused on…
  • Seven Intriguing Products From China, From Vampire Juice to Fungus Face Cream

    24 Jul 2014 | 3:40 am
    China's food safety watchdog just cracked down on a new trend in China: juice packaged in fake medical blood bags. The drinks, priced in the $3 to $5 range, were inspired by U.S. TV hits popular with pop culture-savvy young consumers. One was called the Vampire Diaries Drink. Some had a blood type printed on the packaging or could be sipped through IV tubing.While the burgeoning vampire-beverage industry is no more, there are plenty of other intriguing products still out there in China, filling every conceivable consumer niche in a nation of 1.35 billion. Here are seven of the most…
  • Samsung's First Family Struggles to Keep Grip on Company

    23 Jul 2014 | 11:15 am
    With Samsung Group's powerful patriarch entering his third month in a South Korean hospital, his family risks losing its grip on the conglomerate he built into a force from smartphones to life insurance.Lee Kun Hee, 72, took over from his father 27 years ago and outmaneuvered Sony Corp. and Nokia Oyj to surpass Apple Inc. in the mobile-phone business. His son, 46-year-old Lee Jae Yong, will struggle to keep the same influence due to inheritance taxes that could exceed $5 billion and waning support in Korea for conglomerates controlled through crossholdings.The Lees have held sway over the…
  • Publicis Groupe Delivers Slow Second Quarter

    22 Jul 2014 | 6:09 am
    Publicis Groupe revenue declined 1.5% in the second quarter, compared with the quarter a year earlier, while organic revenue, a measure excluding results of events such as acquisitions or shifts in currency values, grew just 0.5%.Net income for the first half declined 16.9% to 260 million Euros, the company said.Maurice Lvy, the French agency holding company's chairman-CEO, blamed the disappointing results on the cancellation and postponement of campaigns, on poor economies in Europe and emerging countries and on exchange rates. Continue reading at AdAge.com
  • McDonald's and KFC Confront Yet Another Food Safety Scare in China

    21 Jul 2014 | 7:54 am
    KFC parent Yum Brands and McDonald's said they have stopped using meat from one of their suppliers in China as they tried to contain the country's latest food safety scare, this one sparked by a jarring TV news investigation.The investigation, which aired on Sunday on Shanghai's Dragon TV, used footage shot by an undercover team to accuse the Shanghai Husi Food Co. of blending expired meat with fresh meat. The blurry footage also appeared to show workers scooping gobs of meat off the floor and putting it back into the supply.Authorities shut down operations at the supplier and opened an…
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    Advertising Age - Hispanic Marketing

  • AT&T, Vice Roll Out 'Spanglish' Spots to Court Young Latinos

    21 Jul 2014 | 3:30 am
    AT&T, the nation's second-largest wireless operator and second-largest advertiser, is injecting Spanglish flair to its campaign for the coveted millennial audience. The "Mobile Movement" marketing effort launched in March will add bilingual and Spanish ads aimed at young, Hispanic consumers.For the campaign, AT&T is partnering with Virtue, the in-house creative agency of Vice Media, a name that has become nearly synonymous with the millennial generation for marketers.AT&T refers to the "Mobile Movement" campaign as a "platform" and is positioning it as a bid to connect smartphones -- often…
  • Kraft Makes Data a Team Player in World Cup Recipe Campaign

    9 Jul 2014 | 7:00 am
    As far as Kraft Comida is concerned, futbol and fruity Jello desserts go hand-in-hand. When Kraft Comida looked ahead to this year's World Cup, the Hispanic market-aimed group spotted an opportunity to score with moms they expected to whip up nibbles to munch during the games.Kraft has taken a strategic approach to its World Cup-themed effort, deemed Flavors of the Championship, or Sabores del Campeonato, looking to data reflecting social commentary and search trends to inform recipes they suggest in emails, Facebook posts and on YouTube.Kraft's social media monitoring hub, dubbed "Looking…
  • Watch the World Cup With the Pros: U.S. Hispanic Agencies

    1 Jul 2014 | 3:30 am
    As a record-breaking number of Americans are glued to World Cup games, imagine what's happening at U.S. Hispanic agencies, staffed by people who are already lifelong futbol fans and hail from multiple countries that are World Cup contenders. It's life and death, along with face painting, a goalie's soccer net in the lobby, Latin snacks during games, and all the big-screen TVs tuned to Univision.With Argentina facing Switzerland at noon EST and the U.S taking on Belgium four hours later, Tuesday, July 1 will be a full day of soccer. Half the teams that made it through the first round into the…
  • J.C. Penney Aims Marketing Squarely at Latinas

    9 Jun 2014 | 3:30 am
    J.C. Penney is ripping up its marketing playbook once again, this time fashioning itself as the department-store destination for Hispanics.It's a critical time for a retailer attempting a turnaround following three tumultuous years of management and agency upheaval; repeated shifts in strategy; and a marked decline in sales. In a push for growth, J.C. Penney isn't just zeroing in on the Hispanic customer -- it's identified the demographic as its "North Star."The push will be on display this week with an expansive World Cup campaign that specifically addresses Latinas (there is no…
  • Ad Age's 2014 Cover Contest Finalists: Which Design Would You Pick?

    9 Jun 2014 | 3:00 am
    Continue reading at AdAge.com
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    Advertising Age - The Media Guy

  • Media Guy Mailbag: The 'Snapchat for Flowers' Fires Back

    24 Jul 2014 | 11:49 am
    Welcome to Vol. 4 of the Media Guy Mailbag. This is where I respond to reader feedback and happily answer your questions about media, marketing, pop culture, kittens, kitchen remodeling on a budget -- anything! So send me an email with "Media Guy Mailbag" in the subject line. More details below.First I want to note that while most of the reader feedback I get comes to me by email or via social media, sometimes folks still physically send stuff -- or even have it hand-delivered. Case in point: A flower arrangement that recently arrived at Ad Age headquarters in Manhattan.I'm pretty sure the…
  • William Shatner Reviews Facebook's Celeb-Only App

    23 Jul 2014 | 11:35 am
    Last week, Facebook introduced Facebook Mentions, an app limited to people with verified pages in the U.S. that's designed to make it "easy for public figures to talk with their fans and each other on the go." In other words, Facebook appears to have a bit of Twitter envy -- given that Twitter is Celebrity Central in social media -- and thought that by kissing up to celebs with a special app, it could get them to give it more free content for us normals to engage with.Yesterday, William Shatner took to his new "Shatner Speaks" Tumblr blog to critique the app, comparing it to the Facebook apps…
  • Jon Stewart: Let's Do a $10 Billion Kickstarter to Buy CNN

    23 Jul 2014 | 9:50 am
    The news that CNN might go up for sale if Rupert Murdoch's 21st Century Fox succeeds in buying Time Warner has had Jon Stewart wondering about potential buyers -- and he decided we should just buy it. On last night's "Daily Show," he kicked off a (faux) $10 billion Kickstarter campaign, complete with its own Kickstarter-lookalike page at LetsBuyCNN.com. The supporter rewards include the chance to "Take molly with Fareed Zakaria" ($25,000), two weeks of blanket, round-the-clock CNN coverage of your "hunt for your lost car keys" ($5 million), and even the opportunity to "Host a CNN anchor…
  • Bill Gates: Six 'Really Fantastic Books' to Read This Summer

    18 Jul 2014 | 9:30 am
    These may be grim times at Microsoft, but co-founder Bill Gates seems to be having a good time in his semi-retirement (he resigned as chairman in February, though he retains a technical-advisor role). Lately, he's been posting entertaining videos to his personal YouTube channel, thegatesnotes, and since it's Friday, and maybe you're looking for a little beach reading, we thought we'd share two of his latest, which have to do with books.In "Summer Books," Gates uses a sprightly musical soundtrack and charming animations to recommend "six really fantastic books" to read this summer. They are…
  • The 10 World Cup Sponsors That Grew the Most in Followers, Fans and Subscribers

    15 Jul 2014 | 11:00 am
    What did FIFA World Cup sponsors get out of their association with the global event? In some cases it's obvious, as various video campaigns created for the tournament have racked up hundreds of millions of views. But then again, many of those views actually went to non-sponsors: Nike, not an official sponsor of the tournament itself, soundly defeated sponsor Adidas by that measure. So, as the dust settles, we're taking a look at another measure of success: the growth in the brands' social-media communities.For this chart, Ad Age worked with ListenFirst, a New York social analytics and…
 
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    Advertising Age - Guest Columnists

  • Foursquare: It's Time to Be Open About Metrics

    25 Jul 2014 | 8:23 am
    After five years of obfuscation, it's time for Foursquare to decide if it's going to be a real media company, one worthy of marketers' attention. The lesson for Foursquare and its peers on the sell side is simple: Be open and transparent if you want to be taken seriously.Foursquare has refused to release its metrics on monthly active users (MAUs) since it launched in 2009. I should know, as I've asked them repeatedly while representing two different agencies. Then I had an exchange with Foursquare, which I told I was considering writing this column. I'm still no closer to an answer.What…
  • Why We Oppose Do Not Track and How to Fix It

    25 Jul 2014 | 7:10 am
    The industry conversation about data tracking and collection practices generally keeps to a dull roar, but recently, with the World Wide Web Consortium (W3C) working to push its "Do Not Track" (DNT) specification to final adoption, the volume has picked up. Adding heat but no light, Jason Kint, the chief executive of the Online Publishers Association, recently published an article that criticized the growing efforts on behalf of data-driven companies like Turn to stop DNT. Kint was right about one thing: We absolutely do oppose DNT. Here's why -- and why you should, too.First, Do Not Track…
  • Brand Journalism Is a Modern Marketing Imperative

    21 Jul 2014 | 3:50 am
    In June 2004, McDonald's introduced its "brand journalism" plan at an Advertising Age conference. As part of the McDonald's turnaround plan, brand journalism was McDonald's new approach to marketing. No single ad could tell the whole multi-dimensional story of a mega-brand like McDonald's, which means different things in different regions to different people in different situations with different needs. A brand's story cannot be a simple-minded, over-simplification of a complex brand idea. In our current mobile, digital, multi-platform, sharing economy, brand journalism is an even more…
  • As Marketers' Internal Teams Get Stronger, How Agencies Can Collaborate

    15 Jul 2014 | 4:00 am
    Working with clients that have in-house creative departments is nothing new. However, there is a shift happening, in which in-house creative teams are getting more involved in the work agencies have traditionally been hired to do, and the creatives that are filling these departments are getting much better.Part of this shift is being driven by clients' concerns about lowering costs, and also a desire to bring more creative thinkers into their organizations. In the past few years, there have been many young, talented art directors and writers who have left the agency world to go over to the…
  • Millennials Think Globally, and Other Lessons from the World Cup

    13 Jul 2014 | 2:00 pm
    Whether you're a sports-inclined brand or not, there's a lot to be learned from World Cup '14. There's a lot that could be said about the game and the players, or the multi-screen storytelling that made this event a digital dream. But those things will be there four years from now. What's important today are some particularly powerful consumer insights that marketers may or may not have noticed -- insights that are relevant year-round and applicable in any context, from sporting events to shopping events.1. Millennials think globally. The pendulum swings in terms of U.S. attitudes toward…
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    Advertising Age - Adages

  • Wasabi Wins Lay's Flavor Faceoff in Ad Age Office Poll

    16 Jul 2014 | 1:00 pm
    There are a lot of half-baked theories out there about what digital and social media are doing to our society. "It's making us narcissistic!" some say. "It is making us lonelier!" cry some. "It is turning us into sexpots!" said that one guy that one time.But one thing is clear: it is putting our snack foods to a vote, which is why, for the second year in a row, we are being asked to choose the newest flavor of Lay's potato chips.The campaign, called "Do Us a Flavor," is back after bringing Cheesy Garlic Bread chips into the world last year. Lay's went through more than 14 million flavor…
  • What's Your Yo Strategy?

    19 Jun 2014 | 7:50 am
    Unless you've been under a rock for the past 24 hours -- or perhaps in Cannes -- you've heard about Yo, the messaging app that lets you send "YOs" to your friends, and nothing else.If that functionality sounds limited to you, it is. But that didn't stop investors from plowing $1 million dollars into the thing.Today, the Yo craze is sweeping the nation, causing many to ask, do we really need any other words? Perhaps not. Continue reading at AdAge.com
  • Albania Announces Winner of Agency Review on National TV

    20 May 2014 | 9:30 am
    Marketers, take note. This might be a new way to inspire agencies to fight hard to win your accounts.The government of Albania recently announced that it had picked creative agency StrawberryFrog and APCO Worldwide to lead a global ad campaign -- and did in an elaborate awards function that aired on national TV.The winning campaign, presented by StrawberryFrog and APCO Worldwide, was titled "Go Your Own Way," and will include digital and social media, short films and PR. Continue reading at AdAge.com
  • Jordan Zimmerman Offers 'Once in a Lifetime' Meeting With Himself

    15 May 2014 | 4:00 am
    The video you are about to watch is not an Onion parody of an infomercial.It's an offer from Zimmerman Advertising founder Jordan Zimmerman enticing viewers with a "once in a lifetime" opportunity to go to Ft. Lauderdale, Fla., to meet Jordan Zimmerman.As part of an effort to generate publicity for his new book, "Leading Fearlessly," Mr. Zimmerman is fearlessly leading a social-media video challenge called "Meet Jordan Zimmerman." Continue reading at AdAge.com
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    Advertising Age - The Big Tent

  • Did You Miss Out on the Super Bowl of Marketing to Black Women?

    7 Jul 2014 | 11:30 am
    Like a good party, you should be kicking yourself if you weren't there. Sunday, July 6 concluded the four-day event known as the Essence Festival. The event celebrated its 20th anniversary with a bang, exceeding attendance expectations while continuing to be the number one gathering event of Black women. While over 100,000 Black women converged on New Orleans, so did Prince, Hollywood, think-tank representatives and staples of the brand world. Like no other event, Essence Festival was an opportunity to engage married, single, millennial, gen x, baby boomers and all socio-economic levels of…
  • BBDO Teams with Marvel on New Avengers Comic Book

    22 May 2014 | 12:10 pm
    The comic book that finally resulted is an evolution of a tale written eight years ago -- one of four the agency originally thought up around various Marvel heroes."The relevance of a comic book that talked to kids about gender and race before the Obama Presidency was one world," Mr. Michaels said. "Today's world is a little different. Culture has shifted and we wanted to make sure this effort was less defensive and more inspirational."The popularity of certain Marvel characters has also skyrocketed thanks to Hollywood in the time since the original idea, so Marvel built out the new cast to…
 
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    Advertising Age - Campaign Trail

  • Strange Bedfellows for Patent-Hungry Political Ad-Tech Firm

    21 Jul 2014 | 7:30 am
    A self-described "avowedly non-partisan" digital political firm has a controversial patent for voter targeting, a new CEO -- and clients that are fighting against Obamacare even as other clients seek to implement it.Audience Partners already is touting its voter-targeting ad system as "patented," and even is running Facebook ads to promote the news of the government seal-of-approval, obtained last month.The patent, awarded in June, essentially covers ad targeting based on voter records enhanced with demographic and behavioral data. Several other companies serving political and advocacy…
  • Republican Group Shrugs Off Hazing of Latest Tech Effort: .GOP

    11 Jul 2014 | 7:00 am
    It's become a political rite of passage: When a political party unveils a new tech-related initiative, detractors on the opposite side of the aisle inevitably pounce with parody sites and social-media lampoons. The latest hazing victim was the Republican party, after the launch of the new .gop domain.In a novel approach to spurring adoption of centralized-digital platforms among like-minded campaigns and organizations, the Republican State Leadership Committee is the official registry for the .gop domain. What that means in practice is that the RSLC, which works to elect Republican candidates…
  • Political Groups Start Trickle-Down Tech Training for Midterms

    8 Jul 2014 | 4:00 am
    Dave Griggs struggled to hear the phone above the rain and whipping winds of a summertime storm climbing up the east coast last week. The Democratic Legislative Campaign Committee's national field director was in Miami, battening down the hatches for the inevitable electoral gales to come in November. Mr. Griggs and two other DLCC colleagues were in the dreary Sunshine State for some follow-up training with campaign staffers working on local races.Mr. Griggs is not alone. Democratic and Republican party operatives have trekked across the country to teach state party caucus representatives,…
  • Inside Cannes' First Health and Wellness Jury

    16 Jun 2014 | 10:35 am
    Before the Cannes ad festival got underway in earnest, it kicked off with a new mini-festival focused on health, wellness and pharmaceutical advertising. Edelman's Carolyn Paul explained how the first jury for health and wellness came to its decisions.Since it was the first year for this jury, was it difficult setting ground rules for how to choose award winners?The added responsibility of being on the jury in the inaugural year was certainly something we were all very aware of, and something our jury President, the very gracious Kathy Delaney, reminded us of when we first gathered in the…
  • In Flashy New World of Campaign Tech, List Rental Is Still a Political Force

    16 Jun 2014 | 3:45 am
    Media coverage of political campaigns nowadays tends to focus on things like social media, tech-savvy organizing and voter micro-targeting popularized by Obama campaign quants. But those bright, shiny objects distract from the mundane, yet proven tradition of donor-list rental.In politics, as in business, you have to spend money to make money. And the renting of donor lists is one of the best ways to do that. In fact, contact lists gathered by the Obama for America and Romney for President campaigns are among the largest political lists around today, and they're essentially for sale.A perusal…
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    Advertising Age - DigitalNext

  • Foursquare: It's Time to Be Open About Metrics

    25 Jul 2014 | 8:23 am
    After five years of obfuscation, it's time for Foursquare to decide if it's going to be a real media company, one worthy of marketers' attention. The lesson for Foursquare and its peers on the sell side is simple: Be open and transparent if you want to be taken seriously.Foursquare has refused to release its metrics on monthly active users (MAUs) since it launched in 2009. I should know, as I've asked them repeatedly while representing two different agencies. Then I had an exchange with Foursquare, which I told I was considering writing this column. I'm still no closer to an answer.What…
  • Why We Oppose Do Not Track and How to Fix It

    25 Jul 2014 | 7:10 am
    The industry conversation about data tracking and collection practices generally keeps to a dull roar, but recently, with the World Wide Web Consortium (W3C) working to push its "Do Not Track" (DNT) specification to final adoption, the volume has picked up. Adding heat but no light, Jason Kint, the chief executive of the Online Publishers Association, recently published an article that criticized the growing efforts on behalf of data-driven companies like Turn to stop DNT. Kint was right about one thing: We absolutely do oppose DNT. Here's why -- and why you should, too.First, Do Not Track…
  • How to Create Effective Evergreen Content

    24 Jul 2014 | 7:00 am
    As of late 2013, there were two blogs being created every second. As if this weren't overwhelming enough, your precious piece of content competes with some 152 million blogs that are now swimming around the internet. While there is no doubt that viral content is this digital generation's claim to fame, the real test of a piece of content comes down to its ability to withstand the test of time and Google's dizzying deluge of updates.Just in case you missed it, Google is now rewarding content of all forms that can be classified as evergreen -- hefty and healthy chunks of information that are…
  • Digital Metrics Delirium: How to Drive the Results That Actually Matter

    23 Jul 2014 | 7:10 am
    The world demands accountability, so marketers feel compelled to measure everything. But measurement technology is dramatically imperfect. The result is that, more often than not, we measure what's easy to measure instead of what's right to measure.Digital appears to be the "promised land" because its count-ability gives us the accountability we crave. The truth, however, is that digital leads many marketers to reverse-engineer their goals to fit their metrics. Goals are determined by what we can put a tracking pixel on, rather than by asking what needs to be done to move our businesses…
  • Marketers: Don't Miss Out on Summer Music Festivals

    18 Jul 2014 | 7:31 am
    Woodstock, which began with three days of peace and music on Max Yasgur's farm back in 1969, has evolved into a music festival season that spreads across the country for months on end.From The Hangout Festival in Alabama in May to New York City's Governors Ball in June and Maryland's Virgin Freefest in September, music festivals are experiencing a major renaissance. Along with the fans come the brands, eager to market their products to millennials in attendance.If you don't want to miss out on any of the music festival action, you will literally need to be all over the country, all summer…
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    Advertising Age - Small Agency Diary

  • 24: The Most Important Number for Small-Agency Owners

    25 Jul 2014 | 3:45 am
    I recently came across a statistic that said that nearly 75% of all small-business owners consider their most important business goal to be "maintaining and increasing sales." It got me thinking about whether or not I would agree with my fellow entrepreneurs. I don't. I likely wouldn't fall into the remaining quarter of respondents either, as I would assume many of them stated goals along the lines of growth, awards, notoriety, innovation, new business, strategy, strong talent, etc. Don't get me wrong -- all of these are productive goals to have if you want to prosper, but they are all…
  • Your Band is Your Brand: Business Lessons from a Rock Band

    8 Jul 2014 | 3:30 am
    Like many kids growing up, I wanted to be a musician. And fortunately, I was lucky enough to have that dream come true. I loved the power of music. How it -- like great advertising -- could move, affect and engage an audience. But when it came to selling more records and concert tickets, that took marketing.As the CEO of a growing digital marketing company, I've spent a lot of time thinking about how to grow my business. Time and again, I find myself looking back at the evolution of my band, 10 Speed, and what worked, didn't work and was overpromised. I may have moved on from a band to a…
  • CrossFit, MINI U.S.A., and Shiner Bock Beer to Speak at Small Agency Conference in Austin

    17 Jun 2014 | 3:30 am
    Ad Age has released a preliminary agenda for its 2014 Small Agency Awards & Conference, which in its sixth year is traveling to Austin, Texas.The event will be held July 23 and July 24 at the W Hotel in Austin. CrossFit CEO Greg Glassman will talk about building the ultimate passion brand, while Tom Salkowsky, the head of marketing for BMW Group's MINI U.S.A., along with the car brand's longtime agency, Sausalito, California-based indie shop Butler Shine Stern & Partners, will present a case study on driving marketing success . And Charlie Paulette, the chief sales and marketing officer for…
  • A Millennial Talks: What the Job Owes Us and What We Owe the Job

    21 May 2014 | 9:00 am
    The higher you climb in the agency world, the easier it becomes to pass judgment on the next generation of talent. They lack loyalty. Have unreasonable expectations. Need to be pampered. Won't put in the time.To test some of these assumptions, I decided to take a closer look at the career and work ethic of someone whom, for better or worse, I first introduced to the advertising business.Ten years back, I offered a young woman about to graduate from high school a summer job answering the phones, stocking the kitchen and running errands. Amy turned out to be a find. I would occasionally wonder…
  • Publicom Was Good for Small Agencies but Collapse Is Even Better

    13 May 2014 | 8:23 am
    For years -- perhaps eons -- mankind has fervently debated the question: Is it the size of the wave or the motion of the ocean?In one fell swoop, Omnicom and Publicis executives have provided us with an answer, at least as it pertains to our industry. Bigger doesn't mean better.Last July, I wrote about "Three Reasons Why the Birth of Publicis Omnicom Is Good for Small Agencies." Today, I'm writing about three reasons why the collapse of the mega-merger is even better. Continue reading at AdAge.com
 
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