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  • Google Search Results, Ads Showing Up on Yahoo as Part of Non-Exclusive Test

    Advertising Age - Complete Feed
    1 Jul 2015 | 1:40 pm
    Don't cry for Google. While the search giant's 13-year alliance with AOL ended this week, the company appears to be cozying with an even bigger portal.Google search results and ads have begun appearing when people search on Yahoo. SEO Book, a company that specializes in training people on how to make sure their sites rank highly in Google's search results, appears to have been the first to report the results' appearance on Yahoo earlier on Wednesday.A Yahoo spokeswoman wouldn't confirm that Yahoo is sourcing search results or ads from Google specifically, but acknowledged that the company is…
  • Virtual Internships: A New Solution for Hiring Millennials

    Advertising Age - Blog Posts
    1 Jul 2015 | 8:00 am
    How small agencies can develop virtual internship programs as a way to hire millennials, writes Liz Brohan of CBD Marketing.
  • Facebook Is Testing Ad-Supported Videos, Will Share Revenue With Creators

    Advertising Age - Latest News
    1 Jul 2015 | 12:45 pm
    The question of how Facebook will try to rival YouTube's video ad business may have been answered on Tuesday.While Facebook has been running autoplay video ads in people's news feeds for over a year and has been courting media companies and digital video stars to upload their videos to the social network, the company hasn't offered a way for advertisers to piggyback those creators' videos and for those creators' to make money from the videos they post to Facebook. Now it has.On Wednesday Facebook announced it is testing showing people who check Facebook on their iPhones a list of related…
  • Brands Take Hi-Tech to Tennis at Wimbledon Championships

    Advertising Age - Agency News
    1 Jul 2015 | 8:45 am
    Brands including Stella Artois, Jaguar and Evian are taking hi-tech to that most traditional British summertime event, the Wimbledon Tennis Championships.Jaguar is handing out biometric wearable devices to spectators on the two main courts at Wimbledon, as well as to crowds watching matches on a big screen in the grounds.The devices are being used to measure energy and excitement levels around the tournament. An infographic -- created from the data captured -- will be beamed live across digital billboards at key London locations including Piccadilly Circus, and featured on social media feeds…
  • Facebook Is Testing Ad-Supported Videos, Will Share Revenue With Creators

    Advertising Age - Digital
    1 Jul 2015 | 12:45 pm
    The question of how Facebook will try to rival YouTube's video ad business may have been answered on Tuesday.While Facebook has been running autoplay video ads in people's news feeds for over a year and has been courting media companies and digital video stars to upload their videos to the social network, the company hasn't offered a way for advertisers to piggyback those creators' videos and for those creators' to make money from the videos they post to Facebook. Now it has.On Wednesday Facebook announced it is testing showing people who check Facebook on their iPhones a list of related…
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    Advertising Age - Complete Feed

  • Google Search Results, Ads Showing Up on Yahoo as Part of Non-Exclusive Test

    1 Jul 2015 | 1:40 pm
    Don't cry for Google. While the search giant's 13-year alliance with AOL ended this week, the company appears to be cozying with an even bigger portal.Google search results and ads have begun appearing when people search on Yahoo. SEO Book, a company that specializes in training people on how to make sure their sites rank highly in Google's search results, appears to have been the first to report the results' appearance on Yahoo earlier on Wednesday.A Yahoo spokeswoman wouldn't confirm that Yahoo is sourcing search results or ads from Google specifically, but acknowledged that the company is…
  • Facebook Is Testing Ad-Supported Videos, Will Share Revenue With Creators

    1 Jul 2015 | 12:45 pm
    The question of how Facebook will try to rival YouTube's video ad business may have been answered on Tuesday.While Facebook has been running autoplay video ads in people's news feeds for over a year and has been courting media companies and digital video stars to upload their videos to the social network, the company hasn't offered a way for advertisers to piggyback those creators' videos and for those creators' to make money from the videos they post to Facebook. Now it has.On Wednesday Facebook announced it is testing showing people who check Facebook on their iPhones a list of related…
  • Reeling It In: Movie Marketing Dollars Boost Broadcast, Cable Nets

    1 Jul 2015 | 12:30 pm
    Movie dollars are keeping the networks fat and happy this summer, and while a number of potential blockbusters have yet to hit your local multiplex, thus far Warner Bros. has emerged as TV's biggest booster.According to iSpot.tv data, the three summer releases that currently account for the biggest TV spend are all Warner titles. "Mad Max: Fury Road" leads the way with a total TV investment of $41.9 million, followed by "Entourage" ($40.7 million) and "San Andreas" ($39.4 million).A good chunk of the "Mad Max" TV buy was allocated to NBA games on TNT and ABC and across CBS and the Turner…
  • Sprint Rolls Out New 'All-In' Plan, Drops Throttling Clause After Consumer Backlash

    1 Jul 2015 | 12:12 pm
    Sprint Corp. unveiled a new "all-in" pricing plan Tuesday with a campaign featuring David Beckham. And then someone read the fine print.Sprint Tuesday began offering consumers an $80 "All In" pricing plan that includes $20 lease payments on a handset and $60 for unlimited text, phone and data services; it also ended its $70-a-month unlimited service plan. The offer expires Aug. 6.But later the same day, the company released a statement saying that it would remove video-streaming limits it had set for the new plan. That came after some consumers read the fine print and noticed that the deal…
  • Macy's Cuts Ties With Donald Trump After Anti-Immigrant Remarks

    1 Jul 2015 | 10:45 am
    In addition to selling Trump-brand merchandise, Macy's has previously featured "The Apprentice" star in ad campaigns, including a 2012 holiday spot.NBC and Spanish-broadcaster Univision also cut ties with Mr. Trump in light of his remarks, Bloomberg reported. The networks will no longer air the Miss USA and Miss Universe Pageants, which Mr. Trump produces. He filed a lawsuit against Univision for dropping Miss USA. Continue reading at AdAge.com
 
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    Advertising Age - Latest News

  • Facebook Is Testing Ad-Supported Videos, Will Share Revenue With Creators

    1 Jul 2015 | 12:45 pm
    The question of how Facebook will try to rival YouTube's video ad business may have been answered on Tuesday.While Facebook has been running autoplay video ads in people's news feeds for over a year and has been courting media companies and digital video stars to upload their videos to the social network, the company hasn't offered a way for advertisers to piggyback those creators' videos and for those creators' to make money from the videos they post to Facebook. Now it has.On Wednesday Facebook announced it is testing showing people who check Facebook on their iPhones a list of related…
  • Reeling It In: Movie Marketing Dollars Boost Broadcast, Cable Nets

    1 Jul 2015 | 12:30 pm
    Movie dollars are keeping the networks fat and happy this summer, and while a number of potential blockbusters have yet to hit your local multiplex, thus far Warner Bros. has emerged as TV's biggest booster.According to iSpot.tv data, the three summer releases that currently account for the biggest TV spend are all Warner titles. "Mad Max: Fury Road" leads the way with a total TV investment of $41.9 million, followed by "Entourage" ($40.7 million) and "San Andreas" ($39.4 million).A good chunk of the "Mad Max" TV buy was allocated to NBA games on TNT and ABC and across CBS and the Turner…
  • Sprint Rolls Out New 'All-In' Plan, Drops Throttling Clause After Consumer Backlash

    1 Jul 2015 | 12:12 pm
    Sprint Corp. unveiled a new "all-in" pricing plan Tuesday with a campaign featuring David Beckham. And then someone read the fine print.Sprint Tuesday began offering consumers an $80 "All In" pricing plan that includes $20 lease payments on a handset and $60 for unlimited text, phone and data services; it also ended its $70-a-month unlimited service plan. The offer expires Aug. 6.But later the same day, the company released a statement saying that it would remove video-streaming limits it had set for the new plan. That came after some consumers read the fine print and noticed that the deal…
  • Macy's Cuts Ties With Donald Trump After Anti-Immigrant Remarks

    1 Jul 2015 | 10:45 am
    In addition to selling Trump-brand merchandise, Macy's has previously featured "The Apprentice" star in ad campaigns, including a 2012 holiday spot.NBC and Spanish-broadcaster Univision also cut ties with Mr. Trump in light of his remarks, Bloomberg reported. The networks will no longer air the Miss USA and Miss Universe Pageants, which Mr. Trump produces. He filed a lawsuit against Univision for dropping Miss USA. Continue reading at AdAge.com
  • Jack in the Box Brings Us Back to Class for Burritos 101

    1 Jul 2015 | 10:15 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Jack in the Box's new spot, "Guest Lecturer," takes us back to school with its signature spokescharacter as the teacher. The…
 
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    Advertising Age - Agency News

  • Brands Take Hi-Tech to Tennis at Wimbledon Championships

    1 Jul 2015 | 8:45 am
    Brands including Stella Artois, Jaguar and Evian are taking hi-tech to that most traditional British summertime event, the Wimbledon Tennis Championships.Jaguar is handing out biometric wearable devices to spectators on the two main courts at Wimbledon, as well as to crowds watching matches on a big screen in the grounds.The devices are being used to measure energy and excitement levels around the tournament. An infographic -- created from the data captured -- will be beamed live across digital billboards at key London locations including Piccadilly Circus, and featured on social media feeds…
  • This Creative Director Is Paid To Write Wedding Speeches And Break-up Letters

    1 Jul 2015 | 4:00 am
    Nathan Phillips is an advertising exec with an unusual side project that involves writing break-up letters, wedding speeches and TED talks.Mr. Phillips and his wife Victoria Wellman were included in a New York Times story last month about so-called "toast whisperers" -- professionals who ghost write for personal milestones. Their company, Oratory Laboratory, offers this service. Here they are in 2012 telling Martha Stewart how to give a good toast: Continue reading at AdAge.com
  • TBWA Names Chris Garbutt Global Creative President

    30 Jun 2015 | 1:20 pm
    TBWA is making yet another senior executive change, this time recruiting Chris Garbutt from Ogilvy & Mather to be the agency's global creative president and chief creative officer of TBWA's New York office.Mr. Garbutt comes to TBWA from his role as chief creative officer of Ogilvy & Mather New York/East Coast, a role he took in early 2014 after serving as Ogilvy's chief creative officer in France. The global creative president role has been vacant since Rob Schwartz was named CEO of TBWA/Chiat/Day New York in January.The chief creative officer role in New York had been open since Mark…
  • Publicis Drops Kaplan Thaler Moniker

    30 Jun 2015 | 12:00 pm
    Many agencies are laying low after a week of excess at Cannes. But not Publicis Worldwide.First, the company announced yesterday that CEO Arthur Sadoun would also become CEO of PR network MSLGroup. Then just earlier today, Heineken confirmed that Publicis would be its new global agency.Now Publicis Worldwide has confirmed it will drop the Kaplan Thaler moniker altogether and return to referring to itself as Publicis New York. Continue reading at AdAge.com
  • Heineken Makes It Official: Publicis Will Lead Heineken

    30 Jun 2015 | 9:41 am
    Heineken made it official today and named Publicis Worldwide the lead global agency for its flagship beer brand.Until recently Publicis had been working on the brand alongside Wieden & Kennedy. When Heineken cut ties with W&K two weeks ago, the brewer foreshadowed that Publicis would take over, and that was made official in a statement today."We enjoy a strong cultural fit with the Publicis team and are confident that this partnership will further build on the success we have enjoyed with recent Heineken campaigns," said Jan Derck van Karnebeek, Heineken's chief commercial officer. Continue…
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    Advertising Age - Digital

  • Facebook Is Testing Ad-Supported Videos, Will Share Revenue With Creators

    1 Jul 2015 | 12:45 pm
    The question of how Facebook will try to rival YouTube's video ad business may have been answered on Tuesday.While Facebook has been running autoplay video ads in people's news feeds for over a year and has been courting media companies and digital video stars to upload their videos to the social network, the company hasn't offered a way for advertisers to piggyback those creators' videos and for those creators' to make money from the videos they post to Facebook. Now it has.On Wednesday Facebook announced it is testing showing people who check Facebook on their iPhones a list of related…
  • Sprint Rolls Out New 'All-In' Plan, Drops Throttling Clause After Consumer Backlash

    1 Jul 2015 | 12:12 pm
    Sprint Corp. unveiled a new "all-in" pricing plan Tuesday with a campaign featuring David Beckham. And then someone read the fine print.Sprint Tuesday began offering consumers an $80 "All In" pricing plan that includes $20 lease payments on a handset and $60 for unlimited text, phone and data services; it also ended its $70-a-month unlimited service plan. The offer expires Aug. 6.But later the same day, the company released a statement saying that it would remove video-streaming limits it had set for the new plan. That came after some consumers read the fine print and noticed that the deal…
  • Huffington Post Said To Break Even on $146 Million in Revenue Last Year

    30 Jun 2015 | 12:15 pm
    The Huffington Post generated $146 million in revenue last year, according to a report in The New York Times Magazine. And yet the site failed to turn a profit, according to the story's author David Segal, who reports that it broke even.That's a worrisome sign for digital-media startups, which, like The Huffington Post, rely almost entirely on digital advertising for revenue. The amount brands are willing to pay for digital display ads face constant downward pressure because there's a near limitless amount of supply.So if The Huffington Post -- which is 10-years-old, hauls in more than 200…
  • Perfect Pair: Dog and Owner Put Kleenex On Top Viral Video Chart

    30 Jun 2015 | 10:30 am
    Continue reading at AdAge.com
  • Brands Must Be Transparent on Data Tracking: Study

    30 Jun 2015 | 9:15 am
    Connected gadgets, appliances, vehicles and physical retail spaces are gathering massive amounts of consumer data. Companies from Diageo to Lord & Taylor are investing in technologies and resources to help them determine how their products and businesses can be enhanced through this Internet of Things.But many of those companies -- aware of concerns over data privacy -- have been reluctant to explain to consumers why they're using mobile beacons and other sensors to harvest data. New research, however, suggests this is a lost opportunity for brands to present themselves as privacy…
 
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    Advertising Age - Global News

  • Brands Take Hi-Tech to Tennis at Wimbledon Championships

    1 Jul 2015 | 8:45 am
    Brands including Stella Artois, Jaguar and Evian are taking hi-tech to that most traditional British summertime event, the Wimbledon Tennis Championships.Jaguar is handing out biometric wearable devices to spectators on the two main courts at Wimbledon, as well as to crowds watching matches on a big screen in the grounds.The devices are being used to measure energy and excitement levels around the tournament. An infographic -- created from the data captured -- will be beamed live across digital billboards at key London locations including Piccadilly Circus, and featured on social media feeds…
  • U.K. Watchdog Bans 'Beach Body Ready' Ad, but Not Because It's Offensive

    30 Jun 2015 | 4:00 pm
    Despite 378 public complaints about Protein World's infamous "Beach Body Ready" ad, the U.K. Advertising Standards Authority has ruled that it is neither irresponsible nor offensive.The poster, created in-house and showing a very slim woman in a yellow bikini next to the phrase "Are You Beach Body Ready?" was the subject of a public backlash in April, when 60,000 people signed an online petition to have it banned. A graffiti campaign defaced many of the ads, using slogans like, "Each body's ready" and "You are fine as you are," and a "Take back the beach" protest was organized in Hyde…
  • Farfetch Customers 'Unfollow' the Global Fashion Crowd

    30 Jun 2015 | 4:00 am
    U.K.-based global luxury fashion retailer Farfetch forecasts sales of $500 million this year, up from $300 million in 2014. In March the business -- which takes 30% of its orders from the U.S. -- closed an $86 million funding round, securing cash to boost global expansion.Founded in 2008 by Portuguese entrepreneur Jos Neves, Farfetch provides online access to a network of more than 300 boutiques, with customers in 180 countries. Farfetch doesn't need its own inventory -- but it does need state-of-the-art technology to keep up with stock around the world.Stephanie Horton is the CMO charged…
  • There Won't Be a CMO at the New Kraft-Heinz

    29 Jun 2015 | 3:17 pm
    The new Kraft Heinz Co. will not have a chief marketing officer, and the senior leadership team will be dominated by current Heinz executives, according to an announcement today naming the company's senior leadership team.The Kraft-Heinz merger was announced in March and is expected to be completed later this year. It was previously announced that current H.J. Heinz Co. CEO Bernardo Hees would serve as the CEO of Kraft Heinz. But until today's announcement it was not clear who would hold the other top positions for what will be the third -largest food and beverage firm in North America and…
  • Ogilvy Alum Will Oversee Facebook's Expansion in Africa

    29 Jun 2015 | 8:21 am
    North America has a population of about 500 million, and two-fifths of them are on Facebook. In Africa, with more than 1 billion people, just 120 million use the social network. That's an opportunity Facebook can't ignore, though the region poses challenges unlike those the company has faced in more developed markets.To spur growth on the continent, Facebook next month is opening an office in an affluent suburb of Johannesburg. The sales office will be headed by Nunu Ntshingila, 51, chairman of WPP's Ogilvy & Mather agency in South Africa, who will oversee Facebook's business in the…
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    Advertising Age - Hispanic Marketing

  • Macy's Cuts Ties With Donald Trump After Anti-Immigrant Remarks

    1 Jul 2015 | 10:45 am
    In addition to selling Trump-brand merchandise, Macy's has previously featured "The Apprentice" star in ad campaigns, including a 2012 holiday spot.NBC and Spanish-broadcaster Univision also cut ties with Mr. Trump in light of his remarks, Bloomberg reported. The networks will no longer air the Miss USA and Miss Universe Pageants, which Mr. Trump produces. He filed a lawsuit against Univision for dropping Miss USA. Continue reading at AdAge.com
  • U.S. Hispanic Agencies Win 18 Lions at Cannes Festival

    29 Jun 2015 | 8:00 am
    The U.S. Hispanic market had its best year yet at the Cannes Lions International Festival of Creativity, with seven agencies winning 18 Lions, including a Grand Prix in the Press category for The Community (formerly La Comunidad).The Community's Miami office picked up one-third of the U.S. Lions, all but one for the City of Buenos Aires' Public Bike System.The idea of this fun, illustrated print and out-of-home campaign "Never Stop Riding" was to demonstrate that the bikes are now available 24 hours a day, rather than just during the day. To convey that non-stop message, a bike's two wheels…
  • Sprint Poised to Name Alma as its U.S. Hispanic Agency

    12 Jun 2015 | 11:55 am
    Sprint is expected to name Miami-based Alma to handle its fast-growing U.S. Hispanic creative account. The Hispanic market is a major priority for a company with a CEO, Marcelo Claure, who is Bolivian-American, and a newly-hired senior VP, Roger Sole, who is from Spain and has worked for the last 13 years as a telecom marketer in Latin America.Sprint's U.S. Hispanic review included at least a half dozen agencies.Alma referred calls to the client, and a Sprint spokesman said in an email: "At this moment, we don't have anything to announce." Continue reading at AdAge.com
  • MDC, Doner Launch Multicultural Shop Cultura United Agency

    21 May 2015 | 9:00 am
    Two weeks after Omnicom's GSD&M and LatinWorks partnered to launch Hispanic agency Sibling, MDC Partners is making its own move, setting up Cultura United Agency with Doner, another MDC shop.MDC is positioning Cultura as a "cross-disciplinary marketing firm uniting specialized full-service advertising and public relations expertise with deep insights across Hispanic, African American and Asian audiences," according to a statement.JC Penney is a Doner client in the general market, which will lead to some related Spanish-language work for the new unit. Independent shop Grupo Gallegos remains JC…
  • Bill Clinton Opens Univision's Upfront Presentation

    12 May 2015 | 2:29 pm
    "I'm well aware I'm just the warm-up act for Ricky Martin," Bill Clinton told the audience at Univision Communications Inc.'s upfront presentation Tuesday.With President Clinton to kick off the show with a 15-minute Q&A, 1,850 agency and client execs accepted the invitationto attend and awarded the former president a standing ovation.He noted that when he was president two decades ago, it was more common for young Hispanics to drop out of school to help support their families. Now, they are more likely to stay in school, increasing the level of education and prosperity, and narrowing the wage…
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    Advertising Age - Rance Crain

  • Bob Pittman's Winning Formula: Making the World More Convenient for Consumers

    15 Jun 2015 | 8:00 am
    Bob Pittman's career has been built around math and magic.The chairman of iHeartMedia and founder of MTV contends that formula "is always important because sometimes people think research is policymaking. All research really does is answer some fundamental questions, and then we have the responsibility to take the answers to those questions and say, 'Now what are we going to do about it?'"Research, Bob told me during a video interview on the eve of his induction into the Advertising Hall of Fame, lays out the "fundamental characteristics" of the brand, and then the brand is constructed around…
  • Golden Years Represent Golden Opportunity for Marketers

    1 Jun 2015 | 10:00 am
    One of the many myths embraced and cherished by marketers over the years is the one contending that older people aren't worth advertising to (except for prescription drugs on the evening news) because their buying habits are too entrenched to change.But in reality, seniors are actively looking for new experiences at a time when they have more disposable income to pursue new hobbies and interests. As Bloomberg Business reported: "In marketing-speak, they're winnable!"Bloomberg quotes Alison Sander, who runs the Boston Consulting Group's Center for Sensing and Mining the Future, saying that…
  • Spike Lee on Clients, the Knicks and the Need for Change in Adland

    5 May 2015 | 3:30 am
    Let me set the stage: Spike Lee showed up for our interview dressed for the pages of GQ -- rainbow-colored shoes, a grey coat with bright tie and white shirt, leopard-spotted glasses and a beret. If his vibe sent a signal of accessibility, it would be strictly on his own terms, I soon found out.My interview got off to a less than auspicious start. "That's not a current quote," he said when I asked him about his observation that advertisers have to slip in the message because consumers don't want ads to dictate to them.His current thinking is "people seem to be conducive to branded content,…
  • If DirectTV's Ads Were Too Silly to Believe, Then Why Run Them?

    22 Apr 2015 | 3:00 am
    Here's what I don't get: Why did DirecTV think that Rob Lowe's claims for the TV satellite delivery service wouldn't be taken seriously because his alter egos such as "Painfully Awkward" and "Peaked in High School" Rob Lowe were pathetic buffoons?And if DirecTV really thought that nobody would believe Rob Lowe's claims, why did the company bother to make them?Mr. Lowe's assertions that DirecTV was "the undisputed leader in sports" and is "No. 1 in customer satisfaction" were challenged by rival TV provider Comcast, which asked the National Advertising Division of the Council of Better…
  • Marketers Sluggish When Policing Financial Shenanigans

    7 Apr 2015 | 10:00 am
    It's incredible how lethargic marketers are when it comes to policing the financial shenanigans of their agencies and the media.Maybe they don't want to call attention to blatant digital fraud and media kickbacks to their agencies because it would call into question their entire advertising budget and strategy.Marketers are putting more and more money into digital ads when they know how much of their money ends up in phony clicks on nonexistent websites. They chalk up such irresponsible spending to "incremental waste" much the way they view off-target ad placements. And marketers often don't…
 
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    Advertising Age - Guest Columnists

  • Why the 4A's Has Formed Task Force On Media Rebates

    18 Jun 2015 | 4:00 am
    The American Association of Advertising Agencies, whose members produce roughly 80% of advertising volume nationwide, naturally becomes alarmed when a matter threatens the very trust that defines the bedrock of the agency-client relationship. That issue is media rebates and, more specifically, what detractors derogatorily term "kickbacks" on Madison Avenue.A former agency executive triggered the clamor this spring, claiming that rebates are widespread in advertising. A subsequent survey by Ebiquity and a sibling marketing analytics firm contributed. In it, 62% of advertising procurement…
  • The Death of the Agency of Record Is Near

    17 Jun 2015 | 4:00 am
    The "agency of record" concept is just about dead, and so are the retainers that funded them.Advertisers have expanded their network of agencies, creating a diverse "family of agencies" to provide specialized services across the fragmented media landscape. Agency funding has been converted to project-based funding. Workloads are uncertain for individual agencies, and as a consequence, so is expected income. Scope-of-work planning is an ad hoc exercise. Uncertainty is on the rise. What does this mean for individual agencies, which have to forecast income and profits for their holding-company…
  • Licensing Expo: Sports Brands Are Here, But Where Are the Leagues?

    12 Jun 2015 | 9:00 am
    We've seen many brands that consumers truly love on display at the Licensing Expo this week. However, few brands inspire as much passion, exhilaration (and yes, sometimes heartbreak) as those of major league sports teams.This year there is an expanded lineup of sports brands exhibiting. The Major League Baseball Players Association is represented, as are NFL Players Inc. and Tottenham Hotspur Football Club, a popular soccer team from England's Premier League, among others.The reason for the uptick is simple: In 2014, sports-related products made up more than 14% of all retail sales of…
  • Three Reasons Why Lyft's 'Wildcard' Call to Small Shops Is Distressing for Adland

    4 Jun 2015 | 11:02 am
    Remember the wacky spin on the request-for-proposal process Aloft hotels attempted some years back called the "RFTweet"? How about ZipCar's cattle-call that included over a hundred agencies? Or the launch of Madam, a search consultancy mandating agencies use Pinterest to create "mood boards" and e-bid systems to win a brand's business?You may not recall these ill-conceived approaches to agency new business. I do -- an affliction stemming from years following the minutiae of adland in my prior career as a journalist.That's why, when the ride-sharing startup Lyft put out its "Wildcard" search…
  • The State of Chinese Social Media in 2015: What You Need to Know

    3 Jun 2015 | 3:00 am
    Retailer-generated content is a 'fourth media'E-commerce sellers, especially those with small- or medium-sized stores on Taobao or WeChat, aggressively market products in categories like beauty, fashion and electronics. Some of these stores are official distributors, but many are not. The stores engage with consumers, promote on social media, and post content on their own sites. There is no guarantee that what they post is "on message" or even accurate. The stores may be small, but they make an impact accounting for upwards of 40-50% of the buzz for some fashion brands. The buzz is not just…
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    Advertising Age - Campaign Trail

  • Why Data Privacy Is a Real Campaign Issue in 2016

    17 Jun 2015 | 7:30 am
    Senator Rand Paul's presidential campaign banked on his filibuster against the Patriot Act to drum up supporter contact information and donations. But the Kentucky Republican isn't the only presidential hopeful who's injected data collection and privacy into 2016 election dialogue."Instead of a government that seizes your e-mails and your cell phones, imagine a federal government that protected the privacy rights of every American," said Senator Ted Cruz (R-TX) in his presidential campaign announcement.In his own campaign launch speech, Sen. Paul said he wanted "A return to a government…
  • Programmatic Buying Coming to the Political Arena in 2016

    3 Jun 2015 | 4:00 am
    Political ad buyers often follow the digital example of their commercial counterparts, and in some cases have even gotten ahead of consumer marketers' tactics. Now political campaigns and advocacy groups seem poised to buy ads through programmatic systems to a much greater degree than in recent election cycles, in this case enabled by the technology's broader acceptance in the general market."They're becoming more comfortable with targeting the audience instead of targeting the context," said J.C. Medici, director of politics and advocacy for Rocket Fuel, a programmatic ad firm that works…
  • New GOP Super PAC Wants to Be Kickstarter of Political Ads

    28 May 2015 | 8:00 am
    "Sit down and shut up!"In a new ad, that bit of vintage Chris Christie serves as an implied response to a series of strategically-edited clips of President Barack Obama, portrayed as a fumbling, wishy-washy orator. The spot, loaded with other one-liners from the New Jersey governor, was produced for just-launched Citizen Super PAC, a quirky brainchild of small digital political consulting shop Tusk Digital.But the ad has yet to be funded and hasn't run on YouTube or TV. If all goes according to the Citizen Super PAC plan, funding will come from everyday people pledging small amounts of money…
  • DMA, Ad Agencies and Data Tech Firms Were Clinton Foundation Funders

    27 May 2015 | 8:20 am
    There's a lot of talk lately about donations and speech payments made to the Clinton Foundation by influential and controversial parties such as Saudi Arabia and banking industry titans. But the ad industry is in on the Clinton funding game, too. The Direct Marketing Association, ad agencies and data and marketing tech firms have given the organization, dedicated to global health and economic development, hundreds of thousands of dollars.According to recently-released Clinton Foundation speaking payment data, the Direct Marketing Association Nonprofit Federation gave between $10,000 and…
  • Rand Paul Campaign Runs Ads in Conjunction With Senate Filibuster

    21 May 2015 | 8:15 am
    The Rand Paul campaign wasted no time in capitalizing on hype yesterday around his marathon filibuster on the Senate floor. As the Kentucky Republican continued his hours-long discussion about provisions of the set-to-expire Patriot Act, the Rand Paul for President digital team ran online ads pushing supporters to "Add your name to Rand's Patriot Act filibuster today!"Meanwhile, the campaign asked fans to tweet photos of themselves watching the filibuster on C-SPAN including the #StandWithRand hashtag. It also asked Twitter followers to Text the word "Filibuster" to 97063. That resulted in a…
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    Advertising Age - DigitalNext

  • Virtual Internships: A New Solution for Hiring Millennials

    1 Jul 2015 | 8:00 am
    Lots of agencies use internships to identify and pre-qualify potential new hires. At CBD Marketing in Chicago, we took the classic role in a new direction with virtual internships based on a remote-access, work-from-anywhere model. It's a great solution for any small agency and very appealing for millennials, who enjoy flexibility, collaboration and new ways of working.Here's how we did it and some ideas for how your agency might also leverage this concept.For us, it was a serendipitous solution conceived with one of our partner organizations -- Kent State University in northern Ohio. Kent…
  • LGBT Ads Strike a Chord with Brands and Viewers

    30 Jun 2015 | 1:00 pm
    The inclusion of LGBT themes in advertising is at an all-time high and will likely increase with the recent historic Supreme Court ruling on marriage equality, as brands see the value in promoting diversity and acceptance in their messaging.The month leading up to the ruling was Pride Month, when the LGBT community honors the anniversary of the 1969 Stonewall riots with various parades, events and celebrations. Over the course of the month, several advertisers chose to participate in their own way with ads strongly supporting the LGBT community, as well as the issue of marriage equality, as…
  • Anti-Ad Blocking Is Anti-Consumer

    30 Jun 2015 | 4:00 am
    In recent weeks, the advertising industry has stepped up its criticism of ad blocking, calling it immoral, thievery and flat out evil.This rhetoric is borne out of fear. And the industry is right to be afraid.Ad tech is standing at the edge of a precipice that it seems not to acknowledge -- a fact that a recent tweet perfectly illustrates: Continue reading at AdAge.com
  • Why Marketers Should Care About the Apple Watch

    26 Jun 2015 | 8:25 am
    Apple will sell more than 10 million Apple Watches and dominate the smartwatch category in 2015. But despite the hype, the smartwatch category will represent just 1% of the 2 billion smartphones on the globe. So should marketers even be paying attention to the Apple Watch?The short answer: Yes.For now, it's a good way for marketers to learn how to deliver extremely contextual experiences to a niche set of early adopters and influencers. Down the line, we can expect Apple Watch to increase visibility and appeal for the entire wearables category, and unleash innovation focused on delivering…
  • Why Snapchat's 3V Advertising Model Is Flawed

    25 Jun 2015 | 8:45 am
    Snapchat founder Evan Spiegel came to the Cannes Lions festival with a fittingly short message that he hopes won't disappear from advertisers' minds after 10 seconds. He promoted 3V advertising -- "vertical video views." He makes a strong case, but he'll still lose out to another model.Spiegel gave a command performance, and not just to a full house of 3,000 delegates at the Cannes conference hall. If you really want to appreciate Spiegel's message, watch his video on your smartphone. It doesn't take long -- I'll wait.Now, here's the pop quiz: Did you watch the video vertically or…
 
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    Advertising Age - Small Agency Diary

  • Virtual Internships: A New Solution for Hiring Millennials

    1 Jul 2015 | 8:00 am
    Lots of agencies use internships to identify and pre-qualify potential new hires. At CBD Marketing in Chicago, we took the classic role in a new direction with virtual internships based on a remote-access, work-from-anywhere model. It's a great solution for any small agency and very appealing for millennials, who enjoy flexibility, collaboration and new ways of working.Here's how we did it and some ideas for how your agency might also leverage this concept.For us, it was a serendipitous solution conceived with one of our partner organizations -- Kent State University in northern Ohio. Kent…
  • Register Now for Ad Age's Small Agency Conference

    25 Jun 2015 | 4:00 am
    When it comes to agencies, one size doesn't fit all. Leaders of agencies of all sizes focus on creating great work, developing new business, building brands, leveraging emerging technologies and nurturing client relationships. But leaders of small and mid-sized agencies face challenges that are unique to them and often vastly different from those of their larger competitors.Small agency leaders are tasked with managing their own businesses; hands-on talent development; keeping up with marketplace and regulatory changes; and determining when/if it's time to sell given the climate of…
  • Good Clients Are Hard to Find, and You Hate to See Them Go

    8 Jun 2015 | 10:00 am
    There are three calls in this business that no one wants to get from a client: "Sorry, we've decided to go in a different direction." "The budget has been cut." "I'll be retiring at the end of the year." Not long ago, I got the last one from Joe, the CEO of a prominent community bank in Cambridge, Mass., where we're located. At a time when we pursue global dreams and fly 3,000 miles at the drop of a dime to pitch new business, it feels almost anachronistic to have a client in your own backyard.In fact, proximity defined the relationship from the start. Following the roller coaster of a review…
  • Ad Age's Small Agency Conference: Last Day for Early-Bird Special

    5 Jun 2015 | 4:00 am
    Advertising Age's Small Agency Conference will be held in Boston this year. Each year, nearly 300 senior leaders, creative teams and other players from the agency world gather to tackle the topics they face.Some of the topics to be included on this year's agenda:Retaining talent Continue reading at AdAge.com
  • Three Reasons Why Lyft's 'Wildcard' Call to Small Shops Is Distressing for Adland

    4 Jun 2015 | 11:02 am
    Remember the wacky spin on the request-for-proposal process Aloft hotels attempted some years back called the "RFTweet"? How about ZipCar's cattle-call that included over a hundred agencies? Or the launch of Madam, a search consultancy mandating agencies use Pinterest to create "mood boards" and e-bid systems to win a brand's business?You may not recall these ill-conceived approaches to agency new business. I do -- an affliction stemming from years following the minutiae of adland in my prior career as a journalist.That's why, when the ride-sharing startup Lyft put out its "Wildcard" search…
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