Advertising Age

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  • Yahoo Is Buying Social Shopping Site Polyvore

    Advertising Age - Complete Feed
    31 Jul 2015 | 4:07 pm
    It's easier to sell ads if you can prove they push product. That's why Google and Facebook have gotten into the e-commerce business, why Amazon has gotten into the advertising business, and it now appears to be why Yahoo is buying a social shopping site.Yahoo has agreed to acquire Polyvore, which is like a fashion-centric version of Pinterest. People and brands can use Polyvore to post fashion products like articles of clothing or accessories, create outfits from these items and share them with others. And people perusing outfits on Polyvore can click on individual garments and then click to…
  • Microsoft Windows 10 Shines a Light on the Future of Advertising

    Advertising Age - Blog Posts
    31 Jul 2015 | 7:30 am
    With the launch of Windows 10, Microsoft shines a light on the future of advertising -- where the device won't matter, Tom Goodwin writes.
  • Yahoo Is Buying Social Shopping Site Polyvore

    Advertising Age - Latest News
    31 Jul 2015 | 4:07 pm
    It's easier to sell ads if you can prove they push product. That's why Google and Facebook have gotten into the e-commerce business, why Amazon has gotten into the advertising business, and it now appears to be why Yahoo is buying a social shopping site.Yahoo has agreed to acquire Polyvore, which is like a fashion-centric version of Pinterest. People and brands can use Polyvore to post fashion products like articles of clothing or accessories, create outfits from these items and share them with others. And people perusing outfits on Polyvore can click on individual garments and then click to…
  • Coke Picks UM As Media Agency in North America

    Advertising Age - Agency News
    31 Jul 2015 | 9:25 am
    Coca-Cola Co. has selected UM as its lead media agency for North America, ending a review that began in the spring.The beverage giant considered incumbent SMG's MediaVest along with other agencies that Coke works with globally, including MediaCom."At the end of a rigorous ten-week process, Coca-Cola North America has decided to invite UM to be our lead agency for all of our media planning, buying and media analytics," the company said in a statement to Ad Age. "They will also be the primary partner for devising the most innovative and business driving connections strategies." Continue reading…
  • Advertising to sales ratios by industry

    Advertising Age - DataCenter
    7 Jul 2015 | 8:00 am
    Advertising to sales ratios by industryAdvertising Ratios & Budgets is a compilation of advertising spending and sales for products marketed and sold by more than 5,000 companies within 330 industry sectors. Budgets are grouped by industry to show competitors in category. Data is compiled from various sources, including 10-K reports, and is sometimes used as an indicator of effectiveness for current advertising campaigns.Data provided by Schonfeld & Associates Continue reading at AdAge.com
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    Advertising Age - Complete Feed

  • Yahoo Is Buying Social Shopping Site Polyvore

    31 Jul 2015 | 4:07 pm
    It's easier to sell ads if you can prove they push product. That's why Google and Facebook have gotten into the e-commerce business, why Amazon has gotten into the advertising business, and it now appears to be why Yahoo is buying a social shopping site.Yahoo has agreed to acquire Polyvore, which is like a fashion-centric version of Pinterest. People and brands can use Polyvore to post fashion products like articles of clothing or accessories, create outfits from these items and share them with others. And people perusing outfits on Polyvore can click on individual garments and then click to…
  • Brands Ante Up for Time on Startup Net Poker Central

    31 Jul 2015 | 1:50 pm
    Two months before its official launch date, a clutch of newly minted national TV advertisers are beginning to ante up for time on the standalone cable network Poker Central.The channel, which aims to reach some 50 million worldwide subscribers when it deals out its first hand on Oct. 1, has lined up business from the suddenly ubiquitous fantasy sports website DraftKings.com, the e-commerce player Dollar Shave Club and the four-year-old Amazon Appstore.While Poker Central won't go live until the fall, the three clients have already made their first appearance in programming produced by the…
  • Google Prices Seem to Be Rising for Brand-Name Keywords, But Why?

    31 Jul 2015 | 1:30 pm
    Weird as it may seem, a lot of marketers buy search ads from Google to run when people perform a search that includes a brand's name. This may seem like a waste of money, since the brand should organically show up in the normal search results, but it's a way for brands to make sure their sites and not their rivals' are what people click on.It's a brand-protection measure, but the cost of protecting one's brand appears to be going up.Several different marketing agencies are claiming the price of branded cost-per-click Google AdWords has ballooned by as much as 141% in the last four to eight…
  • This New School is a Pizza Lover's Dream: It's Last Night's New Ads

    31 Jul 2015 | 10:53 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Domino's opens a mobile pizza school outside a Pizza Hut and encourages viewers to visit the school website. And the latest…
  • Thanks Obama: Hyper-Targeted Political Cable Buys Might Be Pricier in 2016

    31 Jul 2015 | 10:30 am
    In 2012, President Barack Obama's re-election campaign led the pack in TV arbitrage -- buying underpriced cable spots to reach niche voter groups. Though insiders say plenty of opportunities remain for such efficient TV buying by political advertisers to perpetuate in 2016, don't expect a repeat that will match the scale of the Obama operation."I did huge arbitrage" for the 2012 Obama campaign, said Carol Davidsen, former director of integration and media analytics at Obama for America who now serves as VP of political technology at TV data firm Rentrak. But this time around it will be more…
 
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    Advertising Age - Latest News

  • Yahoo Is Buying Social Shopping Site Polyvore

    31 Jul 2015 | 4:07 pm
    It's easier to sell ads if you can prove they push product. That's why Google and Facebook have gotten into the e-commerce business, why Amazon has gotten into the advertising business, and it now appears to be why Yahoo is buying a social shopping site.Yahoo has agreed to acquire Polyvore, which is like a fashion-centric version of Pinterest. People and brands can use Polyvore to post fashion products like articles of clothing or accessories, create outfits from these items and share them with others. And people perusing outfits on Polyvore can click on individual garments and then click to…
  • Brands Ante Up for Time on Startup Net Poker Central

    31 Jul 2015 | 1:50 pm
    Two months before its official launch date, a clutch of newly minted national TV advertisers are beginning to ante up for time on the standalone cable network Poker Central.The channel, which aims to reach some 50 million worldwide subscribers when it deals out its first hand on Oct. 1, has lined up business from the suddenly ubiquitous fantasy sports website DraftKings.com, the e-commerce player Dollar Shave Club and the four-year-old Amazon Appstore.While Poker Central won't go live until the fall, the three clients have already made their first appearance in programming produced by the…
  • Google Prices Seem to Be Rising for Brand-Name Keywords, But Why?

    31 Jul 2015 | 1:30 pm
    Weird as it may seem, a lot of marketers buy search ads from Google to run when people perform a search that includes a brand's name. This may seem like a waste of money, since the brand should organically show up in the normal search results, but it's a way for brands to make sure their sites and not their rivals' are what people click on.It's a brand-protection measure, but the cost of protecting one's brand appears to be going up.Several different marketing agencies are claiming the price of branded cost-per-click Google AdWords has ballooned by as much as 141% in the last four to eight…
  • This New School is a Pizza Lover's Dream: It's Last Night's New Ads

    31 Jul 2015 | 10:53 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Domino's opens a mobile pizza school outside a Pizza Hut and encourages viewers to visit the school website. And the latest…
  • Thanks Obama: Hyper-Targeted Political Cable Buys Might Be Pricier in 2016

    31 Jul 2015 | 10:30 am
    In 2012, President Barack Obama's re-election campaign led the pack in TV arbitrage -- buying underpriced cable spots to reach niche voter groups. Though insiders say plenty of opportunities remain for such efficient TV buying by political advertisers to perpetuate in 2016, don't expect a repeat that will match the scale of the Obama operation."I did huge arbitrage" for the 2012 Obama campaign, said Carol Davidsen, former director of integration and media analytics at Obama for America who now serves as VP of political technology at TV data firm Rentrak. But this time around it will be more…
 
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    Advertising Age - Agency News

  • Coke Picks UM As Media Agency in North America

    31 Jul 2015 | 9:25 am
    Coca-Cola Co. has selected UM as its lead media agency for North America, ending a review that began in the spring.The beverage giant considered incumbent SMG's MediaVest along with other agencies that Coke works with globally, including MediaCom."At the end of a rigorous ten-week process, Coca-Cola North America has decided to invite UM to be our lead agency for all of our media planning, buying and media analytics," the company said in a statement to Ad Age. "They will also be the primary partner for devising the most innovative and business driving connections strategies." Continue reading…
  • O'Keefe Reinhard & Paul, Nomades Take Top Honors at Small Agency Awards 2015

    30 Jul 2015 | 6:00 pm
    .saa2015 a{ color:rgb(153, 0, 0); border-bottom: 1px solid rgb(153, 0, 0); Continue reading at AdAge.com
  • Be Proud of Small, and Other Tips on Navigating the Pitch Process

    30 Jul 2015 | 3:35 pm
    At Ad Age's Small Agency Conference in Boston, a panel of industry veterans discussed the best ways of navigating new business today. Search consultancy AAR Partners Co-President Lisa Colantuono, 72andSunny Business Develoment Head Rebekah Jefferis, Work & Co Partner/Product Management Gene Liebel and new business consultancy RSW/US Owner and President Mark Sneider offered do's and don'ts for the process, including missteps that you can make from the very first meeting and how to turn an outrageous fail into a winning move.Don't try to score on the first date. "People try to win the account…
  • P&G Cuts Agencies 40% in First Wave of Consolidation Drive

    30 Jul 2015 | 11:15 am
    Procter & Gamble Co. will likely keep marketing spending flat as a share of sales this fiscal year, but global media spending will still rise as the company keeps plowing savings from agency and production costs into media.Such cuts helped P&G beat analyst forecasts for core earnings per share excluding a host of restructuring costs even as it fell well short of projections for the top line last quarter. Organic sales growth was "rounded down" to flat vs. consensus analyst projections for 2% growth for the quarter ended June 30.One area where P&G is meeting targets is marketing savings. For…
  • WPP, Providence Bid $550m for U.K.'s Chime Communications

    30 Jul 2015 | 8:00 am
    WPP and Providence Equity Partners, a New York-based global private equity firm, have launched a $550 million takeover bid for London-based Chime Communications, owner of VCCP, the U.K.'s sixth biggest agency according to Nielsen figures.Chime has confirmed that it will recommend shareholders accept the bid, sending the company's share price up by more than 25% since the announcement this morning. WPP already has a 20% stake in Chime, and the Financial Times reported that WPP plans to keep its stake at about 20%. That would make Providence the majority investor.VCCP clients include telecoms…
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    Advertising Age - DataCenter

  • Advertising to sales ratios by industry

    7 Jul 2015 | 8:00 am
    Advertising to sales ratios by industryAdvertising Ratios & Budgets is a compilation of advertising spending and sales for products marketed and sold by more than 5,000 companies within 330 industry sectors. Budgets are grouped by industry to show competitors in category. Data is compiled from various sources, including 10-K reports, and is sometimes used as an indicator of effectiveness for current advertising campaigns.Data provided by Schonfeld & Associates Continue reading at AdAge.com
 
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    Advertising Age - Digital

  • Yahoo Is Buying Social Shopping Site Polyvore

    31 Jul 2015 | 4:07 pm
    It's easier to sell ads if you can prove they push product. That's why Google and Facebook have gotten into the e-commerce business, why Amazon has gotten into the advertising business, and it now appears to be why Yahoo is buying a social shopping site.Yahoo has agreed to acquire Polyvore, which is like a fashion-centric version of Pinterest. People and brands can use Polyvore to post fashion products like articles of clothing or accessories, create outfits from these items and share them with others. And people perusing outfits on Polyvore can click on individual garments and then click to…
  • Google Prices Seem to Be Rising for Brand-Name Keywords, But Why?

    31 Jul 2015 | 1:30 pm
    Weird as it may seem, a lot of marketers buy search ads from Google to run when people perform a search that includes a brand's name. This may seem like a waste of money, since the brand should organically show up in the normal search results, but it's a way for brands to make sure their sites and not their rivals' are what people click on.It's a brand-protection measure, but the cost of protecting one's brand appears to be going up.Several different marketing agencies are claiming the price of branded cost-per-click Google AdWords has ballooned by as much as 141% in the last four to eight…
  • Samsung Adjusting Prices Amid Stalling S6 Sales Growth

    31 Jul 2015 | 9:06 am
    Samsung will be "adjusting" prices for the S6 and S6 Edge to maintain sales growth, the company said Thursday after reporting that net income, excluding minority interests, fell to 5.63 trillion won ($4.9 billion) in the three months ended June. That missed estimates and prompted the biggest decline in shares in four months.Samsung will add more middle- and low-end models, and cut spending in the phone division, it said. The company will unveil its next Note device on Aug. 13, earlier than the company's usual schedule. Apple typically releases a new product in the second half of the year.The…
  • How YouTube Stars and Their Fans Feel About Branded Videos

    31 Jul 2015 | 7:00 am
    YouTube stars carry a lot of clout with their audiences, and advertisers are increasingly trying to piggyback that influence to push their products by paying the stars to incorporate a brand into their videos.Ad Age interviewed several stars and fans about how they feel about these sponsored videos -- including what works and what doesn't -- during VidCon, a digital video convention held in Anaheim, California, last week. Continue reading at AdAge.com
  • Hershey Uses Tech To Get Consumers Down Grocery Aisle

    30 Jul 2015 | 9:49 am
    "People are really unreliable when it comes to what they like or don't like," said Rana el Kaliouby, chief science and strategy officer for Affectiva at Ad Age's Small Agency Conference in Boston. But luckily, it has a solution for that.Affectiva's technology reads and analyzes human emotion from a single expression. The obvious use is for market research, but Hershey Co. had a different idea. The confectionary giant, working with tech firm Wild Blue Technologies, wanted to use the technology to drive consumers down the grocery aisle. The company invited consumers to walk to the middle of the…
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    Advertising Age - Global News

  • WPP, Providence Bid $550m for U.K.'s Chime Communications

    30 Jul 2015 | 8:00 am
    WPP and Providence Equity Partners, a New York-based global private equity firm, have launched a $550 million takeover bid for London-based Chime Communications, owner of VCCP, the U.K.'s sixth biggest agency according to Nielsen figures.Chime has confirmed that it will recommend shareholders accept the bid, sending the company's share price up by more than 25% since the announcement this morning. WPP already has a 20% stake in Chime, and the Financial Times reported that WPP plans to keep its stake at about 20%. That would make Providence the majority investor.VCCP clients include telecoms…
  • Asian Buyers Still Active in M&A Despite China Uncertainty

    30 Jul 2015 | 4:00 am
    Asian buyers are increasingly aggressive in the M&A sector, and Dentsu and WPP were the most active of all the marketing communications groups in the first half of 2015.According to Ciesco Market Intelligence, Asian groups accounted for four of the 11 most active companies in the first half of this year, with Dentsu and WPP tied for most acquisitions at 13 each. Another group, Research International, said Dentsu did 19 deals and WPP 15.In addition to Japanese giant Dentsu and Korea's Yello Mobile, two Chinese companies are also in Ciesco's top 11: Alibaba and Keda Group, which deals mainly…
  • FT Chase Won by Nikkei Leapfrogged Bid by Axel Springer

    24 Jul 2015 | 8:05 am
    For Nikkei Inc., Japan's biggest financial news group, Thursday's $1.3 billion deal to buy the Financial Times capped a lengthy pursuit of the pink-hued newspaper.Eager to diversify outside of its home market and gain gravitas in the English-speaking world, Nikkei had approached owner Pearson Plc repeatedly over the past few years about buying the FT, only to be told the title wasn't for sale, according to people familiar with the matter who asked not to be identified because the information is private.Pearson fired the starting gun early in the summer, when the company put word out to…
  • Financial Times Sold to Japan's Nikkei for $1.3 Billion

    23 Jul 2015 | 7:52 am
    Japanese publisher Nikkei Inc. has agreed to acquire Pearson Plc's FT Group for 844 million pounds ($1.3 billion) to gain control of the Financial Times newspaper.The sale doesn't include Pearson's 50% stake in the Economist Group and some London property, Pearson said Thursday. Axel Springer, publisher of Germany's Bild-Zeitung tabloid, was also in talks over the assets, according to people familiar with the matter.First published in 1888 as a four-page newspaper, the FT's circulation reached 720,000 last year, with digital subscriptions accounting for 70% of the total. In a move to make…
  • Publicis Groupe Profits Grow as Digital Passes 50% of Revenue

    23 Jul 2015 | 5:11 am
    Publicis Groupe's net income grew 39.6% to $399 million in the first half of 2015 compared to the same period in 2014, boosted by the $3.7 billion acquisition of Sapient in February, the agency company said Thursday.For the second quarter, overall revenue grew 38.5% to $2.7 billion. Organic growth stripping out acquisitions -- for the second quarter was 1.4%, Publicis said.Digital now accounts for 50.9% of group revenue. Continue reading at AdAge.com
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    Advertising Age - Hispanic Marketing

  • U.S. Hispanic Market Pioneer Ernest Bromley Is Closing Shop

    9 Jul 2015 | 5:18 pm
    U.S. Hispanic ad agency Bromley Communications is closing its doors after 34 years, and Chairman-CEO Ernest Bromley is retiring from the agency businessand planning his next step, a PhD in consumer behavior.Mr. Bromley said he broke the news to the agency's 40 employees yesterday, and that clients have been informed and some could move to other Publicis Groupe agencies. (Publicis Groupe increased its stake in Bromley to 100% in 2012)."My desire to go back to school and get a PhD has been in my head since I got my MBA in 1980," said Mr. Bromley, who is 64. "I'm not going away. I'll be very…
  • Western Union Breaks U.S. TV Ads Filmed in Cuba

    9 Jul 2015 | 10:44 am
    Western Union is pushing money transfers to Cuba in a new series of TV spots produced on the island, which was recently opened to U.S. travel and business. The two Spanish-language ads are among the first to be filmed in Cuba by an American-based company since the 1962 U.S. embargo."Cuba is an important market for us," said Laston Charriez, senior VP-marketing, Americas at Western Union. "We wanted to be there first and make it relevant and breakthrough."Colorado-based Western Union, which operates in every province and municipality in Cuba, has provided money transfers from the U.S. to Cuba…
  • Macy's Cuts Ties With Donald Trump After Anti-Immigrant Remarks

    1 Jul 2015 | 10:45 am
    In addition to selling Trump-brand merchandise, Macy's has previously featured "The Apprentice" star in ad campaigns, including a 2012 holiday spot.NBC and Spanish-broadcaster Univision also cut ties with Mr. Trump in light of his remarks, Bloomberg reported. The networks will no longer air the Miss USA and Miss Universe Pageants, which Mr. Trump produces. He filed a lawsuit against Univision for dropping Miss USA. Continue reading at AdAge.com
  • U.S. Hispanic Agencies Win 18 Lions at Cannes Festival

    29 Jun 2015 | 8:00 am
    The U.S. Hispanic market had its best year yet at the Cannes Lions International Festival of Creativity, with seven agencies winning 18 Lions, including a Grand Prix in the Press category for The Community (formerly La Comunidad).The Community's Miami office picked up one-third of the U.S. Lions, all but one for the City of Buenos Aires' Public Bike System.The idea of this fun, illustrated print and out-of-home campaign "Never Stop Riding" was to demonstrate that the bikes are now available 24 hours a day, rather than just during the day. To convey that non-stop message, a bike's two wheels…
  • Sprint Poised to Name Alma as its U.S. Hispanic Agency

    12 Jun 2015 | 11:55 am
    Sprint is expected to name Miami-based Alma to handle its fast-growing U.S. Hispanic creative account. The Hispanic market is a major priority for a company with a CEO, Marcelo Claure, who is Bolivian-American, and a newly-hired senior VP, Roger Sole, who is from Spain and has worked for the last 13 years as a telecom marketer in Latin America.Sprint's U.S. Hispanic review included at least a half dozen agencies.Alma referred calls to the client, and a Sprint spokesman said in an email: "At this moment, we don't have anything to announce." Continue reading at AdAge.com
 
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    Advertising Age - Rance Crain

  • For a Better Propaganda Machine, Look Beyond Government

    13 Jul 2015 | 9:00 am
    If the U.S. government can't prevent the Chinese from hacking into the personal records of federal workers, why do we think that the government would be any more competent in countering ISIS propaganda?In an interview conducted by Wall Street Journal Editor-in-Chief Gerard Baker, retired General Michael Hayden talked about why we're losing the cyberespionage war. General Hayden is the only person tohave served as director of both the National Security Agency and the Central Intelligence Agency, and he is currently a principal at the Chertoff Group, a global security and risk management…
  • Bob Pittman's Winning Formula: Making the World More Convenient for Consumers

    15 Jun 2015 | 8:00 am
    Bob Pittman's career has been built around math and magic.The chairman of iHeartMedia and founder of MTV contends that formula "is always important because sometimes people think research is policymaking. All research really does is answer some fundamental questions, and then we have the responsibility to take the answers to those questions and say, 'Now what are we going to do about it?'"Research, Bob told me during a video interview on the eve of his induction into the Advertising Hall of Fame, lays out the "fundamental characteristics" of the brand, and then the brand is constructed around…
  • Golden Years Represent Golden Opportunity for Marketers

    1 Jun 2015 | 10:00 am
    One of the many myths embraced and cherished by marketers over the years is the one contending that older people aren't worth advertising to (except for prescription drugs on the evening news) because their buying habits are too entrenched to change.But in reality, seniors are actively looking for new experiences at a time when they have more disposable income to pursue new hobbies and interests. As Bloomberg Business reported: "In marketing-speak, they're winnable!"Bloomberg quotes Alison Sander, who runs the Boston Consulting Group's Center for Sensing and Mining the Future, saying that…
  • Spike Lee on Clients, the Knicks and the Need for Change in Adland

    5 May 2015 | 3:30 am
    Let me set the stage: Spike Lee showed up for our interview dressed for the pages of GQ -- rainbow-colored shoes, a grey coat with bright tie and white shirt, leopard-spotted glasses and a beret. If his vibe sent a signal of accessibility, it would be strictly on his own terms, I soon found out.My interview got off to a less than auspicious start. "That's not a current quote," he said when I asked him about his observation that advertisers have to slip in the message because consumers don't want ads to dictate to them.His current thinking is "people seem to be conducive to branded content,…
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    Advertising Age - Guest Columnists

  • Brands: Don't Take the Easy Way Out by Launching a Media Review

    24 Jul 2015 | 4:00 am
    "Reviewmaggedon."The recent spate of media agency reviews has sparked a dramatic new term to describe it -- and no shortage of speculation from industry experts on what's driving the searches.On the list of theories are transparency woes, marketer cost-cutting, viewability concerns, and the move to programmatic buying. Sir Martin Sorrell is the one who got it right. While in Cannes last month, the leader of the world's largest ad holding company, WPP, offered his opinion that above all, marketers are confused. While I haven't agreed with him on much in the past, his observation in this case…
  • Your Agency Hates You and You Don't Even Know It

    21 Jul 2015 | 4:00 am
    We've all been there. You have briefed your agency, waited for what seems like forever, and finally it is the day when you will see this amazing work that will propel your brand to greatness. What follows is a big blur and the next thing you know, you are saying in not so many words, "All of this is crap, go back and give me some more ideas."No matter how charming you are and how nicely you said it ... I can pretty much guarantee they hate you. And by the way, it's probably your fault, not theirs.I have been fascinated over the years to watch my agency partners do a fantastic job of appearing…
  • How Advertisers' Cookies Are Helping the NSA's Data-Collection Efforts

    20 Jul 2015 | 4:00 am
    On July 1, The Intercept published an expos on an NSA program it called, "The NSA's Google for the World's Private Communications." It turns out advertisers and the data they rely on are facilitating the government's bulk surveillance.The National Security Agency's XKeyscore program, first reported by The Guardian, is designed to collect and analyze global Internet traffic. Along with information on the breadth and scale of the NSA's data collection, The Intercept revealed how the NSA relies on unencrypted cookie data to identify users:"The NSA's ability to piggyback off of private companies'…
  • Mini Law Lesson: What 'Dirty Dancing' Suit Against TD Ameritrade Means for Parody Ads

    8 Jul 2015 | 8:30 am
    "Nobody puts your old 401k in the corner"? Not so fast, says Lionsgate, which has filed suit against Havas and Ameritrade over its appropriation of a "Dirty Dancing" quote and imagery. Continue reading at AdAge.com
  • Why the 4A's Has Formed Task Force On Media Rebates

    18 Jun 2015 | 4:00 am
    The American Association of Advertising Agencies, whose members produce roughly 80% of advertising volume nationwide, naturally becomes alarmed when a matter threatens the very trust that defines the bedrock of the agency-client relationship. That issue is media rebates and, more specifically, what detractors derogatorily term "kickbacks" on Madison Avenue.A former agency executive triggered the clamor this spring, claiming that rebates are widespread in advertising. A subsequent survey by Ebiquity and a sibling marketing analytics firm contributed. In it, 62% of advertising procurement…
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    Advertising Age - Campaign Trail

  • Thanks Obama: Hyper-Targeted Political Cable Buys Might Be Pricier in 2016

    31 Jul 2015 | 10:30 am
    In 2012, President Barack Obama's re-election campaign led the pack in TV arbitrage -- buying underpriced cable spots to reach niche voter groups. Though insiders say plenty of opportunities remain for such efficient TV buying by political advertisers to perpetuate in 2016, don't expect a repeat that will match the scale of the Obama operation."I did huge arbitrage" for the 2012 Obama campaign, said Carol Davidsen, former director of integration and media analytics at Obama for America who now serves as VP of political technology at TV data firm Rentrak. But this time around it will be more…
  • Ex-GOP Chief Tech Officer Has a Political Data Startup

    24 Jul 2015 | 7:55 am
    Former Republican National Committee Chief Technology Officer Andrew Barkett has been a vocal critic recently of the party's approach to data and tech. Now he's running a new firm focused on analytics and the backend engineering necessary to make data work for campaigns, including that of GOP presidential hopeful Jeb Bush.His biggest gripe about political organizations and their approach to tech: They hire people from politics.Mr. Barkett, a senior engineer at Facebook before he joined the RNC in 2013, founded Digital Core Campaign in February and the company has operated in near-stealth…
  • RNC Launches Black-Voter Data-Collection Effort in Ohio

    23 Jul 2015 | 8:30 am
    The Republican Party has no delusions about the uphill battle it has ahead to build support among black voters in 2016. So, it's starting small.Though the GOP has hired people dedicated to black voter outreach in places including Detroit and Philadelphia, it's launched its voter mobilization efforts in Ohio. The swing state serves as a test bed for its new #CommittedToCommunity initiative, a partnership with urban media firm Radio One that combines traditional methods like engaging with voters at church with geographically-targeted mobile ads and voter survey data collection via iPads.The…
  • Why a Stacked GOP Primary Doesn't Mean More TV Dollars

    20 Jul 2015 | 3:34 pm
    If you thought a crowded Republican presidential primary race will necessarily translate to lots more TV ad spending, think again.With 17 or more presidential hopefuls expected on the GOP side, it would seem to follow that ad sellers in primary states could just answer the phone and cash checks throughout a robust and lengthy contest.But as The Cook Political Report points out, the longer the primary battle continues, the longer campaign spending will rotate through primary states and ignore most of the country at any one time. It's only once the nominees are established that national…
  • Is There a Marketing Lesson to Be Learned From Donald Trump?

    15 Jul 2015 | 4:00 am
    Donald Trump kicked off his Presidential campaign by attacking Mexican immigrants. And the whole country was in an uproar.NBC fired him.Macy's fired him. Continue reading at AdAge.com
 
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    Advertising Age - DigitalNext

  • Microsoft Windows 10 Shines a Light on the Future of Advertising

    31 Jul 2015 | 7:30 am
    Microsoft arguably didn't see the transformative power of the internet coming and missed the boat with mobile, but the launch of Windows 10 from Microsoft this week shows remarkable clarity and consistency on the future of the internet and the opportunities it creates for marketers.Micosoft's Windows 10 is a software platform designed to pull content from anywhere onto everything. It's about a single app store with apps that work on every screen. It's about responsive design, where everything is optimized to the user's context. In short, it's about a philosophy of thinking about devices as…
  • The Devil Shares Prada: Consumers Want Experiences, Not Products

    29 Jul 2015 | 9:00 am
    Experiences over possessions. The luxury market's new mantra has penetrated everything from travel and hospitality to retail and technology. According to a 2013 study by The Boston Consulting Group, $460 billion was spent on unique travel adventures, compared with $170 billion spent on personal luxury goods.With the experiential luxury sector consistently outperforming any other sector of luxury goods, luxury brands are challenged to become purveyors of self expression and lifestyle.The sharing economy can help Continue reading at AdAge.com
  • What French and U.S. Ad-Tech Companies Can Learn from Each Other

    29 Jul 2015 | 7:00 am
    French and U.S. ad-tech companies can learn a lot from each other. While the U.S. continues to dominate ad tech, a number of French companies have done very well, too. Admonk, Alenty (which was acquired by Appnexus last year), Criteo, Teads, Synthesio and our own firm have all had good success.The standing perception -- and occasional joke -- is that we French can be a bit stubborn in the way we approach the world. France is proud of its engineers. The school system is renowned for focusing students on analytical skills and math at a very early age and emphasizing those skills throughout…
  • Ad Blocking: A Problem in Need of a Creative Solution

    28 Jul 2015 | 7:00 am
    The adoption of ad blockers is climbing at an alarming rate, with usage doubling since 2013. The reason cited for this steep incline is that people hate advertising. Wrong. Sure, people hate irrelevant, intrusive and offensive advertising, but all you have to do is ask someone to tell you about their favorite ads and you'll hear a very different story.It's true that we are moving into a period in which many more direct-to-consumer content offerings will become available, but it's also unrealistic to think that 100% of consumers are going to pay for ad-free content services. Ultimately,…
  • Best Practices: How to Break the Mold with Visual Storytelling

    24 Jul 2015 | 7:11 am
    "Visual storytelling" has become one of those hot, buzzy marketing concepts, but it's nothing new: Human beings have been painting stories on cave walls for at least 35,000 years. When we use pictures, videos and graphics in marketing, we're tapping into ancient biological machinery -- and that machinery is very discerning.The stack of data supporting the effectiveness of images is impressive. But the content itself -- the quality of the story -- matters more than the fact that it's told in pictures.If you wish to stand out in the Age of Distraction, you can't create the visual equivalent of…
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    Advertising Age - Video

  • Creativity Top 5: The Best Brand Ideas of the Week

    14 Jul 2015 | 10:10 am
    In our latest episode, we present a surprising new collection from Uniqlo, a remarkable radio ad and what could be Coke's boldest move to date.Stay on top of the best creative brand ideas by subscribing to the Creativity Top 5 Podcast. Follow all the great new work daily on Creativity-online.com and at @creativitymag on Twitter. Continue reading at AdAge.com
  • Martin Sorrell Part 1: What I Would Have Done With Sapient

    9 Jul 2015 | 4:00 am
    In the first of a series of four video interviews conducted during the Cannes Lions International Festival of Creativity, WPP CEO Martin Sorrell talks to Ad Age about what WPP would have, and would not have, done with Sapient had the company bought the digital agency and technology giant. Rival Publicis Groupe ultimately acquired Sapient in a multi-billion-dollar deal. Tune in tomorrow at the same time for the next chat with Mr. Sorrell, in which he discusses review mania, measurement and rebates. Video shot by Karel Brissaud Continue reading at AdAge.com
  • Mini Law Lesson: How Brands Can (and Can't Use) Periscope

    29 May 2015 | 6:34 am
    Brands can use Twitter's live-streaming app to hold special contests, have influencers perform demos, do live Q&As with customers and tease or reveal new products, attorney Brian Heidelberger says in this video. But a new platform doesn't mean anything goes. Continue reading at AdAge.com
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    Advertising Age - Small Agency Diary

  • O'Keefe Reinhard & Paul, Nomades Take Top Honors at Small Agency Awards 2015

    30 Jul 2015 | 6:00 pm
    .saa2015 a{ color:rgb(153, 0, 0); border-bottom: 1px solid rgb(153, 0, 0); Continue reading at AdAge.com
  • Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

    30 Jul 2015 | 4:00 am
    When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last…
  • Best Practices: Leadership for Small Agency Owners

    23 Jul 2015 | 4:00 am
    Running an ad agency is a tough business. The competition is fierce, clients are fickle, margins are slim and the only constant in the midst of major tech-driven disruption is change. It's not for the faint of heart, but that's also what makes it so exciting. As Walrus celebrates 10 years in business, we want to share 10 lessons that we have learned along the way:1. Don't be seduced by the sexy brand. Our best work has always been the result of partnering with great marketers, first and foremost. A brand may look creatively juicy on paper, but if the people running the show don't share your…
  • Last Chance to Register: Small Agency Conference Filling Up Fast

    22 Jul 2015 | 2:00 pm
    Small agencies are taking over Boston next Wednesday and Thursday for the sixth annual Ad Age Small Agency Conference and Awards. More than 300 small agency founders, executives, creatives, their teams, and partners -- many of whom return to this event again and again -- gather for valuable networking, in addition to inspiration and learnings offered by experts and peers who understand the struggles specific to small agency life.Among the not-to-be missed sessions:Get an inside look at the some of the hottest new campaigns, hand-picked by Ad Age editors. Top brand executives from Converse,…
  • The Perils of Agency Positioning

    15 Jul 2015 | 4:00 am
    A dirty little secret about advertising agencies is that it's really hard to tell them apart. Of course, those of us in the business see massive differences, but to the casual observer, the similarities outweigh the finer points of distinction. And it's not because agencies don't work hard to define a unique position.Here are just a few of the ways that we go about differentiating ourselves :Pedigree: Defined by the famous agency where the partners used to work and the famous campaigns they created. Continue reading at AdAge.com
 
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