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  • Steve Ballmer Is Your New Life Coach: Your Summer Friday ICYMI Pick-Me-Up

    Advertising Age - Complete Feed
    22 Aug 2014 | 8:50 am
    It's a sleepy Friday afternoon in late August. Are you stuck at work? Feeling a little low-energy? Then we know just what you need.From the ICYMI department, our Video of the Week is this Bloomberg montage of former Microsoft CEO Steve Ballmer's recent expressions of, well, enthusiasm about the Clippers, the NBA team he just acquired.Think of Ballmer as not just a newly minted sports mogul, but as your personal life coach. Continue reading at AdAge.com
  • How Brands Can Tap China's Unique Social Media Culture

    Advertising Age - Blog Posts
    25 Aug 2014 | 7:30 am
    Witty content, often involving Chinese-language puns or plays on words on social media, can make a huge impact here.
  • Steve Ballmer Is Your New Life Coach: Your Summer Friday ICYMI Pick-Me-Up

    Advertising Age - Latest News
    22 Aug 2014 | 8:50 am
    It's a sleepy Friday afternoon in late August. Are you stuck at work? Feeling a little low-energy? Then we know just what you need.From the ICYMI department, our Video of the Week is this Bloomberg montage of former Microsoft CEO Steve Ballmer's recent expressions of, well, enthusiasm about the Clippers, the NBA team he just acquired.Think of Ballmer as not just a newly minted sports mogul, but as your personal life coach. Continue reading at AdAge.com
  • Magazine Veteran Sally Preston Named North America President at Orion Capital

    Advertising Age - Agency News
    22 Aug 2014 | 8:13 am
    Longtime magazine publishing executive Sally Preston has been named North America president of Orion Capital, effective Sept. 3.She succeeds Tony Harridine, who has moved back to Australia, the company said.Ms. Preston was most recently VP-publisher at Time Inc.'s Real Simple magazine, and previously held group publisher and publisher posts at Martha Stewart Living Omnimedia, Rodale, Hearst and Meredith. Continue reading at AdAge.com
  • Samsung Jumps On the Ice Bucket Bandwagon to Promote Its Galaxy Phone

    Advertising Age - Digital
    22 Aug 2014 | 8:15 am
    Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos featuring their executives doused in frigid water for the viral philanthropic venture. Samsung may be the first to turn it into an ad.On Friday morning, a tweet from the company's U.K. mobile account sent out a link to a 15-second spot. A female computerized, British voice identifies herself as the Samsung Galaxy S5, the manufacturer's flagship smartphone, and is subsequently pelted with water and ice cubes. "Gosh, that's freezing," she intones.Conveniently, one of the features Samsung has…
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    Advertising Age - Complete Feed

  • Steve Ballmer Is Your New Life Coach: Your Summer Friday ICYMI Pick-Me-Up

    22 Aug 2014 | 8:50 am
    It's a sleepy Friday afternoon in late August. Are you stuck at work? Feeling a little low-energy? Then we know just what you need.From the ICYMI department, our Video of the Week is this Bloomberg montage of former Microsoft CEO Steve Ballmer's recent expressions of, well, enthusiasm about the Clippers, the NBA team he just acquired.Think of Ballmer as not just a newly minted sports mogul, but as your personal life coach. Continue reading at AdAge.com
  • Samsung Jumps On the Ice Bucket Bandwagon to Promote Its Galaxy Phone

    22 Aug 2014 | 8:15 am
    Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos featuring their executives doused in frigid water for the viral philanthropic venture. Samsung may be the first to turn it into an ad.On Friday morning, a tweet from the company's U.K. mobile account sent out a link to a 15-second spot. A female computerized, British voice identifies herself as the Samsung Galaxy S5, the manufacturer's flagship smartphone, and is subsequently pelted with water and ice cubes. "Gosh, that's freezing," she intones.Conveniently, one of the features Samsung has…
  • Magazine Veteran Sally Preston Named North America President at Orion Capital

    22 Aug 2014 | 8:13 am
    Longtime magazine publishing executive Sally Preston has been named North America president of Orion Capital, effective Sept. 3.She succeeds Tony Harridine, who has moved back to Australia, the company said.Ms. Preston was most recently VP-publisher at Time Inc.'s Real Simple magazine, and previously held group publisher and publisher posts at Martha Stewart Living Omnimedia, Rodale, Hearst and Meredith. Continue reading at AdAge.com
  • Video Game Console Sales Exceed Expectations at GameStop

    22 Aug 2014 | 7:36 am
    GameStop Corp., the video-game chain that said this week its CEO had surgery for brain cancer, surged the most in a year after reporting profit that beat estimates as consumers bought new players and software.Net income more than doubled to $24.6 million, or 22 cents a share, from a year arlier, GameStopsaid in a statement yesterday. Analysts on average predicted 18 cents, according to data compiled by Bloomberg.Consumers are upgrading to the new generation of game players, Sony's PlayStation 4 and Microsoft's Xbox One, and buying new titles with snappier graphics. Sony said last week that…
  • Are Pre-Programmatic Metrics Killing Your Campaign?

    22 Aug 2014 | 7:00 am
    In programmatic advertising, learning algorithms are the engines that power a campaign, while key performance indicators (KPIs) act as rudders, keeping campaigns on the right course.However, the faster you're going, the more important it is to make sure you're pointed in the right direction.How do you determine the right direction? Continue reading at AdAge.com
 
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    Advertising Age - Latest News

  • Steve Ballmer Is Your New Life Coach: Your Summer Friday ICYMI Pick-Me-Up

    22 Aug 2014 | 8:50 am
    It's a sleepy Friday afternoon in late August. Are you stuck at work? Feeling a little low-energy? Then we know just what you need.From the ICYMI department, our Video of the Week is this Bloomberg montage of former Microsoft CEO Steve Ballmer's recent expressions of, well, enthusiasm about the Clippers, the NBA team he just acquired.Think of Ballmer as not just a newly minted sports mogul, but as your personal life coach. Continue reading at AdAge.com
  • Samsung Jumps On the Ice Bucket Bandwagon to Promote Its Galaxy Phone

    22 Aug 2014 | 8:15 am
    Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos featuring their executives doused in frigid water for the viral philanthropic venture. Samsung may be the first to turn it into an ad.On Friday morning, a tweet from the company's U.K. mobile account sent out a link to a 15-second spot. A female computerized, British voice identifies herself as the Samsung Galaxy S5, the manufacturer's flagship smartphone, and is subsequently pelted with water and ice cubes. "Gosh, that's freezing," she intones.Conveniently, one of the features Samsung has…
  • Magazine Veteran Sally Preston Named North America President at Orion Capital

    22 Aug 2014 | 8:13 am
    Longtime magazine publishing executive Sally Preston has been named North America president of Orion Capital, effective Sept. 3.She succeeds Tony Harridine, who has moved back to Australia, the company said.Ms. Preston was most recently VP-publisher at Time Inc.'s Real Simple magazine, and previously held group publisher and publisher posts at Martha Stewart Living Omnimedia, Rodale, Hearst and Meredith. Continue reading at AdAge.com
  • McDonald's Names Andres to Take Over U.S. Division as President

    22 Aug 2014 | 7:39 am
    McDonald's Corp. said long-time restaurant executive Mike Andres will take over as president of the chain's U.S. operations as Jeff Stratton retires amid increased domestic competition.Mr. Stratton, 58, will retire on Oct. 15 after 41 years with the brand, the Oak Brook, Illinois-based company said today in a statement. Mr. Andres, 56, has worked in multiple roles at McDonald's, including leading its central U.S. unit and the company's former Boston Market subsidiary. He has been chief executive officer of Logan's Roadhouse Inc. since early last year.This is the second senior executive…
  • Video Game Console Sales Exceed Expectations at GameStop

    22 Aug 2014 | 7:36 am
    GameStop Corp., the video-game chain that said this week its CEO had surgery for brain cancer, surged the most in a year after reporting profit that beat estimates as consumers bought new players and software.Net income more than doubled to $24.6 million, or 22 cents a share, from a year arlier, GameStopsaid in a statement yesterday. Analysts on average predicted 18 cents, according to data compiled by Bloomberg.Consumers are upgrading to the new generation of game players, Sony's PlayStation 4 and Microsoft's Xbox One, and buying new titles with snappier graphics. Sony said last week that…
 
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    Advertising Age - Agency News

  • Magazine Veteran Sally Preston Named North America President at Orion Capital

    22 Aug 2014 | 8:13 am
    Longtime magazine publishing executive Sally Preston has been named North America president of Orion Capital, effective Sept. 3.She succeeds Tony Harridine, who has moved back to Australia, the company said.Ms. Preston was most recently VP-publisher at Time Inc.'s Real Simple magazine, and previously held group publisher and publisher posts at Martha Stewart Living Omnimedia, Rodale, Hearst and Meredith. Continue reading at AdAge.com
  • KBS Takes Majority Stake in London-Based Albion

    20 Aug 2014 | 1:00 pm
    MDC's KBS is setting its sights on London by taking a majority stake in Albion, a creative and digital agency.The move comes as KBS is working to expand its global footprint, and the Albion acquisition will give KBS -- which has offices in New York, Los Angeles, Toronto and Montreal -- an office in Europe, allowing it to go after clients who need an agency in the region. The terms of the deal were not disclosed.Albion founder Jason Goodman will continue in his role as CEO of the 100-person shop, and will take on duties to grow the business across Europe, the MIddle East and Asia. Mr. Goodman…
  • Q&A: New Publicis Worldwide North America CMO Julie Levin

    20 Aug 2014 | 4:00 am
    Publicis Worldwide North America CEO Andrew Bruce has named Julie Levin chief marketing officer for the region starting Sept. 8. Ms. Levin returns to New York after a year in Virginia at the Martin Agency, where she had been chief growth officer for the Interpublic-owned agency.Until July of last year, Ms. Levin had been head of business development at BBH New York, where she brought in Playstation. Prior to that, she had been managing partner-director of business development at McGarryBowen, New York, where her team won the Verizon Wireless account as well as various Kraft Foods and Pfizer…
  • The Creativity Top 5: The Best Brand Ideas of the Week

    18 Aug 2014 | 9:45 am
    In this week's episode, a coffee brand fights gangs, Benjamin Moore brings the Red Sox to your home and Samsung turns its popular spot into a clever out-of-home push.Keep abreast of the best new work by subscribing to the Creativity Top 5 podcast on iTunes here, and for more of the best ideas in brand creativity, tune in each day to Creativity-online.com. Continue reading at AdAge.com
  • Apple's 'Misunderstood' Nabs 2014 Emmy for Outstanding Commercial

    18 Aug 2014 | 9:30 am
    Continue reading at AdAge.com
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    Advertising Age - Digital

  • Samsung Jumps On the Ice Bucket Bandwagon to Promote Its Galaxy Phone

    22 Aug 2014 | 8:15 am
    Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos featuring their executives doused in frigid water for the viral philanthropic venture. Samsung may be the first to turn it into an ad.On Friday morning, a tweet from the company's U.K. mobile account sent out a link to a 15-second spot. A female computerized, British voice identifies herself as the Samsung Galaxy S5, the manufacturer's flagship smartphone, and is subsequently pelted with water and ice cubes. "Gosh, that's freezing," she intones.Conveniently, one of the features Samsung has…
  • Video Game Console Sales Exceed Expectations at GameStop

    22 Aug 2014 | 7:36 am
    GameStop Corp., the video-game chain that said this week its CEO had surgery for brain cancer, surged the most in a year after reporting profit that beat estimates as consumers bought new players and software.Net income more than doubled to $24.6 million, or 22 cents a share, from a year arlier, GameStopsaid in a statement yesterday. Analysts on average predicted 18 cents, according to data compiled by Bloomberg.Consumers are upgrading to the new generation of game players, Sony's PlayStation 4 and Microsoft's Xbox One, and buying new titles with snappier graphics. Sony said last week that…
  • Thinking About Snapchat Advertising? Snap Out of It

    22 Aug 2014 | 3:45 am
    McDonalds's, Taco Bell and even GE are just a few of the brands rushing to Snapchat in an attempt to stake their claim on 10 seconds of millennial mindshare. And Snapchat is now reportedly working on a service called Snapchat Discovery that will make it easier to get ads in front of Snapchat users.But if you are a brand marketer thinking, "I'd better get on this Snapchat train before it leaves the station," please slow down a second and make sure you know what you're getting into. With news of Snapchat's $10 billion valuation, it's easy to come down with a case of "Shiny Object Syndrome." But…
  • Should HuffPo Also Crowdfund Its 'Nip Slip' Coverage?

    21 Aug 2014 | 12:35 pm
    Last night The Huffington Post sent out a press release with the highfalutin title "The Huffington Post Is Not Leaving Ferguson." It contained the text of a HuffingtonPost.com article by Ryan Grim, HuffPo's Washington bureau chief, that begins:"What happens in Ferguson and the St. Louis metro area the day after everybody leaves? It's a question on the minds of nearly every resident, who know the camera crews will eventually fold up their sticks and pack up their vans .... We plan to be there as it all unfolds. For The Huffington Post, this'll involve a first-of-its-kind collaboration with…
  • New MailOnline Exec Jon Steinberg Is Already Putting His Stamp on Ad Sales

    21 Aug 2014 | 11:00 am
    MailOnline, the website of British tabloid Daily Mail, has a message for adland: We're cheap, for now."We're the underdog, the up and comer, and I'm super flexible," said Jon Steinberg, CEO for North America at MailOnline. "I'm willing to be cheap -- proving your value is the lifeblood of this business. My modus operandi is to come up with a price the first time, over deliver, and then renegotiate the price."Well, it's sort of the underdog. Continue reading at AdAge.com
 
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    Advertising Age - Global News

  • LGBT Marketing Comes to China

    22 Aug 2014 | 4:00 am
    A cheerful promotional cartoon from a major Chinese travel agency shows two women sharing one hotel bed and two men tucked into another. "Take your gay best friend to visit Hong Kong," it proclaims, offering $80 off travel packages.The promotion, showing this week on the Shanghai website of the travel agency Spring Tour, isn't slick or high-profile. But it's noteworthy because there are few portrayals of gays and lesbians in ads in China, though tolerance is increasing."There have been very few brands that have reached out in China, and the first that do are going to gain a lot of, not just…
  • Luxury Goods Are a Tougher Sell Now in China

    21 Aug 2014 | 3:45 am
    The playbook for selling luxury goods in China is changing fast as marketers deal with challenges ranging from the drastic crackdown on gift-related corruption to savvy Chinese shoppers who often prefer to buy abroad.It used to be a straight-forward affairlots of bling, lots of logoslots of sales. Consumers bought brands like Louis Vuitton to show off status and wealth, said Mykim Chikli, CEO, China at ZenithOptimedia.Today's landscape is far more complicated, and not getting any easier. A government crackdown on corruption started in 2012 and has caused a sharp decline in luxury sales,…
  • P&G's Take on Targeting China's Fast-Changing Consumers

    20 Aug 2014 | 3:45 am
    After becoming Procter & Gamble's second-biggest market in the world in 2012, with about 6% of the company's global sales, China is still a moving target. As the country's top advertiser and market leader in the biggest package goods categories, P&G is known for developing products that meet the needs of local consumers and building an organizational structure that empowers Chinese talent.Today, P&G's Chinese future is in the hands of one of those local hires.Ellie Xie, general manager and one of Ad Age's Women to Watch China 2014, is charged with keeping P&G brands like Pampers, Olay and…
  • Five Tips To Drive E-Commerce in China

    19 Aug 2014 | 3:45 am
    Chinese shoppers love luxury brands, but until now their e-commerce experience has not always measured up."The market is changing fast and you don't necessarily know what is brewing for the next stage," said Angie Au-Yeung, who joined Richemont last year in the newly-created role of senior e-commerce manager, China. One of Ad Age's Women to Watch China 2014, Ms. Au-Yeung is responsible for growing online sales for Swiss-based Richemont's luxury brands including Cartier, Van Cleef & Arpels, Piaget, Jaeger-LeCoultre and Montblanc. Richemont also owns luxury fashion site Net-A-Porter.An…
  • Meet the Chinese Company Putting Ads on Your Smartphone

    18 Aug 2014 | 7:00 am
    Chinese tech giants have been in a rush to go global. Social network Weibo had a U.S. IPO, and e-commerce giant Alibaba is planning one. Tencent's chat app WeChat has sought users in markets from Argentina to South Africa. Baidu launched a version of its search engine in Brazil.Those moves made headlines, but in a quieter way, Chinese tech companies have also started putting ads for their apps and games on smartphones around the world.Si Shen, CEO of Beijing-based PapayaMobile, launched a mobile ad network called AppFlood two years ago to bridge China, the West and beyond. Continue reading at…
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    Advertising Age - Hispanic Marketing

  • Univision's Jessica Rodriguez Is Promoted to CMO

    7 Aug 2014 | 11:58 am
    Univision Communications named Jessica Rodriguez to the long-vacant post of chief marketing officer of the Spanish-language media group.Ms. Rodriguez, who joined Univision as an intern at the network's TV station in Los Angeles, was most recently EVP of program scheduling and promotions. In that role, she headed the Univision Agency, created last year by Univision's President-CEO Randy Falco to oversee a media inventory of more than $500 million across Univision's broadcast, cable, radio and digital properties.Univision's last CMO was Maryam Banikarim, who left in 2009 to join NBC Universal…
  • Ad Age's 2014 Hispanic Fact Pack Is Out Now

    29 Jul 2014 | 4:00 am
    Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes hard-to-find data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 44-page guide include the top 50 Hispanic advertisers, the 50 largest Hispanic agencies and the 16 biggest Hispanic media agencies.The digital edition of the Hispanic Fact Pack is available…
  • AT&T, Vice Roll Out 'Spanglish' Spots to Court Young Latinos

    21 Jul 2014 | 3:30 am
    AT&T, the nation's second-largest wireless operator and second-largest advertiser, is injecting Spanglish flair to its campaign for the coveted millennial audience. The "Mobile Movement" marketing effort launched in March will add bilingual and Spanish ads aimed at young, Hispanic consumers.For the campaign, AT&T is partnering with Virtue, the in-house creative agency of Vice Media, a name that has become nearly synonymous with the millennial generation for marketers.AT&T refers to the "Mobile Movement" campaign as a "platform" and is positioning it as a bid to connect smartphones -- often…
  • Kraft Makes Data a Team Player in World Cup Recipe Campaign

    9 Jul 2014 | 7:00 am
    As far as Kraft Comida is concerned, futbol and fruity Jello desserts go hand-in-hand. When Kraft Comida looked ahead to this year's World Cup, the Hispanic market-aimed group spotted an opportunity to score with moms they expected to whip up nibbles to munch during the games.Kraft has taken a strategic approach to its World Cup-themed effort, deemed Flavors of the Championship, or Sabores del Campeonato, looking to data reflecting social commentary and search trends to inform recipes they suggest in emails, Facebook posts and on YouTube.Kraft's social media monitoring hub, dubbed "Looking…
  • Watch the World Cup With the Pros: U.S. Hispanic Agencies

    1 Jul 2014 | 3:30 am
    As a record-breaking number of Americans are glued to World Cup games, imagine what's happening at U.S. Hispanic agencies, staffed by people who are already lifelong futbol fans and hail from multiple countries that are World Cup contenders. It's life and death, along with face painting, a goalie's soccer net in the lobby, Latin snacks during games, and all the big-screen TVs tuned to Univision.With Argentina facing Switzerland at noon EST and the U.S taking on Belgium four hours later, Tuesday, July 1 will be a full day of soccer. Half the teams that made it through the first round into the…
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    Advertising Age - Rance Crain

  • The Secret to Joe Pytka's Super Bowl Success Is Knowing When to Fight

    12 Aug 2014 | 4:00 am
    Joe Pytka has directed over 80 Super Bowl commercials -- and nine that topped the USA Today ad meter -- but he thinks most Big-Game spots are "horrendous, overproduced, over-thought, grotesque."The people who want to see their name in lights on Monday morning "think too hard, and they kind of want to do things that are stupid," he told me during an interview on the occasion of his induction into the Advertising Hall of Fame. "They're trying to be original, and sometimes you become stupid when you're original."And everybody's at fault. "The clients are at fault because they approve the work.
  • Jane Newman on How Planning Kept Apple Creatives on Right Track

    28 Jul 2014 | 8:10 am
    "I like risk. I like doing things that haven't been done before. It's a fault. It's a character fault, I think."Jane Newman made that statement with a laugh, as if she were quite willing to live with that little defect.She's taken a lot of risks in her life, and most of them have worked outto the betterment of the advertising industry and poor children in Africa. Continue reading at AdAge.com
  • Why Can't B-to-B Advertising Be More Like B-to-C? It Already Is

    23 Jun 2014 | 6:00 am
    I watched "My Fair Lady" the other evening, and I was especially struck by Rex Harrison's lament: "Why can't a woman be more like a man?"Well, we all know that's not going to happen (and I think he concluded by the end of the movie that he had "grown accustomed to her face" and liked Eliza Doolittle the way she was).But the question again became relevant, in a slightly different context, when I attended the Business Marketing Association's conference in Chicago. Why can't b-to-b advertising be more like consumer advertising? Continue reading at AdAge.com
  • AmEx's Aldo Papone on How 'Thinking Real' Can Make Ads That Last

    9 Jun 2014 | 8:00 am
    "There is a predilection in corporate America for making simple issues complicated."Making things simple again, in business and in advertising -- that's the philosophy that guided Aldo Papone as he moved up the ranks at American Express."Going back and looking at some of the solutions that are often just in front of your eyes, you realize that you should have been able to resolve the issue in an easier way. So often the answers are obvious and you're looking for them when they're right in front of you," Aldo explained to me during a video interview on the occasion of his induction into the…
 
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    Advertising Age - The Media Guy

  • Steve Ballmer Is Your New Life Coach: Your Summer Friday ICYMI Pick-Me-Up

    22 Aug 2014 | 8:50 am
    It's a sleepy Friday afternoon in late August. Are you stuck at work? Feeling a little low-energy? Then we know just what you need.From the ICYMI department, our Video of the Week is this Bloomberg montage of former Microsoft CEO Steve Ballmer's recent expressions of, well, enthusiasm about the Clippers, the NBA team he just acquired.Think of Ballmer as not just a newly minted sports mogul, but as your personal life coach. Continue reading at AdAge.com
  • Should HuffPo Also Crowdfund Its 'Nip Slip' Coverage?

    21 Aug 2014 | 12:35 pm
    Last night The Huffington Post sent out a press release with the highfalutin title "The Huffington Post Is Not Leaving Ferguson." It contained the text of a HuffingtonPost.com article by Ryan Grim, HuffPo's Washington bureau chief, that begins:"What happens in Ferguson and the St. Louis metro area the day after everybody leaves? It's a question on the minds of nearly every resident, who know the camera crews will eventually fold up their sticks and pack up their vans .... We plan to be there as it all unfolds. For The Huffington Post, this'll involve a first-of-its-kind collaboration with…
  • Watch the Bryan Cranston, Aaron Paul 'Breaking Bad' (Sort of) Reunion

    20 Aug 2014 | 9:00 am
    The Television Academy has already racked up more than two million views in less than 24 hours with the YouTube video below, titled "Barely Legal Pawn." Yes, it's come to this: To try to convince you to watch NBC's telecast of the 66th Emmy Awards next Monday, the academy created a web short.Going in, it had to be obvious this thing would go viral, because it stars three beloved Emmy winners: Bryan Cranston and Aaron Paul of "Breaking Bad" and Julia Louis-Dreyfus of "Veep" and "Seinfeld." A spoof of pawn-shop reality TV shows, it's stocked with various industry and "Breaking Bad"…
  • The 10 Most Promising New Fall TV Shows

    18 Aug 2014 | 12:00 pm
    For the past couple of years Ad Age has had an editorial partnership with TVGuide.com focused on its Watchlist, a customizable entertainment guide that lets users make a list of their favorite shows, actors, etc. We're interested in Watchlist because each season the top 10 most Watchlisted new shows tend to have a high probability (up to 80%) of being picked up for full seasons.For its users, Watchlist is a great service that lets them plan their TV viewing; for us, it's a sort of massive focus group of informed TV fans (the database of registered users hit 2 million earlier this summer).
  • Are You Obsolete? Yeah, Probably (This Fascinating Video Explains Why)

    15 Aug 2014 | 10:40 am
    Marketing people may be worried about programmatic buying, and media people may be anxious about content-generating algorithms, but the harrowing lesson of our Video of the Week is that the issue of computer programs and robots taking over human jobs cuts across every possible kind of profession. And it's going to transform the global economy and change our everyday lives a lot sooner than you may think."Human Need Not Apply," posted Wednesday by CGP Grey, a channel on YouTube that produces popular explanatory videos, is fascinating and eye-opening -- and though it runs 15 minutes, it's hard…
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    Advertising Age - Guest Columnists

  • What Marketers Can Learn From the Ice Bucket Challenge

    20 Aug 2014 | 7:50 am
    Cause-marketing aside, most brands are usually not trying to save lives. Marketers are normally trying to sell a product or a service. But first and foremost, that means getting people to engage with, and participate in, what your brand is doing.And from that participatory side, there is a lot that we can learn from the ALS Ice Bucket Challenge that's been sweeping the country.By now you've undoubtedly seen your Facebook feed and Twitter stream flowing with videos of people dousing themselves with ice and challenging others to do the same to raise awareness and money to fight amyotrophic…
  • Why the Sports Market Must Play the Long Game

    18 Aug 2014 | 3:45 am
    This year's FIFA World Cup Finals feels like an event that doesn't happen often enough, which is perhaps why it generates such fervid sports enthusiasm every four years, with crowds gathering in over-packed sports bars and proclaiming their support of a favorite team on social media.Facebook and Twitter dominated the social media landscape this year, creating pages specifically for the event, with features encouraging interactions and allowing for extensive tracking of the games. Facebook released the "Trending World Cup" hub, which appeared at the top of the news feed when users searched…
  • Ad Tech Isn't a Threat to Agencies, It's an Opportunity

    13 Aug 2014 | 8:00 am
    There was a time when only one black box mattered: Google's search algorithm.Today, in ad tech, everyone owns a black box. As Keith Weed, CMO of Unilever, puts it, the result is "chaos."To illustrate the challenges involved in this, let me tell you about some work we've done for a client of ours recently. Continue reading at AdAge.com
  • Dear John Oliver: You're Wrong, Says Native-Ad CEO

    8 Aug 2014 | 10:14 am
    Dear John,As CEO of native advertising pioneer MGID, it is difficult to admit that I laughed as you hilariously skewered an important and innovative advertising tactic.I understand and appreciate your point that ads placed on news sites that are delivered as news blur the necessary line between "church and state." If unscrupulous editors are placing advertorials as news, and not labeling them as such, then certainly that needs to stop and is against already well-established FTC advertorial regulations that manage our media. Continue reading at AdAge.com
  • The Fresh-Food Movement Could Be Deadly for Restaurants

    6 Aug 2014 | 3:45 am
    Steep discount promotions, dcor upgrades and a few new menu options aren't enough for restaurant chains confronting growing demand for unprocessed, higher-quality food. Consumers' demand for fresher food and a unique brand experience continues to grow rapidly. New restaurant brands are popping up everywhere waving the fresh-food flag, but as this movement invigorates the masses it could also be destroying restaurant brands that fail to adapt to new demands.TGI Fridays took a lot of heat a few weeks ago for its latest ploy: endless appetizers for $10. One headline predicted the promotion would…
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    Advertising Age - Campaign Trail

  • In Key Races, Republicans Tone Down Obamacare Outrage

    19 Aug 2014 | 11:30 am
    Republicans seeking to unseat the U.S. Senate incumbent in North Carolina have cut in half the portion of their top issue ads citing Obamacare, a sign that the party's favorite attack against Democrats is losing its punch.The shift -- also taking place in competitive states such as Arkansas and Louisiana -- shows Republicans are easing off their strategy of criticizing Democrats over the Affordable Care Act now that many Americans are benefiting from the law and the measure is unlikely to be repealed."The Republican Party is realizing you can't really hang your hat on it," said Andrew Taylor,…
  • Midterm Ad Onslaught: Outside Groups $100M Ahead of Where They Were in 2010

    8 Aug 2014 | 4:00 am
    All politics might be local, but these days political money isn't.Outside groups are on track to rival candidate spending and, like two years ago, will once again dominate the airwaves in this election year. And these figures only include publicly available data collected by the Federal Election Commission.FEC records show that at this point in the last midterm election, in 2010, outside groups operating independently of federal candidate campaigns had spent about $58 million to help elect or defeat those candidates. The total spent by those groups at the beginning of August this year has…
  • Why the GOP Wants You to Sign a Petition Supporting Uber

    6 Aug 2014 | 11:18 am
    In Illinois, the GOP is putting the "uber" in "gubernatorial."Republicans including Florida Senator Marco Rubio and anti-tax crusader Grover Norquist have publicly supported taxi-service disrupter Uber in recent months. Now, the GOP has hopped on the pro-Uber bandwagon.The Republican Party regularly uses bread-and-butter conservative issues including second-amendment rights and IRS opposition to drum up voter data and donations through online petitions and emails. Yet today the GOP sent an email to supporters asking them to back Uber and "stand up for our free market principles,…
  • GOP Chief Tech Officer Isn't Salaried Employee -- But Isn't Hurting, Either

    30 Jul 2014 | 8:20 am
    In April the stereotype of a tech-deficient Republican Party was reinforced by an anonymously-sourced Huffington Post article reporting that Republican National Committee Chief Technology Officer was being "shoved out."But Federal Election Commission reports paint a different story.Andy Barkett actually still serves as CTO for the top Republican Party organization -- but as a contractor, rather than a salaried employee. And while some suggested in April the party kept him around to save face, he's still earning a significant amount more than his salaried counterpart at the Democratic National…
  • Strange Bedfellows for Patent-Hungry Political Ad-Tech Firm

    21 Jul 2014 | 7:30 am
    A self-described "avowedly non-partisan" digital political firm has a controversial patent for voter targeting, a new CEO -- and clients that are fighting against Obamacare even as other clients seek to implement it.Audience Partners already is touting its voter-targeting ad system as "patented," and even is running Facebook ads to promote the news of the government seal-of-approval, obtained last month.The patent, awarded in June, essentially covers ad targeting based on voter records enhanced with demographic and behavioral data. Several other companies serving political and advocacy…
 
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    Advertising Age - DigitalNext

  • Are Pre-Programmatic Metrics Killing Your Campaign?

    22 Aug 2014 | 7:00 am
    In programmatic advertising, learning algorithms are the engines that power a campaign, while key performance indicators (KPIs) act as rudders, keeping campaigns on the right course.However, the faster you're going, the more important it is to make sure you're pointed in the right direction.How do you determine the right direction? Continue reading at AdAge.com
  • A New Addition to the C-Suite: Chief Programmatic Officer

    21 Aug 2014 | 7:00 am
    The New York Times, AOL, Meredith and The Washington Post -- what do each of these media companies have in common? Within the past year, all have hired top executives as programmatic ad chiefs. Given that real-time bidding digital display ad spend is expected to grow another 38% in 2014 (after increasing 74% in 2013) and reach $9 billion in ad spend by 2017 (almost 30% of total digital display ad spend), it makes sense that these companies are investing senior-level resources to help embrace and monetize the massive opportunity.Finally, the industry has realized that the debate is not about…
  • What Marketers Can Learn From the Ice Bucket Challenge

    20 Aug 2014 | 7:50 am
    Cause-marketing aside, most brands are usually not trying to save lives. Marketers are normally trying to sell a product or a service. But first and foremost, that means getting people to engage with, and participate in, what your brand is doing.And from that participatory side, there is a lot that we can learn from the ALS Ice Bucket Challenge that's been sweeping the country.By now you've undoubtedly seen your Facebook feed and Twitter stream flowing with videos of people dousing themselves with ice and challenging others to do the same to raise awareness and money to fight amyotrophic…
  • What Brands Can Learn From Marketers Outside Their Industry

    19 Aug 2014 | 8:00 am
    Larry Bird and Magic Johnson -- two fierce rivals in one of basketball's most storied eras. The documentary "Magic & Bird -- A Courtship of Rivals" highlights how the two studied, thought about and obsessed over each other's performance. Who put in more hours of practice each day? Who had the better weekly game stats? Who won the most MVP honors?As humans, it's natural to set our eyes and minds upon direct competitors to help shape our own aspirations and behavior. The same holds true for brands (which we often forget are made up of individual humans). American Airlines and United. Nike and…
  • Marketers: Don't Let Your Brand End Up on Sleazy Websites

    18 Aug 2014 | 7:30 am
    While waiting in line at a copy shop recently, I saw a handwritten sign behind the counter that read, "You can have it fast, cheap or good, but not all three." Brands and media agencies must keep that thought in mind in the context of programmatic buying. Your brand can serve ads on premium sites, but not on the cheap.If "cheap" is the highest priority, your ads could land on websites that run unsavory or pirated content, putting the brand at risk of being tawdry by association at best, and legally compromised at worst.Such is the downside of efficiency in the digital age. Continue reading at…
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    Advertising Age - Video

  • Mini Law Lesson: How the FTC Wants You to Fix Your Shopping App

    7 Aug 2014 | 7:57 am
    A proliferation of shopping apps now let consumers compare prices across products and retailers, order goods and pay at physical checkouts. But the Federal Trade Commission has released a study arguing that mobile shopping apps often don't tell users enough about how they handle transactions that go wrong or, worse, were never intended. And though most made big security promises and linked out to privacy policies, too many stayed too vague about how they use consumer data in practice, according to the FTC.Here's what app developers and startups need to know to keep the government happy,…
  • How To Punch Above Your Weight and Land the Big Client: Video

    31 Jul 2014 | 4:00 am
    Even the smallest of agencies dream of winning big clients. And these days, it's not an uncommon occurrence. But is there a secret to reeling in the big fish? Ad Age Video Producer Nathan Skid caught up with Kevin DiLorenzo of Barrie D'Rozario DiLorenzo and AAR Partners' Lisa Colantuono at the 2014 Ad Age Small Agency Conference for some answers. They dished on what small agencies have to offer that big agencies don't -- and why big clients aren't always the best prospect for a small shop in the first place.See yesterday's How To Attract Talent video from the Small Agency Conference. Continue…
  • Video: The Roots Play Cereal-Themed Concert for Kellogg's

    25 Jun 2014 | 1:30 pm
    Grammy Award-winners The Roots, the band on "The Tonight Show With Jimmy Fallon," took the stage at a Kellogg's event in New York this morning, playing a few of their hits along with a song celebrating milk and cereal in an effort to help the mega-brand promote its products.Ad Age was there, camera in hand. Check out our video report from the scene: Continue reading at AdAge.com
  • HBO CEO Richard Plepler: Right Now, This Is the Right Business Model

    18 Jun 2014 | 10:32 am
    The Cannes Lions International Festival of Creativity is wooing content creators beyond advertising in a big way. A big presence here this year is from "Game of Thrones," with showrunners D.B. Weiss and David Benioff taking part in a talk about "The Power of Story" on Wednesday. Ad Age caught up with HBO chief executive officer Richard Plepler, who was honored as Cannes' Media Person of the Year this year, about Netflix, direct-to-consumers, and of course, "Game of Thrones." Continue reading at AdAge.com
  • What Your Grocery Store Might Look Like in 2025: Different at Night

    12 Jun 2014 | 3:45 am
    Picture this: A grocery store with shifting walls that transforms into a restaurant at night and a farmers market on Saturday mornings.Sound far-fetched? It could happen by as soon as 2025, according to a new exhibit that seeks to predict food retail trends for the next 10 years. The predictions come from the Food Marketing Institute, which represents food retailers operating nearly 40,000 U.S. stores. The organization debuted the exhibit on Wednesday in Chicago as part of a sprawling trade show that it is hosting this week. The exhibit was overseen by Tesser, a San Francisco-based brand…
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    Advertising Age - Small Agency Diary

  • How To Punch Above Your Weight and Land the Big Client: Video

    31 Jul 2014 | 4:00 am
    Even the smallest of agencies dream of winning big clients. And these days, it's not an uncommon occurrence. But is there a secret to reeling in the big fish? Ad Age Video Producer Nathan Skid caught up with Kevin DiLorenzo of Barrie D'Rozario DiLorenzo and AAR Partners' Lisa Colantuono at the 2014 Ad Age Small Agency Conference for some answers. They dished on what small agencies have to offer that big agencies don't -- and why big clients aren't always the best prospect for a small shop in the first place.See yesterday's How To Attract Talent video from the Small Agency Conference. Continue…
  • 24: The Most Important Number for Small-Agency Owners

    25 Jul 2014 | 3:45 am
    I recently came across a statistic that said that nearly 75% of all small-business owners consider their most important business goal to be "maintaining and increasing sales." It got me thinking about whether or not I would agree with my fellow entrepreneurs. I don't. I likely wouldn't fall into the remaining quarter of respondents either, as I would assume many of them stated goals along the lines of growth, awards, notoriety, innovation, new business, strategy, strong talent, etc. Don't get me wrong -- all of these are productive goals to have if you want to prosper, but they are all…
  • Your Band is Your Brand: Business Lessons from a Rock Band

    8 Jul 2014 | 3:30 am
    Like many kids growing up, I wanted to be a musician. And fortunately, I was lucky enough to have that dream come true. I loved the power of music. How it -- like great advertising -- could move, affect and engage an audience. But when it came to selling more records and concert tickets, that took marketing.As the CEO of a growing digital marketing company, I've spent a lot of time thinking about how to grow my business. Time and again, I find myself looking back at the evolution of my band, 10 Speed, and what worked, didn't work and was overpromised. I may have moved on from a band to a…
  • CrossFit, MINI U.S.A., and Shiner Bock Beer to Speak at Small Agency Conference in Austin

    17 Jun 2014 | 3:30 am
    Ad Age has released a preliminary agenda for its 2014 Small Agency Awards & Conference, which in its sixth year is traveling to Austin, Texas.The event will be held July 23 and July 24 at the W Hotel in Austin. CrossFit CEO Greg Glassman will talk about building the ultimate passion brand, while Tom Salkowsky, the head of marketing for BMW Group's MINI U.S.A., along with the car brand's longtime agency, Sausalito, California-based indie shop Butler Shine Stern & Partners, will present a case study on driving marketing success . And Charlie Paulette, the chief sales and marketing officer for…
 
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