Advertising Age

• Most Topular Stories

• The Big Problem With 'The Pitch': It Portrays an Outdated Business Model

  Advertising Age - GoodWorks

  16 May 2012 | 1:30 pm

  "The Pitch" can be fun to watch, but it portrays an outdated business model.

• Why Facebook Isn't Screwed When It Comes to Auto Marketing

  Advertising Age - Blog Posts

  16 May 2012 | 10:04 am

  The real questions we should be asking ourselves, before we blame Facebook for GM's marketing effectiveness, are were they doing it right and were they measuring it right?

• The Big Problem With 'The Pitch': It Portrays an Outdated Business Model

  Advertising Age - Latest News

  16 May 2012 | 1:30 pm

  "The Pitch" can be fun to watch, but it portrays an outdated business model.

• People on the Move: Gill Duff Named President-CEO of BBDO, Atlanta

  Advertising Age - Agency News

  16 May 2012 | 12:46 pm

  Also on the move this week are David White, Kimberly Lau, Deborah J. Mignucci, Michael Alex and the management team at Chick-fil-A.

• Turner Takes Stake in Funny or Die, Will Manage Site's Ad Sales

  Advertising Age - Digital

  16 May 2012 | 11:50 am

  Funny or Die CEO Dick Glover said the site has done well but still doesn't have big enough reach.

• 

  Advertising Age - GoodWorks

• The Big Problem With 'The Pitch': It Portrays an Outdated Business Model

  16 May 2012 | 1:30 pm

  "The Pitch" can be fun to watch, but it portrays an outdated business model.

• People on the Move: Gill Duff Named President-CEO of BBDO, Atlanta

  16 May 2012 | 12:46 pm

  Also on the move this week are David White, Kimberly Lau, Deborah J. Mignucci, Michael Alex and the management team at Chick-fil-A.

• Turner Takes Stake in Funny or Die, Will Manage Site's Ad Sales

  16 May 2012 | 11:50 am

  Funny or Die CEO Dick Glover said the site has done well but still doesn't have big enough reach.

• How (and When) to Measure ROI in Real Time

  16 May 2012 | 11:21 am

  Whatever you're looking for when you track return on investment, the results can come faster than ever, Zenith Optimedia North America CEO Tim Jones says in this week's Q&A with a media leader.

• 'Working Not Working,' a New Way to Discover (and Hire) Freelance Creatives

  16 May 2012 | 10:54 am

  A new site is trying to take the guesswork out of freelancing -- for both independent professionals and the agencies that hire them.

• 

  Advertising Age - Blog Posts

• Why Facebook Isn't Screwed When It Comes to Auto Marketing

  16 May 2012 | 10:04 am

  The real questions we should be asking ourselves, before we blame Facebook for GM's marketing effectiveness, are were they doing it right and were they measuring it right?

• Social Sharing Data Vampires: They Vant to Suck Your Data

  16 May 2012 | 8:15 am

  With social sharing tools, publishers are bleeding themselves dry, giving up the very customer data that hold the promise of their continued relevance

• Will Facebook be an Internet Behemoth in 10 Years?

  15 May 2012 | 10:00 am

  Facebook will need to fight a constant battle if it wants to maintain its dominant position amid ever-shifting consumer preferences and changing technologies.

• Six Things You Need to Know About Real-Time Bidding

  9 May 2012 | 9:28 am

  Real-time bidding campaigns perform well when executed correctly. But many assumptions about RTB 1.0 are incorrect. An integrated approach is essential.

• Hey Publishers, Time to Increase Your Video Ad Load

  8 May 2012 | 9:45 am

  Traditional TV found a model that works, but online publishers refuse to fully replicate the TV ad load model in their long-form content.

• 

  Advertising Age - Latest News

• The Big Problem With 'The Pitch': It Portrays an Outdated Business Model

  16 May 2012 | 1:30 pm

  "The Pitch" can be fun to watch, but it portrays an outdated business model.

• People on the Move: Gill Duff Named President-CEO of BBDO, Atlanta

  16 May 2012 | 12:46 pm

  Also on the move this week are David White, Kimberly Lau, Deborah J. Mignucci, Michael Alex and the management team at Chick-fil-A.

• See Previews for Eight New NBC Shows, From 'Revolution' to 'Guys With Kids'

  16 May 2012 | 12:11 pm

  Watch extended trailers for J.J. Abrams' "Revolution," the new Matthew Perry series "Go On," and six more of NBC's bets for the new season.

• Skechers Pays $40 Million to Settle Toning Claims

  16 May 2012 | 11:52 am

  David Vladeck, director of the Bureau of Consumer Protection, said the settlement is probably the largest to date in terms of cash paid to consumers.

• Turner Takes Stake in Funny or Die, Will Manage Site's Ad Sales

  16 May 2012 | 11:50 am

  Funny or Die CEO Dick Glover said the site has done well but still doesn't have big enough reach.

• 

  Advertising Age - Agency News

• People on the Move: Gill Duff Named President-CEO of BBDO, Atlanta

  16 May 2012 | 12:46 pm

  Also on the move this week are David White, Kimberly Lau, Deborah J. Mignucci, Michael Alex and the management team at Chick-fil-A.

• 'Working Not Working,' a New Way to Discover (and Hire) Freelance Creatives

  16 May 2012 | 10:54 am

  A new site is trying to take the guesswork out of freelancing -- for both independent professionals and the agencies that hire them.

• University of Phoenix Chooses Arnold As Lead Creative Shop After Review

  16 May 2012 | 10:30 am

  It's the third new piece of business in a matter of weeks for the Havas agency.

• Bel Brands Puts Creative Account Into Review

  15 May 2012 | 6:01 pm

  Chicago-based marketer is looking primarily at shops there. DDB was invited but chose not to participate in the review.

• Mark Modesto Joins Ryan Partnership as CEO

  15 May 2012 | 2:09 pm

  He's leaving Marc USA to join the shopper-marketing agency. John Immesoete is also leaving Marc to join Ryan as chief creative officer.

• 

  Advertising Age - Digital

• Turner Takes Stake in Funny or Die, Will Manage Site's Ad Sales

  16 May 2012 | 11:50 am

  Funny or Die CEO Dick Glover said the site has done well but still doesn't have big enough reach.

• Siri, Why Don't You Speak Spanish?

  16 May 2012 | 8:00 am

  With the voice-activated assistant its big selling point, the iPhone 4S has flown off the shelves, despite putting off the U.S. ethnic group most gaga for smartphones: Hispanics.

• Intel Launches Employee-Curated Digital Magazine

  16 May 2012 | 5:55 am

  It looks like Flipboard, aggregates and posts like Reddit, and presents news like Newsmap. Intel iQ, launching today, is the tech giant's latest content-marketing experiment.

• GM Cuts Facebook Ad Spending, But Ford Steps on the Gas

  15 May 2012 | 4:39 pm

  The pullout points to Facebook's biggest challenge: Though most consumer brands see the social network as a way to connect with consumers, opinions are mixed on the value of advertising there.

• Ross Levinsohn Lays Out His Vision for Yahoo (Before He Became CEO)

  15 May 2012 | 2:30 pm

  Want to know what Mr. Levinsohn thinks Yahoo should become? He explained it pretty well, in November.

• 

  Advertising Age - Global News

• Siri, Why Don't You Speak Spanish?

  16 May 2012 | 8:00 am

  With the voice-activated assistant its big selling point, the iPhone 4S has flown off the shelves, despite putting off the U.S. ethnic group most gaga for smartphones: Hispanics.

• +Castro Creates a Technological Pachamama Extravaganza for Tropicana

  15 May 2012 | 12:08 pm

  To launch Tropicana Twisters, +Castro wows with a point-of-sale project that recognized fruits and spelled out their water content.

• Former News Corp. Exec Rebekah Brooks Charged in Phone-Hacking Cover-Up

  15 May 2012 | 9:08 am

  Ms. Brooks, a onetime Rupert Murdoch lieutenant, become the first person charged since the scandal erupted last summer.

• Pernod Ricard Plans New Cuban Rum

  14 May 2012 | 4:07 pm

  What sounds like serious advance planning is actually Plan B in a long-running trademark battle over the company's Cuban-made Havana Club brand, which is sold in more than 120 markets.

• Ford Plans to Take 'Go Further' Global

  14 May 2012 | 2:43 pm

  The concept behind Ford's recent viral hit will be the basis of a global campaign.

• 

  Advertising Age - Hispanic Marketing

• Siri, Why Don't You Speak Spanish?

  16 May 2012 | 8:00 am

  With the voice-activated assistant its big selling point, the iPhone 4S has flown off the shelves, despite putting off the U.S. ethnic group most gaga for smartphones: Hispanics.

• Univision Upfront Opens With Sofia and Closes With Shakira

  15 May 2012 | 5:42 pm

  "I might work somewhere else, but this is where I live," said "Modern Family" star Sofia Vergara, who got her start on the network.

• With Zoe Saldana and Victor Cruz at the Cosmo for Latinas Launch Party

  11 May 2012 | 10:21 am

  The magazine's first cover model says she isn't trying to represent any demographic but hopes that more magazines will reach out to "the first generations of me."

• Univision Lights The Upfront Fuse, Signs Early Deal With Starcom

  10 May 2012 | 4:46 pm

  Spanish-language broadcaster Univision is the first network to snag an upfront deal this year in a broad-reaching pact with Starcom.

• ABC and Univision Plan English-Language News Channel for Hispanics

  7 May 2012 | 10:32 am

  The effort, which will introduce a website this summer and TV network next year, aims to connect advertisers with a fast-growing group.

• 

  Advertising Age - Rance Crain

• These Days He's Carefree, But O. Burtch Drake Still Tells It Like It Is

  5 May 2012 | 11:00 pm

  Initially not a fan of holding companies, O. Burtch Drake now sees their value.

• Why U.K. Authorities Didn't Pursue Inquiry Into Agencies' 'Pooled Buying'

  21 Apr 2012 | 11:00 pm

  Many global advertisers believe they aren't getting their fair share from media rebates. So why didn't they show support for a U.K. inquiry into how TV ad time is traded?

• If Ideas Are Fuel for Your Business, Here's a Book to Help Fill Up Your Tank

  31 Mar 2012 | 11:00 pm

  "The Book of Doing" could unlock the sense of "spontaneity and freedom" you felt as a child, and affect your business in positive ways.

• Controversy in Outdoor Advertising Is Nothing New in Unorthodox Russia

  24 Mar 2012 | 11:00 pm

  As the head of the Russian chapter of the International Advertising Association explained it, today's Russians are influenced by two great traditions: the czars of the 18th century and communism.

• Even at 86, Myra Janco Daniels Is Still Making a Difference in Her Community

  3 Mar 2012 | 11:00 pm

  After retiring from the agency she ran with her real-life Don Draper husband, Draper Daniels, Myra gave back to her neighbors by founding the Naples Philharmonic Center for the Arts.

• 

  Advertising Age - The Media Guy

• It's Curtains for Google! And Facebook! And Tumblr! And ...

  12 May 2012 | 11:00 pm

  When you're done tweeting or updating or pinning things or checking in, run for your lives, because the tech sky is falling!

• Six Totally Necessary Regulations That Go Into Effect Immediately

  21 Apr 2012 | 11:00 pm

  In keeping with the spirit of this, the Regulation Issue of Advertising Age, your Media Guy proposes -- nay, mandates -- a whole slew of new laws, bylaws, bi-laws, in-laws and bi in-laws.

• Believe The Hype? Four Things Social TV Can Actually Do

  13 Apr 2012 | 3:22 pm

  Two recent conversations I had with high-level media executives reminded me that not everyone understands the term "social TV."

• Thanks for Proving My Point, Gawker!

  31 Mar 2012 | 11:00 pm

  You may have read about my plans to form a Council on Ethical Blogging and Aggregation. Whether what you read got the details right is another thing.

• Introducing the Council on Ethical Blogging and Aggregation

  12 Mar 2012 | 12:23 pm

  A code of ethics for content aggregators? In today's New York Times, media columnist David Carr writes about a new group devoted to establishing and maintaining such guidelines.

• 

  Advertising Age - Guest Columnists

• Who's to Blame When an Ad Incites Anger?

  9 May 2012 | 5:00 am

  Launching a campaign is like launching a nuclear missile: both the agency and the client have to turn their key. So when a campaign goes awry, such as Ashton Kutcher's recent "brownface" Popchips ad, it's unfair for the client to implicate the agency.

• Big Data Requires Complex Analysis, But Don't Be Scared Off

  8 May 2012 | 1:10 pm

  Segmentation groups customers based on characteristics. But it can get so complex that companies become paralyzed.

• Macy's Brings Brazil to Customers

  8 May 2012 | 5:58 am

  Macy's looked to its history for inspiration in its latest marketing and merchandising effort, "Brasil: A Magical Journey."

• Too Many Brands Stuck on Media Part of Social Media

  5 May 2012 | 11:00 pm

  If we can liberate ourselves from the "media mindset" and adopt a more "social mindset," we will then be able to make significant progress in understanding how to take part in the brand conversations going on around us, and how to build relationships in this new world.

• Female Ad Characters Are Now More Than Just Sex Objects -- Kind Of

  5 May 2012 | 11:00 pm

  Marketers have always used women to sell products, but spokeswomen have lately veered away from the standard model of a well-endowed blonde in a mini.

• 

  Advertising Age - Adages Blog

• The Onion: Honey Nut Cheerios Bee Given Horrifying Backstory

  14 May 2012 | 10:58 am

  In The Onion's latest marketing story, BuzzBee is given a childhood of misery as part of a rebranding effort.

• How Romantic! A Marriage Proposal Via Banner Ad

  10 May 2012 | 4:51 pm

  How an ad sales guy proposed to an agency digital media director.

• Brad Pitt Endorsing Chanel No. 5? Just Another Pretty Face

  9 May 2012 | 1:17 pm

  Andy Warhol put it on one of his posters, and Tilar Mazzeo wrote a book about it. Now one of Hollywood's most famous actors will be the face of it.

• Branding Firm Appeals to Ellen in JC Penney Dustup

  8 May 2012 | 4:43 pm

  Hudson & Broad, which has sued JC Penney, has released a video appealing directly to spokeswoman Ellen DeGeneres.

• After Sorrell Criticizes Own Y&R Shop, Argentina Attacks U.K.

  8 May 2012 | 11:43 am

  Despite complaints by Martin Sorrell, Y&R and the British government, Argentina refuses to stop running a controversial spot in which an Argentine athlete secretly trains for the London Olympics on the Falkland Islands, where Britain and Argentina went to war over who owns the tiny islands.

• 

  Advertising Age - The Big Tent

• May Is Time to Celebrate Asian-Pacific American Heritage

  15 May 2012 | 10:38 am

  What can your company do to learn more about this group's achievements and contributions?

• Romney Brand Is Tainted by Gay Aide's Resignation

  9 May 2012 | 9:48 am

  The Romney campaign risks a significant backlash from gay and lesbian consumers.

• Who's to Blame When an Ad Incites Anger?

  9 May 2012 | 5:00 am

  Launching a campaign is like launching a nuclear missile: both the agency and the client have to turn their key. So when a campaign goes awry, such as Ashton Kutcher's recent "brownface" Popchips ad, it's unfair for the client to implicate the agency.

• Romney Seeks to Chip Away at Obama's Grip on Hispanic Vote

  7 May 2012 | 10:12 am

  Republican Mitt Romney not likely to win majority of Latino vote, but modest gains could hurt Obama campaign.

• Anil Dash Pops Off About Ashton Kutcher's Going 'Brownface' in Popchips Ad

  2 May 2012 | 6:17 pm

  Anil Dash ripped into Popchips after the company posted a video of Ashton Kutcher in what the tech guru called 'brownface.' But a call from the founder smoothed things over.

• 

  Advertising Age - Campaign Trail

• Real Steel: Obama and Romney Release Dueling Videos

  15 May 2012 | 11:24 am

  Barack Obama and Mitt Romney are fighting about steel jobs.

• Obama, Romney Unlikely to Engage in Gay-Marriage Ad Battle

  12 May 2012 | 11:00 pm

  While pundits debate whether the president's declared support for same-sex marriage will cost him key swing states, a recent survey says that the issue is not a major concern for those voters.

• Democrats Waste No Time Capitalizing on Obama's Gay-Marriage Position

  9 May 2012 | 3:42 pm

  Shortly after President Barack Obama came out in favor of same-sex marriage, the DCCC changed its website.

• Romney Brand Is Tainted by Gay Aide's Resignation

  9 May 2012 | 9:48 am

  The Romney campaign risks a significant backlash from gay and lesbian consumers.

• Why Obama's 'Julia' and Republican Response Are Good Things

  7 May 2012 | 2:44 pm

  The Obama campaign's 'Julia' prompts a debate over policy and positions rather than personality, dog treatment.

• 

  Advertising Age - DigitalNext

• Why Facebook Isn't Screwed When It Comes to Auto Marketing

  16 May 2012 | 10:04 am

  The real questions we should be asking ourselves, before we blame Facebook for GM's marketing effectiveness, are were they doing it right and were they measuring it right?

• Social Sharing Data Vampires: They Vant to Suck Your Data

  16 May 2012 | 8:15 am

  With social sharing tools, publishers are bleeding themselves dry, giving up the very customer data that hold the promise of their continued relevance

• Will Facebook be an Internet Behemoth in 10 Years?

  15 May 2012 | 10:00 am

  Facebook will need to fight a constant battle if it wants to maintain its dominant position amid ever-shifting consumer preferences and changing technologies.

• Six Things You Need to Know About Real-Time Bidding

  9 May 2012 | 9:28 am

  Real-time bidding campaigns perform well when executed correctly. But many assumptions about RTB 1.0 are incorrect. An integrated approach is essential.

• Hey Publishers, Time to Increase Your Video Ad Load

  8 May 2012 | 9:45 am

  Traditional TV found a model that works, but online publishers refuse to fully replicate the TV ad load model in their long-form content.

• 

  Advertising Age - Ad Age Events

• How to Maximize Earned Media with Social: 5 Proven Strategies of the World's Most Talked about Brands

  30 Apr 2012 | 1:22 pm

  Free Webcast, 2:00PM EST / 11:00AM PST

• Multi-City Happy Hours

  15 Apr 2012 | 9:34 am

  We're getting together in 6 cities around the USA on May 22nd (New York, San Francisco, Detroit, Chicago, Minneapolis and Boston). Sponsored by MaxPoint Interactive, head over to your local mix and mingle to shake a new hand or share an idea with fellow m...

• CMO Strategy Summit

  28 Mar 2012 | 1:44 pm

  For details please email aaevents@adage.com...

• Viral Video Awards

  26 Mar 2012 | 10:33 am

  Attend the Official Ad Age Digital Conference Opening Night Party for Cocktails, awards, and a screening of the best viral videos that you may have not seen. *Registration for Ad Age's 2012 Viral Video Awards is included with...

• The Right Message at the Right Time: The Power of Real-Time Inbound Marketing

  13 Mar 2012 | 12:30 pm

  Free Webcast, 2:00PM ET / 11:00AM PT

• 

  Advertising Age - Additional Industry Events

• Digital Analytics Association's Atlanta Symposium: Explore the Intersection of Insights, Technology and Technique

  3 May 2012 | 12:25 pm

  W Hotel Atlanta - Midtown, Atlanta, GA, 12:00 NOON - 6:30PM

• NYSAE presents The ABC's of Rebranding: How to Relaunch, Protect and Measure your Brand

  1 May 2012 | 11:58 am

  The University Club, 1 West 54th Street, NYC, NY 7:45AM-12 NOON

• Explore the Intersection of Insights, Technology and Technique

  9 Apr 2012 | 10:25 am

  W Hotel - Atlanta Midtown

• Data is the New Sexy

  9 Apr 2012 | 10:21 am

  The Graduate Center, CUNY, 12:30 PM EST

• Demystifying Data: Are you a data-driven marketer?

  16 Mar 2012 | 3:58 pm

  The W Hotel - 3City Center|172 West Adams Street |Chicago, IL

• 

  Advertising Age - Small Agency Diary

• The Big Problem With 'The Pitch': It Portrays an Outdated Business Model

  16 May 2012 | 1:30 pm

  "The Pitch" can be fun to watch, but it portrays an outdated business model.

• When Big Ideas Come from Small Companies

  16 May 2012 | 10:00 am

  The freshest marketing ideas don't always come from big-budget marketing departments. They come from entrepreneurs who use their ingenuity to stand out.

• A Wise Word for Obama and Our Profession: Transparency

  27 Apr 2012 | 10:03 am

  When political supporters and consumers are left largely in the dark, negative assumptions spread in the public.

• Small Agency Awards Deadline Extended One Last Time: Entries Due May 7

  26 Apr 2012 | 4:10 pm

  Ad Age has extended the deadline for entries into its Small Agency Awards competition until May 7.

• If You Want a True Community on Social Media, You Have to Create It

  26 Apr 2012 | 9:25 am

  Social media give marketers a chance to build a real community of customers.

• 

  Easy Six Figure Income

• Via.me: A Great Alternative to Instagram

  Six Figure Income

  15 May 2012 | 10:00 am

  Easy Six Figure IncomeThere are a lot of apps out there that will let you take or choose a photo, filter it with some cool effects, and then send it to the ‘net, but let’s face it — only a few of them do it well. Instagram has been a bit hit, but its recent acquisition by Facebook [...]Easy Six Figure Income

• Overwhelmed with Blog Marketing Tasks -7 Ways To Help You Prioritize

  Six Figure Income

  9 May 2012 | 7:58 am

  Easy Six Figure IncomeHow do you decide who to listen to, what advice to take, what products to purchase, and what to spend your time on next? Wouldn’t it be nice if there were a Blog god who told you exactly what to do and when to do it to ensure that your blog is successful? We don’t [...]Easy Six Figure Income

• Overwhelmed with Blog Marketing Tasks -7 Ways To Help You Prioritize

  Six Figure Income

  7 May 2012 | 6:01 am

  Easy Six Figure IncomeDon’t Get Overwhelmed by Blog Marketing Tasks When we first started Easy Six Figure, I signed up to receive email broadcasts from several of the top blog marketing bloggers. It’s good to see what other people are doing and some of the cutting edge marketing ideas and products that are coming on the market. Every [...]Easy Six Figure Income

• Easy Six Figure Income Blog Carnival 04-30-12

  Six Figure Income

  30 Apr 2012 | 7:07 am

  Easy Six Figure IncomeEasy Six Figure Income – April 30, 2012 Welcome to the April 30, 2012 edition of easy six figure income. Masley Associates presents MasleyAssociates.com Expands Computer IT Service Area To Orange County And Los Angeles County, California posted at Computer Network Repair Service Tech Support IT Certified Consultant Fountain Valley California, saying, “MasleyAssociates.com expands computer [...]Easy Six Figure Income

• ClickBank Affiliate Program

  Six Figure Income

  26 Apr 2012 | 12:49 pm

  Easy Six Figure IncomeAffiliate Marketing with ClickBank Market Place Like Amazon, ClickBank.com is an affiliate program company. Unlike Amazon, however, ClickBank’s business is primarily driven by affiliates. If you go to their home page, you’ll see that you can click in, explore products, and buy things directly from the site, but you have to look around a bit [...]Easy Six Figure Income