Advertising Age

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  • FCB Wins Michelob Ultra

    Advertising Age - Complete Feed
    29 Jan 2015 | 3:29 pm
    Interpublic's FCB has won creative ad duties for Michelob Ultra after a review that began late last year. The fast-growing Anheuser-Busch InBev brand had been at Havas' Palm & Havas in Chicago before the brewer put the account into review."FCB really demonstrated strong creative and content capabilities that will help our growing brand grow," an A-B InBev spokesman said, confirming the move.The agency is expected to handle the account from its Chicago and Toronto offices. Continue reading at AdAge.com
  • Why Native Advertising Won't Overtake Traditional Ads -- Yet

    Advertising Age - Blog Posts
    28 Jan 2015 | 7:13 am
    Analytics, targeting and skeptical consumers are some of the barriers to native advertising, writes Selina Petosa.
  • FCB Wins Michelob Ultra

    Advertising Age - Latest News
    29 Jan 2015 | 3:29 pm
    Interpublic's FCB has won creative ad duties for Michelob Ultra after a review that began late last year. The fast-growing Anheuser-Busch InBev brand had been at Havas' Palm & Havas in Chicago before the brewer put the account into review."FCB really demonstrated strong creative and content capabilities that will help our growing brand grow," an A-B InBev spokesman said, confirming the move.The agency is expected to handle the account from its Chicago and Toronto offices. Continue reading at AdAge.com
  • FCB Wins Michelob Ultra

    Advertising Age - Agency News
    29 Jan 2015 | 3:29 pm
    Interpublic's FCB has won creative ad duties for Michelob Ultra after a review that began late last year. The fast-growing Anheuser-Busch InBev brand had been at Havas' Palm & Havas in Chicago before the brewer put the account into review."FCB really demonstrated strong creative and content capabilities that will help our growing brand grow," an A-B InBev spokesman said, confirming the move.The agency is expected to handle the account from its Chicago and Toronto offices. Continue reading at AdAge.com
  • Google Made $18.1 Billion Last Quarter, But Its Ad Prices Are Still Shrinking

    Advertising Age - Digital
    29 Jan 2015 | 1:30 pm
    Google continues to make more money from ads even though it makes less money per ad.In the fourth quarter of 2014, Google's advertising revenue grew by 15% to hit $16.1 billion. That boosted the company's overall revenue, which reached $18.1 billion on 15% year-over-year growth. But the company missed analysts' estimates when subtracting the money Google spends to drive traffic to generate that revenue.Googlemakes more and more money with each passing year. Still, it has struggled to shift that machine into a higher gear as more of its money comes from mobile where the average ad price is…
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    Advertising Age - Complete Feed

  • FCB Wins Michelob Ultra

    29 Jan 2015 | 3:29 pm
    Interpublic's FCB has won creative ad duties for Michelob Ultra after a review that began late last year. The fast-growing Anheuser-Busch InBev brand had been at Havas' Palm & Havas in Chicago before the brewer put the account into review."FCB really demonstrated strong creative and content capabilities that will help our growing brand grow," an A-B InBev spokesman said, confirming the move.The agency is expected to handle the account from its Chicago and Toronto offices. Continue reading at AdAge.com
  • All the Most Engaging Ads on TV Right Now Have to Do With the Super Bowl

    29 Jan 2015 | 2:00 pm
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, the Priceline Negotiator shows off his connections all over the world, while UnitedHealthcare's "real" insurance means you…
  • Google Made $18.1 Billion Last Quarter, But Its Ad Prices Are Still Shrinking

    29 Jan 2015 | 1:30 pm
    Google continues to make more money from ads even though it makes less money per ad.In the fourth quarter of 2014, Google's advertising revenue grew by 15% to hit $16.1 billion. That boosted the company's overall revenue, which reached $18.1 billion on 15% year-over-year growth. But the company missed analysts' estimates when subtracting the money Google spends to drive traffic to generate that revenue.Googlemakes more and more money with each passing year. Still, it has struggled to shift that machine into a higher gear as more of its money comes from mobile where the average ad price is…
  • Gap, Banana Republic Eliminate Global CMO Roles

    29 Jan 2015 | 1:00 pm
    Gap, Inc. is eliminating the global CMO positions for the Gap and Banana Republic brands, effective immediately, the company said today. The role will be replaced by a head of customer experience, a new position that broadens the CMO role to include e-commerce and reports to the individual brands' global presidents.The move is part of a restructuring effort aimed at merging the brands' marketing and e-commerce teams to create a unified approach that centers on the customer."Now's the time to intensify our customer focus and break-through with a truly dynamic and integrated approach to…
  • Canadian Viewers Win Right to See U.S. Super Bowl Ads

    29 Jan 2015 | 12:49 pm
    Canadians will be able to watch U.S. Super Bowl ads after the country's telecommunications regulator ended a practice of letting broadcasters substitute their own ads during the football game."Canadians have told us loud and clear: advertising is part of the spectacle associated with this event," Jean-Pierre Blais, chairman of the Canadian Radio-television and Telecommunications Commission, said in a speech today in London, Ontario.Ads broadcast in the U.S. during previous Super Bowl games weren't available to viewers in Canada because broadcasters had permission under a program called…
 
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    Advertising Age - Latest News

  • FCB Wins Michelob Ultra

    29 Jan 2015 | 3:29 pm
    Interpublic's FCB has won creative ad duties for Michelob Ultra after a review that began late last year. The fast-growing Anheuser-Busch InBev brand had been at Havas' Palm & Havas in Chicago before the brewer put the account into review."FCB really demonstrated strong creative and content capabilities that will help our growing brand grow," an A-B InBev spokesman said, confirming the move.The agency is expected to handle the account from its Chicago and Toronto offices. Continue reading at AdAge.com
  • All the Most Engaging Ads on TV Right Now Have to Do With the Super Bowl

    29 Jan 2015 | 2:00 pm
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, the Priceline Negotiator shows off his connections all over the world, while UnitedHealthcare's "real" insurance means you…
  • Google Made $18.1 Billion Last Quarter, But Its Ad Prices Are Still Shrinking

    29 Jan 2015 | 1:30 pm
    Google continues to make more money from ads even though it makes less money per ad.In the fourth quarter of 2014, Google's advertising revenue grew by 15% to hit $16.1 billion. That boosted the company's overall revenue, which reached $18.1 billion on 15% year-over-year growth. But the company missed analysts' estimates when subtracting the money Google spends to drive traffic to generate that revenue.Googlemakes more and more money with each passing year. Still, it has struggled to shift that machine into a higher gear as more of its money comes from mobile where the average ad price is…
  • Fiat Chrysler Plans Three Super Bowl Commercials

    29 Jan 2015 | 1:06 pm
    Super Bowl XLIX this Sunday will include three commercials from Fiat Chrysler Automobiles, the owner of brands including Chrysler, Dodge, Fiat, Jeep and Maserati.The first ad will run in the first slot after the first half's two-minute warning, Fiat Chrysler said. The others will appear during the third quarter.A spokeswoman did not immediately respond to an email and voicemail asking which brands would be promoted in the spots. Continue reading at AdAge.com
  • Gap, Banana Republic Eliminate Global CMO Roles

    29 Jan 2015 | 1:00 pm
    Gap, Inc. is eliminating the global CMO positions for the Gap and Banana Republic brands, effective immediately, the company said today. The role will be replaced by a head of customer experience, a new position that broadens the CMO role to include e-commerce and reports to the individual brands' global presidents.The move is part of a restructuring effort aimed at merging the brands' marketing and e-commerce teams to create a unified approach that centers on the customer."Now's the time to intensify our customer focus and break-through with a truly dynamic and integrated approach to…
 
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    Advertising Age - Agency News

  • FCB Wins Michelob Ultra

    29 Jan 2015 | 3:29 pm
    Interpublic's FCB has won creative ad duties for Michelob Ultra after a review that began late last year. The fast-growing Anheuser-Busch InBev brand had been at Havas' Palm & Havas in Chicago before the brewer put the account into review."FCB really demonstrated strong creative and content capabilities that will help our growing brand grow," an A-B InBev spokesman said, confirming the move.The agency is expected to handle the account from its Chicago and Toronto offices. Continue reading at AdAge.com
  • Dentsu Aegis Creates U.S. CEO Role as Part of Aggressive Bid for Growth

    29 Jan 2015 | 7:00 am
    Dentsu Aegis Network has promoted Rob Horler to the newly created post of U.S. CEO from CEO of Dentsu Northern Europe as the network sets more aggressive growth goals in the country.Mr. Horler will continue to report to Nigel Morris, CEO of Dentsu Aegis Network Americas & EMEA. He'll relocate to New York from London and officially start in the new role in April 2015."In '09 we set a growth goal of doubling [the U.S.] in three years, and we grew nearly 300%," Mr. Morris said. "Over the next three to five years, we absolutely have the goal to double the size of the business in the U.S. We see…
  • 72andSunny Picks Up Global Axe Creative

    29 Jan 2015 | 6:35 am
    72andSunny has won global creative work for Unilever's Axe account, Unilever said Thursday.The marketer said 72andSunny, which will lead the account out of its Amsterdam office, will begin work immediately and will include a "significant global project," according to a statement. 72andSunny is expected to be leading creative going forward. The review was handled without a consultant.Global creative duties on Axe up to now have been split between BBH in London and New York and Lowe and Partners' Ponce, Buenos Aries. A Unilever statement said that "Unilever will continue to work with other…
  • Who Went Where: Your Guide to This Month's Unusual Spate of Key Creative Moves

    29 Jan 2015 | 4:00 am
    Continue reading at AdAge.com
  • Jack In The Box Adds David & Goliath To Roster

    28 Jan 2015 | 1:15 pm
    Jack in the Box has added Los-Angeles based David & Goliath to its agency roster after a review.For more than 20 years, the burger chain has used Secret Weapon as its creative agency, but Jack in the Box launched the review in part to find a shop to handle a new-product launch as well as for future assignments. Secret Weapon, the agency that created the Jack character still used in the marketing, did not participate in the review but will remain the company's lead agency. David & Goliath and Secret Weapon have both created regional Super Bowl ads for Jasck in the Box to run Sunday.David &…
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    Advertising Age - Digital

  • Google Made $18.1 Billion Last Quarter, But Its Ad Prices Are Still Shrinking

    29 Jan 2015 | 1:30 pm
    Google continues to make more money from ads even though it makes less money per ad.In the fourth quarter of 2014, Google's advertising revenue grew by 15% to hit $16.1 billion. That boosted the company's overall revenue, which reached $18.1 billion on 15% year-over-year growth. But the company missed analysts' estimates when subtracting the money Google spends to drive traffic to generate that revenue.Googlemakes more and more money with each passing year. Still, it has struggled to shift that machine into a higher gear as more of its money comes from mobile where the average ad price is…
  • Starbucks, Match Want You To Have Your First Date At Starbucks

    29 Jan 2015 | 11:28 am
    Valentine's Day is coming, and that means marketers are looking for ways to reach consumers through online dating sites.Match users looking for a date will be able to now suggest that dates meet at Starbucks. The "Meet at Starbucks" feature is the first branded-product feature that allows Match users to directly send an invitation to set up a coffee date. Using the "Meet at Starbucks" feature, members can can also find a location for their Starbucks date using the Starbucks store locator.According to the press release, more than one in three singles said that having coffee together is a…
  • Nearly Two-Thirds of Marketers Plan to Increase Native-Ad Spending in 2015

    29 Jan 2015 | 10:53 am
    Sixty-three percent of marketers plan to increase budgets earmarked for native advertising in 2015, according to a survey of 127 marketers by the Association of National Advertisers, or ANA, in the fourth quarter of last year.Native advertising is a tactic in which digital ads mimic the editorial content surrounding them, whether that's an article, video or photo collage.The ANA's findings, which also showed that 55% of respondents had increased their native ad budgets in 2014, supports earlier studies indicating marketers plan to spend more on the tactic. An eMarketer forecast, for instance,…
  • Apple Catches Up to Samsung In Global Smartphone Sales

    29 Jan 2015 | 8:15 am
    Apple is close to dethroning Samsung.A colossal holiday season puts the Cupertino company neck-and-neck with its Korean rival in global smartphone shipments, according to research from IDC released on Thursday. After shipping a record 74.5 million iPhones last quarter, Apple now ships 19.85% of global smartphones, just behind Samsung's 20.01%. Last year, Samsung led Apple by more than 11%.Apple had a big boost from China, where Samsung has struggled. Chinese sales reached $16.1 billion in the holiday quarter for Apple, a 70% uptick. Samsung, which reported its fourth quarter earnings on…
  • Alibaba Earnings Suffer Amid Its Push for Shopping on Mobile Devices

    29 Jan 2015 | 7:25 am
    Chinese e-commerce giant Alibaba Group's sales were below analysts' estimates as founder Jack Ma spent more money to attract customers on mobile phones.Revenue was $4.2 billion in the quarter ended Dec. 31, compared with the $4.4 billion average of 25 estimates, the Hangzhou-based company said in a statement. Net income fell 28% to $957 million because of compensation expenses and a one-time charge. That compared with the $1.4 billion average of 19 analyst estimates compiled by Bloomberg.Mr. Ma is investing in shopping apps and promoting Alibaba's platforms to reach a target of working with…
 
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    Advertising Age - Global News

  • Canadian Viewers Win Right to See U.S. Super Bowl Ads

    29 Jan 2015 | 12:49 pm
    Canadians will be able to watch U.S. Super Bowl ads after the country's telecommunications regulator ended a practice of letting broadcasters substitute their own ads during the football game."Canadians have told us loud and clear: advertising is part of the spectacle associated with this event," Jean-Pierre Blais, chairman of the Canadian Radio-television and Telecommunications Commission, said in a speech today in London, Ontario.Ads broadcast in the U.S. during previous Super Bowl games weren't available to viewers in Canada because broadcasters had permission under a program called…
  • Cannes Lions Honors Exec From Chinese Internet Giant Tencent

    29 Jan 2015 | 9:30 am
    The Cannes Lions Media Person of the Year is SY Lau, a former ad exec who helped transform China's Tencent into an internet powerhouse on par with Silicon Valley's giants.Mr. Lau is the first executive from a Chinese company to receive the honor, which comes as China's presence at the Cannes Lions International Festival of Creativity is growing fast. He worked for Publicis, BBDO, Dentsu Young & Rubicam and McCann Erickson before joining Tencent in 2006, according to his LinkedIn profile. Since then Tencent has become China's all-purpose internet behemoth, with services including online video,…
  • Alibaba Earnings Suffer Amid Its Push for Shopping on Mobile Devices

    29 Jan 2015 | 7:25 am
    Chinese e-commerce giant Alibaba Group's sales were below analysts' estimates as founder Jack Ma spent more money to attract customers on mobile phones.Revenue was $4.2 billion in the quarter ended Dec. 31, compared with the $4.4 billion average of 25 estimates, the Hangzhou-based company said in a statement. Net income fell 28% to $957 million because of compensation expenses and a one-time charge. That compared with the $1.4 billion average of 19 analyst estimates compiled by Bloomberg.Mr. Ma is investing in shopping apps and promoting Alibaba's platforms to reach a target of working with…
  • Dentsu Aegis Creates U.S. CEO Role as Part of Aggressive Bid for Growth

    29 Jan 2015 | 7:00 am
    Dentsu Aegis Network has promoted Rob Horler to the newly created post of U.S. CEO from CEO of Dentsu Northern Europe as the network sets more aggressive growth goals in the country.Mr. Horler will continue to report to Nigel Morris, CEO of Dentsu Aegis Network Americas & EMEA. He'll relocate to New York from London and officially start in the new role in April 2015."In '09 we set a growth goal of doubling [the U.S.] in three years, and we grew nearly 300%," Mr. Morris said. "Over the next three to five years, we absolutely have the goal to double the size of the business in the U.S. We see…
  • Will Marketers Snub the Black Sheep of the Chinese Zodiac?

    29 Jan 2015 | 3:30 am
    In China, Lunar New Year is a time of big ad spending, when marketers look to tap into the holiday spirit and appeal to consumers who spend on travel, restaurants and gifts during the weeklong holiday. But when it comes to the Chinese zodiac, all animals were not created equal. And marketers play favorites.The upcoming lunar year, which starts on Feb. 19, is the Year of the Sheep. And sadly for sheep, the gentle, bleating little ruminants could probably use a rebrand.For starters, some traditional Chinese parents avoid having a baby born in a sheep year, given that it's regarded as the "most…
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    Advertising Age - Hispanic Marketing

  • La Comunidad Is No. 8 on Ad Age's 2015 Agency A-List

    26 Jan 2015 | 4:00 am
    La Comunidad has always been an agency with few boundaries, bouncing back and forth between work for the multicultural market, Latin America and, increasingly, the U.S. general market. (Mr. Moll himself is so much a part of the U.S. and international creative community that he was named chairman of the One Club in June -- and, in fact, plays a talking pencil in the current call-for-entries campaign for the One Club's annual festival, the One Show.)In 2014, revenue grew 19%, and headcount was also up 19% to 130 staffers, who sometimes brainstorm by the pool at the agency's Miami headquarters.
  • Alma Is Ad Age's 2015 Multicultural Agency of the Year

    26 Jan 2015 | 4:00 am
    The Miami-based Omnicom Group agency likes to be where technology and creativity converge. For the first time in 2014, Alma did some form of digital work with every client, and digital grew to 28% of revenue.It's a smart move for the world of multicultural marketing, where often-fickle clients ramp up spending and then slash budgets while flitting between specialist agencies and general-market shops for their ethnic work.Alma's loyal cadre of clients stands out. After 20 years, the agency still wows its biggest client, McDonald's, with heartwarming creative and multicultural insights. One of…
  • DirecTV Starts Online Spanish-Language Video Streaming Service

    22 Dec 2014 | 12:21 pm
    DirecTV, the largest U.S. satellite TV service provider, has introduced a Spanish-language web streaming service called Yaveo in a bid to draw viewers who spend more time viewing content online.Yaveo costs $7.99 a month and a DirecTV satellite subscription isn't required, the company said in a statement today. The service, which isn't available outside the U.S., will stream on-demand movies, TV shows and childrens' and sports programming over the internet to PCs, Macs and Android-enabled devices.Yaveo is among the first of a growing list of so-called over-the-top pay-TV services coming from…
  • In Sprint's New Hispanic Marketing Drive, CEO Is the Star

    20 Nov 2014 | 5:15 am
    Since taking the helm as CEO of Sprint, Marcelo Claure has shaken up the company's marketing operation. Now, he's starring in its ads.On Thursday evening, the executive will appear in a Spanish-language commercial premiering during the Latin Grammys on Univision. The spot kicks off an ambitious Hispanic marketing push from Sprint, which is struggling to refashion its brand and retain subscribers in an increasingly competitive wireless industry.In its latest ad, Mr. Claure, a native Bolivian, speaks directly into the camera, highlighting the value of Sprint's new price offering. That offering…
  • Duracell, Coke and Allstate Win ANA Multicultural Awards

    11 Nov 2014 | 4:00 am
    Duracell won the first Best in Show prize at the Multicultural Excellence Awards given out Monday night at the ANA's Multicultural Marketing & Diversity Conference in Miami.The "Trust Your Power" spot by Saatchi & Saatchi features deaf NFL player Derrick Coleman, who narrates his life story, and the challenges he faced growing up and becoming a professional football player for the Seattle Seahawks: "They told me I should just give up but I've been deaf since I was three, so I didn't listen." Throughout the film, his Duracell-powered hearing aid is clearly visible. The spot for the Procter &…
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    Advertising Age - Rance Crain

  • Advertisers Turn to Love While World Erupts in Violence

    27 Jan 2015 | 3:30 am
    Love is not only in the air these days but all over the airwaves, too.Subaru is saying that love is what makes a Subaru a Subaru, and now McDonald's is reshaping "I'm lovin' it" to reflect its newest iteration, "Choose lovin'." Love now becomes more than just a good experience; love now becomes a way of life.On the surface, you might think that conjuring up love as a reason to buy might not do the trick, but maybe advertisers are figuring that, with all the hatred in the world, a little love is what we all need right now. In fact, McDonald's U.S. CMO Deborah Wahl said exactly that in a recent…
  • Young Marketers on Why Flying Solo Doesn't Work

    12 Jan 2015 | 6:00 am
    The star power of the "Mad Men" days of advertising is long gone, and today's ad practitioners, pushed by the fragmentation of media, the speed of digital, a deluge of data and a need for diversity, are "probably the most collaborative generation of marketers in history."That was the consensus of six inductees into the American Advertising Federation's 2014 Advertising Hall of Achievement, which honors those 40 and under. "On your own you'll never get there," said Ross Martin, exec VP-marketing strategy and engagement of Viacom Media Networks, when I interviewed the 2014 honorees (with the…
  • Auto-Insurance Ads Rule, Consistency at Top Is Why

    30 Dec 2014 | 4:00 am
    Remember that old slogan for Virginia Slims cigarettes: "You've come a long way, baby, to get where you've got to today"?That pretty much summarizes advertising in the auto-insurance business. Who would have predicted back when Virginia Slims was in its heyday that auto insurance would emerge as the most creative category in advertising?And also the downward spiral of so many former bastions of creativity, such as beer, soft drinks, fast foods, cigarettes, rent-a-cars, headache remedies, razor blades and so many others. Continue reading at AdAge.com
  • Can Ads on Stamps Reduce Post Office Debt?

    8 Dec 2014 | 10:00 am
    Back in 1986, an outfit in Houston called American Discount Stamps figured out a legal way to connect advertising to U.S. postage stamps. Or at least its founder thought he did.The company bought first-class stamps directly from the Postal Service for the going rate of 22 each. It then placed the stamps on the upper right corner of 2-by-3-inch adhesive-backed labels, leaving the rest of the space open for advertising, according to a story in The New York Times over 25 years ago.American Discount Stamps sold the label to consumers in packages of 10 for $1.70 -- or a nickel discount from what…
  • Is Consumer Tracking the New Advertising?

    17 Nov 2014 | 9:00 am
    Has the ad industry finally reached the point where it's no longer necessary for marketers to motivate consumers to buy their products?Has the business evolved to the point of being able to track down presold consumers at the precise time when they're ready to buy?Do marketers no longer need to waste money trying to motivate uninterested buyers into trying their products? Continue reading at AdAge.com
 
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    Advertising Age - The Media Guy

  • Living With My Fear of Amazon, Destroyer of Worlds

    27 Jan 2015 | 7:00 am
    I buy a lot of stuff from Amazon. Chances are you do, too.I used to feel pretty good about the e-tailer. Now, increasingly, I feel a little dirty every time I patronize it.For one thing, its nearly yearlong price-setting war with Hachette -- which quietly wrapped up in December with Amazon more or less folding and allowing the book publisher to determine its own e-book prices -- still leaves a bad taste in my mouth. Amazon notoriously attempted to pressure Hachette by blocking the ordering and delaying the delivery of various Hachette titles, causing untold damage to the livelihoods of…
  • The Five Best Media Feuds of 2014

    29 Dec 2014 | 10:00 am
    The way I see it, the platonic ideal of a great media feud involves two or more famous parties behaving badly, then using media (especially social media) as a cudgel while simultaneously capturing the imagination of the mainstream media -- in the process causing all of us to endlessly obsess and take sides. For a while, it seemed like the North Korea vs. Sony battle fit the bill, but terroristic threats, backed up by some chillingly effective hacking, have a way of draining all the fun out of even the most cartoonish duel.Even with that increasingly grim dust-up out of the mix, though,…
  • Media Guy Bids Farewell to Beloved 'Stephen Colbert'

    9 Dec 2014 | 4:00 am
    I can't quite imagine living without "Stephen Colbert."Yes, we'll still have Stephen Colbert -- the actual human being who has been playing a blowhard pundit on Comedy Central's "The Colbert Report" for 10 seasons (and before that on "The Daily Show With Jon Stewart") -- when he takes over for David Letterman on CBS's "Late Show" sometime in 2015 (date TBD). But with the series finale of "The Colbert Report" on Dec. 18, we're losing Stephen Colbert's trademark "Stephen Colbert" character.This makes my heart and my head hurt. Continue reading at AdAge.com
  • Are You Sufficiently Talented at Managing Talent?

    17 Nov 2014 | 3:45 am
    Elsewhere in this, the Talent & Culture Issue of Advertising Age, a bunch of agencies, ad-tech shops and media companies offer their thoughts about office culture in response to questions that were lobbed at them by Ad Age reporters. Among the queries: "What skill is your most junior talent lacking?" and "What skill is your most senior talent lacking?"Likewise, we shall not mention any possible/theoretical issues that may or may not surround certain more, uh, experienced employees. (One tweet in response to my June post suggested that I write about the "millennial pet peeve regarding boomers…
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    Advertising Age - Guest Columnists

  • Marketers: It's Time to Leave a Safe but Stagnant Job

    21 Jan 2015 | 9:32 am
    With a new year, new budget, and maybe even a few new ideas after catching up on reading over the break, many marketers have high hopes this month for making an innovative impact on their brands. But smart marketers do more than bring big ideas -- they realize that choosing where they work is the most important key to success.Take a look at the most successful marketers you know or have read about. Nearly all of them have seen their careers defined by an industry-recognized innovation story. Careers are made by the big brand turnarounds, Cannes-winning campaigns, and killer new product…
  • Five Legal Trends You Need to Watch in 2015

    14 Jan 2015 | 4:00 am
    What's hot for advertising law in 2015? From privacy concerns to social-media complications to the aftermath of multiple U.S. Supreme Court decisions, 2015 looks to be a busy year. Taking the temperature of the advertising world, our firm found five areas that warrant a closer look.Privacy of consumer dataAmid high-profile data breaches and rising concern over consumer privacy rights, the collection and use of consumer data for marketing purposes is on the radar of government regulators. From the Federal Trade Commission to state attorneys general, privacy and data security are at the top of…
  • Why We All Need to Worry About Children's Privacy

    8 Jan 2015 | 9:00 am
    Think the Federal Trade Commission forgot about its crackdown on COPPA violators? Think again. I have six predictions for what to expect from regulators this year as Children's Online Privacy Protection Act changes go into effect for real.But first a little background: When 2013 came to a close, operators of child-directed sites and apps breathed a sigh of relief that the Federal Trade Commission had not brought any actions based on violations of the final amendments to the Children's Online Privacy Protection Act Rule (otherwise known as "new-COPPA"), which went into effect on July 1, 2013.
  • Year in Review: A Digital Executive on Hitting the Half-Century Mark

    30 Dec 2014 | 6:00 am
    Far and away my most dissonance-generating disruption in 2014 was turning 50. It's not age, per se, but reconciling my half-century of years with the fact that I have the word "digital" in my professional title. Oxymoron?I can't stop wondering: Is this unstoppable march of technology a window into my demise or fuel for my ascent? I'm banking on the latter, and yet everything these days seems to be a "relevance" test. Snap what?When my wife threw a 50th bash for me in October in a hip wine "caveau" on the banks of Lake Geneva, I nearly panicked about getting the music right. Armed with an iPad…
  • The Top 10 Ads of 2014 by Estimated Spending (And Five Lessons to Draw)

    29 Dec 2014 | 11:01 am
    As the year draws to a close, we can now reveal the biggest TV ads in terms of estimated spend in the U.S. See below the chart for five thoughts on what we can learn.Top 10 Ads by Estimated SpendPowered by iSpot.tv Continue reading at AdAge.com
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    Advertising Age - Video

  • Anatomy of an Ad Video Series: The E-Trade Baby and the Super Bowl

    22 Jan 2015 | 11:53 am
    Advertising Age is pleased to debut the first season of its "Anatomy of an Ad" video series with a special Super Bowl edition. Continue reading at AdAge.com
  • Meet the Woman Who Curses in Those Frank's RedHot Ads

    16 Jan 2015 | 4:00 am
    Jean Hamilton, the Frank's RedHot Sauce ad star, might put "that shit on everything." But in real life she is more comfortable needleworking than dropping curse words. In fact, she barely swears -- unless, that is, she drops a casserole or something.The 92-year-old great-grandmother and Canadian native was discovered by Frank's when she was 86. In the ads, she plays the foul-mouthed "Ethel" character, who can't get enough of the hot sauce. Two new TV ads with Ms. Hamilton just hit the air, including one in which Ethel quasi-twerks (above). Frank's, which is owned by RB, formerly known as…
 
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