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  • Omnicom CFO Randall Weisenburger Exits Company

    Advertising Age - Complete Feed
    22 Sep 2014 | 3:24 pm
    Omnicom Group Exec VP-Chief Financial Officer Randall Weisenburger is leaving to return to the private equity business, the agency company said Monday afternoon. It named Philip Angelastro, controller and senior VP-finance, to succeed him as exec VP-CFO."Randy has been a strong leader for Omnicom over the past sixteen years," said John Wren, president and CEO at Omnicom, in a statement. "He has made significant contributions to the team in building a world-class company during our time together.""At Omnicom, we place considerable emphasis on succession planning and Randy and I have long…
  • Agencies: It's Time to Drive a Mobile-First Strategy for Brands

    Advertising Age - Blog Posts
    24 Sep 2014 | 7:30 am
    A disconnect exists between brands and agencies on mobile, and it's up to agencies to drive a mobile-first strategy, Puneet Mehta writes.
  • Omnicom CFO Randall Weisenburger Exits Company

    Advertising Age - Latest News
    22 Sep 2014 | 3:24 pm
    Omnicom Group Exec VP-Chief Financial Officer Randall Weisenburger is leaving to return to the private equity business, the agency company said Monday afternoon. It named Philip Angelastro, controller and senior VP-finance, to succeed him as exec VP-CFO."Randy has been a strong leader for Omnicom over the past sixteen years," said John Wren, president and CEO at Omnicom, in a statement. "He has made significant contributions to the team in building a world-class company during our time together.""At Omnicom, we place considerable emphasis on succession planning and Randy and I have long…
  • Omnicom CFO Randall Weisenburger Exits Company

    Advertising Age - Agency News
    22 Sep 2014 | 3:24 pm
    Omnicom Group Exec VP-Chief Financial Officer Randall Weisenburger is leaving to return to the private equity business, the agency company said Monday afternoon. It named Philip Angelastro, controller and senior VP-finance, to succeed him as exec VP-CFO."Randy has been a strong leader for Omnicom over the past sixteen years," said John Wren, president and CEO at Omnicom, in a statement. "He has made significant contributions to the team in building a world-class company during our time together.""At Omnicom, we place considerable emphasis on succession planning and Randy and I have long…
  • Sony to Begin Selling PlayStation TV Set-Top Box in October

    Advertising Age - Digital
    22 Sep 2014 | 1:33 pm
    Sony Corp. will begin selling its PlayStation TV set-top box next month, with almost 700 games available, including Angry Birds.The product, which makes its debut on Oct. 14, will cost $100, or $140 with a wireless controller, Tokyo-based Sony said today on its PlayStation blog.PlayStation TV will allow users to download classic PlayStation games and also stream PlayStation 3 titles over the Internet, through the company's PS Now service. Continue reading at AdAge.com
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    Advertising Age - Complete Feed

  • Omnicom CFO Randall Weisenburger Exits Company

    22 Sep 2014 | 3:24 pm
    Omnicom Group Exec VP-Chief Financial Officer Randall Weisenburger is leaving to return to the private equity business, the agency company said Monday afternoon. It named Philip Angelastro, controller and senior VP-finance, to succeed him as exec VP-CFO."Randy has been a strong leader for Omnicom over the past sixteen years," said John Wren, president and CEO at Omnicom, in a statement. "He has made significant contributions to the team in building a world-class company during our time together.""At Omnicom, we place considerable emphasis on succession planning and Randy and I have long…
  • Sony to Begin Selling PlayStation TV Set-Top Box in October

    22 Sep 2014 | 1:33 pm
    Sony Corp. will begin selling its PlayStation TV set-top box next month, with almost 700 games available, including Angry Birds.The product, which makes its debut on Oct. 14, will cost $100, or $140 with a wireless controller, Tokyo-based Sony said today on its PlayStation blog.PlayStation TV will allow users to download classic PlayStation games and also stream PlayStation 3 titles over the Internet, through the company's PS Now service. Continue reading at AdAge.com
  • Watch the Weekend's New TV Ads From Target, Nissan, Nike and More

    22 Sep 2014 | 1:09 pm
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Apple serves up a broadcast cut of an iPhone 6 ad it originally released online on Sept. 9 and that Creativity made an…
  • Troubled NFL Picks a Woman to Lead Marketing

    22 Sep 2014 | 12:30 pm
    The National Football League, under fire from women's advocacy groups for the way it has handled the Ray Rice domestic-violence matter, has picked a female former PepsiCo marketer as its new chief marketing officer.Dawn Hudson comes to the league directly from The Parthenon Group, a Boston-based strategic consulting firm, where she spent the past five years working in the food, beverage and restaurant sectors. Previously, she spent 11 years at PepsiCo, where she held several senior level positions, including CEO of Pepsi-Cola North America and other marketing-related jobs. She also has agency…
  • VW Teams Up With Funny or Die for Target Shopping Trip

    22 Sep 2014 | 12:00 pm
    What is a Volkswagen doing zooming around inside a Target store?Looking for a laugh.This month's advertising launch for VW's redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die. The three-minute video is meant to serve as native advertising. Continue reading at AdAge.com
 
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    Advertising Age - Latest News

  • Omnicom CFO Randall Weisenburger Exits Company

    22 Sep 2014 | 3:24 pm
    Omnicom Group Exec VP-Chief Financial Officer Randall Weisenburger is leaving to return to the private equity business, the agency company said Monday afternoon. It named Philip Angelastro, controller and senior VP-finance, to succeed him as exec VP-CFO."Randy has been a strong leader for Omnicom over the past sixteen years," said John Wren, president and CEO at Omnicom, in a statement. "He has made significant contributions to the team in building a world-class company during our time together.""At Omnicom, we place considerable emphasis on succession planning and Randy and I have long…
  • Sony to Begin Selling PlayStation TV Set-Top Box in October

    22 Sep 2014 | 1:33 pm
    Sony Corp. will begin selling its PlayStation TV set-top box next month, with almost 700 games available, including Angry Birds.The product, which makes its debut on Oct. 14, will cost $100, or $140 with a wireless controller, Tokyo-based Sony said today on its PlayStation blog.PlayStation TV will allow users to download classic PlayStation games and also stream PlayStation 3 titles over the Internet, through the company's PS Now service. Continue reading at AdAge.com
  • Watch the Weekend's New TV Ads From Target, Nissan, Nike and More

    22 Sep 2014 | 1:09 pm
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Apple serves up a broadcast cut of an iPhone 6 ad it originally released online on Sept. 9 and that Creativity made an…
  • Troubled NFL Picks a Woman to Lead Marketing

    22 Sep 2014 | 12:30 pm
    The National Football League, under fire from women's advocacy groups for the way it has handled the Ray Rice domestic-violence matter, has picked a female former PepsiCo marketer as its new chief marketing officer.Dawn Hudson comes to the league directly from The Parthenon Group, a Boston-based strategic consulting firm, where she spent the past five years working in the food, beverage and restaurant sectors. Previously, she spent 11 years at PepsiCo, where she held several senior level positions, including CEO of Pepsi-Cola North America and other marketing-related jobs. She also has agency…
  • VW Teams Up With Funny or Die for Target Shopping Trip

    22 Sep 2014 | 12:00 pm
    What is a Volkswagen doing zooming around inside a Target store?Looking for a laugh.This month's advertising launch for VW's redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die. The three-minute video is meant to serve as native advertising. Continue reading at AdAge.com
 
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    Advertising Age - Agency News

  • Omnicom CFO Randall Weisenburger Exits Company

    22 Sep 2014 | 3:24 pm
    Omnicom Group Exec VP-Chief Financial Officer Randall Weisenburger is leaving to return to the private equity business, the agency company said Monday afternoon. It named Philip Angelastro, controller and senior VP-finance, to succeed him as exec VP-CFO."Randy has been a strong leader for Omnicom over the past sixteen years," said John Wren, president and CEO at Omnicom, in a statement. "He has made significant contributions to the team in building a world-class company during our time together.""At Omnicom, we place considerable emphasis on succession planning and Randy and I have long…
  • KBS NY Names Bloom and Powell Co-Presidents

    22 Sep 2014 | 11:45 am
    MDC Partners' KBS has named Chief Strategy Officer Jonah Bloom and Chief Information Officer Matt Powell as co-presidents of the New York office. They will also continue in their current roles.Mr. Bloom and Mr. Powell assume responsibilities that had been handled by Ed Brojerdi, who was promoted to CEO of the New York office last month from president and co-chief creative officer there as agency CEO Lori Senecal moved up to president-CEO at MDC Partner Network and Global Executive Chairman at KBS.Mr. Bloom, a former editor of Ad Age, joined the agency in 2011 as executive director-content…
  • MediaLink Aims to Expand Consulting on Programmatic Ad Tech

    22 Sep 2014 | 6:00 am
    MediaLink, the well-connected media consultancy, is expanding to offer consulting in programmatic ad technology, a fast-growing area that offers marketers new powers but new questions as well.The company has hired Matt Spiegel, an industry veteran who most recently served as senior VP at MediaMath, for the newly created role of senior VP-general manager of the marketing and technology solutions group. He'll be responsible for growing the practice as well as a nascent Chicago office."As we get more into ad tech and marketing solutions, Matt is a great person to come in particularly with a…
  • Stuart Smith to Succeed Chris Graves as CEO of Ogilvy PR

    22 Sep 2014 | 4:00 am
    WPP's Ogilvy PR has promoted Stuart Smith, its CEO for Europe, Africa and the Middle East, to global CEO. He succeeds Chris Graves, who is moving into a newly created chairman role."This is about not missing opportunities and focusing more on content where it meets social, where it meets mobile and where it meets big data," Mr. Graves said.Mr. Graves had been global CEO since 2009 and previously ran Ogilvy PR's Asia Pacific region. He joined the PR agency in 2005 after a long career on the media side of the business, where he most recently served as managing director at Dow Jones. Continue…
  • Saatchi NY's Jay Benjamin Brings in Two New Executive Creative Directors

    19 Sep 2014 | 10:27 am
    Jay Benjamin has made his first key hires since joining Saatchi & Saatchi New York as chief creative officer in late April, naming Chris Moreira and Mark Schller as executive creative directors, a new set of titles for the agency.Mr. Moreira and Mr. Schller's partnership has spanned agencies including JWT Sydney, Leo Burnett Sydney and, most recently, Crispin Porter + Bogusky, where they were creative directors.Their work has included brands in various categories, such as Kellogg's, McDonald's, Canon, Best Buy, Schick, Subaru and Smirnoff. "Road to Recovery," the flood relief project they…
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    Advertising Age - Digital

  • Sony to Begin Selling PlayStation TV Set-Top Box in October

    22 Sep 2014 | 1:33 pm
    Sony Corp. will begin selling its PlayStation TV set-top box next month, with almost 700 games available, including Angry Birds.The product, which makes its debut on Oct. 14, will cost $100, or $140 with a wireless controller, Tokyo-based Sony said today on its PlayStation blog.PlayStation TV will allow users to download classic PlayStation games and also stream PlayStation 3 titles over the Internet, through the company's PS Now service. Continue reading at AdAge.com
  • VW Teams Up With Funny or Die for Target Shopping Trip

    22 Sep 2014 | 12:00 pm
    What is a Volkswagen doing zooming around inside a Target store?Looking for a laugh.This month's advertising launch for VW's redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die. The three-minute video is meant to serve as native advertising. Continue reading at AdAge.com
  • Explain It Like I'm Eight: Viewability

    22 Sep 2014 | 10:45 am
    Explain It Like I'm Eight is a new video series from Advertising Age that looks to bring a little clarity to our jargon-filled world. Today's topic is viewability. Defining what constitutes a viewable ad is much more complicated than you'd think, with standards dictated by 14 pages of guidelines from the Media Rating Council and IAB. Still, marketers pay for the ads that can't be seen. But why? Below, an explanation so simple a child can understand.To see all Explain It Like I'm Eight videos, go here. Continue reading at AdAge.com
  • Explain It Like I'm Eight: Digital Ad Fraud

    22 Sep 2014 | 10:30 am
    Explain It Like I'm Eight is a new video series from Advertising Age that looks to bring a little clarity to our jargon-filled world. Today's topic is digital ad fraud. Why does something so seemingly clear as fraud become complicated when it comes to digital ads? Below, an explanation so simple a child can understand.To see all Explain It Like I'm Eight videos, go here. Continue reading at AdAge.com
  • Why YouTube Giant Fullscreen Sold to AT&T, The Chernin Group

    22 Sep 2014 | 10:05 am
    The companies that were expected to be the digital heirs to Disney and Warner Bros. are instead becoming their digital extensions.Six months after the largest YouTube network Maker Studios agreed to sell to Disney, Maker's biggest rival, Fullscreen, has sold a majority stake to Otter Media, a joint venture between AT&T and The Chernin Group that is focused on internet-delivered video services.Fullscreen and Maker Studios aren't the only YouTube networks to cozy up to larger media companies this year. Defy Media sold a minority stake to Viacom. Machinima struck a similar deal with Warner Bros.
 
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    Advertising Age - Global News

  • WPP's VML Digital Agency Is Buying Another Shop in China

    22 Sep 2014 | 7:53 am
    Digital marketing agency VML is acquiring 10-year-old Chinese social media agency Teein, its second purchase in China in less than a year.With the addition of Shanghai-based Teein, which has 170 employees, China will be the second-biggest location after the U.S. for Kansas City-based VML, which is part of WPP's Young & Rubicam. VML entered China less than a year ago, when it purchased Chinese digital agency IM2.0 in October 2013.Global agencies have been in hot pursuit of independent digital and social shops in China, which has the world's biggest number of mobile phone subscribers and…
  • Please Don't Compare This Designed-in-China Wearable To Google Glass

    22 Sep 2014 | 4:00 am
    Continue reading at AdAge.com
  • Six Things You Didn't Know About David's Anselmo Ramos

    19 Sep 2014 | 10:25 am
    Anselmo Ramos is making a big move from Brazil to Miami to lead the first U.S. office of David, the WPP international startup he founded with Ogilvy Latin America colleagues Gaston Bigio and Fernando Musa in 2011. The trio initially held dual roles at David and Ogilvy, enabling Mr. Ramos to also mastermind the stellar Dove Real Beauty "Sketches" campaign. Now the chief creative officer and co-founder of David is fulltime at the startup agency, whose biggest clients in the U.S. are Burger King and Coca-Cola. Here are a few things you don't know about him in the latest installment of "Six…
  • How Nike Reacted To Li Na Announcing Her Retirement Today

    19 Sep 2014 | 8:24 am
    Li Na's link with Nike started when she was just a girl, training at one of the brand's tennis camps. It's a relationship that has lasted nearly two decades -- and the Chinese star is so important to Nike that it named a building at its new China headquarters after her.The 32-year-old announced her retirement Friday in a long post on social media, saying her knee injuries had become too much to overcome. "My body is begging me to stop the pounding," she wrote.Ms. Li, a two-time Grand Slam champion, has been an inspiration for her success on court, but also for her humor, sincerity and…
  • Y&R Enters Uncharted Territory for Global Agencies: Mongolia

    19 Sep 2014 | 7:25 am
    Y&R is set to become the first international network to buy a majority stake in an ad agency in Mongolia, a tiny market that has nevertheless attracted growing attention from Western brands.Under the deal announced Friday, WPP's Y&R Advertising is purchasing a stake in the creative and research agency of a Mongolian conglomerate, MCS Holding. The new agency, with a staff of 50, will partner with WPP's research firm TNS to gain insights into a country still unfamiliar to many marketers.The Central Asian country is three times the size of France but with a population of less than three million.
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    Advertising Age - Hispanic Marketing

  • Do You Use an Electronic Business Card Yet? See Who Does

    11 Sep 2014 | 11:27 am
    When people cluster around Isaac Mizrahi at business gatherings these days, it's often because they're intrigued by the cool electronic business card his Hispanic ad agency Alma created a few months ago. Continue reading at AdAge.com
  • Univision's Jessica Rodriguez Is Promoted to CMO

    7 Aug 2014 | 11:58 am
    Univision Communications named Jessica Rodriguez to the long-vacant post of chief marketing officer of the Spanish-language media group.Ms. Rodriguez, who joined Univision as an intern at the network's TV station in Los Angeles, was most recently EVP of program scheduling and promotions. In that role, she headed the Univision Agency, created last year by Univision's President-CEO Randy Falco to oversee a media inventory of more than $500 million across Univision's broadcast, cable, radio and digital properties.Univision's last CMO was Maryam Banikarim, who left in 2009 to join NBC Universal…
  • Ad Age's 2014 Hispanic Fact Pack Is Out Now

    29 Jul 2014 | 4:00 am
    Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes hard-to-find data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 44-page guide include the top 50 Hispanic advertisers, the 50 largest Hispanic agencies and the 16 biggest Hispanic media agencies.The digital edition of the Hispanic Fact Pack is available…
  • AT&T, Vice Roll Out 'Spanglish' Spots to Court Young Latinos

    21 Jul 2014 | 3:30 am
    AT&T, the nation's second-largest wireless operator and second-largest advertiser, is injecting Spanglish flair to its campaign for the coveted millennial audience. The "Mobile Movement" marketing effort launched in March will add bilingual and Spanish ads aimed at young, Hispanic consumers.For the campaign, AT&T is partnering with Virtue, the in-house creative agency of Vice Media, a name that has become nearly synonymous with the millennial generation for marketers.AT&T refers to the "Mobile Movement" campaign as a "platform" and is positioning it as a bid to connect smartphones -- often…
  • Kraft Makes Data a Team Player in World Cup Recipe Campaign

    9 Jul 2014 | 7:00 am
    As far as Kraft Comida is concerned, futbol and fruity Jello desserts go hand-in-hand. When Kraft Comida looked ahead to this year's World Cup, the Hispanic market-aimed group spotted an opportunity to score with moms they expected to whip up nibbles to munch during the games.Kraft has taken a strategic approach to its World Cup-themed effort, deemed Flavors of the Championship, or Sabores del Campeonato, looking to data reflecting social commentary and search trends to inform recipes they suggest in emails, Facebook posts and on YouTube.Kraft's social media monitoring hub, dubbed "Looking…
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    Advertising Age - Rance Crain

  • Sir John Hegarty on How the Ad Industry Has Lost Its Courage

    16 Sep 2014 | 9:00 am
    The advertising business has forgotten its basic principles and has lost its courage, contends British agency founder Sir John Hegarty.I talked to Sir John on a variety of topics during a video interview just before his induction into the Advertising Hall of Fame. He was funny and articulate when he traced a career path in an industry that was dysfunctional when he entered it to one that seems to have lost its passion today.Sir John got into the advertising business in 1965, about the same time the Beatles were releasing "Help!" His was the first generation of creative people who actually…
  • Mike Hughes' Legacy and Work Ethic Live on at the Martin Agency

    2 Sep 2014 | 11:00 am
    Mike Hughes, who died of cancer last year at the age of 65, was inducted posthumously into the Advertising Hall of Fame this spring. He had been president of the Martin Agency for almost 20 years.John Adams, chairman of Martin, and Joe Alexander, chief creative officer, accepted the award on behalf of Mike. I talked with them about Mike and about Martin's creative philosophy as part of a video series with Hall of Fame inductees.I didn't want a sorrowful interview, so I started by asking what brings a smile to their faces when they think of Mike? Continue reading at AdAge.com
  • The Secret to Joe Pytka's Super Bowl Success Is Knowing When to Fight

    12 Aug 2014 | 4:00 am
    Joe Pytka has directed over 80 Super Bowl commercials -- and nine that topped the USA Today ad meter -- but he thinks most Big-Game spots are "horrendous, overproduced, over-thought, grotesque."The people who want to see their name in lights on Monday morning "think too hard, and they kind of want to do things that are stupid," he told me during an interview on the occasion of his induction into the Advertising Hall of Fame. "They're trying to be original, and sometimes you become stupid when you're original."And everybody's at fault. "The clients are at fault because they approve the work.
  • Jane Newman on How Planning Kept Apple Creatives on Right Track

    28 Jul 2014 | 8:10 am
    "I like risk. I like doing things that haven't been done before. It's a fault. It's a character fault, I think."Jane Newman made that statement with a laugh, as if she were quite willing to live with that little defect.She's taken a lot of risks in her life, and most of them have worked outto the betterment of the advertising industry and poor children in Africa. Continue reading at AdAge.com
 
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    Advertising Age - The Media Guy

  • Six More U2-Style Removal Tools Apple Should Introduce

    16 Sep 2014 | 12:45 pm
    If you're not a fan of U2 and you use iTunes, then you were probably delighted to learn that Apple has released a special U2-album removal tool that instantly deletes the freebie "Songs of Innocence" from music libraries.Smooth move, Apple -- but I have to say, why stop there? While you're at it, I've got some ideas for other removal tools you should consider introducing: A Bono removal tool. I'm mean, The Edge, Adam Clayton and Larry Mullen, Jr., all seem alright. My theory is that maybe if people didn't have to hear Bono's braying, they might like U2 more. Continue reading at AdAge.com
  • We're All Content Strategists for Apple, Working Pro Bono

    15 Sep 2014 | 11:00 am
    Last Tuesday, the day Apple launched the Apple Watch -- and assorted other stuff (but mostly the Apple Watch) -- Josh Sternberg tweeted, "so which publication ran the best apple ad today?"Given that his tweet was only favorited twice and retweeted twice more, I guess a lot of people didn't get the joke. It helps to know that Sternberg, a former media reporter, spearheads the creation of native advertising for marketers at The Washington Post's Brand Studio unit. His title is content strategist.Basically, the point of Sternberg's tweet was that last week the media busied itself running stories…
  • Apparently the Pumpkin-Spice iPhone 6 Is Already Sold Out

    15 Sep 2014 | 10:30 am
    ICYMI: In this short clip that ABC's "Jimmy Kimmel Live" show posted on its YouTube channel on Friday, Jimmy and his trusty sidekick Guillermo serve up a big scoop: Apple is releasing a Pumpkin Spice iPhone 6! Exciting, right? But apparently it must already be sold out, like the iPhone 6 Plus, because we can't find it anywhere on Apple's website. (We'll look around on eBay just as soon as we're done washing down some Pumpkin Spice Oreos with some Jack's Pumpkin Spice Ale.)Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco. Continue…
  • Stephen Colbert Just Made the Apple Watch Instantly Obsolete

    12 Sep 2014 | 9:14 am
    It's been a great week for Apple, but once you watch our Clip of the Week -- the opening segment from Wednesday night's "The Colbert Report" -- you might start to worry a bit about the tech giant's newly announced entry into the wearable-tech space. Because, while Stephen Colbert makes it clear he is completely thrilled about the Apple Watch, he also shows off a competing device, the new Wristpad, that makes the Apple Watch instantly obsolete. (Spoiler: The screen on the Wristpad is much bigger than that on the Apple Watch -- and everyone wants a bigger screen these days, right?)Simon Dumenco…
  • So, Wait, Is Apple Responsible or Not for the Celebrity Nude Photo Scandal?

    5 Sep 2014 | 11:22 am
    Right now at apple.com/live there's a real-time countdown clock ticking down the days, hours, minutes and seconds until 10 a.m. PT on Sept. 9, when Apple plans to launch its Next Big Thing (some sort of wearable tech is the prevailing theory). "Live video from our special event will be right here," reads the text under clock.You might almost get the sense that Apple is desperate to teleport to the future to escape the present -- specifically, this awful week for the company when everybody kept talking about the "iCloud hack" in the notorious nude celebrity photo scandal. The iCloud brand has…
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    Advertising Age - Guest Columnists

  • Even the Best Client-Agency Relationships Need Evaluations

    19 Sep 2014 | 4:00 am
    Even in an industry that knows the importance of clear communication and goals, the idea of conducting an agency performance evaluation can be met with a "Why do we need to do this?" response. Clients are busy and if they have a healthy relationship with their agency, a biannual or annual assessment is the last "to do" on their list. Or, not on their list at all.So I thought I'd share the top two reasons we hear marketers cite when they say they don't believe in evaluating their agency relationships, along with a perspective on why every brand should consider this often underutilized,…
  • How Brands Should Measure in a Programmatic World

    16 Sep 2014 | 8:00 am
    Last week I stressed the fact that brands must measure their programmatic buys. Brand marketers can be tempted to let the algorithms do the work, rather than measuring campaign effectiveness based on core brand objectives, but that's flawed thinking. Sound, independent measurement focused on core brand objectives matters in a programmatic buying environment every bit as much as in a non-programmatic one.What would measurement mean in the programmatic buying environment? Obviously, programmatic buying is an entirely different process from traditional ad buying. Simply importing traditional…
  • 'Fem-powerment' Campaigns Highlight a New Reality for Women

    12 Sep 2014 | 3:30 am
    Girl power is on the rebound. We have seen the female empowerment movement spring up in all the right places recently -- in ad campaigns, among celebrities, with parents and advocates of young girls, and even within organizations as tech giants like Google and eBay try to be more accountable for increasing diversity in their ranks.Last week, Ad Age highlighted how advertisers are getting in on the big push for all things girl with "fem-powerment" campaigns such as "Like a Girl" by Always, Dove's "Real Beauty" and Verizon's "Inspire Her Mind." This article about the renaissance of girl power…
  • Six Ways to Fall in Love With Marketing Again

    11 Sep 2014 | 8:00 am
    Marketing was never for the faint of heart. It requires the insight of a psychologist, the wit of a standup comedian, the stamina of an endurance athlete and a chameleon-like ability to adapt to never-ending business highs and lows.But if you made the grade, you were rewarded by participating in an industry that attracted the best and brightest. More than that, marketing as a vocation was deeply satisfying because you knew that your work meant factories kept running and people kept getting paychecks.Today, though, any casual observer can't help but notice a downright dour mood among marketing…
  • Why Everyone in Advertising Wants to Work in Media

    8 Sep 2014 | 9:30 am
    When I started in the business, media was the least glamorous part of the ad industry. We were the numbers guys. Our offices were crammed behind the accounting department. We were the equivalent of the bespectacled, suited PriceWaterhouseCoopers representatives -- the butt of gags at the annual Oscar awards ceremony.Then something happened.Media became hip. Continue reading at AdAge.com
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    Advertising Age - Adages

  • Fiat's Spokescritters Make You an Offer You Can't Refuse

    28 Aug 2014 | 4:00 am
    Since Fiat was reintroduced to the United States in 2011, the Italian brand has stretched the advertising envelope.But a new animated spot set to debut on Gas Station TV this month touting the fuel and ecological advantages of a Fiat 500 minicar may be the brand's most wry offering yet.The one-minute commercial features animated woodland creatures -- a rabbit, a badger, a squirrel -- talking sweetly about how smart it would be for consumers to stop spending so much money on gasoline and buy a Fiat 500. Continue reading at AdAge.com
  • Wasabi Wins Lay's Flavor Faceoff in Ad Age Office Poll

    16 Jul 2014 | 1:00 pm
    There are a lot of half-baked theories out there about what digital and social media are doing to our society. "It's making us narcissistic!" some say. "It is making us lonelier!" cry some. "It is turning us into sexpots!" said that one guy that one time.But one thing is clear: it is putting our snack foods to a vote, which is why, for the second year in a row, we are being asked to choose the newest flavor of Lay's potato chips.The campaign, called "Do Us a Flavor," is back after bringing Cheesy Garlic Bread chips into the world last year. Lay's went through more than 14 million flavor…
 
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    Advertising Age - Campaign Trail

  • For Adland, Party Lines a Little Blurry Ahead of Midterm

    22 Sep 2014 | 4:00 am
    The GOP may wrest control of the Senate from the Democrats in the mid-term elections and key lawmakers are retiring or are in danger of losing their seats. But the nation's big advertisers are keeping their cool amid the political turmoil, confident they will have the right allies in the next Congress.Dan Jaffe, group executive VP-government relations for the Association of National Advertiser, said the possible takeover of the Senate by Republicans, a party that's considered more business-friendly than the Democrats, is not necessarily a boon for the advertising industry because the issues…
  • In Politics, Partisanship Pays Off for Some Tech Companies

    8 Sep 2014 | 4:00 am
    When NGP VAN touted new features of its software at a get-together in Washington last month, the Democratic tech and data firm attracted some gentle ribbing from its decidedly non-partisan competitor. With a touch of sarcasm, NationBuilder wrote on Twitter: "Looking forward to integrating with the new #ngpvannext open APIs."The investor-backed NationBuilder was referring to the technology that helps feed data from systems like NGP VAN's into tools and platforms that put it to use, such as mobile apps used by door-to-door campaign volunteers. Because NGP VAN stipulates that developers tapping…
  • 'Daisy' at 50: A Look at America's Most-Influential Political Ad

    7 Sep 2014 | 7:00 am
    It was 50 years ago today that the Lyndon Johnson campaign launched one of the most important political ads in American history. With all the subtlety of the atom bomb that co-starred in the spot, "Daisy" -- officially known as "Peace, Little Girl" -- portrayed opponent Barry Goldwater as a danger to the country; likely saved the Johnson team millions in extra ad spending; and showed other political campaigns the kind of destruction TV advertising could do by ushering in a new age of attack ads.That's not to say that attack ads were new in American politics. Since our first elections,…
  • Republican Data Firms Agree to Voter-Data Swap

    29 Aug 2014 | 7:45 am
    The Democratic party is on a mission to foster data and tech unification up and down the ballot, and now the keepers of Republican data have signaled a similar goal. Two of the most prominent voter-data companies on the right, the Data Trust and i360, now will align their databases, allowing clients using either system to tap into some of the same information about voters.Both sides are making moves leading up to November's midterm election -- a staging ground for the 2016 presidential race -- to spur sophistication among campaigns using tech tools and data analysis for field organizing, ad…
  • Republican Startup Hopes to Use FCC Database to Predict Ad Future

    27 Aug 2014 | 8:00 am
    At this particular moment in the Denver media market, Republicans are winning the ad war more -- in terms of dollars spent at any rate. Fifty-eight percent of spending on political ads currently running are from Republicans and Republican-associated groups.It's a key detail in a heated race as Republicans try to unseat Democratic incumbent Mark Udall.Despite the Republican advantage at the moment, the same data show Democrats will dominate the airwaves as the November midterm election nears in Colorado. Continue reading at AdAge.com
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    Advertising Age - DigitalNext

  • Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors

    19 Sep 2014 | 8:15 am
    Social media marketing often appears irrelevant to companies in the industrial and manufacturing sectors. While the value of this channel is well-established in b-to-b verticals such as SaaS (software as a service) and business services, industrial marketers who want to move their organizations forward in this space can encounter significant internal objection. One of the most common arguments: "Our audience isn't on social media, so why should we be?"To start, let's separate perception from facts. While the numbers indicate that industrial professionals are a somewhat passive social media…
  • Why Apple Pay Could Be Huge -- And It's Not What You Think

    18 Sep 2014 | 7:30 am
    Forget the Apple Watch and iPhone 6. Apple Pay is Apple's next biggest innovation and this is why: Touch ID has the potential to finally push mobile over the hump in the U.S.Yes, Apple has spent a good deal of time discussing the near-field-communication technology and how it is working with retail, credit card and bank partners. It was quick to point out that there are merchants ready to accept Apple Pay as a very secure payment method. But that isn't the news. Go into any Starbucks on any day and you will see plenty of mobile transactions.The far more intriguing topic, which was hardly…
  • The Beginning of the End of Storytelling

    17 Sep 2014 | 7:30 am
    Once upon a time, an industry became obsessed with storytelling. Everywhere these industry people went, they said storytelling was the most important thing they all had to do. Then a mean dragon of a columnist said storytelling was evil, and the industry people slew him so they could go back to enjoying their jobs. The end.Or consider a different version of this story.Once upon a time, an industry became obsessed with storytelling. But it gradually came around to the idea that no one listening to those stories could remember anything about them, so the industry people found a more meaningful…
  • What Apple Pay Means for Marketers

    10 Sep 2014 | 9:05 am
    Apple Watch was certainly the shiniest object in the room at Apple's big event Tuesday, and there are, no doubt, interesting opportunities for brands to play into its functionality. But Apple Pay -- a new mobile payment system -- presents many opportunities for marketers looking to reach and influence consumers at a most crucial point: purchasing. Before we dive into those possibilities, here's a breakdown of how the new mobile payment system works:Pay replaces the need for a physical debit or credit card in an in-store transaction -- you just hover your phone (or your Apple Watch) over a…
  • The Time Has Come for Programmatic Reform

    10 Sep 2014 | 7:01 am
    With great opportunities come big headaches -- and that's exactly what programmatic is for marketers right now. The landscape is getting progressively more sophisticated, premium inventory is now being bought and sold programmatically, and major marketers like Unilever, Mondelez and P&G are shaking up the industry with bold moves to buy nearly all of their online media programmatically. Now that the pendulum is swinging to programmatic buying, marketers' frustrations with the confusing structures of the industry are boiling over, and this demands broad industry reflection and the exploration…
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    Advertising Age - Video

  • Cisco CMO: Data Is Changing the Dynamic Between Marketing and Sales

    19 Sep 2014 | 7:00 am
    As marketers harness loads of data about consumers and make sense of it with new technology, the function is growing more influential. Departments across companies are now increasingly turning to their CMOs for insights about their customers, changing the traditional dynamic between them.Cisco CMO Blair Christie spoke at Ad Age's CMO Strategy Summit in San Francisco on Wednesday about these changes and offered some thoughts on the new relationship between marketing and sales. The two departments, she said, can be more complimentary than ever before. Continue reading at AdAge.com
  • Kraft CMO: The Great American Bacon Barter, and More in Agile Marketing

    18 Sep 2014 | 4:00 am
    When Kraft Foods Group pitches bacon, it no longer always finds its target consumer by making a big TV buy on a certain network or other. Instead, the company often produces content about bacon that it distributes to a targeted audience in a variety of ways. For one campaign, that meant digital video, social media and a microsite.It's part of Kraft's broader approach to "agile marketing," Deanie Elsner, exec VP-CMO at Kraft Foods, told a room full of marketers at the Ad Age CMO Strategy Summit in San Francisco Wednesday.Agile marketing for Kraft -- which reported $18 billion in revenue last…
  • How Under Armour Responded to Its Biggest PR Crisis

    17 Sep 2014 | 12:49 pm
    Under Armour in its 18 years has had to deal with crisis communications from time to time. But earlier this year, it faced its biggest communications crisis yet -- one that was global, far-reaching and required immediate action. After Under Armour bragged to reporters about the high-performance speedskating suits it had provided the U.S. team for the Winter Olympics in Sochi, the team started losing races. Were the suits the problem? Hints began to emerge. And then there came the the Wall Street Journal story headlined "Under Armour Suits May Be a Factor in U.S. Speedskating's…
  • At Brand Innovation Labs, Fighting Competition of the 'Unknown'

    17 Sep 2014 | 8:15 am
    A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel,…
  • Here Come the Men of Pinterest

    16 Sep 2014 | 1:35 pm
    Pinterest's first explosive growth was fueled by women, as suggested by early reports from women's magazines that their sites were suddenly getting more traffic from Pinterest than from Facebook.But don't discount the growing group of men on the social pinboard, said Don Faul, head of operations at Pinterest, during an appearance at Ad Age's Digital Conference in San Francisco.See more video from the conference right here, with Old Navy Global CMO Ivan Wicksteed talking about the value of outtakes from its TV campaign with Amy Poehler. Continue reading at AdAge.com
 
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    Advertising Age - Small Agency Diary

  • Attention Creative People: Your Job Is Safe -- for the Moment

    11 Sep 2014 | 3:45 am
    Imagine you were sitting in a meeting with the nonprofit ALS Association discussing how to increase your fundraising for the year and someone suggested that you ask people to dump buckets of ice water on their heads. There's not a CMO or an agency creative director, or even a focus group in the world, who would have said, "I love it." And yet we all know how the story ends. The "Ice Bucket Challenge" has been a viral hit and has raised more than $100 million.In an age when marketers turn increasingly to technology to solve the toughest problems, you would expect that analytics and big data…
  • Why Selling Out is Not Part of My Business Plan

    4 Sep 2014 | 8:45 am
    To stay independent or not: It's a question every independent shop faces. The debate has shifted back and forth as our industry has evolved. So far, the consistent answer at our agency has been to remain independent.Don't get me wrong -- many great independent agencies have continued to do good work once they've become part of a holding company. But inevitably, over time, their brand distinction can fade away. Goals can begin to shift, and that can affect agency culture. They stop treating clients as people, or consumers as people, and even their own people as people.Great work is as much…
  • How To Punch Above Your Weight and Land the Big Client: Video

    31 Jul 2014 | 4:00 am
    Even the smallest of agencies dream of winning big clients. And these days, it's not an uncommon occurrence. But is there a secret to reeling in the big fish? Ad Age Video Producer Nathan Skid caught up with Kevin DiLorenzo of Barrie D'Rozario DiLorenzo and AAR Partners' Lisa Colantuono at the 2014 Ad Age Small Agency Conference for some answers. They dished on what small agencies have to offer that big agencies don't -- and why big clients aren't always the best prospect for a small shop in the first place.See yesterday's How To Attract Talent video from the Small Agency Conference. Continue…
  • 24: The Most Important Number for Small-Agency Owners

    25 Jul 2014 | 3:45 am
    I recently came across a statistic that said that nearly 75% of all small-business owners consider their most important business goal to be "maintaining and increasing sales." It got me thinking about whether or not I would agree with my fellow entrepreneurs. I don't. I likely wouldn't fall into the remaining quarter of respondents either, as I would assume many of them stated goals along the lines of growth, awards, notoriety, innovation, new business, strategy, strong talent, etc. Don't get me wrong -- all of these are productive goals to have if you want to prosper, but they are all…
  • Your Band is Your Brand: Business Lessons from a Rock Band

    8 Jul 2014 | 3:30 am
    Like many kids growing up, I wanted to be a musician. And fortunately, I was lucky enough to have that dream come true. I loved the power of music. How it -- like great advertising -- could move, affect and engage an audience. But when it came to selling more records and concert tickets, that took marketing.As the CEO of a growing digital marketing company, I've spent a lot of time thinking about how to grow my business. Time and again, I find myself looking back at the evolution of my band, 10 Speed, and what worked, didn't work and was overpromised. I may have moved on from a band to a…
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