Advertising Age

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  • A Better Programmatic Supply Chain Will Root Out Fraud

    Advertising Age - Complete Feed
    31 Oct 2014 | 4:00 am
    Fraud in the programmatic ad business is a systemic problem that's robbing the legitimate marketplace of hundreds of millions of dollars, but to date we've seen no concrete steps to address the core of the issue.It starts with reimagining the programmatic supply chain and ushering in a new era of transparency and trust.Bad actors thrive on the sell side, primarily because today they all too easily can hide their identities. Two common strains are the creation of generic websites that generate high-volume bot traffic, and the act of spoofing domain names that clear buyers' whitelists because…
  • Nobody Beats Amazon When It Comes to Subscription Services

    Advertising Age - Blog Posts
    31 Oct 2014 | 7:00 am
    Marketers should ask three questions before trying subscription services, writes Forrester analyst James McQuivey.
  • Your Ad Ran Here (Not Really)

    Advertising Age - Latest News
    31 Oct 2014 | 4:00 am
    Thedarewall.com, which has received multiple copyright infringement allegations, seems like the kind of site major advertisers would typically avoid. But ads for blue chip brands including T-Mobile, AnheuserBusch and BMW were spotted running on it earlier this week.If it seems odd these brands would appear on such a website, it is. Even stranger: The site they thought their ads were running on was lavishcar.com, a completely different website with no copyright issues.Websites listing themselves under another site's name are a common occurrence in automated ad-buying marketplaces. The…
  • Ad Age Agency A-List: Now Accepting Submissions

    Advertising Age - Agency News
    30 Oct 2014 | 10:00 am
    Ad Age is now accepting submissions for our annual Agency A-List honoring the best shops of the year, regardless of discipline or specialty.This is your opportunity to share the amazing work you've produced this year, show us how it's improving your clients' businesses and describe the agency culture that made it all possible. And it's our opportunity to recognize you for your creativity, innovation, hard work, great culture and results -- and then throw a party for the winners. Check out last year's entire Agency A-List package here.This year's winners will be announced Jan. 26, 2015, and…
  • PIB Index page

    Advertising Age - DataCenter
    22 Oct 2014 | 9:00 am
    Publishers Information BureauRankings of magazine pages and dollars.Magazine ad page leaders 3rd quarter 2014 Continue reading at AdAge.com
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    Advertising Age - Complete Feed

  • A Better Programmatic Supply Chain Will Root Out Fraud

    31 Oct 2014 | 4:00 am
    Fraud in the programmatic ad business is a systemic problem that's robbing the legitimate marketplace of hundreds of millions of dollars, but to date we've seen no concrete steps to address the core of the issue.It starts with reimagining the programmatic supply chain and ushering in a new era of transparency and trust.Bad actors thrive on the sell side, primarily because today they all too easily can hide their identities. Two common strains are the creation of generic websites that generate high-volume bot traffic, and the act of spoofing domain names that clear buyers' whitelists because…
  • Your Ad Ran Here (Not Really)

    31 Oct 2014 | 4:00 am
    Thedarewall.com, which has received multiple copyright infringement allegations, seems like the kind of site major advertisers would typically avoid. But ads for blue chip brands including T-Mobile, AnheuserBusch and BMW were spotted running on it earlier this week.If it seems odd these brands would appear on such a website, it is. Even stranger: The site they thought their ads were running on was lavishcar.com, a completely different website with no copyright issues.Websites listing themselves under another site's name are a common occurrence in automated ad-buying marketplaces. The…
  • Ad Age Toasts Women to Watch China Honorees at Gala in Shanghai

    31 Oct 2014 | 3:45 am
    At the third annual Women to Watch China event in Shanghai, Ad Age celebrated 12 outstanding women in marketing, advertising and tech at a gala dinner on Sept. 21. About 240 people attended the sold-out event at Shanghai's Andaz Hotel, the Hyatt's trendy, boutique-inspired venue on the edge of the city's former French Concession.Ad Age has hosted a U.S. event honoring the industry's top women for the last 17 years. Since Women to Watch's international debut in China in 2012, in partnership with Thoughtful China, the franchise has expanded to Brazil and Turkey, and Argentina will be added next…
  • Now That Starbucks Iced Pumpkin Spice Latte Will Come to You

    30 Oct 2014 | 3:42 pm
    Starbucks will not only allow customers to order and pick up their food and drinks without waiting in line -- some people won't even have to leave their chairs to get their coffee and scone.Starbucks in December will roll out its new mobile-payment and ordering app in Portland, Ore. that allows customers to walk in a Starbucks store and pick up their order without waiting in line. A national rollout is planned for 2015. Starbucks in the latter half of the year will also begin to make food-and-beverage delivery available in select markets. Delivery will be available to loyalty-program members…
  • LinkedIn Ad Revenue Soars on Strength of Sponsored Content

    30 Oct 2014 | 3:12 pm
    LinkedIn continued its tear in the third quarter, with revenue climbing 45% compared to last year to $568 million. That beats analysts' expectations of $557.5 million.Advertising revenue reached $109 million during the third quarter -- which is the period from July through September -- marking a 45% increase over last year. Ad sales, which LinkedIn calls "marketing solutions," accounted for 19% of overall revenue, the company said.The increase was led by sponsored updates, a content-marketing product LinkedIn introduced last year. It allows advertisers to reach members who don't follow their…
 
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    Advertising Age - Latest News

  • Your Ad Ran Here (Not Really)

    31 Oct 2014 | 4:00 am
    Thedarewall.com, which has received multiple copyright infringement allegations, seems like the kind of site major advertisers would typically avoid. But ads for blue chip brands including T-Mobile, AnheuserBusch and BMW were spotted running on it earlier this week.If it seems odd these brands would appear on such a website, it is. Even stranger: The site they thought their ads were running on was lavishcar.com, a completely different website with no copyright issues.Websites listing themselves under another site's name are a common occurrence in automated ad-buying marketplaces. The…
  • A Better Programmatic Supply Chain Will Root Out Fraud

    31 Oct 2014 | 4:00 am
    Fraud in the programmatic ad business is a systemic problem that's robbing the legitimate marketplace of hundreds of millions of dollars, but to date we've seen no concrete steps to address the core of the issue.It starts with reimagining the programmatic supply chain and ushering in a new era of transparency and trust.Bad actors thrive on the sell side, primarily because today they all too easily can hide their identities. Two common strains are the creation of generic websites that generate high-volume bot traffic, and the act of spoofing domain names that clear buyers' whitelists because…
  • Ad Age Toasts Women to Watch China Honorees at Gala in Shanghai

    31 Oct 2014 | 3:45 am
    At the third annual Women to Watch China event in Shanghai, Ad Age celebrated 12 outstanding women in marketing, advertising and tech at a gala dinner on Sept. 21. About 240 people attended the sold-out event at Shanghai's Andaz Hotel, the Hyatt's trendy, boutique-inspired venue on the edge of the city's former French Concession.Ad Age has hosted a U.S. event honoring the industry's top women for the last 17 years. Since Women to Watch's international debut in China in 2012, in partnership with Thoughtful China, the franchise has expanded to Brazil and Turkey, and Argentina will be added next…
  • Now That Starbucks Iced Pumpkin Spice Latte Will Come to You

    30 Oct 2014 | 3:42 pm
    Starbucks will not only allow customers to order and pick up their food and drinks without waiting in line -- some people won't even have to leave their chairs to get their coffee and scone.Starbucks in December will roll out its new mobile-payment and ordering app in Portland, Ore. that allows customers to walk in a Starbucks store and pick up their order without waiting in line. A national rollout is planned for 2015. Starbucks in the latter half of the year will also begin to make food-and-beverage delivery available in select markets. Delivery will be available to loyalty-program members…
  • LinkedIn Ad Revenue Soars on Strength of Sponsored Content

    30 Oct 2014 | 3:12 pm
    LinkedIn continued its tear in the third quarter, with revenue climbing 45% compared to last year to $568 million. That beats analysts' expectations of $557.5 million.Advertising revenue reached $109 million during the third quarter -- which is the period from July through September -- marking a 45% increase over last year. Ad sales, which LinkedIn calls "marketing solutions," accounted for 19% of overall revenue, the company said.The increase was led by sponsored updates, a content-marketing product LinkedIn introduced last year. It allows advertisers to reach members who don't follow their…
 
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    Advertising Age - Agency News

  • Ad Age Agency A-List: Now Accepting Submissions

    30 Oct 2014 | 10:00 am
    Ad Age is now accepting submissions for our annual Agency A-List honoring the best shops of the year, regardless of discipline or specialty.This is your opportunity to share the amazing work you've produced this year, show us how it's improving your clients' businesses and describe the agency culture that made it all possible. And it's our opportunity to recognize you for your creativity, innovation, hard work, great culture and results -- and then throw a party for the winners. Check out last year's entire Agency A-List package here.This year's winners will be announced Jan. 26, 2015, and…
  • Pollster Frank Luntz on the Power of Perception

    29 Oct 2014 | 7:45 am
    Pollster Frank Luntz's mantra -- "It's not what you say; it's what people hear" -- isn't revolutionary. But in an industry that can be easiily distracted by shiny new tech and content toys, he reminded the audience at the Holmes Report's Global PR Summit in Miami that language is more capable of changing public opinion of a brand or politician than almost anything.Among the examples he shared was a top-testing 2014 political campaign for Mitch McConnell, in which a cancer survivor who could barely speak told a story about how the Kentucky senator stood up for workers who had been exposed to…
  • Agencies Load Up on Privacy Specialists, Hoping to Keep Consumers From 'Opting Out'

    28 Oct 2014 | 2:35 pm
    Some 63% of WPP companies now have at least one privacy specialist on staff, executives at WPP's Data Alliance said at the Ad Age Data Conference on Tuesday, in a sign of both how important consumer data has become and how sensitive the subject can be.Data is making it easy for marketers to imagine all sorts of scenarios for the not-so-distant future, like the hypothetical "hot tubs and helicopters" described at the conference by Data Alliance CEO Nick Nyhan. A person may one day buy a "smart" hot tub that automatically signals Amazon, for example, when it's running low on certain chemicals.
  • Interpublic Hires Eleven President Rob Kabus as BPN CEO

    28 Oct 2014 | 4:00 am
    Interpublic Group media agency BPN has named Eleven President Rob Kabus its new global CEO.The hire follows the departure of BPN CEO Mauricio Sabogal in June and the elevation of BPN U.S. President Liz Ross to a new marketing role within Interpublic media agency network Mediabrands, which includes BPN, Initiative and UM. Mr. Sabogal left to join WPP out-of-home group Kinetic as CEO.Mediabrands started BPN from scratch in 2012, initially shifting accounts such as Subaru, Applebee's and Six Flags to the fledgling agency from its sibling shops. Since then, BPN also pitched and won a handful of…
  • CP&B Expands Into China With Infiniti Win

    27 Oct 2014 | 10:00 am
    MDC's CP&B is expanding into China as the the shop takes on the sizeable Infiniti account.Infiniti, owned by Nissan, confirmed Monday that it tapped CP&B to handle global creative work for the brand after rumblings of a review began nearly a year ago, though executives familiar with the business had already said that CP&B was set to be named. Work had long been handled by Omnicom's TBWA.CP&B is opening an office in Shanghai, a growing hub for the agency world that already has a presence from many of the global agency networks including Omnicom's DDB and TBWA, Publicis Groupe's Leo Burnett,…
 
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    Advertising Age - Digital

  • Your Ad Ran Here (Not Really)

    31 Oct 2014 | 4:00 am
    Thedarewall.com, which has received multiple copyright infringement allegations, seems like the kind of site major advertisers would typically avoid. But ads for blue chip brands including T-Mobile, AnheuserBusch and BMW were spotted running on it earlier this week.If it seems odd these brands would appear on such a website, it is. Even stranger: The site they thought their ads were running on was lavishcar.com, a completely different website with no copyright issues.Websites listing themselves under another site's name are a common occurrence in automated ad-buying marketplaces. The…
  • Now That Starbucks Iced Pumpkin Spice Latte Will Come to You

    30 Oct 2014 | 3:42 pm
    Starbucks will not only allow customers to order and pick up their food and drinks without waiting in line -- some people won't even have to leave their chairs to get their coffee and scone.Starbucks in December will roll out its new mobile-payment and ordering app in Portland, Ore. that allows customers to walk in a Starbucks store and pick up their order without waiting in line. A national rollout is planned for 2015. Starbucks in the latter half of the year will also begin to make food-and-beverage delivery available in select markets. Delivery will be available to loyalty-program members…
  • LinkedIn Ad Revenue Soars on Strength of Sponsored Content

    30 Oct 2014 | 3:12 pm
    LinkedIn continued its tear in the third quarter, with revenue climbing 45% compared to last year to $568 million. That beats analysts' expectations of $557.5 million.Advertising revenue reached $109 million during the third quarter -- which is the period from July through September -- marking a 45% increase over last year. Ad sales, which LinkedIn calls "marketing solutions," accounted for 19% of overall revenue, the company said.The increase was led by sponsored updates, a content-marketing product LinkedIn introduced last year. It allows advertisers to reach members who don't follow their…
  • Yahoo Names Amazon's Utzschneider as VP-Ad Sales

    30 Oct 2014 | 12:30 pm
    Yahoo named former Amazon.com executive Lisa Utzschneider as senior VP of its advertising business in the Americas, bolstering the leadership team as it seeks to jump-start sales.Ms. Utzschneider, who most recently led Amazon's display advertising efforts, will report to Yahoo CEO Marissa Mayer, the company said today in a statement. Ms. Utzschneider replaces Ned Brody, who will assume the new role of senior VP-advertising technology and strategy. Mr. Brody will report to Ms. Utzschneider.While Yahoo said Mr. Brody is assuming a newly created role, he has a similar title to Scott Burke, who…
  • Verizon's New Content Marketing Tech Website Hits A Snag

    30 Oct 2014 | 12:15 pm
    The wireless industry is facing a branding conundrum: how to get smartphone-adoring consumers to love their carriers too. Verizon's latest effort, a broad content marketing campaign, tripped hard out of the gate.Late last month, the nation's largest wireless carrier -- and sixth largest advertiser -- quietly launched an online publication, called SugarString, devoted to, by its own account, "thoughtful tech-focused stories."On Tuesday, the tech publication Daily Dot reported the carrier forbids any stories on the website dealing with two topics: espionage and net neutrality. Daily Dot cited…
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    Advertising Age - Global News

  • Ad Age Toasts Women to Watch China Honorees at Gala in Shanghai

    31 Oct 2014 | 3:45 am
    At the third annual Women to Watch China event in Shanghai, Ad Age celebrated 12 outstanding women in marketing, advertising and tech at a gala dinner on Sept. 21. About 240 people attended the sold-out event at Shanghai's Andaz Hotel, the Hyatt's trendy, boutique-inspired venue on the edge of the city's former French Concession.Ad Age has hosted a U.S. event honoring the industry's top women for the last 17 years. Since Women to Watch's international debut in China in 2012, in partnership with Thoughtful China, the franchise has expanded to Brazil and Turkey, and Argentina will be added next…
  • Cannes Adds Creative Data Lions to 2015 Awards

    30 Oct 2014 | 8:56 am
    The Cannes Lions festival is adding an ambitious new category next year to include big data for the first time in the world's biggest ad awards. The move was expected, after Cannes Lions CEO Philip Thomas confirmed at the end of this year's festival in June that industry execs were being consulted about the need for a data award and how to link it with creative ideas.In an announcement today, the festival said the Creative Data Lions will be part of a new two-day Lions Innovation Festival that will include the existing Innovation Lions. That contest will take place during the week-long Cannes…
  • How Lincoln Is Launching in China (Spoiler: No Sign of Matthew McConaughey)

    30 Oct 2014 | 3:45 am
    In the U.S., everybody's talking about those much-parodied commercials for Lincoln starring Matthew McConaughey, his Texan drawl and his deep thoughts. ("Sometimes ya gotta go back to actually move forward.")Across the globe in China, the brand is channeling a different vibe for its entry into a market where Lincoln still has to introduce itself to consumers, and competition in the luxury car sector is already fierce.As it prepares for the first three dealership grand openings next week, Lincoln's ads have a highbrow feel, invoking both its century-long history and Chinese traditions. It's…
  • Your Company's Reputation Is Better in Undeveloped Nations

    29 Oct 2014 | 2:00 pm
    Reputations of corporations in the developed world are subpar at best, thanks to a "stark contrast" between what the street and general public expect, said Richard Poston, director-global public affairs at Telefonica during the Holmes Report's Global PR Summit in Miami.Mr. Poston provided this point of view during a panel conversation around Burson-Marsteller research that showed the reputations of corporations in the developed world are much worse than those in the developing world."The tenure of the CEO is three years. It's relatively short-term. Financial markets' [focus] are relatively…
  • To Compete Globally, Chinese Carmakers Import Design Talent

    29 Oct 2014 | 3:30 am
    Not long ago, the oft-awkward styling of China's domestic brands was the laughingstock of auto shows.Homegrown carmakers struggled with young designers who might not have even had driver's licenses. Or they farmed out work to overseas studios. The result was often a hodgepodge of clashing looks.Now, Chinese brands are changing tack and bringing experienced foreign talent in-house to mentor their fledgling programs. Continue reading at AdAge.com
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    Advertising Age - Hispanic Marketing

  • Kreitmann Joins O&M Paris, Circulo Creativo Revamps and More

    27 Oct 2014 | 10:30 am
    Paul Kreitmann has joined Ogilvy & Mather Paris as a creative director working on Perrier, Grey Goose vodka and Prince Lu cookies. Kreitmann has most recently worked at DDB Paris on campaigns for brands such as PepsiMax, Playboy Fragrances, Alka Seltzer, Winamx, Snickers and Volkswagen. His awards include two Gold Lions at the Cannes Lions festival and a Clio Grand Prix. He started his career at BBDO Paris as an art director in 2006.Jeff Payne has joined Hudson Rouge/NY as senior VP, group creative director on the Lincoln Motor Company account. He was most recently a creative director, global…
  • McCann's Dahlqvist Moves to Grey, Cerdeiro Joins Conill and More

    20 Oct 2014 | 7:30 am
    Andreas Dahlqvist is joining Grey as chief creative officer of the agency's New York office. Dahlqvist, who will oversee the 500-plus Grey New York creative department, most recently served as president of the McCann Creative Leadership Council and chief creative officer at Commonwealth/McCann, the global business unit built for General Motors. Dahlqvist, who was a founder and executive creative director of DDB Stockholm, joined McCann New York in 2011 as vice chairman, ECD and later beaome deputy chief creative officer for global brands. His work, which has won awards such as the Titanium…
  • The Top-Recalled Ads in Spanish-Language Magazines

    7 Oct 2014 | 12:30 pm
    Which print ads best catch readers' attention in Spanish-language magazines in the United States? And how do these ads compare with those that are the most recalled by readers of magazines in English?To find out, GfK MRI Starch Advertising Research conducted online surveys that measured ad recall by 688,991 adult respondents for 2,916 English-language magazine issues from May of 2013 through May of 2014. During the same time period, Starch en Espaol conducted the same kind of surveys with 19,036 adult readers of 103 Spanish-language magazine issues. Only one-page ads were analyzed.At this…
  • U.S. Hispanic Draws More Players, From Arnold to We Believers

    26 Sep 2014 | 4:00 am
    A mix of new players is targeting the U.S. Hispanic market, from tiny startups like We Believers to general market agencies including Havas-owned Arnold Worldwide."When I believe in something, anything is possible," said Gustavo Lauria, who started We Believers with Marco Vega after the two recently left their jobs as managing partners at Vidal Partnership, a Hispanic agency that has suffered major client and staff losses in the last few years.Mr. Lauria, a former creative director at La Comunidad, and Mr. Vega, whose background is in planning, are setting up shop in the stylish Neuehouse…
  • Do You Use an Electronic Business Card Yet? See Who Does

    11 Sep 2014 | 11:27 am
    When people cluster around Isaac Mizrahi at business gatherings these days, it's often because they're intrigued by the cool electronic business card his Hispanic ad agency Alma created a few months ago. Continue reading at AdAge.com
 
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    Advertising Age - Rance Crain

  • Disney's Magic Works Because of Discipline, Belief, Leadership

    27 Oct 2014 | 9:00 am
    The Walt Disney Co. was inducted into the Advertising Hall of Fame this spring as the fifth corporate member, and I talked with John Skipper, president of ESPN and co-chairman of the Disney Media Networks, about Disney's unique approach to marketing. John began his career at Disney in 1990.Nobody is better at taking a great idea across all aspects of the company than Disney, and John called that ability one of the company's great contributions to marketing."There is nobody better at taking a spectacular piece of film, turning it into an enchanting piece of magic for kids and families, and…
  • In the Ad Industry, It Is What It Is . . . and Often It's a Load of Bull

    13 Oct 2014 | 8:00 am
    There's a depressing sense of the inevitable looming over our land, which has as its main tenet that when things happen there's not much we can do about them.This belief is summed up succinctly in the oft-used statement: It is what it is. Because we take a fatalistic attitude about the way things play out, we quickly conclude that there's very little we can do to change things.After all, it is what it is. Continue reading at AdAge.com
  • Have Data-Obsessed Brands Given Up on Potential Converts?

    29 Sep 2014 | 9:00 am
    The advertising world is in an advanced state of disruption.At a time when consumers are shopping less often and changing long-held brand preferences when they do shop, marketers are no longer getting the expected results from their advertising and promotion. And with digital ads pursuing only rabid customers at the expense of creating converts, old-fashioned brand building is becoming a relic of a bygone era.Today's marketplace is a mess of muddled misconceptions. Consumers are moving away from trusted brands for a number of reasons, whether it be for better nutrition, better prices or…
  • Sir John Hegarty on How the Ad Industry Has Lost Its Courage

    16 Sep 2014 | 9:00 am
    The advertising business has forgotten its basic principles and has lost its courage, contends British agency founder Sir John Hegarty.I talked to Sir John on a variety of topics during a video interview just before his induction into the Advertising Hall of Fame. He was funny and articulate when he traced a career path in an industry that was dysfunctional when he entered it to one that seems to have lost its passion today.Sir John got into the advertising business in 1965, about the same time the Beatles were releasing "Help!" His was the first generation of creative people who actually…
  • Mike Hughes' Legacy and Work Ethic Live on at the Martin Agency

    2 Sep 2014 | 11:00 am
    Mike Hughes, who died of cancer last year at the age of 65, was inducted posthumously into the Advertising Hall of Fame this spring. He had been president of the Martin Agency for almost 20 years.John Adams, chairman of Martin, and Joe Alexander, chief creative officer, accepted the award on behalf of Mike. I talked with them about Mike and about Martin's creative philosophy as part of a video series with Hall of Fame inductees.I didn't want a sorrowful interview, so I started by asking what brings a smile to their faces when they think of Mike? Continue reading at AdAge.com
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    Advertising Age - The Media Guy

  • Forget 'Big Data.' Beware 'Little Data' -- and the Horrors of TMI

    27 Oct 2014 | 11:00 am
    How much data is too much data?I'm pretty sure I knew the answer -- you'll know when your head starts swimming -- back when I studied statistics in high school, but now I'm not so sure anymore. Because now my head always feels like it's swimming in data; that's my brain's default state.And beyond your phone, much of your other stuff is spitting out data -- and telling on you -- too. (The Internet of Things is only just beginning.) Consider what Dirk Wollschlger, general manager of IBM's global automotive operations, recently told John R. Quain of The New York Times: "Cars are generating a…
  • What We Talk About When We Talk About 'Content'

    13 Oct 2014 | 11:00 am
    Any day now I'm expecting to hear that a progressive school district somewhere -- perhaps one that already offers programming classes -- is radically rethinking how it teaches the language arts.Instead of term papers and essays, students will have to write -- nay, produce -- engaging content. Instead of English Comp, kids will enroll in Content 101. Shareability and clickworthiness will factor into how work is graded.Why not? It's what the marketplace demands. Continue reading at AdAge.com
  • Watch Colbert's Scathing Takedown of Bill O'Reilly's ISIS Fight Plan

    3 Oct 2014 | 10:50 am
    How can we defeat ISIS? Easy! Just outsource a military victory over those evil-doers by hiring 25,000 mercenaries!That's Bill O'Reilly's plan, and he's sticking with it, even though just about everyone -- including a bunch of his Fox News colleagues -- think it's completely nutso.In our Clip of the Week, from Wednesday night's "Colbert Report," Stephen Colbert discovers that Bill mocked Stephen for mocking Bill's plan, and ... well, we'll let the segment speak for itself. Continue reading at AdAge.com
  • What's Going On With This Whole 'YouTube Stars' Phenomenon, Anyway?

    30 Sep 2014 | 9:00 am
    In the current issue of Advertising Age, you'll find a piece titled "YouTube Stars You May Not Know -- But Should." I was tipped off to the existence of this story by me (I wrote it up based on suggestions from colleagues).Having watched countless hours of YouTube videos while trying to help decide the handful of rising stars we'd end up highlighting, I think I've gained some insight into what, exactly, is going on with this whole "YouTube stars" phenomenon. Namely:These are truly mainstream stars Continue reading at AdAge.com
  • Six More U2-Style Removal Tools Apple Should Introduce

    16 Sep 2014 | 12:45 pm
    If you're not a fan of U2 and you use iTunes, then you were probably delighted to learn that Apple has released a special U2-album removal tool that instantly deletes the freebie "Songs of Innocence" from music libraries.Smooth move, Apple -- but I have to say, why stop there? While you're at it, I've got some ideas for other removal tools you should consider introducing: A Bono removal tool. I'm mean, The Edge, Adam Clayton and Larry Mullen, Jr., all seem alright. My theory is that maybe if people didn't have to hear Bono's braying, they might like U2 more. Continue reading at AdAge.com
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    Advertising Age - Guest Columnists

  • Privacy-by-Design Is a Starting Point That Leads to Long-Term Benefits

    28 Oct 2014 | 7:00 am
    For advertises, marketers and media gurus, the opportunity of data big and small is significant.Programmatic buying, dynamic content and context-targeting promise the answer to that awful "How do we do more with less?" question. Consumers get more relevant ads, content and communications. Businesses get better insights for better decision-making. Real time actually becomes real. Data is here to rescue us from diminishing budgets, distracted consumers and fragmenting media. And it will, as long as we don't abuse it.With opportunity comes responsibility. Continue reading at AdAge.com
  • It's Time to Dispel Common Myths About Super Bowl Advertising

    24 Oct 2014 | 2:00 pm
    Even in an age when DVRs make time-shifting a regular part of the average American's life, the Super Bowl is one event where advertising is welcomed. A survey of 1,000 people by ad agency Venables Bell & Partners found that 78% of Americans looked forward to the Super Bowl ads this year, up from 69% last year.But the rise of digital advertising, and video in particular, has changed the way Super Bowl advertising is done. No longer is the Super Bowl a one-day event; it is an advertising extravaganza that starts weeks before kickoff and lasts weeks after. That same survey found that 70% of…
  • Marketers: It's Time for a Millennial CMO

    20 Oct 2014 | 11:00 am
    Let's give millennials the CMO chair. We know they think they're ready for it. And maybe they are.Maybe the CMO role is the most appropriate role for them. They've got the highest branding IQ of any generation. They've been acting as their own CSMO (chief self-marketing officer). After all, they've been promoting their own brand for years. They don't have channel strategies, they just are. They don't need words like "content" or "journey," because to them, it is just "stuff" people "do".All millennials, simply because they are such, are already their own brand. They have social channels and…
  • The Future of Engagement Is Big Data Plus Big Emotion

    10 Oct 2014 | 8:00 am
    This article is part of a series from the University of Florida College of Journalism and Communications' "Captivate" project, which presents insights from media industry thought leaders on new strategies for audience engagement.The marketing landscape has changed exponentially over the last decade as both marketers and consumers have become more sophisticated, technologically adept, price-smart and also conscious of the impact of having a good reputation.Technology has reset the value equation across the spectrum of audience engagement. Power has switched from the supply side to the demand…
  • Ad Nauseam: Copywriting at its Cringeworthy Best

    4 Oct 2014 | 6:40 am
    Does anyone not know which insurance company you're in good hands with? Or where to sign up if you want to be all you can be? Or what battery keeps going and going and going? That's advertising copy at its best.Then there's copy that makes us cringe. Copy that seemed expedient for the writer at the time. And sadly it stuck.Here are a few of the more egregious examples: Continue reading at AdAge.com
 
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    Advertising Age - The Big Tent

  • Marketers: Bicultural Hispanics Need to be Heard, So Give Them a Voice

    7 Oct 2014 | 7:00 am
    I recently had a brief telephone conversation with my mother, and was reminded just how dissimilar we are from each other. She is foreign-born, Cuban by birth, and came to this country as an adult. I was born in the U.S. Most marketers would paint us both as "Hispanic" and think their job is done.But it's more complicated than that. Marketers need to understand the dynamics at play with bicultural audiences, and how communications can be interpreted differently in Hispanic vs. U.S. "general market" cultures.When I have phone conversations with my mother, if there's a three-second pause after…
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    Advertising Age - Campaign Trail

  • Facebook Is for Republicans; Twitter Is for Democrats

    30 Oct 2014 | 4:00 am
    ShareThis" image="http://%%img_server%%/images/bin/image/x-large/ShareThis_SocialSharing_Politics.JPG" url="" />If you're looking to find (or avoid) Republican messages in social media, Facebook may be your best bet. For Democratic messaging, head over to Twitter or Reddit.That's the finding of ShareThis, a California company that tracks sharing behavior online. It also found -- not surprisingly -- that millennials dominate political conversations on social media. Continue reading at AdAge.com
  • Political Partisans Agree on One Thing: They Like Amazon

    30 Oct 2014 | 4:00 am
    Democrats and Republicans might not agree on much, especially in a particularly bitter midterm election cycle. But a 2014 YouGov BrandIndex ranking of favorite brands finds some agreement among political partisans. Amazon, for one, comes in No. 1 among Democrats and Independents and No. 2 among Republicans.Craftsman, Johnson & Johnson, Clorox and Dawn were the four other brands that landed in the Top 10 lists of people of all political stripes. Samsung made its debut; Home Depot fell off.YouGov interviewed 600,000 people concerning a portfolio of 1,200 brands. The margin of error, according…
  • Pollster Frank Luntz on the Power of Perception

    29 Oct 2014 | 7:45 am
    Pollster Frank Luntz's mantra -- "It's not what you say; it's what people hear" -- isn't revolutionary. But in an industry that can be easiily distracted by shiny new tech and content toys, he reminded the audience at the Holmes Report's Global PR Summit in Miami that language is more capable of changing public opinion of a brand or politician than almost anything.Among the examples he shared was a top-testing 2014 political campaign for Mitch McConnell, in which a cancer survivor who could barely speak told a story about how the Kentucky senator stood up for workers who had been exposed to…
  • Why Political Data Is a Complete Mess

    6 Oct 2014 | 7:00 am
    Politics is hardly ever a clean business, but the voter data underlying campaign strategies can be a real mess.While today's political data technologies and analytics may look automated and highly precise, the information feeding these systems often comes in far less sophisticated forms, including scanned printouts filled with nonstandardized data. It might even be delivered on a floppy disk.When Sherrie Preische, a Democratic data cruncher in New Jersey, requested information this spring on election outcomes by precinct in Burlington County, she received a 46-page scan of a paper report from…
  • For Adland, Party Lines a Little Blurry Ahead of Midterm

    22 Sep 2014 | 4:00 am
    The GOP may wrest control of the Senate from the Democrats in the mid-term elections and key lawmakers are retiring or are in danger of losing their seats. But the nation's big advertisers are keeping their cool amid the political turmoil, confident they will have the right allies in the next Congress.Dan Jaffe, group executive VP-government relations for the Association of National Advertiser, said the possible takeover of the Senate by Republicans, a party that's considered more business-friendly than the Democrats, is not necessarily a boon for the advertising industry because the issues…
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    Advertising Age - DigitalNext

  • A Better Programmatic Supply Chain Will Root Out Fraud

    31 Oct 2014 | 4:00 am
    Fraud in the programmatic ad business is a systemic problem that's robbing the legitimate marketplace of hundreds of millions of dollars, but to date we've seen no concrete steps to address the core of the issue.It starts with reimagining the programmatic supply chain and ushering in a new era of transparency and trust.Bad actors thrive on the sell side, primarily because today they all too easily can hide their identities. Two common strains are the creation of generic websites that generate high-volume bot traffic, and the act of spoofing domain names that clear buyers' whitelists because…
  • How to Use Social Listening to Improve Brand Health

    30 Oct 2014 | 8:00 am
    Ready to run a high-performing social/digital marketing program? What are the essential elements? Content marketing -- check. Content optimization -- check. Social media strategy -- check. Everything is there, right? Wrong. What's missing? Audience intelligence via social listening -- fundamentally, how the market talks about your solutions online. Most marketers consider the qualitative impact of a listening program or optimization, but a lesser-known aspect is how it can be leveraged as a holistic performance driver for brand health.At SAP, we created a social-media listening program in…
  • Four Digital Innovations That Will Change the Future of Baseball

    28 Oct 2014 | 11:00 am
    The World Series now reaching its climax closes out a 2014 season that is expected to deliver record revenue to Major League Baseball, in part driven by record broadcast rights deals from national and regional sports networks.Yet all is not healthy with America's pastime. In particular, baseball fans tend to be older than other sports fans and are getting older with each passing year. Roughly half the viewers during the 2013 World Series were over 55 and only 6% were under18.Baseball's challenges are not limited to viewership. Baseball youth participation is also declining by around 7% per…
  • Cybersecurity and Data Breaches: What CMOs Need to Know

    23 Oct 2014 | 3:45 am
    With the explosion of today's digital age, cybersecurity is quickly becoming one of the foremost issues facing CMOs. In order to be successful, CMOs must prepare themselves for a highly dynamic cybersecurity threat landscape, and with the help of the C-suite, develop a proactive strategy to prepare the organization for the dangers lurking around the corner.Digital technology has opened many new doors for organizations, enabling greater brand engagement and innovative customer experiences. But, at the same time, it has also exponentially multiplied the points of vulnerability for data breaches…
  • How Brands Can Outsmart the Mobile-App Rush

    22 Oct 2014 | 8:15 am
    The mobile ecosystem has given rise to some of the most innovative companies that the tech sector has ever seen. These platforms -- Uber, Flipboard, RunKeeper and Square to name a few -- touch every aspect of our lives from healthcare to transportation, entertainment and productivity at the office. It's hard to imagine that Apple's app store launched just six years ago. In such a short timeframe, some mobile apps have become a cornerstone of all of our lives. In fact, half of you are likely to be reading this article from a smartphone or tablet.To build a successful app, you need to evolve…
 
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    Advertising Age - Video

  • Bon Appetit Editor Explains Why Data Tastes So Good

    28 Oct 2014 | 12:04 pm
    In June, Bon Appetit magazine and IBM created an unlikely alliance: The Conde Nast publication tapped the IBM supercomputer Watson to inform a web-based cooking app called Chef Watson. The app combines the computer's information on food with Bon Appetit's more than 9,000 recipes to kick out a new recipe each time someone uses it. (Read more about the partnership here.)At Ad Age's Data Conference on Tuesday, Bon Appetit Editor-in-Chief Adam Rapoport and IBM Watson Group's Florian Pinel discussed Chef Watson -- and gave the audience a tabouli salad created especially for conference goers. (It…
  • Cisco CMO: Data Is Changing the Dynamic Between Marketing and Sales

    19 Sep 2014 | 7:00 am
    As marketers harness loads of data about consumers and make sense of it with new technology, the function is growing more influential. Departments across companies are now increasingly turning to their CMOs for insights about their customers, changing the traditional dynamic between them.Cisco CMO Blair Christie spoke at Ad Age's CMO Strategy Summit in San Francisco on Wednesday about these changes and offered some thoughts on the new relationship between marketing and sales. The two departments, she said, can be more complimentary than ever before. Continue reading at AdAge.com
  • Kraft CMO: The Great American Bacon Barter, and More in Agile Marketing

    18 Sep 2014 | 4:00 am
    When Kraft Foods Group pitches bacon, it no longer always finds its target consumer by making a big TV buy on a certain network or other. Instead, the company often produces content about bacon that it distributes to a targeted audience in a variety of ways. For one campaign, that meant digital video, social media and a microsite.It's part of Kraft's broader approach to "agile marketing," Deanie Elsner, exec VP-CMO at Kraft Foods, told a room full of marketers at the Ad Age CMO Strategy Summit in San Francisco Wednesday.Agile marketing for Kraft -- which reported $18 billion in revenue last…
  • How Under Armour Responded to Its Biggest PR Crisis

    17 Sep 2014 | 12:49 pm
    Under Armour in its 18 years has had to deal with crisis communications from time to time. But earlier this year, it faced its biggest communications crisis yet -- one that was global, far-reaching and required immediate action. After Under Armour bragged to reporters about the high-performance speedskating suits it had provided the U.S. team for the Winter Olympics in Sochi, the team started losing races. Were the suits the problem? Hints began to emerge. And then there came the the Wall Street Journal story headlined "Under Armour Suits May Be a Factor in U.S. Speedskating's…
  • At Brand Innovation Labs, Fighting Competition of the 'Unknown'

    17 Sep 2014 | 8:15 am
    A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel,…
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    Advertising Age - Small Agency Diary

  • Why Social Agents Can Be Your Agency's Best Clients

    16 Oct 2014 | 7:32 am
    There are two kinds of people in your digital network: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? And who are your agency's?Social agents grow your agency by sharing your content online to amplify your message. While they may never hire your agency, they do business for you by recommending your agency to others. Social agents are equally as important to agency growth as prospects, and the biggest mistake business development executives make is undervaluing them.Here is a non-agency example: Say you own a small company that makes and…
  • Attention Creative People: Your Job Is Safe -- for the Moment

    11 Sep 2014 | 3:45 am
    Imagine you were sitting in a meeting with the nonprofit ALS Association discussing how to increase your fundraising for the year and someone suggested that you ask people to dump buckets of ice water on their heads. There's not a CMO or an agency creative director, or even a focus group in the world, who would have said, "I love it." And yet we all know how the story ends. The "Ice Bucket Challenge" has been a viral hit and has raised more than $100 million.In an age when marketers turn increasingly to technology to solve the toughest problems, you would expect that analytics and big data…
  • Why Selling Out is Not Part of My Business Plan

    4 Sep 2014 | 8:45 am
    To stay independent or not: It's a question every independent shop faces. The debate has shifted back and forth as our industry has evolved. So far, the consistent answer at our agency has been to remain independent.Don't get me wrong -- many great independent agencies have continued to do good work once they've become part of a holding company. But inevitably, over time, their brand distinction can fade away. Goals can begin to shift, and that can affect agency culture. They stop treating clients as people, or consumers as people, and even their own people as people.Great work is as much…
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