Big media and new media both came out in force at Internet Week this week Check out complete video from four sessions.Keynote: NBC Universal Exec VP Lauren Zalaznick in conversation with Media REDefined’s Jason Hirschhorn (also a former exec at MySpace and MTV).Tomorrow's Media Landscape: Observer Media Group President Mike Albanese moderates a discussion with Joe Ruffolo, senior VP at ABC News Digital; Kevin Kearney, CEO and co-founder at Hard Candy Shell; Matt de Ganon, VP-mobile product and operations at Gannett; Callie Schweitzer…
Advertising Age
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Most Topular Stories
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The Future of Media, as Seen at Internet Week
Advertising Age - Complete Feed24 May 2013 | 11:04 am -
As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer
Advertising Age - Blog Posts24 May 2013 | 9:30 amThere was a clear vision threaded through Pinterest's first "partner event" with marketers and agencies on Wednesday. -
The Future of Media, as Seen at Internet Week
Advertising Age - Latest News24 May 2013 | 11:04 amBig media and new media both came out in force at Internet Week this week Check out complete video from four sessions.Keynote: NBC Universal Exec VP Lauren Zalaznick in conversation with Media REDefined’s Jason Hirschhorn (also a former exec at MySpace and MTV).Tomorrow's Media Landscape: Observer Media Group President Mike Albanese moderates a discussion with Joe Ruffolo, senior VP at ABC News Digital; Kevin Kearney, CEO and co-founder at Hard Candy Shell; Matt de Ganon, VP-mobile product and operations at Gannett; Callie Schweitzer… -
Six Things You Didn't Know About BBH Creative John Patroulis
Advertising Age - Agency News24 May 2013 | 3:45 amBBH New York's chief creative officer, John Patroulis, has led the shop in a wide variety of work since he landed the post in May 2011. Under his leadership, the office has come out with tug-on-the-heartstrings-type work for Google, out-of-the-box outdoor for the Guardian's U.S. launch, and highly entertaining spots for Axe.But as is the case with the previous creative chiefs we've featured in our ongoing series, it's the things you don't know about Mr. Patroulis that might be more interesting. Below, we outline a few. Continue reading at… -
Google Said to Consider Buying Map Provider Waze
Advertising Age - Digital24 May 2013 | 7:40 amGoogle, maker of the Android operating system, is considering buying map-software provider Waze, setting up a possible bidding war with Facebook, people familiar with the matter said. Waze is fielding expressions of interest from multiple parties and is seeking more than $1 billion, said one of the people, who asked not to be identified because the talks are private. The Palo Alto, Calif.-based startup might also remain independent, instead seeking to raise a round of venture capital financing, the people said. Continue reading at AdAge.com
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Advertising Age - Complete Feed
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The Future of Media, as Seen at Internet Week
24 May 2013 | 11:04 amBig media and new media both came out in force at Internet Week this week Check out complete video from four sessions.Keynote: NBC Universal Exec VP Lauren Zalaznick in conversation with Media REDefined’s Jason Hirschhorn (also a former exec at MySpace and MTV).Tomorrow's Media Landscape: Observer Media Group President Mike Albanese moderates a discussion with Joe Ruffolo, senior VP at ABC News Digital; Kevin Kearney, CEO and co-founder at Hard Candy Shell; Matt de Ganon, VP-mobile product and operations at Gannett; Callie Schweitzer… -
As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer
24 May 2013 | 9:30 amEric FulwilerPinterest held its first “partner event” during Internet Week in New York on Wednesday, assembling a crowd of 300 marketers, digital- or social-agency types and others as it took a step down the road Facebook and Twitter walked before, recruiting big marketers and agencies into an inner circle with access to the platform’s resources, strategy and more. Continue reading at AdAge.com -
Google Said to Consider Buying Map Provider Waze
24 May 2013 | 7:40 amGoogle, maker of the Android operating system, is considering buying map-software provider Waze, setting up a possible bidding war with Facebook, people familiar with the matter said. Waze is fielding expressions of interest from multiple parties and is seeking more than $1 billion, said one of the people, who asked not to be identified because the talks are private. The Palo Alto, Calif.-based startup might also remain independent, instead seeking to raise a round of venture capital financing, the people said. Continue reading at AdAge.com -
Hiring in Digital? Look for an Expert in, Yes, Traditional Media
24 May 2013 | 7:00 amErika WeinsteinWhen it comes to hiring, the digital-advertising industry is in dire need of a fresh start. Continue reading at AdAge.com -
Six Things You Didn't Know About BBH Creative John Patroulis
24 May 2013 | 3:45 amBBH New York's chief creative officer, John Patroulis, has led the shop in a wide variety of work since he landed the post in May 2011. Under his leadership, the office has come out with tug-on-the-heartstrings-type work for Google, out-of-the-box outdoor for the Guardian's U.S. launch, and highly entertaining spots for Axe.But as is the case with the previous creative chiefs we've featured in our ongoing series, it's the things you don't know about Mr. Patroulis that might be more interesting. Below, we outline a few. Continue reading at…
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Advertising Age - Blog Posts
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As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer
24 May 2013 | 9:30 amThere was a clear vision threaded through Pinterest's first "partner event" with marketers and agencies on Wednesday. -
Hiring in Digital? Look for an Expert in, Yes, Traditional Media
24 May 2013 | 7:00 amThe digital ad industry needs to hire experts from traditional media who offer an in-depth grasp of demographics, markets, and consumers. -
How to Avoid Patent Trolls
23 May 2013 | 7:00 amWhat growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn. -
Smart TV Is Just Around the Living Room Corner
22 May 2013 | 7:30 amInevitably, Smart TVs will hold a key place in many households, presenting a great opportunity for innovations in advertising. -
What Tumblr and Two More Potential Huge Deals Reveal About Tech Future
21 May 2013 | 7:35 amPossible acquisitions by Facebook and Microsoft further show giants of tech looking well beyond the personal computer.
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Advertising Age - Latest News
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The Future of Media, as Seen at Internet Week
24 May 2013 | 11:04 amBig media and new media both came out in force at Internet Week this week Check out complete video from four sessions.Keynote: NBC Universal Exec VP Lauren Zalaznick in conversation with Media REDefined’s Jason Hirschhorn (also a former exec at MySpace and MTV).Tomorrow's Media Landscape: Observer Media Group President Mike Albanese moderates a discussion with Joe Ruffolo, senior VP at ABC News Digital; Kevin Kearney, CEO and co-founder at Hard Candy Shell; Matt de Ganon, VP-mobile product and operations at Gannett; Callie Schweitzer… -
Philips Promotes Blenders by 'Creating' Fruits with Multiple Flavors
24 May 2013 | 10:20 amBlended fruits are better than regular fruits -- and Ogilvy is out to prove it. To promote the Philips Walita Avance blender, the agency worked with molecular gastronomist Clecia Ribeiro to create fruits with two different flavors.The results were Kiwigerine (kiwi with the color and taste of tangerine), Bananaberry, and Pinegrape. The mashups were presented to shoppers in Sao Paulo as proof that blended fruits are the future.For more exciting ideas in brand creativity, check out Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter. Continue reading… -
As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer
24 May 2013 | 9:30 amEric FulwilerPinterest held its first “partner event” during Internet Week in New York on Wednesday, assembling a crowd of 300 marketers, digital- or social-agency types and others as it took a step down the road Facebook and Twitter walked before, recruiting big marketers and agencies into an inner circle with access to the platform’s resources, strategy and more. Continue reading at AdAge.com -
Google Said to Consider Buying Map Provider Waze
24 May 2013 | 7:40 amGoogle, maker of the Android operating system, is considering buying map-software provider Waze, setting up a possible bidding war with Facebook, people familiar with the matter said. Waze is fielding expressions of interest from multiple parties and is seeking more than $1 billion, said one of the people, who asked not to be identified because the talks are private. The Palo Alto, Calif.-based startup might also remain independent, instead seeking to raise a round of venture capital financing, the people said. Continue reading at AdAge.com -
Hiring in Digital? Look for an Expert in, Yes, Traditional Media
24 May 2013 | 7:00 amErika WeinsteinWhen it comes to hiring, the digital-advertising industry is in dire need of a fresh start. Continue reading at AdAge.com
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Advertising Age - Agency News
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Six Things You Didn't Know About BBH Creative John Patroulis
24 May 2013 | 3:45 amBBH New York's chief creative officer, John Patroulis, has led the shop in a wide variety of work since he landed the post in May 2011. Under his leadership, the office has come out with tug-on-the-heartstrings-type work for Google, out-of-the-box outdoor for the Guardian's U.S. launch, and highly entertaining spots for Axe.But as is the case with the previous creative chiefs we've featured in our ongoing series, it's the things you don't know about Mr. Patroulis that might be more interesting. Below, we outline a few. Continue reading at… -
Mondelez Shifts Halls Creative Work to Wieden & Kennedy
23 May 2013 | 2:30 pmMondelez International has shifted its global Halls creative business to Wieden & Kennedy, abruptly ending its relationship with JWT.“JWT will no longer be the global agency of record moving forward,” a Mondelez spokeswoman confirmed Thursday in an email. “We informed JWT that we were moving the European Halls business to W&K, effective immediately. When we did so, we also shared that our future plans were to also move the remainder of the Halls global business.”The WPP agency was terminated Tuesday in its London office. After being asked to work on… -
Kmart Continues the Puns With its 'Big Gas' Promotion
23 May 2013 | 7:45 amKmart’s “Ship My Pants” campaign was a huge viral success, so the retailer’s attempting to capitalize on the buzz with the release of another video ad. Continue reading at AdAge.com -
Indie Shop Mother Plots Expansion to Brazil
23 May 2013 | 5:00 amBrazil, say hello to Mother.The independent agency -- which has offices in London, New York and Buenos Aires -- agency is all set to open its fourth location in 2014, and has appointed Gustavo Sousa, the Brazilian creative director most recently of Mother London, to global partner.Mr. Sousa lives in New York, where he leads the shop's Stella Artois account, but has been spending a significant amount of time working on Mother's expansion in the Latin American region. The agency would be making its second foray into South America, with its first… -
DraftFCB Strengthens California Presence, Taps Rahul Roy to Run It
22 May 2013 | 1:50 pmDraftFCB is doubling down on its new Los Angeles office, naming longtime Yum Brands account lead Rahul Roy as managing director of the agency.Mr. Roy, who has significant ties to key creative clients KFC and Taco Bell, is tasked with revamping DraftFCB's Southern California operations with Eric Springer -- who is an alum of Deutsch Los Angeles and indie agency Pitch. Mr. Springer was named chief creative officer at DraftFCB Orange County in December. Mr. Roy and Mr. Springer will report to Michael Fassnacht, president of the agency's Chicago office.The actions signal a…
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Advertising Age - Digital
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Google Said to Consider Buying Map Provider Waze
24 May 2013 | 7:40 amGoogle, maker of the Android operating system, is considering buying map-software provider Waze, setting up a possible bidding war with Facebook, people familiar with the matter said. Waze is fielding expressions of interest from multiple parties and is seeking more than $1 billion, said one of the people, who asked not to be identified because the talks are private. The Palo Alto, Calif.-based startup might also remain independent, instead seeking to raise a round of venture capital financing, the people said. Continue reading at AdAge.com -
Google Catches FTC's Eye Over Dominance In Display Ads
23 May 2013 | 2:29 pmGoogle is likely to face a new antitrust probe by the U.S. Federal Trade Commission into whether the company is using its leadership in the online display-advertising market to illegally curb competition, people familiar with the matter said.The fresh inquiry, which follows the FTC’s decision to close a review of Google’s search business in January without taking action, is in the preliminary stages and may not expand into a larger probe, said the people, who asked not to be named because the matter hasn’t been made public.FTC investigators are examining whether… -
Twitter Deepens Ties to TV With Media Deals, Ad Targeting
23 May 2013 | 9:39 amTwitter is attempting to deepen its links to TV -- as well as skim TV ad budgets -- with a series of new media deals and technology to target ads at TV viewers.Twitter's ad pitch has been consistent over the past year: advertising on Twitter in conjunction with TV makes TV ads more effective. "Our perspective is everybody in digital has it wrong; they have ben going to market with an either-or proposition," said Twitter global head of revenue Adam Bain. Twitter is a bridge to these different screens and experiences."Today, at an Internet Week event, the company unveiled a… -
Nielsen Taps IBM's Watson for Measurement and Media Planning
23 May 2013 | 7:30 amNielsen has partnered with IBM to put its Watson technology to work for advertisers. IBM will make the data-parsing system which famously outwitted "Jeopardy!" champions in 2011 available to companies for CRM, customer call centers and other purposes through its new Watson Engagement Advisor offering. Over the next several months Nielsen aims to apply the Watson technology to improve measurement of ad effectiveness and media planning."There's lots of information and data in the public domain that the average practitioner … typically isn't… -
Twitter Launches Ad That Can Collect Personal Information for Marketers
22 May 2013 | 8:00 amTwitter announced a new kind of Tweet today designed to allow marketers to easily collect personal information from Twitter users, if they chose to provide it.The format, an expanded Tweet called the "Lead Generation Card," includes a button that with one click allows the user to provide their name, email address and Twitter handle to the marketer as a request for a deal, more information or further communication.The format is designed to help businesses collect leads -- those interested in more information about a product or a service. It's the latest "Twitter Card," an expanded Tweet that…
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Advertising Age - Global News
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Mondelez Shifts Halls Creative Work to Wieden & Kennedy
23 May 2013 | 2:30 pmMondelez International has shifted its global Halls creative business to Wieden & Kennedy, abruptly ending its relationship with JWT.“JWT will no longer be the global agency of record moving forward,” a Mondelez spokeswoman confirmed Thursday in an email. “We informed JWT that we were moving the European Halls business to W&K, effective immediately. When we did so, we also shared that our future plans were to also move the remainder of the Halls global business.”The WPP agency was terminated Tuesday in its London office. After being asked to work on… -
Indie Shop Mother Plots Expansion to Brazil
23 May 2013 | 5:00 amBrazil, say hello to Mother.The independent agency -- which has offices in London, New York and Buenos Aires -- agency is all set to open its fourth location in 2014, and has appointed Gustavo Sousa, the Brazilian creative director most recently of Mother London, to global partner.Mr. Sousa lives in New York, where he leads the shop's Stella Artois account, but has been spending a significant amount of time working on Mother's expansion in the Latin American region. The agency would be making its second foray into South America, with its first… -
A Peek Into Starwood Hotels' Marketer Immersion Program
21 May 2013 | 7:15 amGone are the days when world-weary travelers preferred hotels that reminded them of home and provided a respite from the location they were visiting. Today, savvy travelers expect hotels to not only provide the creature comforts of home but while stay true to their surroundings. To meet that need, execs at Starwood Hotels & Resorts Worldwide are taking an unusual step -- temporarily relocating the team to fast-growing markets to determine what will make their hotels stand out. "There was a time, going back 25 or 30 years, when an international hotel brand was like an embassy or a consulate in… -
Brazilian Agency Hopes to Do Good -- And Do Business -- in Poorest Communities
21 May 2013 | 6:00 amBrazilian slums were in the news recently when video taken from a police helicopter in Rio de Janeiro showed bullets raining down on a drug trafficker from one of the city's notorious favelas. The episode reminded Brazilians that the slums and drug lords are still doing business in spite of broad-scale pacification efforts. The shootout comes at a time when an ad agency in Rio wants to teach poor people in the slums how to be consumers. The agency NBS (for "No Bullshit" -- no kidding) has set up an office in one of the worst slums in Rio after conducting more than 800 interviews with… -
Swedish House Mafia Parts Ways in New Volvo Campaign
20 May 2013 | 12:10 pmThis music video created by Volvo for the dance group Swedish House Mafia cleverly bridges the gap between branded content, product placement and social media. Swedish House Mafia disbanded in March after five years together, so Volvo, and its agency Forsman & Bodenfors, approached them about making a film in which the trio are seen going their separate ways in the brand's new XC60 cross-country vehicles.While the music video is a poignant tribute to the band who -- at least for now -- will be saying goodbye to the fast-pace life of touring and traveling, it's also an elegant illustration of…
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Advertising Age - Hispanic Marketing
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'Hispanic Malls' Drawing Crowds by Being Culturally in Tune
22 May 2013 | 8:00 amChiqui CartagenaYesterday I spoke at the International Council of Shopping Centers annual convention in Las Vegas on a panel called "Hispanic Markets: The Next Gold Rush." If you have been to La Gran Plaza Mall in Fort Worth or the Dessert Sky Mall in Phoenix or the newly inaugurated Plaza Mayor at the Crossroads in Oklahoma City, you have experienced one of the newest phenomena in the world of shopping centers -- Hispanic malls. Continue reading at AdAge.com -
Univision Slams English-Language Networks For Delivering Less
14 May 2013 | 2:13 pmAt Univision Communications' upfront presentation, President-CEO Randy Falco posed the question "What's better, more or less?" Mr. Falco was playing the role of the deadpan moderator in a commercial spoofing AT&T's ubiquitous TV campaign in which four small children debate why it's better to have more, or be faster. In the Univision version, Mr. Falco horrifies the kids with a scenario in which they go into a donut shop but get only half a donut. The kids rant charmingly about ridiculous, mean people who would steal their money by giving them less than they paid for. Continue reading at… -
Wendy's Introduces Rojos Family in New Hispanic Campaign
13 May 2013 | 7:30 amHispanic consumers will soon say 'hola' to a new family: the Rojos, courtesy of Wendy's.Hispanic marketers frequently latch on to the idea of family. According to Technomic, a family-friendly atmosphere and authentic and healthful menu offerings are particularly important for Hispanic consumers compared to the general U.S. population.Most of the spots throughout the campaign will be in Spanish, although Mr. Bahner said that Wendy's will air an ad later this summer "that you will understand whether you speak English or Spanish." Continue reading at AdAge.com -
LatinWorks' Sergio Alcocer Joins Cannes Lions Film Jury
8 May 2013 | 8:15 amThe U.S. Hispanic market will have a judge after all this year at the Cannes Lions International Festival of Creativity as LatinWorks' Sergio Alcocer was named this week to the film jury. Mr. Alcocer, president and chief creative officer of the Austin-based U.S. Hispanic shop, was a Cannes judge in 2011 on the print jury. Continue reading at AdAge.com -
Walmart Is First Marketer of the Year at AHAA Conference
1 May 2013 | 5:08 pmWalmart was named the first Marketer of the Year by AHAA: The Voice of Hispanic Marketing at the Hispanic group's annual conference on Wednesday in Miami.Tony Rogers, Walmart's senior VP-brand marketing and advertising, and Greg Warren, VP-creative marketing, accepted the award by Skype after being stranded in Chicago on their way to Miami.In its announcement of the new honor, AHAA cited Ad Age's coverage of a Walmart presentation from the October 2012 Association of National Advertisers' multicultural marketing conference, where the two Walmart execs pledged that the company would double its…
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Advertising Age - Rance Crain
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Brazilian Agency Hopes to Do Good -- And Do Business -- in Poorest Communities
21 May 2013 | 6:00 amBrazilian slums were in the news recently when video taken from a police helicopter in Rio de Janeiro showed bullets raining down on a drug trafficker from one of the city's notorious favelas. The episode reminded Brazilians that the slums and drug lords are still doing business in spite of broad-scale pacification efforts. The shootout comes at a time when an ad agency in Rio wants to teach poor people in the slums how to be consumers. The agency NBS (for "No Bullshit" -- no kidding) has set up an office in one of the worst slums in Rio after conducting more than 800 interviews with… -
Nike's Phil Knight On How He Became A Believer in Advertising
7 May 2013 | 3:00 amI was prepared for Phil Knight to be one cantankerous dude, hiding behind those fierce sunglasses you see in pictures of him. But when he arrived for our video interview (sans sunglasses), the chairman emeritus of Nike was unguarded and unassuming, still bearing a resemblance to the runner he was more than a few years ago at the University of Oregon. The press clippings said he ran a 4:10 mile back then, but when I mentioned the time he said "close enough." I asked him what the actual time was and he said 4:13. "I like 4:10 better," I said. "Me, too," he said. So that's how our conversation… -
Rance Crain On New Ad Age Tagline: What's News To What's Next
22 Apr 2013 | 8:00 amYou might have noticed a new addition to our cover with this issue. At the far right of the Advertising Age logo we have inserted this statement: "What's news to what's next." My dad's tagline for Ad Age was "The national newspaper of marketing." Then we switched to "The international newspaper of marketing." Since 2007, we've had nothing to describe who we are and what we do. Maybe we felt it wasn't necessary to explain ourselves. After all, we've been around for 83 years. The New York Times, which has been publishing a lot longer than we have, is "All the news that's fit to print" (which… -
Jay Leno Was Good for Ratings (and Ad Age)
7 Apr 2013 | 9:00 pmI don't understand why NBC is so anxious to show Jay Leno the door. Late night is about the only thing working for the network. Ratings for "The Tonight Show" have reached a seven-week high, with over 3.5 million viewers. Sure, the ratings spiked after Jay started insulting NBC brass over the network's miserable performance on prime time and their treatment of him. But handily beating Letterman and Kimmel is one of the few things NBC can boast about. Meanwhile, things at the "Today" show continue to deteriorate in full view of the show's dwindling audience. If NBC doesn't want Jay on… -
Agencies Add Data to Boost Fees, But Whose Data Is It?
25 Mar 2013 | 10:00 amIn most of the world (the U.S. excluded), ad agencies get rebates from media companies based on their "pooled buying" power. In other words, they get cash returned, above and beyond their normal commissions, based on all the money they spend for all their clients. Clients aren't routinely informed about exactly how much of these rebates is generated by their particular spending. Even when clients press for answers, they often allow agencies to keep the extra money so clients can continue to pay lower fees. In the U. S. the pooled buying concept never really gained a foothold. But now agencies…
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Advertising Age - The Media Guy
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Three Ways Yahoo Can Avoid Screwing Up Tumblr
20 May 2013 | 10:45 amNews item: Yahoo! to Acquire Tumblr Promises not to screw it up Continue reading at AdAge.com -
What You Need to Know About That Bloomberg News Snooping Scandal
18 May 2013 | 9:00 pmRemember that time Bloomberg News got caught using subscriber information from Bloomberg data terminals to spy on the financial industry? Oh, right, that pretty much just happened. But conveniently for Bloomberg, a bigger journalism-related scandal -- the revelation that the Justice Department was spying on the Associated Press (a story that will haunt the Obama administration forever) -- broke, overshadowing the Bloomberg scandal.So you may have missed Bloomberg News Editor-in-Chief Matthew Winkler's admission and apology, titled "Holding Ourselves Accountable," that was published in the… -
Armed and Dangerous Unicorn-Riding Cat To Help Reddit Gin Up Advertising
17 May 2013 | 9:43 amAdvertising Age makes a cameo appearance in Reddit's new ad-sales pitch deck in the form of a quote grabbed from my recent column about the social-news site: "Reddit has become, simply put, mainstream media." (See slide 3.)Reddit's new sales and strategy boss, Mike Cole, sent me the whole deck last night and I'm sharing it with you here because, well, it's pretty funny. It tries to make the case for Reddit's reach, cultural power and user engagement using the lingua franca of Reddit: goofy images. Continue reading at AdAge.com -
#FitchTheHomeless: Watch the Harsh (!) Anti-Abercrombie Video That's Gone Viral
17 May 2013 | 9:34 amGreg Karber -- a self-described "writer, performer, video-maker, cultural critic and entrepreneur" based in L.A. -- doesn't mince words. His YouTube video titled "Abercrombie & Fitch Gets a Brand Readjustment #FitchTheHomeless," starts with the words "Abercrombie & Fitch is a terrible company," and things only get more harsh from there. Scroll down below the video for the back story.Though Abercrombie-bashing has been in fashion for years now, Karber appears to have struck a nerve with the media stunt his video outlines: He's started a campaign to get people to donate Abercrombie & Fitch… -
What Happens Next in Media? 9 Predictions
11 May 2013 | 9:00 pm1. Google CEO Larry Page will rethink default privacy settings for Google Glass after embarrassing Google Glass video footage of him pleasuring himself -- by Googling himself (Larry Page net worth, Larry Page private jet ...) -- leaks to Valleywag.2. In the wake of President Obama's joke at the recent White House Correspondents' Dinner about the rise of BuzzFeed as a media phenomenon -- "I remember when BuzzFeed was just something I did in college around 2 a.m." -- congressional Republicans will launch a formal investigation into exactly what post-toke munchies Obama consumed at Columbia and…
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Advertising Age - Guest Columnists
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Your Brand Caught in a Pop-Culture Crisis? You Shoulder Some Blame
20 May 2013 | 8:00 amTyler, the Creator. Rick Ross. Lil Wayne. Brands like Mountain Dew and Reebok have turned on a dime on the recording artists they've struck deals with and dropped talent in light of a small group of critics making a lot of noise. I don't want to defend any of the content that was deemed offensive. But it's important to examine how that content got attached to a brand and subsequently made its way into the world. In other words, marketers must take a step back and examine their own culpability in these crises. Continue reading at AdAge.com -
Baby-Boomer Marketers Are Misreading Millennials' Media Behavior
14 May 2013 | 4:00 amBaby-boomer marketers should be salivating over the 105 million-strong millennial market. Born between 1982 and 2004, millennials make up the first generation that actually outsizes the influential-but-aging boomers. So why are so many senior marketers missing the opportunity -- and their piece of $200 billion in spending power? Why are they convinced the methods and media that have worked over the past 30 years of their careers will continue to produce results with tech-savvy millennials, even though they have vastly different media habits? Among other things, baby-boomer marketers need to… -
What Do 'Shopping-Haul' Viral Videos Have That Yours Don't?
13 May 2013 | 6:00 amThere is a false assumption when talking about what goes viral. It's something like this: "Viral is what happens to great content." It's a nice thought. Sometimes it's even true. But as much as we'd like to believe that well-scripted, beautifully produced and properly placed content always goes viral, again and again we see examples of how that's just not the case. When we look at the most popular form of content on YouTube right now, we find something called "shopping-haul" videos. These are webcam videos of teenage girls and young women showing off clothes they just bought. Bad video, bad… -
Beyond Leaning In: What I Learned on the Way to the C-Suite
6 May 2013 | 9:00 amIt was in San Francisco in the 1990s, and my boss took me to lunch to ask if I was interested in becoming CEO of the agency office there. I replied that I had never thought of myself as a CEO of an agency and needed a day to consider it. Can you imagine? Here I was, at the agency for a year and a half, and not once had it occurred to me that I was capable of running the place. So when the offer came, it came from left field. I have to believe that reaction stemmed from being a female executive in a sea of not so many; a man in my position would likely have been expecting the top job since day… -
So You Want to Start an Agency? Pin These Tips to Your Wall
30 Apr 2013 | 7:00 amFueled partly by the rising Dow, and partly by pure entrepreneurialism, we're in a state of creation. Agencies are popping up from coast to coast, even in places like Chicago. I'm pretty sure it's written in the Ad Executive Code of Conduct that after a decade or more, it is mandated that any and all founders of agencies author an article on what they may have learned. So now for some advice from a guy who started his career by failing typing tests at N.W. Ayer, J. Walter Thompson, Ogilvy & Mather and Grey. Continue reading at AdAge.com
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Advertising Age - Adages
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Consumers Prefer Beyonce as a Blonde (Or at Least in a Bikini)
9 May 2013 | 3:45 amBlondes may or may not have more fun, but at least in the case of Beyonce, blonde makes for a more popular ad.Last week H&M rolled out two ads [below] featuring the pop star. In one, her hair is blond and she's wearing a swimsuit, in the other it's brunette and she's wearing a revealing dress. Both ads feature the same song and similar dance routines.The ad featuring Beyonce as a blonde scored significantly better with consumers, and 16% of consumers mentioned the singer by name, according to research from AceMetrix. In contrast, in the ad featuring Beyonce as a brunette, attention scores… -
Is Your Conference Room an Einstein, a Slayer Cake or a Plain Old B?
7 May 2013 | 3:15 am"Fake Apple Store," "Tater Tot" and "Barnacle." All are contenders in the naming of Victors & Spoils' new conference room, the latest crowdsourced project launched by the Havas-owned agency. It sounds over the top to put out a brief to come up with a moniker for where you go rehearse powerpoints or furtively call your spouse, but the truth is, crowdsourcing on this occasion is probably a fairly efficient way of doing something that normally seems to eat up a lot of staff time at agencies, marketers and, especially, at tech companies. To underscore how weighty a decision it can be, here's a… -
Dove's 'Real Beauty' Sketch-Artist Video Gets Parodied... With Men
18 Apr 2013 | 1:39 pmDove took over the web this week with a moving video that uses a forensic sketch artist to show women that they're more beautiful than they think. Now comes the inevitable parody -- in which guys test their own self-image.Here's the parody:And if you haven't seen it yet, here's the original, the latest from Dove on the "Real Beauty" theme: Continue reading at AdAge.com -
Ad Biz Is Yukking It Up With the #AgencyLife Hashtag
12 Apr 2013 | 3:30 amIf you're an ad person, and you're on Twitter, you've probably caught at least a few #AgencyLife tweets in your stream. The hashtag, which was fueled by the blog Adland, caught on like wildfire Thursday in the span of just a few hours, with hundreds of tweets by ad people eager to poke some fun at themselves and blow off some steam. Makes sense; ad folks usually tend to have a good sense of humor. But many people were expressing that the missives didn't feel like mere jokes and rang a bit too close to home. Below is a selection of them. That last tweet has to make you wonder about the state… -
In Honor of 'Mad Men's' Return, See Our Favorite Ads From the 1960s
4 Apr 2013 | 4:01 amHow does Don Draper measure up to the competition? And how does the work of today compare with that of the '60s? Check out some of the classics from advertising's golden age and see how far creativity has come -- or not. Continue reading at AdAge.com
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Advertising Age - The Big Tent
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'Hispanic Malls' Drawing Crowds by Being Culturally in Tune
22 May 2013 | 8:00 amChiqui CartagenaYesterday I spoke at the International Council of Shopping Centers annual convention in Las Vegas on a panel called "Hispanic Markets: The Next Gold Rush." If you have been to La Gran Plaza Mall in Fort Worth or the Dessert Sky Mall in Phoenix or the newly inaugurated Plaza Mayor at the Crossroads in Oklahoma City, you have experienced one of the newest phenomena in the world of shopping centers -- Hispanic malls. Continue reading at AdAge.com -
Discrimination Claim Against Interpublic Heads to Trial
21 May 2013 | 3:59 amVarious claims filed in April 2012 as part of a race discrimination lawsuit against Interpublic Group of Cos. have been tossed out by a New York district judge. However, one claim made by Trinidadian employee Joy C. Noel -- that Interpublic failed to promote due to her skin color -- has been permitted to proceed to trial. The trial begins on June 3, according to court documents. When Ms. Noel filed suit in Manhattan federal court last spring, she sought a whopping $50 million in damages. She claimed that in her many years working for the company, Interpublic fostered an environment where… -
Know the Multicultural Market and You'll Know the Key to Digital Success
22 Apr 2013 | 5:35 pmMarketers are plowing more and more resources into digital strategies, and often multicultural budgets are pilfered to pay for it.But this may be a critical mistake, because multicultural consumers are key influencers in the digital space, as well as in a brand's relevance to popular culture.Michelle Ebanks, president of Time, Inc., multicultural brands ("Essence" and "People En Espaol"), puts it this way: "Both Hispanics and African American women are driving digital adoption, and marketers with digital strategies would benefit greatly from understanding them as leaders of digital behavior."… -
Don't Be Fooled by Obama's Victory: Sharp Racial Divisions Persist
19 Mar 2013 | 10:00 amMore and more, marketers are backing away from the idea of targeted multicultural advertising in favor of a "general market" approach. It's a philosophy that seems to fit the current mood of America. "We're not as divided as our politics suggest," proclaimed a newly re-elected Barack Obama during his victory speech. With Americans split down the middle on seemingly every issue -- from guns to health care, from abortion to the deficit -- we did manage to come together and reelect our first African-American president. But the nation is still hardly as unified as the president's rhetoric would… -
Except for the Obamas, Where Are Black Couples in the Media?
28 Feb 2013 | 8:00 amHow often do we see or hear in the media about a black man rescuing a black woman? Tarzan rescued Jane; Matt Dillon rescued Miss Kitty; Superman rescued Lois and Spiderman rescued Mary Jane. Now, finally, we have a popular black example: Django rescues his wife, Broomhilda, in the film "Django Unchained." While true love is not restricted by race or gender, black love, between a black man and black woman, continues to be a really big deal in the black community. Just about every February, popular black magazines focus on "Black Love." Both Ebony and Essence's February cover stories this year…
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Advertising Age - DigitalNext
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As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer
24 May 2013 | 9:30 amEric FulwilerPinterest held its first “partner event” during Internet Week in New York on Wednesday, assembling a crowd of 300 marketers, digital- or social-agency types and others as it took a step down the road Facebook and Twitter walked before, recruiting big marketers and agencies into an inner circle with access to the platform’s resources, strategy and more. Continue reading at AdAge.com -
Hiring in Digital? Look for an Expert in, Yes, Traditional Media
24 May 2013 | 7:00 amErika WeinsteinWhen it comes to hiring, the digital-advertising industry is in dire need of a fresh start. Continue reading at AdAge.com -
How to Avoid Patent Trolls
23 May 2013 | 7:00 amThe company encouraging marketers and publishers to use SnapTag QR codes says it didn't infringe any patents in developing the system, but it faced a patent lawsuit last year all the same and settled in December. So what does growing patent litigation mean to the marketing world? Brian Heidelberger gives his view. Continue reading at AdAge.com -
Smart TV Is Just Around the Living Room Corner
22 May 2013 | 7:30 amWith over 400 million people predicted to have Smart TVs by 2016, there is an impending "appification" of the TV that presents an enormous opportunity for brands, content creators and media companies. But chances are, few reading this blog have considered rethinking their content strategies for Smart TV consumption, not to mention the accompanying monetization models.In part, that's because much of the skepticism about the value of the technology is justified. It's true, for instance, that many Smart TV components remain underutilized by consumers. The most successful apps have been video… -
What Tumblr and Two More Potential Huge Deals Reveal About Tech Future
21 May 2013 | 7:35 amIn the mid-90s, the pop band Barenaked Ladies sang out scenarios for their fantasy, "If I had a million dollars." Today, in Silicon Valley and due north in Redmond we have a new version playing out where Yahoo, Facebook and Microsoft are all figuring out what they would spend a billion on.While the targets -- Tumblr, Waze and Nook -- make for fascinating discussion of fit and valuation on their own, together they show something interesting about the future of these goliaths beyond the personal computer. They're looking well beyond the personal computer, but in different ways. Continue reading…
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Advertising Age - Video
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The Future of Media, as Seen at Internet Week
24 May 2013 | 11:04 amBig media and new media both came out in force at Internet Week this week Check out complete video from four sessions.Keynote: NBC Universal Exec VP Lauren Zalaznick in conversation with Media REDefined’s Jason Hirschhorn (also a former exec at MySpace and MTV).Tomorrow's Media Landscape: Observer Media Group President Mike Albanese moderates a discussion with Joe Ruffolo, senior VP at ABC News Digital; Kevin Kearney, CEO and co-founder at Hard Candy Shell; Matt de Ganon, VP-mobile product and operations at Gannett; Callie Schweitzer… -
Can Airlines Finally Offer You More Than 'the Nicest Prison Cell'?
22 May 2013 | 9:00 amThe future of the airline industry has got to be brighter than its present, according to Marty St. George, senior VP-marketing and commercial strategy at JetBlue Airways, in the latest "#AFewGoodMinutes" interview from Allen & Gerritsen. "It's not as bad now as it was even two years ago, but you still have legacy airlines trying to compete on who's got the nicest prison cell," Mr. St. George said. "We're in a different class than that and I think the whole industry is going to be better off if we all up our game a little bit." Continue… -
Foursquare's Crowley on Automatic Check-Ins and Privacy: 'Just the Natural Progression'
8 May 2013 | 7:00 amA year or two from now, Foursquare users may not have to take their phones out and manually check in to each location they visit, co-founder Dennis Crowley said in the latest "#AFewGoodMinutes" interview from Allen & Gerritsen. Foursquare may check them in automatically.But won't that raise a few privacy concerns? Should we really tell corporations everywhere we go, as we go there?"Whenever you're kind of inventing the future this happens," Mr. Crowley said. "I can think of the number of people who were like, 'I will never get a cellphone because I don't want people calling me all the time. -
Are Marketers Too Tentative in Social Media?
24 Apr 2013 | 6:30 amBrands looking for ways to capitalize on Instagram or other social media platforms can hesitate too much, according to Shiv Singh, global head of digital for PepsiCo Beverages. "We often work with the assumption that people do not want to hear, or care, about brands, and that it's an intrusion in their lives and that they would be happier people without their brands," he told "#AFewGoodMinutes," the new series of video interviews with marketers, agencies and innovators by Joel Idelson, senior VP and creator of opportunities at Allen & Gerritsen. Continue reading at AdAge.com -
Russell Simmons on His New Digital Marketing Firm, YouTube Channel
10 Apr 2013 | 8:10 amRussell Simmons, founder of hip-hop's Def Jam records and later the clothing label Phat Farm, said Wednesday that he was opening Narrative, a digital marketing, entertainment and technology company.He talked with Joel Idelson of Allen & Gerritsen about the opening he sees, moving to Los Angeles and where Hollywood is failing. Continue reading at AdAge.com
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Advertising Age - Industry Events
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Hearts on Fire: Social Activism Today hosted by LWC, Togather and 92YTribeca
15 May 2013 | 5:46 amContinue reading at AdAge.com -
OAAA/TAB National Convention & Trade Show
14 May 2013 | 11:14 amContinue reading at AdAge.com -
UJA-Federation of New York's Global Marketing Leadership Award Dinner
10 May 2013 | 9:11 amContinue reading at AdAge.com -
Beyond Age & Life Stage: Using Psychological Profiling to Better Understand Women
8 May 2013 | 1:55 pmContinue reading at AdAge.com -
NAMIC-New York Entrepreneurship: Year One Monday on May 6, 2013 at Ogilvy & Mather, 636 11th Ave. New York, NY
26 Apr 2013 | 7:06 amContinue reading at AdAge.com
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Advertising Age - Small Agency Diary
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Can a Small Agency Win Big Accounts Without a Partner?
23 May 2013 | 4:00 amAnthony Del MonteA recent episode of "Mad Men" highlighted something all of us in the agency world already knew to be true -- small agencies are often brought to the pitch table by large clients because of their outstanding creative prowess, but are rarely awarded the account. The big-client relationships go instead to the larger agencies because of their perceived ability to marshal resources (read: manpower), when there's a need for multiple services. Continue reading at AdAge.com -
We Can Change the World -- Really
21 May 2013 | 12:00 pmWe can change the world. It sounds crazy, but it's true. In fact, if our ultimate goal is to create breakthrough brands, we have no choice but to make lives better. At this point, I think we can all agree that advertising is going through a revolution. Search, social, mobile and ad avoidance technologies have disrupted this industry. The notion of building a brand through interruptive messaging is antiquated. Consumers have too much information at their fingertips. Traditional tools for influence no longer work as well as they once did.This industry is filled with some of the smartest and… -
You Can't Get New Business if Prospective Clients Can't Find You
16 May 2013 | 8:15 amIn April 1998, Andy Grove, then president and CEO of Intel, the world's largest chipmaker, introduced the idea of the strategic inflection point. He described this, in "Only the Paranoid Survive," as "a time in the life of the business when its fundamentals are about to change. They are full-scale changes in the way business is conducted, so that simply adopting new technology or fighting the competition as you used to may be insufficient."This is the point at which many agencies now find themselves -- though often they seem to be in denial. They moan and groan about the cost of participating… -
What's a Speaker to Do When the Audience Is Tuned Out on Twitter?
8 May 2013 | 12:00 pmI was at a luncheon recently and my client (who is a young GenXer, smart, and very modern is her business and personal lifestyle), told me that she was appalled at how most of the guests were looking at their small screens rather than at the speaker during a talk that must have taken many hours and care to prepare. It's an all-too-familiar sight at conferences and presentations. What's going on? Have we lost our sense of decency and proclaimed rudeness as the rule for an audience? Are we suddenly in an era of exceedingly boring speakers, and resorting to multi-tasking -- returning e-mails to… -
Final Deadline for Small Agency Awards: May 15
7 May 2013 | 2:00 pmThis the final extension. Due to many requests, the deadline has been extended to May 15. We will not be accepting any entries after this date For more information about registered for the awards, or for the conference in Portland on July 24th and 25th, at which Dan Wieden will serve as keynote speaker, go here. Advertising Age's 2013 Small Agency Awards is open. Now in its fifth year, the Small Agency Awards recognize the power of being small and independent. More and more marketers recognize small agencies are not only nimble but often highly creative and innovative. And we think so, too.
