Advertising Age

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  • Why People Actually Buy Cars Online in China

    Advertising Age - Blog Posts
    2 Oct 2014 | 7:00 am
    Volkswagen's digital marketing strategy in China is a case study of what can happen when brands break free of Western conventions.
  • NBA Reaches Out to Agencies for Creative Work

    Advertising Age - Complete Feed
    30 Sep 2014 | 1:25 pm
    The National Basketball Association is beginning a review for its creative business.The process is in the early stages and is being overseen by Hasan & Co., according to people familiar with the matter. Omnicom's Goodby Silverstein & Partners has been the NBA's agency of record since 2007, though the shop has worked with the association for more than 20 years. It's not clear if the review will result in another agency of record relationship or whether the association will move to soliciting work on project basis.The move comes less than three months after Pam El was named the NBA's new chief…
  • Marketers: Bicultural Hispanics Need to be Heard, So Give Them a Voice

    Advertising Age - Blog Posts
    7 Oct 2014 | 7:00 am
    The opportunity and challenge for marketers targeting bicultural Hispanics is creating concurrent conversations, Lopez-Knowles writes.
  • NBA Reaches Out to Agencies for Creative Work

    Advertising Age - Latest News
    30 Sep 2014 | 1:25 pm
    The National Basketball Association is beginning a review for its creative business.The process is in the early stages and is being overseen by Hasan & Co., according to people familiar with the matter. Omnicom's Goodby Silverstein & Partners has been the NBA's agency of record since 2007, though the shop has worked with the association for more than 20 years. It's not clear if the review will result in another agency of record relationship or whether the association will move to soliciting work on project basis.The move comes less than three months after Pam El was named the NBA's new chief…
  • NBA Reaches Out to Agencies for Creative Work

    Advertising Age - Agency News
    30 Sep 2014 | 1:25 pm
    The National Basketball Association is beginning a review for its creative business.The process is in the early stages and is being overseen by Hasan & Co., according to people familiar with the matter. Omnicom's Goodby Silverstein & Partners has been the NBA's agency of record since 2007, though the shop has worked with the association for more than 20 years. It's not clear if the review will result in another agency of record relationship or whether the association will move to soliciting work on project basis.The move comes less than three months after Pam El was named the NBA's new chief…
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    Advertising Age - Complete Feed

  • NBA Reaches Out to Agencies for Creative Work

    30 Sep 2014 | 1:25 pm
    The National Basketball Association is beginning a review for its creative business.The process is in the early stages and is being overseen by Hasan & Co., according to people familiar with the matter. Omnicom's Goodby Silverstein & Partners has been the NBA's agency of record since 2007, though the shop has worked with the association for more than 20 years. It's not clear if the review will result in another agency of record relationship or whether the association will move to soliciting work on project basis.The move comes less than three months after Pam El was named the NBA's new chief…
  • Why Doritos Always Has a Backup Plan for Crash the Super Bowl

    30 Sep 2014 | 12:43 pm
    For the last nine years, Doritos has invited anyone and everyone to create an ad and "Crash the Super Bowl."The contest has garnered millions of responses over the years, and the Frito Lay brand has dangled all kinds of prizes -- the chance to work on the fourth "Transformers" movie, trips to the big game and plenty of cold, hard cash. The winners of the contest have gone on to start production companies, create board games and work on major movies. For the 2015 contest, the winner is being promised a "dream job" at Universal Pictures."You're talking about people who were looking for that…
  • Micro-Location Start-Up Wins John Lewis Incubator Competition

    30 Sep 2014 | 11:57 am
    U.K. retailer John Lewis, best known for its nostalgic Christmas commercials, is also investing in the future, by selecting micro-location specialist Localz as the winner of its first JLAB incubator contest.Localz, founded nine months ago in Australia, will spend the $162,000 prize money on developing its European presence.Working with John Lewis, Localz will use Apple's iBeacons as well as more traditional location technologies like WiFi, GPS and Near Field Communication to pinpoint shoppers' exact locations. The first application is set to be a technology that triggers a customer's "click…
  • Watch Last Night's New TV Ads From Nissan, Luvs and More

    30 Sep 2014 | 11:45 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Carl's Jr. offers up an interesting definition of the Mile High Club (Ad Age's ad critic Ken Wheaton previewed the spot and…
  • Social Hub: Follow Adland Live Throughout Advertising Week

    30 Sep 2014 | 9:30 am
    We're rounding up live images from Advertising Week 2014, courtesy of your colleagues' Tweets and Instagram posts and curated by Wayin. Keep checking back here.if (!window.WAYIN) {window.WAYIN = {hubs: []};}window.WAYIN.hubs.push({hub_iframe: document.getElementById('fe34d3bd-3b59-4d95-b318-d67b0619340f'),vexpand: true,not_use_outer_iframe: false,allows_dialogs: true,updates_url: false});(function() {if (document.getElementById('wayin-hub-embedd-script')) {return;} else {var script = document.createElement('script');script.id = 'wayin-hub-embedd-script';script.type =…
 
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    Advertising Age - Latest News

  • NBA Reaches Out to Agencies for Creative Work

    30 Sep 2014 | 1:25 pm
    The National Basketball Association is beginning a review for its creative business.The process is in the early stages and is being overseen by Hasan & Co., according to people familiar with the matter. Omnicom's Goodby Silverstein & Partners has been the NBA's agency of record since 2007, though the shop has worked with the association for more than 20 years. It's not clear if the review will result in another agency of record relationship or whether the association will move to soliciting work on project basis.The move comes less than three months after Pam El was named the NBA's new chief…
  • Why Doritos Always Has a Backup Plan for Crash the Super Bowl

    30 Sep 2014 | 12:43 pm
    For the last nine years, Doritos has invited anyone and everyone to create an ad and "Crash the Super Bowl."The contest has garnered millions of responses over the years, and the Frito Lay brand has dangled all kinds of prizes -- the chance to work on the fourth "Transformers" movie, trips to the big game and plenty of cold, hard cash. The winners of the contest have gone on to start production companies, create board games and work on major movies. For the 2015 contest, the winner is being promised a "dream job" at Universal Pictures."You're talking about people who were looking for that…
  • Micro-Location Start-Up Wins John Lewis Incubator Competition

    30 Sep 2014 | 11:57 am
    U.K. retailer John Lewis, best known for its nostalgic Christmas commercials, is also investing in the future, by selecting micro-location specialist Localz as the winner of its first JLAB incubator contest.Localz, founded nine months ago in Australia, will spend the $162,000 prize money on developing its European presence.Working with John Lewis, Localz will use Apple's iBeacons as well as more traditional location technologies like WiFi, GPS and Near Field Communication to pinpoint shoppers' exact locations. The first application is set to be a technology that triggers a customer's "click…
  • Watch Last Night's New TV Ads From Nissan, Luvs and More

    30 Sep 2014 | 11:45 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Carl's Jr. offers up an interesting definition of the Mile High Club (Ad Age's ad critic Ken Wheaton previewed the spot and…
  • Attention is the 'New Oil': Video With 'Brain Games' Host Jason Silva

    30 Sep 2014 | 10:52 am
    Jason Silva thinks it's therapeutic to have your mind blown, and attempts to do so as the host for National Geographic's Emmy-nominated TV series "Brain Games." Mr. Silva spoke with Ad Age at Advertising Week about the misconceptions behind multi-tasking and warned content creators and consumers alike to be thoughtful about the competition for audience's attention -- otherwise known as the "new oil." Continue reading at AdAge.com
 
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    Advertising Age - Agency News

  • NBA Reaches Out to Agencies for Creative Work

    30 Sep 2014 | 1:25 pm
    The National Basketball Association is beginning a review for its creative business.The process is in the early stages and is being overseen by Hasan & Co., according to people familiar with the matter. Omnicom's Goodby Silverstein & Partners has been the NBA's agency of record since 2007, though the shop has worked with the association for more than 20 years. It's not clear if the review will result in another agency of record relationship or whether the association will move to soliciting work on project basis.The move comes less than three months after Pam El was named the NBA's new chief…
  • Saatchi Takes Tecate After Review

    30 Sep 2014 | 6:45 am
    Five months after losing the Miller Lite account, Saatchi & Saatchi , New York has picked up another beer brand. The Publicis Groupe shop will take over as agency-of-record for Heineken USA's Tecate franchise, which includes Mexican imports Tecate and Tecate Light, as well as "potential brand extensions," according to the beer importer.The assignment comes after a formal three-month review. The incumbent agency was Inspire, Dallas, which won the brand in March of 2013. Inspire took over U.S. duties from Olabuenaga Chemistri, which had long handled the brand in Mexico.Heineken said in a…
  • Office Depot Taps Interpublic's McCann and UM

    30 Sep 2014 | 6:00 am
    Office Depot has tapped Interpublic Group's McCann and UM as its advertising and media agencies of record, the retailer said on Tuesday.Office Depot, the product of a merger between Office Depot and OfficeMax last November, began the cross-agency review this summer.Pile and Company supported the search. Continue reading at AdAge.com
  • Leo Burnett Amps up Arc, Expanding Global Footprint

    30 Sep 2014 | 4:00 am
    It's the agency that's known for Tony the Tiger, Toucan Sam and Mayhem -- one that's long been known as the mascot shop, one that crafted massive traditional creative campaigns for companies like Kellogg's and McDonald's.And while Leo Burnett continues to have much of its revenue from big, traditional ad campaigns, it's seeing serious growth potential in its Arc brand as the industry continues to see an uptick in client demand for new and innovative shopper and retail executions, along with mobile and data.The Publicis Groupe network is responding by expanding Arc's footprint in all major…
  • Little-Known Shop Provides Cultural Glue for L'Oreal

    30 Sep 2014 | 3:30 am
    For a pure-play beauty marketer, L'Oral is plenty complex, carved into divisions for luxury brands such as Lancme, salon professional brands like Matrix, mass cosmetics, retail and more. Even its U.S. mass business is divided into divisions for L'Oral Paris and Maybelline-Garnier. Few executives and none of its agencies have duties spanning all the divides.But then there's Tag Creative, a low-profile New York-based shop that helps provide some of the cultural glue that keeps the far-flung company together. It's a relationship that's unique both within L'Oral and in the broader world of…
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    Advertising Age - Digital

  • Micro-Location Start-Up Wins John Lewis Incubator Competition

    30 Sep 2014 | 11:57 am
    U.K. retailer John Lewis, best known for its nostalgic Christmas commercials, is also investing in the future, by selecting micro-location specialist Localz as the winner of its first JLAB incubator contest.Localz, founded nine months ago in Australia, will spend the $162,000 prize money on developing its European presence.Working with John Lewis, Localz will use Apple's iBeacons as well as more traditional location technologies like WiFi, GPS and Near Field Communication to pinpoint shoppers' exact locations. The first application is set to be a technology that triggers a customer's "click…
  • Social Hub: Follow Adland Live Throughout Advertising Week

    30 Sep 2014 | 9:30 am
    We're rounding up live images from Advertising Week 2014, courtesy of your colleagues' Tweets and Instagram posts and curated by Wayin. Keep checking back here.if (!window.WAYIN) {window.WAYIN = {hubs: []};}window.WAYIN.hubs.push({hub_iframe: document.getElementById('fe34d3bd-3b59-4d95-b318-d67b0619340f'),vexpand: true,not_use_outer_iframe: false,allows_dialogs: true,updates_url: false});(function() {if (document.getElementById('wayin-hub-embedd-script')) {return;} else {var script = document.createElement('script');script.id = 'wayin-hub-embedd-script';script.type =…
  • AOL Gets Nerdy at Its Second Programmatic Upfront

    30 Sep 2014 | 7:30 am
    AOL went unapologetically nerdy at its second programmatic upfront event last night, getting deep into its product in front of a room packed with marketers in downtown Manhattan as Advertising Week got underway.The event was starkly different from the one AOL held last year, which essentially functioned as a pep rally for those working in programmatic advertising. This year, AOL Platforms chief technical officer Seth Demsey walked the crowd through the company's programmatic platform, "ONE," going slide by slide through the product's interface. The words "data" and "optimization" were uttered…
  • Seize the Opportunity: Addressability at Scale

    30 Sep 2014 | 7:00 am
    For a few years now, I've been speaking and writing a lot about Connected CRM, explaining how to build competitive advantage through targeted experiences that address customer needs and behaviors. Even in that brief amount of time, advancements in data, analytics and technology have propelled our ability to create more personalized engagements across media, channel and device. It is now possible to manage interactions at scale throughout the customer life cycle to optimize the value of customers and segments.The key word is scale. The rapid digitization of media and channels has created a…
  • FTC Chair: Don't Use Bogus Research to Back Health Claims

    29 Sep 2014 | 10:20 am
    The Federal Trade Commission has a prominent presence at Advertising Week in New York, giving the agency a forum to remind an audience of advertisers, marketers and their lawyers that it's keeping a watchful eye on them.FTC Chairwoman Edith Ramirez kicked off the Better Business Bureau's National Advertising Division conference today in lower Manhattan with a keynote stressing that marketers must back health claims with sound research.FTC Commissioner Julie Brill will speak later today at an Advertising Week panel on privacy issues. Continue reading at AdAge.com
 
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    Advertising Age - Global News

  • Micro-Location Start-Up Wins John Lewis Incubator Competition

    30 Sep 2014 | 11:57 am
    U.K. retailer John Lewis, best known for its nostalgic Christmas commercials, is also investing in the future, by selecting micro-location specialist Localz as the winner of its first JLAB incubator contest.Localz, founded nine months ago in Australia, will spend the $162,000 prize money on developing its European presence.Working with John Lewis, Localz will use Apple's iBeacons as well as more traditional location technologies like WiFi, GPS and Near Field Communication to pinpoint shoppers' exact locations. The first application is set to be a technology that triggers a customer's "click…
  • How China's Tech Giants Are Luring Big Hires from Western Companies

    25 Sep 2014 | 7:45 am
    Lately, China's tech and internet behemoths have been attracting big-league talents from Western companies, another sign of their growing global ambition and clout.A former Google pioneer on artificial intelligence joined Chinese search engine Baidu, as did a top Microsoft China executive. A PepsiCo exec left for e-commerce giant Alibaba.The latest to make the switch comes from the ad world and is one of the most respected China-based media agency talents. Steven Chang has traded his job as president of Publicis Groupe's' ZenithOptimedia Greater China for a new post as corporate VP for online…
  • Chinese Official Is Accused of Taking Carmaker's Bribes

    25 Sep 2014 | 3:30 am
    A senior official with China's economic planning ministry and his son took bribes from a Guangzhou carmaker, including kickbacks for helping to approve the opening of a Toyota Motor Corp. dealership, a Chinese prosecutor said Wednesday.Liu Tienan, 59, former deputy head of the National Development and Reform Commission, and his son Liu Decheng took 35.6 million yuan ($5.8 million) in bribes from 2002 to 2012, according to postings on Langfang City Intermediate People's Court's microblog at the start of their corruption trial Wednesday.The senior Mr. Liu took money from Guangzhou Automobile…
  • Virgin Atlantic Seeks U.S. Hotshop to Build Brand in North America

    24 Sep 2014 | 11:28 am
    Virgin Atlantic is searching for a creative agency to provide on-the-ground support in the North American market, and expects to make a decision by early December.The account will be leaving Y&R New York, which worked on the business on the back of Virgin Atlantic's 20-year relationship with RKCR/Y&R in London. In August, RKCR/Y&R lost the global advertising account to Adam & Eve/DDB, which remains the lead global creative agency.Virgin Atlantic has asked agency intelligence provider Creativebrief.com to find a partner to help the brand stand out in one of the airline industry's most…
  • Branding Lessons From China's Alibaba

    24 Sep 2014 | 7:36 am
    When it comes to establishing strong international brands, Chinese companies are struggling to crack the code. Three of the top five smartphone makers globally are Chinese, yet how many Western consumers can name one? (Cheat sheet: They're Huawei, Lenovo and Xiaomi, according to Strategy Analytics shipment data for the second quarter of 2014.)Stronger branding would help with Chinese consumers too, as competition is cutthroat among local brands vying for the attention of the country's 1.36 billion population.Chinese e-commerce giant Alibaba, already uber-famous at home, is becoming more…
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    Advertising Age - Hispanic Marketing

  • U.S. Hispanic Draws More Players, From Arnold to We Believers

    26 Sep 2014 | 4:00 am
    A mix of new players is targeting the U.S. Hispanic market, from tiny startups like We Believers to general market agencies including Havas-owned Arnold Worldwide."When I believe in something, anything is possible," said Gustavo Lauria, who started We Believers with Marco Vega after the two recently left their jobs as managing partners at Vidal Partnership, a Hispanic agency that has suffered major client and staff losses in the last few years.Mr. Lauria, a former creative director at La Comunidad, and Mr. Vega, whose background is in planning, are setting up shop in the stylish Neuehouse…
  • Do You Use an Electronic Business Card Yet? See Who Does

    11 Sep 2014 | 11:27 am
    When people cluster around Isaac Mizrahi at business gatherings these days, it's often because they're intrigued by the cool electronic business card his Hispanic ad agency Alma created a few months ago. Continue reading at AdAge.com
  • Univision's Jessica Rodriguez Is Promoted to CMO

    7 Aug 2014 | 11:58 am
    Univision Communications named Jessica Rodriguez to the long-vacant post of chief marketing officer of the Spanish-language media group.Ms. Rodriguez, who joined Univision as an intern at the network's TV station in Los Angeles, was most recently EVP of program scheduling and promotions. In that role, she headed the Univision Agency, created last year by Univision's President-CEO Randy Falco to oversee a media inventory of more than $500 million across Univision's broadcast, cable, radio and digital properties.Univision's last CMO was Maryam Banikarim, who left in 2009 to join NBC Universal…
  • Ad Age's 2014 Hispanic Fact Pack Is Out Now

    29 Jul 2014 | 4:00 am
    Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes hard-to-find data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 44-page guide include the top 50 Hispanic advertisers, the 50 largest Hispanic agencies and the 16 biggest Hispanic media agencies.The digital edition of the Hispanic Fact Pack is available…
  • AT&T, Vice Roll Out 'Spanglish' Spots to Court Young Latinos

    21 Jul 2014 | 3:30 am
    AT&T, the nation's second-largest wireless operator and second-largest advertiser, is injecting Spanglish flair to its campaign for the coveted millennial audience. The "Mobile Movement" marketing effort launched in March will add bilingual and Spanish ads aimed at young, Hispanic consumers.For the campaign, AT&T is partnering with Virtue, the in-house creative agency of Vice Media, a name that has become nearly synonymous with the millennial generation for marketers.AT&T refers to the "Mobile Movement" campaign as a "platform" and is positioning it as a bid to connect smartphones -- often…
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    Advertising Age - Rance Crain

  • Have Data-Obsessed Brands Given Up on Potential Converts?

    29 Sep 2014 | 9:00 am
    The advertising world is in an advanced state of disruption.At a time when consumers are shopping less often and changing long-held brand preferences when they do shop, marketers are no longer getting the expected results from their advertising and promotion. And with digital ads pursuing only rabid customers at the expense of creating converts, old-fashioned brand building is becoming a relic of a bygone era.Today's marketplace is a mess of muddled misconceptions. Consumers are moving away from trusted brands for a number of reasons, whether it be for better nutrition, better prices or…
  • Sir John Hegarty on How the Ad Industry Has Lost Its Courage

    16 Sep 2014 | 9:00 am
    The advertising business has forgotten its basic principles and has lost its courage, contends British agency founder Sir John Hegarty.I talked to Sir John on a variety of topics during a video interview just before his induction into the Advertising Hall of Fame. He was funny and articulate when he traced a career path in an industry that was dysfunctional when he entered it to one that seems to have lost its passion today.Sir John got into the advertising business in 1965, about the same time the Beatles were releasing "Help!" His was the first generation of creative people who actually…
  • Mike Hughes' Legacy and Work Ethic Live on at the Martin Agency

    2 Sep 2014 | 11:00 am
    Mike Hughes, who died of cancer last year at the age of 65, was inducted posthumously into the Advertising Hall of Fame this spring. He had been president of the Martin Agency for almost 20 years.John Adams, chairman of Martin, and Joe Alexander, chief creative officer, accepted the award on behalf of Mike. I talked with them about Mike and about Martin's creative philosophy as part of a video series with Hall of Fame inductees.I didn't want a sorrowful interview, so I started by asking what brings a smile to their faces when they think of Mike? Continue reading at AdAge.com
  • The Secret to Joe Pytka's Super Bowl Success Is Knowing When to Fight

    12 Aug 2014 | 4:00 am
    Joe Pytka has directed over 80 Super Bowl commercials -- and nine that topped the USA Today ad meter -- but he thinks most Big-Game spots are "horrendous, overproduced, over-thought, grotesque."The people who want to see their name in lights on Monday morning "think too hard, and they kind of want to do things that are stupid," he told me during an interview on the occasion of his induction into the Advertising Hall of Fame. "They're trying to be original, and sometimes you become stupid when you're original."And everybody's at fault. "The clients are at fault because they approve the work.
  • Jane Newman on How Planning Kept Apple Creatives on Right Track

    28 Jul 2014 | 8:10 am
    "I like risk. I like doing things that haven't been done before. It's a fault. It's a character fault, I think."Jane Newman made that statement with a laugh, as if she were quite willing to live with that little defect.She's taken a lot of risks in her life, and most of them have worked outto the betterment of the advertising industry and poor children in Africa. Continue reading at AdAge.com
 
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    Advertising Age - The Media Guy

  • What's Going On With This Whole 'YouTube Stars' Phenomenon, Anyway?

    30 Sep 2014 | 9:00 am
    In the current issue of Advertising Age, you'll find a piece titled "YouTube Stars You May Not Know -- But Should." I was tipped off to the existence of this story by me (I wrote it up based on suggestions from colleagues).Having watched countless hours of YouTube videos while trying to help decide the handful of rising stars we'd end up highlighting, I think I've gained some insight into what, exactly, is going on with this whole "YouTube stars" phenomenon. Namely:These are truly mainstream stars Continue reading at AdAge.com
  • Six More U2-Style Removal Tools Apple Should Introduce

    16 Sep 2014 | 12:45 pm
    If you're not a fan of U2 and you use iTunes, then you were probably delighted to learn that Apple has released a special U2-album removal tool that instantly deletes the freebie "Songs of Innocence" from music libraries.Smooth move, Apple -- but I have to say, why stop there? While you're at it, I've got some ideas for other removal tools you should consider introducing: A Bono removal tool. I'm mean, The Edge, Adam Clayton and Larry Mullen, Jr., all seem alright. My theory is that maybe if people didn't have to hear Bono's braying, they might like U2 more. Continue reading at AdAge.com
  • We're All Content Strategists for Apple, Working Pro Bono

    15 Sep 2014 | 11:00 am
    Last Tuesday, the day Apple launched the Apple Watch -- and assorted other stuff (but mostly the Apple Watch) -- Josh Sternberg tweeted, "so which publication ran the best apple ad today?"Given that his tweet was only favorited twice and retweeted twice more, I guess a lot of people didn't get the joke. It helps to know that Sternberg, a former media reporter, spearheads the creation of native advertising for marketers at The Washington Post's Brand Studio unit. His title is content strategist.Basically, the point of Sternberg's tweet was that last week the media busied itself running stories…
  • Apparently the Pumpkin-Spice iPhone 6 Is Already Sold Out

    15 Sep 2014 | 10:30 am
    ICYMI: In this short clip that ABC's "Jimmy Kimmel Live" show posted on its YouTube channel on Friday, Jimmy and his trusty sidekick Guillermo serve up a big scoop: Apple is releasing a Pumpkin Spice iPhone 6! Exciting, right? But apparently it must already be sold out, like the iPhone 6 Plus, because we can't find it anywhere on Apple's website. (We'll look around on eBay just as soon as we're done washing down some Pumpkin Spice Oreos with some Jack's Pumpkin Spice Ale.)Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco. Continue…
  • Stephen Colbert Just Made the Apple Watch Instantly Obsolete

    12 Sep 2014 | 9:14 am
    It's been a great week for Apple, but once you watch our Clip of the Week -- the opening segment from Wednesday night's "The Colbert Report" -- you might start to worry a bit about the tech giant's newly announced entry into the wearable-tech space. Because, while Stephen Colbert makes it clear he is completely thrilled about the Apple Watch, he also shows off a competing device, the new Wristpad, that makes the Apple Watch instantly obsolete. (Spoiler: The screen on the Wristpad is much bigger than that on the Apple Watch -- and everyone wants a bigger screen these days, right?)Simon Dumenco…
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    Advertising Age - Guest Columnists

  • In Media, 'Multiplying Value' Should Replace Mantra of 'Cutting Costs'

    30 Sep 2014 | 5:00 am
    When the U.S. was climbing out of the Great Recession, the prescient economist Nouriel Roubini wrote: "Nobody's ever cut their way to prosperity."Of course, financial responsibility and efficiency are core to our business. But the increasing focus on treating media as a commodity threatens a big opportunity to transform the advertising media business into something more valuable and effective.Historically, the industry has focused on delivery, accompanied by client directives to cut costs. But in our attention-starved world, "cutting costs" mostly leads to reduced effectiveness. Continue…
  • What Gets the Worst Marketing ROI? Your Corporate Social Responsibility Report

    26 Sep 2014 | 4:00 am
    It's time for "Communications Jeopardy!"Answer:: This annual piece of communications is expensive, time consuming and contributes virtually nothing to the performance of your business.Question: What is our annual corporate social responsibility report? Continue reading at AdAge.com
  • Mini Law Lesson: The FTC's 'Operation Full Disclosure' Warns Big Advertisers

    24 Sep 2014 | 6:50 am
    The FTC this week warned more than 60 companies, including some of the country's largest marketers, that they were failing their duty to make satisfactory disclosures in TV and print ads. Examples of problems included promises of "risk free" or "worry free" trial periods and weight-loss testimonials that obscure just how atypical the testimonial is. Here's what you need to know about the government's "Operation Full Disclosure." Continue reading at AdAge.com
  • Is P&G's Brief on NASA.org a Call for Innovation or a Procurement Stunt?

    23 Sep 2014 | 8:00 am
    On Sept. 11, Procter & Gamble Co. issued a cry for help: We need cheaper, quality video content, and we will take it from anywhere. Where did it post this plea? On NASA's website, ensuring that it doesn't miss any possible avenues for solutions.Here is the question: Is this a procurement publicity stunt or a real call for innovation? If it's the latter, let us loose. This industry has some of the most talented and innovative thinkers and creative minds available. And a true opening for innovation is long overdue.P&G's brief seems to be full of the same rhetoric aimed to get what it is…
  • Even the Best Client-Agency Relationships Need Evaluations

    19 Sep 2014 | 4:00 am
    Even in an industry that knows the importance of clear communication and goals, the idea of conducting an agency performance evaluation can be met with a "Why do we need to do this?" response. Clients are busy and if they have a healthy relationship with their agency, a biannual or annual assessment is the last "to do" on their list. Or, not on their list at all.So I thought I'd share the top two reasons we hear marketers cite when they say they don't believe in evaluating their agency relationships, along with a perspective on why every brand should consider this often underutilized,…
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    Advertising Age - Campaign Trail

  • For Adland, Party Lines a Little Blurry Ahead of Midterm

    22 Sep 2014 | 4:00 am
    The GOP may wrest control of the Senate from the Democrats in the mid-term elections and key lawmakers are retiring or are in danger of losing their seats. But the nation's big advertisers are keeping their cool amid the political turmoil, confident they will have the right allies in the next Congress.Dan Jaffe, group executive VP-government relations for the Association of National Advertiser, said the possible takeover of the Senate by Republicans, a party that's considered more business-friendly than the Democrats, is not necessarily a boon for the advertising industry because the issues…
  • In Politics, Partisanship Pays Off for Some Tech Companies

    8 Sep 2014 | 4:00 am
    When NGP VAN touted new features of its software at a get-together in Washington last month, the Democratic tech and data firm attracted some gentle ribbing from its decidedly non-partisan competitor. With a touch of sarcasm, NationBuilder wrote on Twitter: "Looking forward to integrating with the new #ngpvannext open APIs."The investor-backed NationBuilder was referring to the technology that helps feed data from systems like NGP VAN's into tools and platforms that put it to use, such as mobile apps used by door-to-door campaign volunteers. Because NGP VAN stipulates that developers tapping…
  • 'Daisy' at 50: A Look at America's Most-Influential Political Ad

    7 Sep 2014 | 7:00 am
    It was 50 years ago today that the Lyndon Johnson campaign launched one of the most important political ads in American history. With all the subtlety of the atom bomb that co-starred in the spot, "Daisy" -- officially known as "Peace, Little Girl" -- portrayed opponent Barry Goldwater as a danger to the country; likely saved the Johnson team millions in extra ad spending; and showed other political campaigns the kind of destruction TV advertising could do by ushering in a new age of attack ads.That's not to say that attack ads were new in American politics. Since our first elections,…
  • Republican Data Firms Agree to Voter-Data Swap

    29 Aug 2014 | 7:45 am
    The Democratic party is on a mission to foster data and tech unification up and down the ballot, and now the keepers of Republican data have signaled a similar goal. Two of the most prominent voter-data companies on the right, the Data Trust and i360, now will align their databases, allowing clients using either system to tap into some of the same information about voters.Both sides are making moves leading up to November's midterm election -- a staging ground for the 2016 presidential race -- to spur sophistication among campaigns using tech tools and data analysis for field organizing, ad…
  • Republican Startup Hopes to Use FCC Database to Predict Ad Future

    27 Aug 2014 | 8:00 am
    At this particular moment in the Denver media market, Republicans are winning the ad war more -- in terms of dollars spent at any rate. Fifty-eight percent of spending on political ads currently running are from Republicans and Republican-associated groups.It's a key detail in a heated race as Republicans try to unseat Democratic incumbent Mark Udall.Despite the Republican advantage at the moment, the same data show Democrats will dominate the airwaves as the November midterm election nears in Colorado. Continue reading at AdAge.com
 
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    Advertising Age - DigitalNext

  • Why All Your Employees Are the Social Marketers of the Future

    30 Sep 2014 | 7:45 am
    Dear social media pioneers: You have set a high bar for social media marketing, but now brands are catching up. Huge companies like Dell, IBM and PepsiCo have started to discover your once seemingly mysterious strategies and insights, and they are teaching them to thousands of their employees.As it turns out, these socially engaged employees aren't just good -- they rock. They are 27% more likely to feel optimistic about their company's future and 20% more likely to stay at their current company, according to a report from LinkedIn and Altimeter Group. In addition, socially engaged companies…
  • Samsung's Virtual Reality Tech Is the Next Big Step in the Ad Revolution

    26 Sep 2014 | 7:18 am
    The advertising revolution took another step forward this month when Samsung announced virtual reality capabilities for its new Galaxy Note smartphone. The Gear VR headset provides panoramic, immersive, three-dimensional technology that interacts with the movements of your eyes and head. Gaming will be a key application, but it's already being used to immerse users in music concerts and travel experiences. Soon, this unprecedented technology will fundamentally change the way that brands interact with their audiences.The technology is powered by Oculus Rift, which was created in 2011. When…
  • Agencies: It's Time to Drive a Mobile-First Strategy for Brands

    24 Sep 2014 | 7:30 am
    We're at a watershed moment for brands. The smartphone is now the first screen in our lives, yet mobile has been a real challenge for marketers.Rightly so, as consumers to date have been underwhelmed with brands' attempts to engage on mobile. The mass marketing that has dominated the industry since its inception is not working, but attempts to replicate traditional marketing strategies on mobile are rampant. The new customer journey and consumer mindset require brands to take an entirely new approach to marketing: Engage in context, act on immediacy requirements and eliminate friction in the…
  • Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors

    19 Sep 2014 | 8:15 am
    Social media marketing often appears irrelevant to companies in the industrial and manufacturing sectors. While the value of this channel is well-established in b-to-b verticals such as SaaS (software as a service) and business services, industrial marketers who want to move their organizations forward in this space can encounter significant internal objection. One of the most common arguments: "Our audience isn't on social media, so why should we be?"To start, let's separate perception from facts. While the numbers indicate that industrial professionals are a somewhat passive social media…
  • Why Apple Pay Could Be Huge -- And It's Not What You Think

    18 Sep 2014 | 7:30 am
    Forget the Apple Watch and iPhone 6. Apple Pay is Apple's next biggest innovation and this is why: Touch ID has the potential to finally push mobile over the hump in the U.S.Yes, Apple has spent a good deal of time discussing the near-field-communication technology and how it is working with retail, credit card and bank partners. It was quick to point out that there are merchants ready to accept Apple Pay as a very secure payment method. But that isn't the news. Go into any Starbucks on any day and you will see plenty of mobile transactions.The far more intriguing topic, which was hardly…
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    Advertising Age - Video

  • Cisco CMO: Data Is Changing the Dynamic Between Marketing and Sales

    19 Sep 2014 | 7:00 am
    As marketers harness loads of data about consumers and make sense of it with new technology, the function is growing more influential. Departments across companies are now increasingly turning to their CMOs for insights about their customers, changing the traditional dynamic between them.Cisco CMO Blair Christie spoke at Ad Age's CMO Strategy Summit in San Francisco on Wednesday about these changes and offered some thoughts on the new relationship between marketing and sales. The two departments, she said, can be more complimentary than ever before. Continue reading at AdAge.com
  • Kraft CMO: The Great American Bacon Barter, and More in Agile Marketing

    18 Sep 2014 | 4:00 am
    When Kraft Foods Group pitches bacon, it no longer always finds its target consumer by making a big TV buy on a certain network or other. Instead, the company often produces content about bacon that it distributes to a targeted audience in a variety of ways. For one campaign, that meant digital video, social media and a microsite.It's part of Kraft's broader approach to "agile marketing," Deanie Elsner, exec VP-CMO at Kraft Foods, told a room full of marketers at the Ad Age CMO Strategy Summit in San Francisco Wednesday.Agile marketing for Kraft -- which reported $18 billion in revenue last…
  • How Under Armour Responded to Its Biggest PR Crisis

    17 Sep 2014 | 12:49 pm
    Under Armour in its 18 years has had to deal with crisis communications from time to time. But earlier this year, it faced its biggest communications crisis yet -- one that was global, far-reaching and required immediate action. After Under Armour bragged to reporters about the high-performance speedskating suits it had provided the U.S. team for the Winter Olympics in Sochi, the team started losing races. Were the suits the problem? Hints began to emerge. And then there came the the Wall Street Journal story headlined "Under Armour Suits May Be a Factor in U.S. Speedskating's…
  • At Brand Innovation Labs, Fighting Competition of the 'Unknown'

    17 Sep 2014 | 8:15 am
    A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel,…
  • Here Come the Men of Pinterest

    16 Sep 2014 | 1:35 pm
    Pinterest's first explosive growth was fueled by women, as suggested by early reports from women's magazines that their sites were suddenly getting more traffic from Pinterest than from Facebook.But don't discount the growing group of men on the social pinboard, said Don Faul, head of operations at Pinterest, during an appearance at Ad Age's Digital Conference in San Francisco.See more video from the conference right here, with Old Navy Global CMO Ivan Wicksteed talking about the value of outtakes from its TV campaign with Amy Poehler. Continue reading at AdAge.com
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    Advertising Age - Small Agency Diary

  • Attention Creative People: Your Job Is Safe -- for the Moment

    11 Sep 2014 | 3:45 am
    Imagine you were sitting in a meeting with the nonprofit ALS Association discussing how to increase your fundraising for the year and someone suggested that you ask people to dump buckets of ice water on their heads. There's not a CMO or an agency creative director, or even a focus group in the world, who would have said, "I love it." And yet we all know how the story ends. The "Ice Bucket Challenge" has been a viral hit and has raised more than $100 million.In an age when marketers turn increasingly to technology to solve the toughest problems, you would expect that analytics and big data…
  • Why Selling Out is Not Part of My Business Plan

    4 Sep 2014 | 8:45 am
    To stay independent or not: It's a question every independent shop faces. The debate has shifted back and forth as our industry has evolved. So far, the consistent answer at our agency has been to remain independent.Don't get me wrong -- many great independent agencies have continued to do good work once they've become part of a holding company. But inevitably, over time, their brand distinction can fade away. Goals can begin to shift, and that can affect agency culture. They stop treating clients as people, or consumers as people, and even their own people as people.Great work is as much…
  • How To Punch Above Your Weight and Land the Big Client: Video

    31 Jul 2014 | 4:00 am
    Even the smallest of agencies dream of winning big clients. And these days, it's not an uncommon occurrence. But is there a secret to reeling in the big fish? Ad Age Video Producer Nathan Skid caught up with Kevin DiLorenzo of Barrie D'Rozario DiLorenzo and AAR Partners' Lisa Colantuono at the 2014 Ad Age Small Agency Conference for some answers. They dished on what small agencies have to offer that big agencies don't -- and why big clients aren't always the best prospect for a small shop in the first place.See yesterday's How To Attract Talent video from the Small Agency Conference. Continue…
  • 24: The Most Important Number for Small-Agency Owners

    25 Jul 2014 | 3:45 am
    I recently came across a statistic that said that nearly 75% of all small-business owners consider their most important business goal to be "maintaining and increasing sales." It got me thinking about whether or not I would agree with my fellow entrepreneurs. I don't. I likely wouldn't fall into the remaining quarter of respondents either, as I would assume many of them stated goals along the lines of growth, awards, notoriety, innovation, new business, strategy, strong talent, etc. Don't get me wrong -- all of these are productive goals to have if you want to prosper, but they are all…
  • Your Band is Your Brand: Business Lessons from a Rock Band

    8 Jul 2014 | 3:30 am
    Like many kids growing up, I wanted to be a musician. And fortunately, I was lucky enough to have that dream come true. I loved the power of music. How it -- like great advertising -- could move, affect and engage an audience. But when it came to selling more records and concert tickets, that took marketing.As the CEO of a growing digital marketing company, I've spent a lot of time thinking about how to grow my business. Time and again, I find myself looking back at the evolution of my band, 10 Speed, and what worked, didn't work and was overpromised. I may have moved on from a band to a…
 
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