Advertising Age

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  • Broadcasters Return a Record Number of Low-Rated Series

    Advertising Age - Complete Feed
    29 May 2015 | 1:20 pm
    TV's ongoing ratings erosion has given a new lease on life to lightweight broadcast shows that in any other era would've ended up on the scrapheap.According to Nielsen live-plus-same-day data, the Big Four broadcast networks this past season renewed more low-rated scripted series than ever before, as the average rating for a show picked up for 2015-16 was a 1.9 in the adults 18-to-49 demo. That marked a 5% drop from the year-ago 2.0 average and a 17% decline from the 2012-13 campaign's 2.3 rating.Going back to 2011-12, which also happens to be the last time a network averaged north of a 3.0…
  • You Don't Have to Wait for Beacons. How Brands Can Use Mobile Devices to Target Consumers

    Advertising Age - Blog Posts
    29 May 2015 | 7:00 am
    Don't wait for beacons. Here are some ways brands can use mobile to target consumers with location-based offers, writes Christopher Hanson.
  • Broadcasters Return a Record Number of Low-Rated Series

    Advertising Age - Latest News
    29 May 2015 | 1:20 pm
    TV's ongoing ratings erosion has given a new lease on life to lightweight broadcast shows that in any other era would've ended up on the scrapheap.According to Nielsen live-plus-same-day data, the Big Four broadcast networks this past season renewed more low-rated scripted series than ever before, as the average rating for a show picked up for 2015-16 was a 1.9 in the adults 18-to-49 demo. That marked a 5% drop from the year-ago 2.0 average and a 17% decline from the 2012-13 campaign's 2.3 rating.Going back to 2011-12, which also happens to be the last time a network averaged north of a 3.0…
  • Six Things You Didn't Know About DDB Chicago CCO John Maxham

    Advertising Age - Agency News
    29 May 2015 | 10:41 am
    DDB Chicago CCO John Maxham has been in his post for nearly a year and a half, since he came back to DDB after four years at Seattle's Cole & Weber. In Seattle he'd most recently been a managing partner and executive creative director overseeing work on clients including Microsoft. During his second stint at DDB, the agency has turned out a slew of funny work, including Milky Way's return to TV, an arm-farting-themed spot for Juicy Fruit and the State Farm commercial that brought back Dan Aykroyd and Jane Curtin to play their classic "SNL" characters, the Coneheads.But the colorful exploits…
  • Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So

    Advertising Age - Digital
    29 May 2015 | 11:23 am
    Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series, increasing traffic to sites like Time and People and, just this week, acquiring sports blogging network FanSided.But the company remains heavily reliant on print. During the first quarter of 2015, print comprised roughly 80% of the company's advertising sales, which is responsible for well more than half…
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    Advertising Age - Complete Feed

  • Broadcasters Return a Record Number of Low-Rated Series

    29 May 2015 | 1:20 pm
    TV's ongoing ratings erosion has given a new lease on life to lightweight broadcast shows that in any other era would've ended up on the scrapheap.According to Nielsen live-plus-same-day data, the Big Four broadcast networks this past season renewed more low-rated scripted series than ever before, as the average rating for a show picked up for 2015-16 was a 1.9 in the adults 18-to-49 demo. That marked a 5% drop from the year-ago 2.0 average and a 17% decline from the 2012-13 campaign's 2.3 rating.Going back to 2011-12, which also happens to be the last time a network averaged north of a 3.0…
  • Faced With Muhammad Cartoon, D.C. Metro Bans Issue-Oriented Ads

    29 May 2015 | 1:00 pm
    Washington D.C.'s transit authority yesterday decided to ban all issue-related advertising on commuter buses and trains in the nation's capital. The ban was prompted after the American Freedom Defense Initiative sought to place ads featuring a cartoon of Muhammad.According to U.S. News & World Report:The cartoon is a sketch by artist Bosch Fawstin of a turban-wearing, sword-wielding man saying "You can't draw me!" It won a "draw Muhammad" contest in Garland, Texas, that was unsuccessfully attacked by Muslim-American roommates earlier this month. Continue reading at AdAge.com
  • Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So

    29 May 2015 | 11:23 am
    Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series, increasing traffic to sites like Time and People and, just this week, acquiring sports blogging network FanSided.But the company remains heavily reliant on print. During the first quarter of 2015, print comprised roughly 80% of the company's advertising sales, which is responsible for well more than half…
  • Class Is Anything but Boring in Microsoft Surface 3 Spot

    29 May 2015 | 11:00 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, a commercial for General Electric Software tells a story of two fuel gauges: one that doesn't save fuel and one that does,…
  • Six Things You Didn't Know About DDB Chicago CCO John Maxham

    29 May 2015 | 10:41 am
    DDB Chicago CCO John Maxham has been in his post for nearly a year and a half, since he came back to DDB after four years at Seattle's Cole & Weber. In Seattle he'd most recently been a managing partner and executive creative director overseeing work on clients including Microsoft. During his second stint at DDB, the agency has turned out a slew of funny work, including Milky Way's return to TV, an arm-farting-themed spot for Juicy Fruit and the State Farm commercial that brought back Dan Aykroyd and Jane Curtin to play their classic "SNL" characters, the Coneheads.But the colorful exploits…
 
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    Advertising Age - Latest News

  • Broadcasters Return a Record Number of Low-Rated Series

    29 May 2015 | 1:20 pm
    TV's ongoing ratings erosion has given a new lease on life to lightweight broadcast shows that in any other era would've ended up on the scrapheap.According to Nielsen live-plus-same-day data, the Big Four broadcast networks this past season renewed more low-rated scripted series than ever before, as the average rating for a show picked up for 2015-16 was a 1.9 in the adults 18-to-49 demo. That marked a 5% drop from the year-ago 2.0 average and a 17% decline from the 2012-13 campaign's 2.3 rating.Going back to 2011-12, which also happens to be the last time a network averaged north of a 3.0…
  • Faced With Muhammad Cartoon, D.C. Metro Bans Issue-Oriented Ads

    29 May 2015 | 1:00 pm
    Washington D.C.'s transit authority yesterday decided to ban all issue-related advertising on commuter buses and trains in the nation's capital. The ban was prompted after the American Freedom Defense Initiative sought to place ads featuring a cartoon of Muhammad.According to U.S. News & World Report:The cartoon is a sketch by artist Bosch Fawstin of a turban-wearing, sword-wielding man saying "You can't draw me!" It won a "draw Muhammad" contest in Garland, Texas, that was unsuccessfully attacked by Muslim-American roommates earlier this month. Continue reading at AdAge.com
  • Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So

    29 May 2015 | 11:23 am
    Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series, increasing traffic to sites like Time and People and, just this week, acquiring sports blogging network FanSided.But the company remains heavily reliant on print. During the first quarter of 2015, print comprised roughly 80% of the company's advertising sales, which is responsible for well more than half…
  • Class Is Anything but Boring in Microsoft Surface 3 Spot

    29 May 2015 | 11:00 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, a commercial for General Electric Software tells a story of two fuel gauges: one that doesn't save fuel and one that does,…
  • BMA15 Takeaways: Millennial Buyers, Data and Transformation

    29 May 2015 | 10:46 am
    At BMA15, the annual conference of the Business Marketing Association in Chicago last week, b-to-b marketers discussed how they're transforming their businesses to meet changing customers and their needs.Here are some of the key takeaways from the show:1. More b-to-b buyers are millennials. During an opening keynote presentation, Jim Lecinski, VP-U.S. sales and service at Google, pointed to recent research which found that 46% of b-to-b buyers are now millennials. "If our buyer is changing, then we as b-to-b marketers need to change our game and pivot how we grow, change and sell our brands,"…
 
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    Advertising Age - Agency News

  • Six Things You Didn't Know About DDB Chicago CCO John Maxham

    29 May 2015 | 10:41 am
    DDB Chicago CCO John Maxham has been in his post for nearly a year and a half, since he came back to DDB after four years at Seattle's Cole & Weber. In Seattle he'd most recently been a managing partner and executive creative director overseeing work on clients including Microsoft. During his second stint at DDB, the agency has turned out a slew of funny work, including Milky Way's return to TV, an arm-farting-themed spot for Juicy Fruit and the State Farm commercial that brought back Dan Aykroyd and Jane Curtin to play their classic "SNL" characters, the Coneheads.But the colorful exploits…
  • BBDO Partners With One Club on One-Year Diversity Residency

    29 May 2015 | 4:00 am
    The One Club is partnering with BBDO on a residency program that helps young multicultural creatives get a foot in the door.While speaking at the One Club's "Here Are All the Black People" career fair last year, BBDO Chief Creative Officer David Lubars decided he was going to tackle adland's diversity shortage -- which he has called "frickin' embarrassing" -- head-on with a creative residency program. The program, simply called "Creative Residency," offers benefits and a year of employment at BBDO's New York office.JD Michaels, exec VP-director of diversity and creative engineering at BBDO…
  • General Mills Adds Fallon, 72andSunny to Roster

    29 May 2015 | 4:00 am
    General Mills has added more agencies to its roster, this time tapping Fallon and 72andSunny -- a move that comes two months after the marketer named Wieden & Kennedy the lead agency on Yoplait.Publicis Groupe's Fallon will take on creative duties for Old El Paso, while MDC's 72andSunny will handle the Totino's pizza brand. Totino's did not previously have a lead agency, instead relying on a stable of shops for project work. Old El Paso was previously handled by Bromley.General Mills' move to add more agencies comes after Ann Simonds took the chief marketing officer role at General Mills…
  • General Mills Joins the Pack, Reviews Media Agency Business

    28 May 2015 | 3:01 pm
    Just when you thought there were no large marketers left to put their media business in review, here's General Mills.The packaged food giant, the marketer of household-name brands from Cheerios to Yoplait, is reviewing its buying and planning business, a spokesman confirmed Thursday evening.Joanne Davis Consulting is supporting the search. Continue reading at AdAge.com
  • Programmatic TV to Account for $10 billion of TV Budgets by 2019

    28 May 2015 | 4:00 am
    Budgets allocated for programmatic TV buying, as well as the average cost of programmatic buys across platforms, are expected to surge over the next few years, according to the latest report from IPG Mediabrands' Magna Global. Programmatic TV -- in this case defined as all spending transacted through a technology platform rather than a traditional insertion order will represent 4% and $2.5 billion of U.S. TV budgets in 2015, the company reported. That sliver will increase to 17% and $10 billion of TV budgets by 2019, according to Magna Global."While the U.S. programmatic TV market, where most…
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    Advertising Age - Digital

  • Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So

    29 May 2015 | 11:23 am
    Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series, increasing traffic to sites like Time and People and, just this week, acquiring sports blogging network FanSided.But the company remains heavily reliant on print. During the first quarter of 2015, print comprised roughly 80% of the company's advertising sales, which is responsible for well more than half…
  • Google's Solar-Powered Internet Drone Crashes During Test

    29 May 2015 | 8:53 am
    A prototype of the massive solar-powered drone Google plans to build as a platform for delivering Internet service from the sky was destroyed in a crash at a New Mexico test site.The unmanned Solara 50 fell to the ground shortly after takeoff on May 1 and the U.S. National Transportation Safety Board is investigating, Keith Holloway, an agency spokesman, said in an interview. The accident occurred at a private airstrip east of Albuquerque and no one was injured, he said.The crash is a setback for Google's high-altitude vision of how to bring Internet access to areas of the world without…
  • Mini Law Lesson: How Brands Can (and Can't Use) Periscope

    29 May 2015 | 6:34 am
    Brands can use Twitter's live-streaming app to hold special contests, have influencers perform demos, do live Q&As with customers and tease or reveal new products, attorney Brian Heidelberger says in this video. But a new platform doesn't mean anything goes. Continue reading at AdAge.com
  • Twitter Makes It Easier for Brands to Run Amplify Ads

    29 May 2015 | 4:00 am
    Twitter is tweaking its Amplify program to make it easier and quicker for brands to run ads against videos certain media companies post to the social network.As first reported by Forbes, Thursday Twitter announced a program called Auto Amplify that makes it so brands don't have to wait on sales reps to run an Amplify campaign. The program is a new spin on Twitter's two-year-old Amplify program that has enabled TV networks and other media companies to sell pre-roll ads against video clips uploaded to Twitter as promoted tweets.Here's how Auto Amplify works: A brand surveys Twitter's library of…
  • Google Steps Up Rivalries With Apple, Facebook at Developer Event

    28 May 2015 | 12:25 pm
    Google has two main rivals -- Apple and Facebook -- and on Thursday the search giant unveiled new ways it's competing with both companies.At its annual developer event in San Francisco, Google announced a new mobile payment service, an operating system for internet-connected devices and an update to its personal assistant app that will help it compete with Apple's similar products. And it showed off new products that can counter Facebook's app-install ad business and Oculus VR virtual reality headset.Android Pay Continue reading at AdAge.com
 
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    Advertising Age - Global News

  • A Prestigious University Just Got Accused of Plagiarizing an Ad

    29 May 2015 | 7:33 am
    It's always embarrassing when companies get caught out making copycat ads. But it's downright ridiculous when the brand accused of plagiarism is a prestigious university.To celebrate the 110th anniversary of Shanghai's Fudan University, the school posted a promotional video that internet users said appeared to be ripped off from a spot made last year by the University of Tokyo. (Fudan's ad is above; the University of Tokyo ad is below.)As Shanghai Daily put it, the university's promo film entitled "To My Light" Continue reading at AdAge.com
  • How Wendy's Is Building a Beefless Burger Brand for India

    29 May 2015 | 4:00 am
    At the first Wendy's in India, cooks flip spicy aloo crunch burgers and serve buns sprinkled with chili, turmeric and coriander. Where's the beef? There isn't any, since India's Hindu majority considers cows sacred. The menu changes are big, but they're just one aspect of how Wendy's is reinventing itself for the new market.Wendy's debut outpost in Gurgaon, just southwest of New Delhi, has less of a fast food feel and more of a casual dining atmosphere, though prices remain low. (You can get a sense of the atmosphere in the Facebook video above, from VML India.) Meals are served at the table,…
  • What You Missed at Asia's First CES

    26 May 2015 | 7:00 pm
    Asia's first-ever Consumer Electronics Show had Chinese-made drones, a self-driving concept car from Audi and a robot that does the cooking. (The crowd favorite from Moley Robotics was basically two disembodied mechanical arms; it won over visitors by whipping up crab bisque.)With about 200 exhibitors and 20,000 pre-registrants, the event in Shanghai was small compared to the longstanding CES in Las Vegas, where there were 3,600 exhibitors and 176,676 attendees in January. But the potential is big, and advertising, marketing and tech execs turned out to curate tours for clients, speak on…
  • Ad Age's Women to Watch Expands; Argentina Is Next on June 1

    22 May 2015 | 12:10 pm
    Ad Age's Women to Watch is expanding in Latin America this year, with new events in Argentina, Mexico, Chile and Colombia to honor outstanding women in marketing, advertising and media.Ad Age will celebrate the first Women to Watch Argentina event in Buenos Aires on June 1, in partnership with Adlatina, Ad Age's partner in Spanish-speaking Latin America.Honorees include Maria Mujica, Mondelez' regional director of strategic marketing and communications for Latin America, who added a new role this year as global leader responsible for expanding new ways of working with creative partners, based…
  • P&G's Always #LikeaGirl, R/GA Win Big at U.K.'s D&AD Awards

    21 May 2015 | 3:00 pm
    brightcove.createExperiences();Always' #LikeaGirl was the most prolific winner at this year's pestigious D&AD awards in London Thursday night, an indicator that the campaign for the Procter & Gamble brand could also scoop up multiple prizes at the Cannes Lions International Festival of Creativity next month.#LikeAGirl, created by Leo Burnett Toronto, London and Chicago, and Holler, was the campaign awarded the most pencils overall, winning a Black Pencil (D&AD's highest honor) as well as two Yellow Pencils, three Graphite Pencils and two Wood Pencils. P&G was also recognized as most-awarded…
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    Advertising Age - Hispanic Marketing

  • MDC, Doner Launch Multicultural Shop Cultura United Agency

    21 May 2015 | 9:00 am
    Two weeks after Omnicom's GSD&M and LatinWorks partnered to launch Hispanic agency Sibling, MDC Partners is making its own move, setting up Cultura United Agency with Doner, another MDC shop.MDC is positioning Cultura as a "cross-disciplinary marketing firm uniting specialized full-service advertising and public relations expertise with deep insights across Hispanic, African American and Asian audiences," according to a statement.JC Penney is a Doner client in the general market, which will lead to some related Spanish-language work for the new unit. Independent shop Grupo Gallegos remains JC…
  • Bill Clinton Opens Univision's Upfront Presentation

    12 May 2015 | 2:29 pm
    "I'm well aware I'm just the warm-up act for Ricky Martin," Bill Clinton told the audience at Univision Communications Inc.'s upfront presentation Tuesday.With President Clinton to kick off the show with a 15-minute Q&A, 1,850 agency and client execs accepted the invitationto attend and awarded the former president a standing ovation.He noted that when he was president two decades ago, it was more common for young Hispanics to drop out of school to help support their families. Now, they are more likely to stay in school, increasing the level of education and prosperity, and narrowing the wage…
  • LatinWorks and GSD&M Execs Open Sibling, a Multicultural Shop

    4 May 2015 | 4:00 am
    Executives from two Omnicom Group shops in Austin, Texas, are opening a new multicultural agency together to target Hispanic millennials.And that's why it's called Sibling. The new agency is the brainchild of Alejandro Ruelas, co-founder, managing partner and CMO of leading Hispanic shop LatinWorks; former LatinWorks Creative Director Rafael "Rafa" Serrano; and GSD&M CEO Duff Stewart.Like the entrepreneurial LatinWorks itself, which is only minority owned by Omnicom, Mr. Ruelas and his LatinWorks co-founder Manny Flores will own a majority share in Sibling, with a 49% stake for GSD&M.
  • Why Mexican Brew Montejo Is Sitting Out Cinco de Mayo

    1 May 2015 | 4:00 am
    As a newly available Mexican imported beer, it seems logical that Montejo would make a big deal out of Cinco de Mayo, following in the tradition of other Mexican brews like Dos Equis and Corona. But in a calculated appeal to Hispanic consumers, the Anheuser-Busch InBev-owned brew is planning to ignore the holiday.The reason? Cinco is largely an American phenomenon, and Montejo is trying to position itself as an authentically Mexican brew, said Ryan Garcia, A-B InBev's VP for Montejo. Cinco "really has no true meaning to a Mexican consumer," he said.The brand will instead use point-of-sale…
  • U.S. Hispanic Awards Honor Toyota, Volvo, California Milk

    29 Apr 2015 | 4:00 am
    The five best ideas in the U.S. Hispanic market involve hijacking unsuspecting car buyers, writing graffiti in the snow about sunny travel destinations, and giving cars nicknames.The winners of the U.S.H. Idea awards, announced by creative group Circulo Creativo in partnership with AHAA: The Voice of Hispanic Marketing at an awards show Tuesday night in Miami, include the top five ideas culled from all the entries:1.Voted the best idea, the TV commercial "Brave" for the California Milk Processor Board by independent agency Grupo Gallegos focuses on a young man recalling his childhood as he…
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    Advertising Age - Rance Crain

  • Spike Lee on Clients, the Knicks and the Need for Change in Adland

    5 May 2015 | 3:30 am
    Let me set the stage: Spike Lee showed up for our interview dressed for the pages of GQ -- rainbow-colored shoes, a grey coat with bright tie and white shirt, leopard-spotted glasses and a beret. If his vibe sent a signal of accessibility, it would be strictly on his own terms, I soon found out.My interview got off to a less than auspicious start. "That's not a current quote," he said when I asked him about his observation that advertisers have to slip in the message because consumers don't want ads to dictate to them.His current thinking is "people seem to be conducive to branded content,…
  • If DirectTV's Ads Were Too Silly to Believe, Then Why Run Them?

    22 Apr 2015 | 3:00 am
    Here's what I don't get: Why did DirecTV think that Rob Lowe's claims for the TV satellite delivery service wouldn't be taken seriously because his alter egos such as "Painfully Awkward" and "Peaked in High School" Rob Lowe were pathetic buffoons?And if DirecTV really thought that nobody would believe Rob Lowe's claims, why did the company bother to make them?Mr. Lowe's assertions that DirecTV was "the undisputed leader in sports" and is "No. 1 in customer satisfaction" were challenged by rival TV provider Comcast, which asked the National Advertising Division of the Council of Better…
  • Marketers Sluggish When Policing Financial Shenanigans

    7 Apr 2015 | 10:00 am
    It's incredible how lethargic marketers are when it comes to policing the financial shenanigans of their agencies and the media.Maybe they don't want to call attention to blatant digital fraud and media kickbacks to their agencies because it would call into question their entire advertising budget and strategy.Marketers are putting more and more money into digital ads when they know how much of their money ends up in phony clicks on nonexistent websites. They chalk up such irresponsible spending to "incremental waste" much the way they view off-target ad placements. And marketers often don't…
  • To Battle Isis' Message, We'll Need Slickly Produced Content That's Just as Compelling

    24 Mar 2015 | 4:00 am
    Continue reading at AdAge.com
  • For Industry Vet, Past Was Great, but Future's More Exciting

    2 Mar 2015 | 10:00 am
    Howie Cohen, who celebrates 50 years in the ad biz this month, isn't one of those guys who laments the good old days. Things are not only cheaper and faster now, he believes, but advertisers can reach consumers in new and smart ways.Howie, who alongside art director Bob Pasqualina at Doyle Dane Bernbach, created the great line "Try it, you'll like it" for Alka-Seltzer, and later, "I can't believe I ate the whole thing," points out that, thanks to technology, "we can do everything faster. If it took six weeks to create and produce an ad in 1965, we can do it in six days, maybe even six hours…
 
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    Advertising Age - Guest Columnists

  • Mini Law Lesson: How Brands Can (and Can't Use) Periscope

    29 May 2015 | 6:34 am
    Brands can use Twitter's live-streaming app to hold special contests, have influencers perform demos, do live Q&As with customers and tease or reveal new products, attorney Brian Heidelberger says in this video. But a new platform doesn't mean anything goes. Continue reading at AdAge.com
  • Enlist Your Media Buyer in Fight Against Piracy and Bot Fraud

    26 May 2015 | 4:00 am
    Piracy through the sale of counterfeit goods over the internet is rampant. While there is much controversy over the actual costs to brand owners whose goods are being counterfeited, there is no debate that marketers are inadvertently advertising on pirate sites and supporting counterfeiters.The inadvertent advertising occurs largely as a result of the inability or failure of media buyers to police where their clients' advertising appears. In addition, counterfeiters are intercepting traffic to legitimate sites, diverting it, and selling counterfeit goods.The result is wasted dollars spent by…
  • Mobile Carriers Must Avoid the 'Dumb-Pipe' Syndrome

    28 Apr 2015 | 9:15 am
    The recent net neutrality ruling by the FCC is a win for consumers, as carriers must follow rules about collection and use of consumer data. But this is also increasing the pressure on carriers to open up new sources of revenue as they cannot throttle bandwidth hogs and face the high cost of spectrum. They are entering the big data and advertising game, sparking controversy as they go -- as the Verizon "perma-cookie" showed.Despite Verizon's misfire, there is clear demand from advertisers for a verifiable audience in the cookie-less world of mobile; it is the major pain point in mobile…
  • The RadioShack Name: Worthless or Worthwhile?

    17 Apr 2015 | 4:00 am
    After months of speculation, the bid for RadioShack by Soohyung Kim's hedge fund Standard General was officially approved in bankruptcy court, saving the ailing electronics retailer from imminent liquidation. While RadioShack's road to bankruptcy has been long and well documented (the company was last profitable in 2011), Mr. Kim sees promise where others did not.Through Standard General, Mr. Kim has taken over approximately 1,700 of RadioShack's 4,000 stores. Mr. Kim believes that aspects of RadioShack's legacy business can thrive even today, and he seeks to position RadioShack as a…
  • As Marketers Rush to Programmatic, Consumer-Privacy Rules Still Apply

    15 Apr 2015 | 7:00 am
    Why do so many outside of the tech and media space see programmatic buying as something to fear?Programmatic technology allows for enhanced efficiency in media buying through automated ad exchanges that instantly serve hyper-targeted ads. While traditional behavioral advertising uses some of the same principles, programmatic buying is more sophisticated and operates on a real-time basis rather than just historical behavior. Drawing on vast amounts of data and analytics -- aka "big data" -- it relies on cookies and other tracking technologies to create profiles based on technical, network and…
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    Advertising Age - The Big Tent

  • Spike Lee on Clients, the Knicks and the Need for Change in Adland

    5 May 2015 | 3:30 am
    Let me set the stage: Spike Lee showed up for our interview dressed for the pages of GQ -- rainbow-colored shoes, a grey coat with bright tie and white shirt, leopard-spotted glasses and a beret. If his vibe sent a signal of accessibility, it would be strictly on his own terms, I soon found out.My interview got off to a less than auspicious start. "That's not a current quote," he said when I asked him about his observation that advertisers have to slip in the message because consumers don't want ads to dictate to them.His current thinking is "people seem to be conducive to branded content,…
  • There's No Direct Translation for Target's Latest Effort Aimed at Hispanics

    3 Mar 2015 | 4:00 am
    Target aims to deepen its relationship with Hispanic consumers through a new ad campaign launching on March 8. Called "Sin Traduccin," or "without translation," the push highlights Spanish terms and moments that have no direct English translation and are unique to Hispanic consumers.For example, the first of two launch spots is named "Arrullo," which means "lullaby," and is often used to describe the right ambience and setting to put a baby to sleep. The second, called "Sobremesa," is about the period of time right after dinner in which family and friends linger at the dinner table to catch…
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    Advertising Age - Campaign Trail

  • New GOP Super PAC Wants to Be Kickstarter of Political Ads

    28 May 2015 | 8:00 am
    "Sit down and shut up!"In a new ad, that bit of vintage Chris Christie serves as an implied response to a series of strategically-edited clips of President Barack Obama, portrayed as a fumbling, wishy-washy orator. The spot, loaded with other one-liners from the New Jersey governor, was produced for just-launched Citizen Super PAC, a quirky brainchild of small digital political consulting shop Tusk Digital.But the ad has yet to be funded and hasn't run on YouTube or TV. If all goes according to the Citizen Super PAC plan, funding will come from everyday people pledging small amounts of money…
  • DMA, Ad Agencies and Data Tech Firms Were Clinton Foundation Funders

    27 May 2015 | 8:20 am
    There's a lot of talk lately about donations and speech payments made to the Clinton Foundation by influential and controversial parties such as Saudi Arabia and banking industry titans. But the ad industry is in on the Clinton funding game, too. The Direct Marketing Association, ad agencies and data and marketing tech firms have given the organization, dedicated to global health and economic development, hundreds of thousands of dollars.According to recently-released Clinton Foundation speaking payment data, the Direct Marketing Association Nonprofit Federation gave between $10,000 and…
  • Rand Paul Campaign Runs Ads in Conjunction With Senate Filibuster

    21 May 2015 | 8:15 am
    The Rand Paul campaign wasted no time in capitalizing on hype yesterday around his marathon filibuster on the Senate floor. As the Kentucky Republican continued his hours-long discussion about provisions of the set-to-expire Patriot Act, the Rand Paul for President digital team ran online ads pushing supporters to "Add your name to Rand's Patriot Act filibuster today!"Meanwhile, the campaign asked fans to tweet photos of themselves watching the filibuster on C-SPAN including the #StandWithRand hashtag. It also asked Twitter followers to Text the word "Filibuster" to 97063. That resulted in a…
  • Snapchat Snags Google Exec to Campaign for Political Ad Dollars

    11 May 2015 | 1:00 pm
    Snapchat has launched its campaign for all the political ad dollars up for grabs heading into next year's election.Snapchat has hired Rob Saliterman to run its political ad sales team. Mr. Saliterman had been leading Google's political ad sales efforts in the U.S. since 2011 and was a member of the White House communications team under President George W. Bush, according to his LinkedIn profile.A Snapchat spokeswoman confirmed the hire after Politico first reported the news on Monday. Continue reading at AdAge.com
  • Rand Paul's Digital Chief Says Plea for Ideas Is Crowdsourcing

    7 May 2015 | 7:30 am
    Political campaigns are notoriously opaque. They're also typically pretty top-down affairs despite staffers' insistence that "It's all about the grassroots."So it was a bit surprising to see Vincent Harris, the young entrepreneur heading digital for GOP presidential hopeful Sen. Rand Paul of Kentucky, asking supporters on Twitter for ideas.Specifically, he asked followers of his @VincentHarris account on Wednesday what the candidate might do better in digital media. In a related post he wrote, "I am around always to listen. Have had folks as young as 14 send in great tips to vincent (at)…
 
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    Advertising Age - DigitalNext

  • You Don't Have to Wait for Beacons. How Brands Can Use Mobile Devices to Target Consumers

    29 May 2015 | 7:00 am
    Mobile technology has marketers excited. As consumers spend more time connecting to the internet on a device beyond a traditional laptop or desktop computer, they are creating more signals marketers can use to target and tailor ad messages. Some of those signals are being leveraged via in-store beacons, which can trigger location-specific messaging to drive purchases.This combination of online ad serving and offline activity is exciting, but it's also very much still in its nascent stage, lacking clear benchmarks and best practices. Fortunately, marketers don't have to wait for beacons to…
  • Twitter's Got It Right: Why CFOs Can Oversee Marketing

    28 May 2015 | 7:00 am
    Much has been said and written in the marketing industry about Twitter's decision to have its CFO Anthony Noto, an alumnus of noted Wall Street firm Goldman Sachs, oversee the company's marketing organization.Bottom line: How can a left-brain numbers guy oversee a right-brain, creative marketing organization?The truth is that how marketing is managed in 2015 is very different from how it was managed even 15 or 20 years ago. Here are four reasons why a CFO, particularly for a well-known and publicly traded company like Twitter, can oversee marketing today: Continue reading at AdAge.com
  • LinkedIn and Left Out: Why B-to-B Can't Afford Closed Platforms

    21 May 2015 | 7:45 am
    If you're looking for a job or to hire an employee, LinkedIn is the leader by a mile. But LinkedIn is evolving. The professional social network is pivoting toward digital advertising and lead gen with the recent launch of a digital ad network. This has b-to-b marketers excited, and for good reason. LinkedIn's arrival in the space represents a strong move that could influence the programmatic revolution in a big way. But before b-to-b marketers shift the lion's share of their budgets to LinkedIn, they should ask if LinkedIn's closed approach is best.With a massive user base and deep data to…
  • Dear Madison Avenue: Set My Data Scientists Free

    21 May 2015 | 7:13 am
    Back in 2008, when I was 31 years young and a freshly minted Ph.D., I took my first job in digital media. I was hired as a consultant for "advanced analytics" on a new mobile ad server. So I dusted off my statistics books, cracked my knuckles and logged into the machines where six months of server files were housed. And that's when the torture began.The data files were scattered across directories. The names were inconsistent. The formats varied wildly. Hours passed as I typed out Unix commands on the terminal, tediously stitching together billions of events into a time series of the last few…
  • Why Advertisers' Demands for 100% Viewability Are Unrealistic

    20 May 2015 | 9:00 am
    For a number of brands and agencies, getting 100% viewability on their ad buys is not only a goal to strive toward, but a mandate with which publishers must one day comply.This expectation is reinforced by the press, which continues to publish op-eds with headlines like, "How Will We Get to 100% Viewability? Hint: Don't Settle" and "You Wouldn't Accept 70% Performance Elsewhere, So Why Should We With Viewability?"On the surface, this desire certainly makes sense. After all, why should a brand have to pay for ads that nobody is actually going to see? Why shouldn't publishers be able to…
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    Advertising Age - Video

  • Mini Law Lesson: How Brands Can (and Can't Use) Periscope

    29 May 2015 | 6:34 am
    Brands can use Twitter's live-streaming app to hold special contests, have influencers perform demos, do live Q&As with customers and tease or reveal new products, attorney Brian Heidelberger says in this video. But a new platform doesn't mean anything goes. Continue reading at AdAge.com
  • The Real 'Mad Men' Diaries: Was There Really That Much Sex in the Office?

    6 Apr 2015 | 8:30 am
    The horniest executives of the Mad Men days seemed to work at Y&R.So recalls former Ogilvy copywriter Jane Maas in the return of our award-winning Real 'Mad Men' Diaries video series. The shop was "a hotbed of sex in that era," she said, surrounded by about six hotels, which "made nooners easy."The Y&R title might be disputed by Jerry Della Femina, whose shop was notorious for an agency-wide sex contest inaugurated in 1967, recounted in his memoir "From Those Wonderful Folks Who Gave You Pearl Harbor." Continue reading at AdAge.com
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    Advertising Age - Small Agency Diary

  • The Small Agency Awards: Last Day to Enter

    7 May 2015 | 1:34 pm
    The deadline for Advertising Age's Small Agency Awards is Friday, May 8 at 11:59 p.m. ET. This is the final extension. Judging will begin shortly thereafter.Independent agencies and agencies that are not majority owned by a holding company or network are eligible. (Got a question? Here's the FAQ. And here are the rules.)Entry is open to agencies in three size categories: Continue reading at AdAge.com
  • Muhtayzik Hoffer: Before and After Winning Small Agency of the Year

    4 May 2015 | 1:00 pm
    John Matejczyk is executive creative director and co-founder of Muhtayzik Hoffer, which was named Advertising Age's Small Agency of the Year in 2014. There are four days left to enter the 2015 Small Agency of the Year Awards. We asked John to give tell us what it was like. Results may vary.A year ago we were not Advertising Age's Small Agency of the Year.Today, we are. Continue reading at AdAge.com
  • Good News: One Last Extension for 2015 Small Agency Awards

    29 Apr 2015 | 3:00 pm
    Are you a small agency that's making big gains for your clients? Then show us what you've got. And do it before May 8 at 11:59 p.m. ET. Due to overwhelming demand, we've made one last extension. But this is the final one. Judging will begin shortly after.Ad Age's annual Small Agency Awards contest is now open, and independent shops anywhere in the world with 150 or fewer employees are invited to enter. Continue reading at AdAge.com
  • Final Deadline Extension for 2015 Small Agency Awards Announced

    21 Apr 2015 | 8:25 am
    Ad Age is extending the deadline for its Small Agency Awards to give shops a bit more time to complete their entries. The new deadline is Friday, May 8 at 11:59 p.m. ET. This is the final extension. Judging will begin shortly thereafter.Independent agencies and agencies that are not majority owned by a holding company or network are eligible. (Got a question? Here's the FAQ. And here are the rules.)Entry is open to agencies in three size categories: Continue reading at AdAge.com
  • Marketers: Stop Asking Consumers 'Why?'

    15 Apr 2015 | 4:00 am
    What's up with all the wingtips? In the past few months, I've noticed an increasing emergence of young men wearing wingtip shoes. They're sporting tan wingtips, gray, and even blue suede wingtips.Remember when wingtips were the most conservative men's shoe you could buy, usually in black or cordovan, finishing off a gray or blue suit? Even in the opening credits of the 1960s sitcom, "My Three Sons," wingtips represented the character of middle-aged dad Steve Douglas, played by Fred MacMurray.Now the wingtip might be the hippest shoe going. Continue reading at AdAge.com
 
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