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  • Lowe's Gives Away Glow-in-the-Dark Cat Hats During March Madness

    Advertising Age - Complete Feed
    27 Mar 2015 | 2:25 pm
    Lowe's jumped into the NCAA action again this year by bringing a phony product idea to life during the Sweet 16, based on an ad that began airing earlier in the spring.The retailer created an infomercial for glow-in-the-dark cat hats, which were featured in a spot that showed how Lowe's gives men so much confidence in their home-improvement projects that they are motivated to pursue their wildest dreams. In the original ad, a man pitches an idea to his boss: glow-in-the-dark cat hats.In the infomercial that follows, men search frantically under couches and with helicopters for their lost cats…
  • Millennial Dads Are Real, and So Is Their Spending Power

    Advertising Age - Blog Posts
    27 Mar 2015 | 7:00 am
    Millennial dads are getting a lot of hype, but they need to be taken seriously, writes Y&R's Kasi Bruno. Three trends to watch.
  • Lowe's Gives Away Glow-in-the-Dark Cat Hats During March Madness

    Advertising Age - Latest News
    27 Mar 2015 | 2:25 pm
    Lowe's jumped into the NCAA action again this year by bringing a phony product idea to life during the Sweet 16, based on an ad that began airing earlier in the spring.The retailer created an infomercial for glow-in-the-dark cat hats, which were featured in a spot that showed how Lowe's gives men so much confidence in their home-improvement projects that they are motivated to pursue their wildest dreams. In the original ad, a man pitches an idea to his boss: glow-in-the-dark cat hats.In the infomercial that follows, men search frantically under couches and with helicopters for their lost cats…
  • Wieden & Kennedy Added to General Mills Roster With Yoplait

    Advertising Age - Agency News
    27 Mar 2015 | 11:45 am
    Wieden & Kennedy has been named the lead agency on General Mills' Yoplait brand.Publicis Groupe's Saatchi & Saatchi has been handling the Yoplait brand. The company confirmed that it will continue to work on portions of the Yoplait business, including the Go-Gurt kids variety as well as innovation. Saatchi also continues to work on significant chunks of business including Cheerios, Progresso, Green Giant and Fiber One. Interpublic's McCann Erickson in New York also has a large piece of business at General Mills including the Pillsbury franchise, as well as Nature Valley, among others."We are…
  • Despite Tech Media's Obsession, Big Brands Aren't Rushing to Meerkat, Periscope

    Advertising Age - Digital
    27 Mar 2015 | 1:00 pm
    Typically the bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and Twitter's Periscope.Meerkat launched in late February as a way for people to stream live broadcasts from their phones that would cross-post to Twitter so that anyone could tune in. Many did. By March 16 the app that became the toast of tech festival SXSW had registered more than 91,776 livestreams and more than 293,800 views since launch, according to social analytics firm Simply Measured.Then on Thursday Twitter officially launched Periscope, a…
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    Advertising Age - Complete Feed

  • Lowe's Gives Away Glow-in-the-Dark Cat Hats During March Madness

    27 Mar 2015 | 2:25 pm
    Lowe's jumped into the NCAA action again this year by bringing a phony product idea to life during the Sweet 16, based on an ad that began airing earlier in the spring.The retailer created an infomercial for glow-in-the-dark cat hats, which were featured in a spot that showed how Lowe's gives men so much confidence in their home-improvement projects that they are motivated to pursue their wildest dreams. In the original ad, a man pitches an idea to his boss: glow-in-the-dark cat hats.In the infomercial that follows, men search frantically under couches and with helicopters for their lost cats…
  • Despite Tech Media's Obsession, Big Brands Aren't Rushing to Meerkat, Periscope

    27 Mar 2015 | 1:00 pm
    Typically the bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and Twitter's Periscope.Meerkat launched in late February as a way for people to stream live broadcasts from their phones that would cross-post to Twitter so that anyone could tune in. Many did. By March 16 the app that became the toast of tech festival SXSW had registered more than 91,776 livestreams and more than 293,800 views since launch, according to social analytics firm Simply Measured.Then on Thursday Twitter officially launched Periscope, a…
  • Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness

    27 Mar 2015 | 12:30 pm
    Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press Guild breakfast in the U.K.: "There is an argument at the moment going on about the effectiveness of newspapers and magazines, even in their traditional form, and maybe they are more effective than people give them credit [for]."Mr. Sorrell cited research showing that traditional media is often more…
  • Why Dodge Paired a Gearhead With a Monkey in 'Dodge Law' Campaign

    27 Mar 2015 | 12:30 pm
    Enforcing Dodge Law is serious business.So the brand turned to muscle car enthusiast Richard Rawlings of Discovery Channel's "Fast N' Loud" to restore order in an ad campaign that launched this month. But even with Mr. Rawlings' expertise in resurrecting vintage rides at his Gas Monkey Garage in Dallas, he needed a partner with a little attitude.Enter the Gas Monkey, his no-nonsense sidekick. Continue reading at AdAge.com
  • Wieden & Kennedy Added to General Mills Roster With Yoplait

    27 Mar 2015 | 11:45 am
    Wieden & Kennedy has been named the lead agency on General Mills' Yoplait brand.Publicis Groupe's Saatchi & Saatchi has been handling the Yoplait brand. The company confirmed that it will continue to work on portions of the Yoplait business, including the Go-Gurt kids variety as well as innovation. Saatchi also continues to work on significant chunks of business including Cheerios, Progresso, Green Giant and Fiber One. Interpublic's McCann Erickson in New York also has a large piece of business at General Mills including the Pillsbury franchise, as well as Nature Valley, among others."We are…
 
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    Advertising Age - Latest News

  • Lowe's Gives Away Glow-in-the-Dark Cat Hats During March Madness

    27 Mar 2015 | 2:25 pm
    Lowe's jumped into the NCAA action again this year by bringing a phony product idea to life during the Sweet 16, based on an ad that began airing earlier in the spring.The retailer created an infomercial for glow-in-the-dark cat hats, which were featured in a spot that showed how Lowe's gives men so much confidence in their home-improvement projects that they are motivated to pursue their wildest dreams. In the original ad, a man pitches an idea to his boss: glow-in-the-dark cat hats.In the infomercial that follows, men search frantically under couches and with helicopters for their lost cats…
  • Despite Tech Media's Obsession, Big Brands Aren't Rushing to Meerkat, Periscope

    27 Mar 2015 | 1:00 pm
    Typically the bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and Twitter's Periscope.Meerkat launched in late February as a way for people to stream live broadcasts from their phones that would cross-post to Twitter so that anyone could tune in. Many did. By March 16 the app that became the toast of tech festival SXSW had registered more than 91,776 livestreams and more than 293,800 views since launch, according to social analytics firm Simply Measured.Then on Thursday Twitter officially launched Periscope, a…
  • Why Dodge Paired a Gearhead With a Monkey in 'Dodge Law' Campaign

    27 Mar 2015 | 12:30 pm
    Enforcing Dodge Law is serious business.So the brand turned to muscle car enthusiast Richard Rawlings of Discovery Channel's "Fast N' Loud" to restore order in an ad campaign that launched this month. But even with Mr. Rawlings' expertise in resurrecting vintage rides at his Gas Monkey Garage in Dallas, he needed a partner with a little attitude.Enter the Gas Monkey, his no-nonsense sidekick. Continue reading at AdAge.com
  • Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness

    27 Mar 2015 | 12:30 pm
    Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press Guild breakfast in the U.K.: "There is an argument at the moment going on about the effectiveness of newspapers and magazines, even in their traditional form, and maybe they are more effective than people give them credit [for]."Mr. Sorrell cited research showing that traditional media is often more…
  • Wieden & Kennedy Added to General Mills Roster With Yoplait

    27 Mar 2015 | 11:45 am
    Wieden & Kennedy has been named the lead agency on General Mills' Yoplait brand.Publicis Groupe's Saatchi & Saatchi has been handling the Yoplait brand. The company confirmed that it will continue to work on portions of the Yoplait business, including the Go-Gurt kids variety as well as innovation. Saatchi also continues to work on significant chunks of business including Cheerios, Progresso, Green Giant and Fiber One. Interpublic's McCann Erickson in New York also has a large piece of business at General Mills including the Pillsbury franchise, as well as Nature Valley, among others."We are…
 
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    Advertising Age - Agency News

  • Wieden & Kennedy Added to General Mills Roster With Yoplait

    27 Mar 2015 | 11:45 am
    Wieden & Kennedy has been named the lead agency on General Mills' Yoplait brand.Publicis Groupe's Saatchi & Saatchi has been handling the Yoplait brand. The company confirmed that it will continue to work on portions of the Yoplait business, including the Go-Gurt kids variety as well as innovation. Saatchi also continues to work on significant chunks of business including Cheerios, Progresso, Green Giant and Fiber One. Interpublic's McCann Erickson in New York also has a large piece of business at General Mills including the Pillsbury franchise, as well as Nature Valley, among others."We are…
  • TBWA Reorganizes to Be a 'Less Traditional Model'

    27 Mar 2015 | 9:00 am
    Omnicom's TBWA Worldwide is undergoing a large global reorganization, a major move to be a "less traditional model" by CEO Troy Ruhanen, who's been in charge less than a year.The reorganization will involve a "global client market structure," a departure from the traditional regional setup many networks have that's meant to better serve multinational clients. The move will include what the agency says is more-focused senior global executives, rather than more traditional generalized roles.To achieve that, TBWA is appointing three executives -- Perry Valkenburg, James Vincent and Emmanuel…
  • 4A's Transformation: Takeaways and Reporters' Notebook

    27 Mar 2015 | 8:14 am
    Agencies, media partners and marketers continued to emphasize partnership and collaboration at the annual 4As Transformation conference, which returned to Austin, Texas, this year."There isn't enough trust and respect within the client-agencies relationships," Jonathan Mildenhall, the new CMO of Airbnb, proclaimed as he sat on stage next to his agency partner, Starcom. John Osborn, president and CEO of BBDO New York, drove home the point on the last day: "If you don't know how to partner, you might as well get out of the way," he said. "Because partnership is everything in this business…
  • Are 'Geniuses' and 'Gurus' Part of the Ad Industry's Diversity Problem?

    27 Mar 2015 | 7:50 am
    On the last day of Advertising Week Europe, a panel discussed whether anything has changed since ex-TBWA London Chairman Trevor Beattie in 2012 declared the industry "too posh, too white, too male." The consensus: not enough.One of the less usual suspects may be adland's hyperbolic self-promotion, said Binna Kandola, senior partner at Pearn Kandola consultancy, a professor of psychology with a focus in diversity and development:I love how people in your industry talk about themselves. This person is an "advertising genius" and this person is a "guru" .... You don't hear that in other…
  • Land Rover Shifts Creative Account to In-House Agency Spark44

    27 Mar 2015 | 5:00 am
    Land Rover is shifting its global strategic and creative ad accounts to Spark44, which handles its sibling brand Jaguar. Spark44 is jointly owned by its management and Jaguar Land Rover.Young & Rubicam had handled creative duties, while Ogilvy & Mather handled digital user experience and web design and Wunderman handled CRM, Land Rover said."We are, of course, sad to see Jaguar Land Rover leave our agencies after 20 years of partnership," said Y&R and Wunderman, units of WPP Group, in a statement. "But we wish them well as they take the assignments in-house, and we will work with them to make…
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    Advertising Age - Digital

  • Despite Tech Media's Obsession, Big Brands Aren't Rushing to Meerkat, Periscope

    27 Mar 2015 | 1:00 pm
    Typically the bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and Twitter's Periscope.Meerkat launched in late February as a way for people to stream live broadcasts from their phones that would cross-post to Twitter so that anyone could tune in. Many did. By March 16 the app that became the toast of tech festival SXSW had registered more than 91,776 livestreams and more than 293,800 views since launch, according to social analytics firm Simply Measured.Then on Thursday Twitter officially launched Periscope, a…
  • Apple Watch Gets Another Media App: The Economist

    27 Mar 2015 | 10:45 am
    The Economist -- a dense, erudite weekly magazine based in London -- is opening up shop on Apple Watch, where subscribers to the magazine's digital edition will be able to listen to Economist articles.In a statement this morning, the magazine said: "Subscribers to The Economist app will be able to control playback of the audio edition using the newly launched Apple Watch. These functions include the ability to play, pause, skip ahead to the next track, rewind for 15 seconds, modify playback speed, and change to a different weekly edition."The Economist's audio edition -- which is read with a…
  • Acura Uses Music-Driven Social-Media Effort to Target Millennials

    27 Mar 2015 | 8:23 am
    Acura is appealing to the musical tastes of millennials in a new social-media campaign that expresses the energy of the sporty ILX sedan through sound.Acura asked eight up-and-coming artists each to craft a custom piece of music for the entry-luxury car. Each of the eight songs is inspired by one of the gears of the ILX's eight-speed, dual-clutch transmission.Acura says the songs increase in velocity and intensity as listeners move up the playlist. The artists include Kisses, Bear in Heaven, starRo and Bit Funk. Continue reading at AdAge.com
  • Just Because It's Possible Doesn't Mean It's Profitable

    27 Mar 2015 | 7:06 am
    One of the biggest issues we face in advertising is that we are confronted with new bright, shiny objects every day that promise to revolutionize the way we can reach consumers and the way that consumers interact with the world around them.Technology is advancing in unstoppable ways, and there can and will be a tech or digital answer to every need we have. But will those solutions be relevant to who we are as people? We have the ability and the technology to create devices and platforms to support every facet of our lives. It's yet to be determined if a text from our refrigerator that the…
  • YouTube Is Recycling Last Year's NewFronts Pitch -- Because It Worked

    26 Mar 2015 | 8:30 am
    Google's YouTube is trying something new with its NewFronts pitch this year. Unlike each of the previous years, YouTube is not eschewing last year's sales strategy and trotting out a new one to woo advertisers into signing upfront commitments to advertise on the online video service.This week YouTube began briefing agencies on its NewFront pitch. As was the case last year, advertisers will be able to buy guaranteed placements on the top 5% of YouTube channels (based on popularity and engagement) in exchange for an upfront spend commitment. Also like last year, YouTube will continue its…
 
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    Advertising Age - Global News

  • See Five of Asia's Best Campaigns From AdFest

    26 Mar 2015 | 7:30 am
    Captivating high-tech Japanese work for whisky giant Suntory may also appeal to judges at this year's Cannes Lions International Festival of Creativity after sweeping regional awards this week at the Asia Pacific Advertising Festival in Pattaya, Thailand, a resort town south of Bangkok.In "3D on the Rocks" by TBWA Hakuhodo, Tokyo, a Suntory-made device allows consumers at selected bars in Japanwhere whisky drinkers take their giant-sized ice cubes seriouslyto select an image that is rendered into a 3D ice cube.In a second Suntory campaign, called "Hibiki Glass," Suntory and Hakuhodo Inc.,…
  • Women Make Up 31.5% of Cannes Lions Juries For 2015

    26 Mar 2015 | 7:10 am
    At the 2015 Cannes Lions International Festival of Creativity, 31.5% of the judges will be women, up from 28.5% last year and 20% in 2013, according to an analysis by the festival of this year's 309 judges from 44 countries. There will also be five female jury presidents, part of the festival's drive for diversity.Three countries--the Czech Republic, Indonesia and Ecuador--are getting their first-ever Cannes judges after starting to win Lions. Ecuador's judge is Eduardo Maruri, president and chief creative officer of Maruri Grey, which won nine Lions last year, more than any other office in…
  • Sorrell Says Heinz-Kraft Merger is 'Cost, Not Revenue-Driven'

    25 Mar 2015 | 10:22 am
    WPP CEO Martin Sorrell said that the proposed merger between Heinz and Kraft Foods is "cost-driven, not revenue-driven," and suggested that short-sighted marketers are "focus[ing] on their boots, not on horizons," during a session at Advertising Week Europe in London today.Mr. Sorrell said, "Growth is tepid and clients don't have pricing power in the U.K. we are down to zero inflation. In those circumstances, cost is king and efficiency is king. We need to try and get clients to focus on potential growth opportunities."In answer to a question about his rivalry with Publicis Groupe…
  • After China Banned Wordplay on TV, a Punny Thing Happened

    24 Mar 2015 | 8:52 am
    Last November, China decreed a Great Pun Purge. Regulators banned wordplay on TV and radio, including in ads on those media. Their argument was that some puns defile China's language traditions and confuse impressionable youth."Such practices are contrary to the spirit of transmitting and promoting outstanding traditional Chinese culture, and run the risk of misleading the public, especially minors, and therefore must be resolutely corrected," said the notice (in unofficial translation here), which proved irresistible fodder for cringe-worthy jokes around the world. "One could call it cruel…
  • Enter Ad Age's 2015 Cover Competition for Young Creatives

    24 Mar 2015 | 3:45 am
    Advertising Age is once again inviting young creatives from everywhere in the world to design a cover for Ad Age's Cannes Issue, and will send the winner to the Cannes Lions International Festival of Creativity in June.Here's your creative brief: Stretch your imagination, and show us a cover design that you believe captures the meaning of creativity in 2015.The deadline is Wednesday, April 22, 2015 at midnight EST. All the information needed to enter is here. Continue reading at AdAge.com
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    Advertising Age - Hispanic Marketing

  • There's No Direct Translation for Target's Latest Effort Aimed at Hispanics

    3 Mar 2015 | 4:00 am
    Target aims to deepen its relationship with Hispanic consumers through a new ad campaign launching on March 8. Called "Sin Traduccin," or "without translation," the push highlights Spanish terms and moments that have no direct English translation and are unique to Hispanic consumers.For example, the first of two launch spots is named "Arrullo," which means "lullaby," and is often used to describe the right ambience and setting to put a baby to sleep. The second, called "Sobremesa," is about the period of time right after dinner in which family and friends linger at the dinner table to catch…
  • U.S. Hispanic Agencies: Enter the Wave Festival for Latin America

    26 Feb 2015 | 4:00 am
    The call for entries is open for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico for the third year.Entries are due by April 1, 2015 for the Wave. See the Wave's 15 categories and enter here.Advertising Age is partnering with the Wave, to be held April 15 and 16 in Rio de Janeiro. The regional Wave Festival is organized by Meio & Mensagem, Brazil's top advertising and marketing publication and events organizer, and Ad Age's longtime editorial partner in Brazil. Continue reading at AdAge.com
  • La Comunidad Is No. 8 on Ad Age's 2015 Agency A-List

    26 Jan 2015 | 4:00 am
    La Comunidad has always been an agency with few boundaries, bouncing back and forth between work for the multicultural market, Latin America and, increasingly, the U.S. general market. (Mr. Moll himself is so much a part of the U.S. and international creative community that he was named chairman of the One Club in June -- and, in fact, plays a talking pencil in the current call-for-entries campaign for the One Club's annual festival, the One Show.)In 2014, revenue grew 19%, and headcount was also up 19% to 130 staffers, who sometimes brainstorm by the pool at the agency's Miami headquarters.
  • Alma Is Ad Age's 2015 Multicultural Agency of the Year

    26 Jan 2015 | 4:00 am
    The Miami-based Omnicom Group agency likes to be where technology and creativity converge. For the first time in 2014, Alma did some form of digital work with every client, and digital grew to 28% of revenue.It's a smart move for the world of multicultural marketing, where often-fickle clients ramp up spending and then slash budgets while flitting between specialist agencies and general-market shops for their ethnic work.Alma's loyal cadre of clients stands out. After 20 years, the agency still wows its biggest client, McDonald's, with heartwarming creative and multicultural insights. One of…
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    Advertising Age - Rance Crain

  • To Battle Isis' Message, We'll Need Slickly Produced Content That's Just as Compelling

    24 Mar 2015 | 4:00 am
    Continue reading at AdAge.com
  • For Industry Vet, Past Was Great, but Future's More Exciting

    2 Mar 2015 | 10:00 am
    Howie Cohen, who celebrates 50 years in the ad biz this month, isn't one of those guys who laments the good old days. Things are not only cheaper and faster now, he believes, but advertisers can reach consumers in new and smart ways.Howie, who alongside art director Bob Pasqualina at Doyle Dane Bernbach, created the great line "Try it, you'll like it" for Alka-Seltzer, and later, "I can't believe I ate the whole thing," points out that, thanks to technology, "we can do everything faster. If it took six weeks to create and produce an ad in 1965, we can do it in six days, maybe even six hours…
  • Leaf-Blower Manufacturers Need to Suck It Up

    9 Feb 2015 | 7:00 am
    I would like to spend my allotted time with you on the leaf-blower industry, and how the marketers of this much-maligned and in many ways infuriating mechanism have done a lousy job of defending themselves.One could argue that the leaf blower is a model of efficiency and even water conservation, but the only argument emanating from leaf-blower makers is that any efforts to tone down their noise and fumes will lead to less powerful products.The leaf-blowing industry, in other words, has been asleep at the switch. And while they have been making excuses for themselves, the evidence piles up…
  • Advertisers Turn to Love While World Erupts in Violence

    27 Jan 2015 | 3:30 am
    Love is not only in the air these days but all over the airwaves, too.Subaru is saying that love is what makes a Subaru a Subaru, and now McDonald's is reshaping "I'm lovin' it" to reflect its newest iteration, "Choose lovin'." Love now becomes more than just a good experience; love now becomes a way of life.On the surface, you might think that conjuring up love as a reason to buy might not do the trick, but maybe advertisers are figuring that, with all the hatred in the world, a little love is what we all need right now. In fact, McDonald's U.S. CMO Deborah Wahl said exactly that in a recent…
  • Young Marketers on Why Flying Solo Doesn't Work

    12 Jan 2015 | 6:00 am
    The star power of the "Mad Men" days of advertising is long gone, and today's ad practitioners, pushed by the fragmentation of media, the speed of digital, a deluge of data and a need for diversity, are "probably the most collaborative generation of marketers in history."That was the consensus of six inductees into the American Advertising Federation's 2014 Advertising Hall of Achievement, which honors those 40 and under. "On your own you'll never get there," said Ross Martin, exec VP-marketing strategy and engagement of Viacom Media Networks, when I interviewed the 2014 honorees (with the…
 
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    Advertising Age - Guest Columnists

  • What the Latest in the Ongoing POM Legal Saga Means for You

    16 Mar 2015 | 3:45 am
    With consumers increasingly focused on the health benefits of the foods and beverages they consume, and consumer-product companies aggressively looking to meet those demands, the January decision in the battle between POM Wonderful and the Federal Trade Commission could have huge implications for how companies advertise their products' health benefits in the future.On January, 30, 2015, the U.S. Court of Appeals for the D.C. Circuit affirmed a prior ruling by the FTC that POM had falsely claimed that its pomegranate juice and dietary supplements could prevent, treat or reduce the risk of…
  • You Wouldn't Accept 70% Performance Elsewhere, So Why Should We With Viewability?

    12 Feb 2015 | 3:30 am
    I bought a pair pair of shoes online last week. My order was confirmed, my credit card charged. The shoes never arrived. So this week, I naturally went back to the same site and bought three more pairs.Absurd, right? In real life, we'd never knowingly spend our hard-earned money on goods and services we don't expect to receive. We would never settle routinely for 70% performance on the things we buy. But that's what's happening with the current crisis in viewability.It's unbelievable that in 2015 our industry is still talking about viewability and setting targets as low as 70%. What it says…
  • Thirty-Day Data Breach Notification Is a Good First Step

    3 Feb 2015 | 9:01 am
    During his State of the Union address earlier this month, President Barack Obama called for legislation to guard against cyber attacks, identity theft and to "protect our children's information." Earlier in January, his administration proposed a national breach notification law that requires companies to notify consumers within 30 days of discovering that their personal information was hacked. This legislation in various forms has floated around Congress for years, but the recent outbreak of high profile security breaches at companies like Sony and Target could be the impetus needed for the…
  • Marketers: It's Time to Leave a Safe but Stagnant Job

    21 Jan 2015 | 9:32 am
    With a new year, new budget, and maybe even a few new ideas after catching up on reading over the break, many marketers have high hopes this month for making an innovative impact on their brands. But smart marketers do more than bring big ideas -- they realize that choosing where they work is the most important key to success.Take a look at the most successful marketers you know or have read about. Nearly all of them have seen their careers defined by an industry-recognized innovation story. Careers are made by the big brand turnarounds, Cannes-winning campaigns, and killer new product…
  • Five Legal Trends You Need to Watch in 2015

    14 Jan 2015 | 4:00 am
    What's hot for advertising law in 2015? From privacy concerns to social-media complications to the aftermath of multiple U.S. Supreme Court decisions, 2015 looks to be a busy year. Taking the temperature of the advertising world, our firm found five areas that warrant a closer look.Privacy of consumer dataAmid high-profile data breaches and rising concern over consumer privacy rights, the collection and use of consumer data for marketing purposes is on the radar of government regulators. From the Federal Trade Commission to state attorneys general, privacy and data security are at the top of…
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    Advertising Age - The Big Tent

  • There's No Direct Translation for Target's Latest Effort Aimed at Hispanics

    3 Mar 2015 | 4:00 am
    Target aims to deepen its relationship with Hispanic consumers through a new ad campaign launching on March 8. Called "Sin Traduccin," or "without translation," the push highlights Spanish terms and moments that have no direct English translation and are unique to Hispanic consumers.For example, the first of two launch spots is named "Arrullo," which means "lullaby," and is often used to describe the right ambience and setting to put a baby to sleep. The second, called "Sobremesa," is about the period of time right after dinner in which family and friends linger at the dinner table to catch…
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    Advertising Age - Campaign Trail

  • Ted Cruz Gets First Tech Fail Out of the Way

    23 Mar 2015 | 10:20 am
    Not only has he officially announced his candidacy earlier than other would-be GOP opponents, Sen. Ted Cruz (R-TX) has also gotten his first presidential campaign tech fail out of the way.TedCruz.com is a single-page pro-Obama message, and, as discovered by cheeky newspaper The Observer, TedCruzForAmerica.com redirects to Healthcare.gov -- kryptonite for conservative Republicans like Mr. Cruz.This is just a case of domain squatters trying to mess with your head by buying up his name to troll supporters. Continue reading at AdAge.com
 
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    Advertising Age - DigitalNext

  • Millennial Dads Are Real, and So Is Their Spending Power

    27 Mar 2015 | 7:00 am
    I admit it -- like many other marketing strategists, I have had a slight obsession with millennials the past 10 years or so. I have read third-party research on them, interviewed them, guided clients in understanding them and advised on how to best communicate with them.And yes, millennials are maturing into the next phase of adult life -- with many entering or already in their thirties, moving to the suburbs, starting families and so on. As Ad Age's Ken Wheaton pointed out in a recent column, some of their most talked-about behaviors (flocking to urban centers, for instance) are starting to…
  • How Online Retailers Are Creating Immersive Brand Experiences in the Real World

    25 Mar 2015 | 8:00 am
    If you have some time on your hands and nowhere to be, go to Warby Parker in SoHo. Tall, carefully stacked shelves with hand-picked literature, vintage issues of Paris Review and comfy mid-century chairs invite weary SoHo shoppers to take a load off and sink into a book.Except, Warby Parker isn't a library. It's an eyewear store.What Warby Parker understands is that the store of the future, in a world where a tap of a smartphone will soon set in motion a near real-time delivery by a drone, must become a marketing channel. This is a reflection of the core of its e-commerce model: A strong…
  • Why the IAB Thinks It's Good that Marketers Are Concerned About Privacy

    24 Mar 2015 | 9:15 am
    The IAB will be releasing its third survey of marketer perceptions of mobile advertising next week, during the Mobile Marketplace conference. There's a slew of encouraging data about the mobile marketplace in the report -- perhaps most notably that mobile advertising budgets are growing and are expected to continue to grow, with more than one in 10 marketers expecting to see those numbers increase by over 50% in the next two years.But the most encouraging statistic of all is one you might not expect: There was a measurable increase year-over-year in the percentage of mobile brand marketers…
  • SXSW Takeaway: Humans Are the Real Supercomputers

    20 Mar 2015 | 7:00 am
    The apparent maturation of big data and technology in business and creativity was a prevalent theme at SXSW this past week. I counted at least 20 sessions dedicated to data and predictive analytics in some way or another, along with a raft of sessions around the topic of how data science and creativity come together.One session in particular, titled "All Signs Point to Yes: Predictive Is Here" explored how predictive technologies can enable businesses to use data science to factor in thousands of signals about any problem, from marketing to recruitment to optimizing internal production…
  • Despite Bearish Predictions, Apple Watch Holds Promise for Marketers

    19 Mar 2015 | 7:00 am
    Last week, Apple announced the April 24 launch of its Apple Watch, labeled by Tim Cook as "the most personal device [Apple has] ever created." Reactions to the announcement were mixed, with some viewing it as Apple's first major flop in a decade, while others applauded its blend of fashion and function.I'm not here to tell you whether the Apple Watch will be a success or a failure, because I can't. That would require knowing what Apple defines as success. Ten million units? One hundred million units? Sixty percent margins? The standards for Apple products are absurd, and I wouldn't be at all…
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    Advertising Age - Small Agency Diary

  • Deadline Approaching for 2015 Small Agency Awards

    13 Mar 2015 | 12:00 pm
    Are you a small agency that's making big gains for your clients? Then show us what you've got. And do it before April 8. Ad Age's annual Small Agency Awards contest is now open, and independent shops anywhere in the world with 150 or fewer employees are invited to enter.The goal of these awards -- now in their seventh year -- is to ensure that the smart thinking and innovative brand ideas produced by smaller shops are getting their due. Even as more marketers big and small turn to smaller shops, all too often this community's work isn't being recognized in the big awards shows. Continue…
  • The Race for Eyeballs is Wreaking Havoc on Small Agencies

    11 Feb 2015 | 3:45 am
    Lately there has been a lot of chatter about eyeballs. I'm not talking about creating a vertical in optometry. Rather, there is growing anxiety among advertisers over how to reach elusive customers and prospects.It's all about getting messages in front of the right eyeballs. That's why What'sApp fetched $19 billion, and dozens of other platforms have sold for such eye-popping premiums. They have the eyeballs advertisers want.And the task of finding the most desired pupils/retinas is more daunting than ever. Think about the dynamic that media planners used to face: They'd analyze a handful of…
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