Advertising Age

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  • As it Battles Beats, JBL Inks First NBA Player Endorsement

    Advertising Age - Complete Feed
    17 Apr 2015 | 2:19 pm
    JBL has found its point guard as it takes on Beats in the sports-endorsement game. Portland Trail Blazers star Damian Lillard will become a "brand ambassador" for the Harman International-owned audio brand as part of a new deal.Mr. Lillard is the first player signed by Harman since the company inked a multiyear sponsorship with the NBA last year that made it the league's official headphone, speaker and audio partner. The first-of-its-kind pact marked a significant move by the company to gain some sports credibility in a category dominated by Beats by Dre.Harman did not disclose the terms of…
  • Message to Marketers: Mobile Chat Is the Next Killer App

    Advertising Age - Blog Posts
    10 Apr 2015 | 7:00 am
    Five ways brands can use mobile messaging to connect with customers, Puneet Mehta writes.
  • Creativity Top 5: The Best Brand Ideas of the Week

    Advertising Age - Latest News
    18 Apr 2015 | 7:00 am
    In this week's episode, see TV of the future, Old Spice's new platform play, an airport's sporty transformation, Hyundai's message to space and more.Stay on top of the best creative brand ideas by subscribing to Creativity Top 5 Podcast. Follow all the great new work daily on Creativity-online.com and at @creativitymag on Twitter. Continue reading at AdAge.com
  • Six Things You Didn't Know About DigitasLBi North America CCO Ronald Ng

    Advertising Age - Agency News
    17 Apr 2015 | 11:00 am
    Ronald Ng joined Publicis Groupe's DigitasLBi in January as North America chief creative officer. He came from Omnicom's BBDO & Proximity network where he had been for more than a decade, having worked in its Malaysia, New York and Singapore offices. In 2011, while exec VP/exec creative director at BBDO New York, his team's Kinect-powered interactive installation for Autism Speaks was added to the New York Museum of Modern Art's permanent collection.Ad Age caught up with him to this week and gleaned some fun facts for this week's edition of Six Things.1. He developed a pronounced case of…
  • Epsilon Hints at Changes To Its Conversant Business

    Advertising Age - Digital
    17 Apr 2015 | 11:38 am
    Epsilon is going through changes as it continues working towards integrating Conversant, the company formerly known as Valueclick, which it purchased it for $2.3 billion in September. That acquisition was in part about Conversant's ability to make cross-channel targeting -- specifically in mobile -- more viable for the data-services company. Today, Epsilon is dead set on updating what Conversant has to offer to help clients make better use of their first-party data.That means de-emphasizing the less-valuable aspects of Conversant's business that have become commoditized. In an earnings call…
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    Advertising Age - Complete Feed

  • As it Battles Beats, JBL Inks First NBA Player Endorsement

    17 Apr 2015 | 2:19 pm
    JBL has found its point guard as it takes on Beats in the sports-endorsement game. Portland Trail Blazers star Damian Lillard will become a "brand ambassador" for the Harman International-owned audio brand as part of a new deal.Mr. Lillard is the first player signed by Harman since the company inked a multiyear sponsorship with the NBA last year that made it the league's official headphone, speaker and audio partner. The first-of-its-kind pact marked a significant move by the company to gain some sports credibility in a category dominated by Beats by Dre.Harman did not disclose the terms of…
  • TV Goes A La Carte Lite: Verizon Fios Rolls Out Customizable 'Skinny Bundle'

    17 Apr 2015 | 1:13 pm
    Verizon is putting its FiOS TV service on a crash diet.The upstart operator on Sunday will begin offering subscribers what it's characterizing as a "skinny bundle" of cable network packages, a new wrinkle that will allow consumers to choose from seven pre-fab options. A person familiar with the offering confirmed reports reported the service earlier.Each of Verizon's "Custom TV" channel packs is composed of cable networks that are stacked together in a genre-specific silo. For example, the Entertainment pack includes ratings-heavy outlets like TNT, USA Network, FX and Discovery Channel, while…
  • Joakim Noah Confuses Children in Latest Foot Locker Ad

    17 Apr 2015 | 12:00 pm
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, fans of superheroes and sub sandwiches can combine their passions at Subway, while Samsung Mobile compiles favorable comments…
  • Epsilon Hints at Changes To Its Conversant Business

    17 Apr 2015 | 11:38 am
    Epsilon is going through changes as it continues working towards integrating Conversant, the company formerly known as Valueclick, which it purchased it for $2.3 billion in September. That acquisition was in part about Conversant's ability to make cross-channel targeting -- specifically in mobile -- more viable for the data-services company. Today, Epsilon is dead set on updating what Conversant has to offer to help clients make better use of their first-party data.That means de-emphasizing the less-valuable aspects of Conversant's business that have become commoditized. In an earnings call…
  • Six Things You Didn't Know About DigitasLBi North America CCO Ronald Ng

    17 Apr 2015 | 11:00 am
    Ronald Ng joined Publicis Groupe's DigitasLBi in January as North America chief creative officer. He came from Omnicom's BBDO & Proximity network where he had been for more than a decade, having worked in its Malaysia, New York and Singapore offices. In 2011, while exec VP/exec creative director at BBDO New York, his team's Kinect-powered interactive installation for Autism Speaks was added to the New York Museum of Modern Art's permanent collection.Ad Age caught up with him to this week and gleaned some fun facts for this week's edition of Six Things.1. He developed a pronounced case of…
 
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    Advertising Age - Latest News

  • Creativity Top 5: The Best Brand Ideas of the Week

    18 Apr 2015 | 7:00 am
    In this week's episode, see TV of the future, Old Spice's new platform play, an airport's sporty transformation, Hyundai's message to space and more.Stay on top of the best creative brand ideas by subscribing to Creativity Top 5 Podcast. Follow all the great new work daily on Creativity-online.com and at @creativitymag on Twitter. Continue reading at AdAge.com
  • As it Battles Beats, JBL Inks First NBA Player Endorsement

    17 Apr 2015 | 2:19 pm
    JBL has found its point guard as it takes on Beats in the sports-endorsement game. Portland Trail Blazers star Damian Lillard will become a "brand ambassador" for the Harman International-owned audio brand as part of a new deal.Mr. Lillard is the first player signed by Harman since the company inked a multiyear sponsorship with the NBA last year that made it the league's official headphone, speaker and audio partner. The first-of-its-kind pact marked a significant move by the company to gain some sports credibility in a category dominated by Beats by Dre.Harman did not disclose the terms of…
  • TV Goes A La Carte Lite: Verizon Fios Rolls Out Customizable 'Skinny Bundle'

    17 Apr 2015 | 1:13 pm
    Verizon is putting its FiOS TV service on a crash diet.The upstart operator on Sunday will begin offering subscribers what it's characterizing as a "skinny bundle" of cable network packages, a new wrinkle that will allow consumers to choose from seven pre-fab options. A person familiar with the offering confirmed reports reported the service earlier.Each of Verizon's "Custom TV" channel packs is composed of cable networks that are stacked together in a genre-specific silo. For example, the Entertainment pack includes ratings-heavy outlets like TNT, USA Network, FX and Discovery Channel, while…
  • Joakim Noah Confuses Children in Latest Foot Locker Ad

    17 Apr 2015 | 12:00 pm
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, fans of superheroes and sub sandwiches can combine their passions at Subway, while Samsung Mobile compiles favorable comments…
  • Epsilon Hints at Changes To Its Conversant Business

    17 Apr 2015 | 11:38 am
    Epsilon is going through changes as it continues working towards integrating Conversant, the company formerly known as Valueclick, which it purchased it for $2.3 billion in September. That acquisition was in part about Conversant's ability to make cross-channel targeting -- specifically in mobile -- more viable for the data-services company. Today, Epsilon is dead set on updating what Conversant has to offer to help clients make better use of their first-party data.That means de-emphasizing the less-valuable aspects of Conversant's business that have become commoditized. In an earnings call…
 
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    Advertising Age - Agency News

  • Six Things You Didn't Know About DigitasLBi North America CCO Ronald Ng

    17 Apr 2015 | 11:00 am
    Ronald Ng joined Publicis Groupe's DigitasLBi in January as North America chief creative officer. He came from Omnicom's BBDO & Proximity network where he had been for more than a decade, having worked in its Malaysia, New York and Singapore offices. In 2011, while exec VP/exec creative director at BBDO New York, his team's Kinect-powered interactive installation for Autism Speaks was added to the New York Museum of Modern Art's permanent collection.Ad Age caught up with him to this week and gleaned some fun facts for this week's edition of Six Things.1. He developed a pronounced case of…
  • New Film Studio STX Taps Horizon to Support $400 Million Account

    17 Apr 2015 | 9:50 am
    The new film studio STX Entertainment has tapped independent media agency giant Horizon Media to support its $400 million media budget, the company said.Horizon will handle all aspects of media planning and buying, including "strategic approach, market research and analytics, and partnerships and integrations" to support two films this year and 12 to 15 films annually in the future, the company said in a statement.STX, which plans on being "a significant media buyer," said it will spend roughly $350 million $400 million a year in traditional and digital media. Continue reading at AdAge.com
  • Ten U.S. Hispanic Shops Win Prizes at Wave Festival in Rio

    17 Apr 2015 | 3:45 am
    Ten U.S. Hispanic agencies won 24 trophies at the Wave Festival for Latin America this week in Rio de Janeiro. One particularly popular ad was Grupo Gallegos' TV spot "Brave" for the California Milk Processor Board, which won four Film and Film Craft awards, including the only gold for a U.S. Hispanic shop.Independent agency Grupo Gallegos, who conceived the long-running Spanish "Toma Leche" tagline, teamed up with its milk client's other agency, "Got Milk" creator Goodbye, Silverstein & Partners, on a campaign to address the entire California market, both Hispanic and non-Hispanic. Grupo…
  • Barilla Is Looking For a New Creative Agency

    16 Apr 2015 | 2:07 pm
    Barilla and Y&R Chicago have parted ways as the pasta marketer launches a creative agency review covering the U.S.A spokeswoman for the company confirmed that it was "undertaking a regular agency review in the U.S. and has invited other firms to present their capabilities." Y&R in a statement said it has "elected not to participate" but "wishes the Barilla marketing team much success with finding their next North American agency partner."The marketer in 2014 spent $28.7 million on measured media in the U.S., according to Kantar Media. But the company appears to have been relatively quiet on…
  • Burnett Quits Entering Awards, Media Director Turns Bikini Model: Real Headlines From 'Mad Men' Days

    16 Apr 2015 | 12:25 pm
    No More Awards Competitions for Leo Burnett Co.In July, 1970, Leo Burnett declared it would no longer be entering awards competitions. Exec VP-Creative Services Howard Shank issued a company-wide memo saying that the agency funds that had gone to entering awards shows -- running into the tens of thousands of dollars -- would be diverted to more worthy causes, such as scholarships or on-the-job training for advertising hopefuls. The decision wasn't a "sour grapes" reaction, as the agency continued to do well on the awards circuit. Rather, Mr. Shanks said, "We see an opportunity to put our…
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    Advertising Age - Digital

  • Epsilon Hints at Changes To Its Conversant Business

    17 Apr 2015 | 11:38 am
    Epsilon is going through changes as it continues working towards integrating Conversant, the company formerly known as Valueclick, which it purchased it for $2.3 billion in September. That acquisition was in part about Conversant's ability to make cross-channel targeting -- specifically in mobile -- more viable for the data-services company. Today, Epsilon is dead set on updating what Conversant has to offer to help clients make better use of their first-party data.That means de-emphasizing the less-valuable aspects of Conversant's business that have become commoditized. In an earnings call…
  • Former Hulu Chief Kilar Raises $58 Million for Vessel Video Site

    17 Apr 2015 | 10:00 am
    Vessel, the closely held video startup led by former Hulu chief Jason Kilar, has raised $57.5 million more to fund its new subscription business for short-form video, according to a person with knowledge of the matter.The investment was led by Institutional Venture Partners, Mr. Kilar said in a statement announcing the funding round without providing a sum or valuation for the company. At $57.5 million, however, it brings Vessel's outside funding to more than $134 million. The new round includes investors previously tapped by Kilar, including Benchmark Capital, Greylock Partners and Bezos…
  • Fusion to Turn Its Snapchat Channel Into a Network With Five New Shows

    17 Apr 2015 | 8:00 am
    ABC's and Univision's joint venture Fusion may operate its own TV network, but the media company is also making TV shows for nontraditional outlets, like its Snapchat Discover channel.Fusion plans to premiere five original shows exclusively on its Snapchat Discover channel sometime later this year as it experiments with what people want to watch on which media platforms, be it TV, YouTube, Instagram or Snapchat.These won't be the first original shows to premiere on Fusion's Snapchat Discover channel, which is one of more than a dozen channels run by publishers like Vice and ESPN within the…
  • Q&A: Yahoo's Katie Couric on Election 2016, Live News and Snapchat

    17 Apr 2015 | 4:00 am
    Yahoo CEO Marissa Mayer put a spotlight on her premium programming ambitions when the portal announced the hiring of Katie Couric to be its global news anchor in November 2013.Since joining Yahoo in January 2014 -- and becoming a full-time employee in June 2014 -- the former "Today" host and "CBS Evening News" anchor has sat down with politicians including Secretary of State John Kerry and former presidential candidate Mitt Romney and interviewed celebrities like Julia Louis-Dreyfus and deejay Steve Aoki. She has also helmed Yahoo's election-night coverage and produced shorter segments for…
  • Bevel Campaign Taps Heritage of Black-Owned Barbershops

    17 Apr 2015 | 4:00 am
    Black-owned barber shops have never been only about a cut and a shave. They've long been central to African-American culture. Now Bevel, a brand that's arguably been trying to cut in on that action, has embraced the barber shop as part of its new Bevel Classics video campaign.An introductory video for the Bevel Classics series looks at five barbers, iconic haircuts they create for their customers and some of the stories behind them -- which will be explored in greater depth in subsequent videos. While the barbers aren't Bevel endorsers, telling their stories is important to the brand, said…
 
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    Advertising Age - Global News

  • Starwood Launches Tribute, First Hotel Line in Nine Years, to Win Millennials

    17 Apr 2015 | 4:00 am
    Starwood Hotels and Resorts Worldwide debuted Tribute portfolio today -- its first brand launch in nine years.Dave Marr, Starwood's senior VP-brand management, said some hotels will be converted from existing buildings and others will be ground-up projects. The hotels will be independently owned and each will retain its individual look and feel. Yet they will have access to Starwood's loyalty program, technology and infrastructure, global sales force and branding and marketing expertise. Tribute's expansion will begin in North America and Europe, with plans to open 100 four-star hotels by…
  • Ten U.S. Hispanic Shops Win Prizes at Wave Festival in Rio

    17 Apr 2015 | 3:45 am
    Ten U.S. Hispanic agencies won 24 trophies at the Wave Festival for Latin America this week in Rio de Janeiro. One particularly popular ad was Grupo Gallegos' TV spot "Brave" for the California Milk Processor Board, which won four Film and Film Craft awards, including the only gold for a U.S. Hispanic shop.Independent agency Grupo Gallegos, who conceived the long-running Spanish "Toma Leche" tagline, teamed up with its milk client's other agency, "Got Milk" creator Goodbye, Silverstein & Partners, on a campaign to address the entire California market, both Hispanic and non-Hispanic. Grupo…
  • A Blimp Just Flew Over Florida, Poking Fun at Spirit Airlines

    16 Apr 2015 | 7:00 pm
    Say you notice that another company halfway across the world seems to be imitating your brand identity, using similar colors, design and humor. You could start an expensive legal battle -- or you could just fly a blimp past the purported copycat's headquarters.Singaporean low-cost carrier Scoot has been tallying up ways Spirit Airlines' branding seems strangely similar to its own -- like the bright yellow brand color, the hand-printed font, the icons and the cheeky jokes. (Scoot's explainer video is here -- see any similarities?)So Scoot has pulled a few stunts poking fun at fellow budget…
  • Brazil's Corruption Investigation Spreads to IPG's Lowe

    15 Apr 2015 | 12:00 pm
    Brazil's massive ongoing corruption investigation, called Operation Car Wash, has reached the ad industry. A former executive at Lowe & Partners' Brazilian agency, Borghi/Lowe, was detained by police last Friday and a federal judge authorized the agency's financial and other records to be searched, reported Meio & Mensagem, Ad Age's editorial partner in Brazil.Ricardo Hoffman, Borghi/Lowe's former VP and head of the agency's office in the nation's capital Brasilia, is said by Federal judge Sergio Moro, who heads the Operation Car Wash investigation, to have instructed third parties to make…
  • Green Party Urges Voters to 'Change the Tune' in U.K. Election

    9 Apr 2015 | 9:36 am
    The Green Party which is led by a woman has created a new film that relegates the competition to boy-band style clones, as part of its campaign in the run-up to the U.K. general election on May 7.The provocative film will be broadcast on the BBC tonight. It features satirical versions of the (male) leaders of the Green Party's four main rival parties, brought together to form a fictitious boy band called Coalition. The quartet sing the song, titled "Change the Tune," in harmony, demonstrating how similar all their policies sound.In the U.K., political parties are allowed to buy advertising on…
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    Advertising Age - Hispanic Marketing

  • Ten U.S. Hispanic Shops Win Prizes at Wave Festival in Rio

    17 Apr 2015 | 3:45 am
    Ten U.S. Hispanic agencies won 24 trophies at the Wave Festival for Latin America this week in Rio de Janeiro. One particularly popular ad was Grupo Gallegos' TV spot "Brave" for the California Milk Processor Board, which won four Film and Film Craft awards, including the only gold for a U.S. Hispanic shop.Independent agency Grupo Gallegos, who conceived the long-running Spanish "Toma Leche" tagline, teamed up with its milk client's other agency, "Got Milk" creator Goodbye, Silverstein & Partners, on a campaign to address the entire California market, both Hispanic and non-Hispanic. Grupo…
  • Toyota's 'Mas Que Un Auto' Is More Than Your Average Campaign

    7 Apr 2015 | 4:00 am
    How much do you love your car? In the Hispanic community, there's a tendency for automobile owners to value their wheels so much they see them as members of the family -- an insight that's led to arguably one of Toyota's most personal marketing moves to date.Last fall, to celebrate its tenth year as the most-loved auto brand among the Hispanic community, the brand launched the "Ms Que un Auto" (or "More Than a Car") campaign, created by its Hispanic agency Conill. The heart of the effort was not a TV spot or print ad but a small, symbolic badge that Toyota owners could place on their cars…
  • CPG Cuts Put Pressure on Multicultural Units

    6 Apr 2015 | 4:00 am
    The other reality is that it's harder for marketers in the North American units of big multi-brand companies to get funding to develop creative even for the U.S. general market, she said. At a time when such marketers as P&G, Unilever and Colgate-Palmolive Co. are trying to make the same creative ideas and sometimes even the same ads work across North America, Latin America, Europe and Asia, doing separate creative solely for the U.S. Hispanic market has become a tougher sell at some companies. (However, P&G, the biggest Hispanic marketer, spends more than $200 million a year on Hispanic…
  • A Tale of Two Agencies Tackling Multicultural Market and More

    6 Apr 2015 | 4:00 am
    Her move to Deutsch "was about having a seat at the table from the beginning, and not having Hispanic be a tactic at the end, or having to break it to a client that this strategy isn't going to work for us [Hispanics]. It's not about Spanish or English anymore. It's about 'Where do we reach this consumer and where do they consume their content?'" At Deutsch, her goal is to introduce Hispanic into planning at every step, she said.So far, DLAtino has worked with a few Deutsch clients. Hispanic millennials were a target for a 7Up effort that partnered with seven DJs at seven events last year…
  • Multicultural Consumers by the Numbers: From Shopping to Tweeting

    6 Apr 2015 | 4:00 am
    The makeup of the U.S. market is changing rapidly. Here's what you need to know about how various ethnic groups are growing - and shrinking - and how they're spending money and consuming media. Continue reading at AdAge.com
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    Advertising Age - Rance Crain

  • Marketers Sluggish When Policing Financial Shenanigans

    7 Apr 2015 | 10:00 am
    It's incredible how lethargic marketers are when it comes to policing the financial shenanigans of their agencies and the media.Maybe they don't want to call attention to blatant digital fraud and media kickbacks to their agencies because it would call into question their entire advertising budget and strategy.Marketers are putting more and more money into digital ads when they know how much of their money ends up in phony clicks on nonexistent websites. They chalk up such irresponsible spending to "incremental waste" much the way they view off-target ad placements. And marketers often don't…
  • To Battle Isis' Message, We'll Need Slickly Produced Content That's Just as Compelling

    24 Mar 2015 | 4:00 am
    Continue reading at AdAge.com
  • For Industry Vet, Past Was Great, but Future's More Exciting

    2 Mar 2015 | 10:00 am
    Howie Cohen, who celebrates 50 years in the ad biz this month, isn't one of those guys who laments the good old days. Things are not only cheaper and faster now, he believes, but advertisers can reach consumers in new and smart ways.Howie, who alongside art director Bob Pasqualina at Doyle Dane Bernbach, created the great line "Try it, you'll like it" for Alka-Seltzer, and later, "I can't believe I ate the whole thing," points out that, thanks to technology, "we can do everything faster. If it took six weeks to create and produce an ad in 1965, we can do it in six days, maybe even six hours…
  • Leaf-Blower Manufacturers Need to Suck It Up

    9 Feb 2015 | 7:00 am
    I would like to spend my allotted time with you on the leaf-blower industry, and how the marketers of this much-maligned and in many ways infuriating mechanism have done a lousy job of defending themselves.One could argue that the leaf blower is a model of efficiency and even water conservation, but the only argument emanating from leaf-blower makers is that any efforts to tone down their noise and fumes will lead to less powerful products.The leaf-blowing industry, in other words, has been asleep at the switch. And while they have been making excuses for themselves, the evidence piles up…
  • Advertisers Turn to Love While World Erupts in Violence

    27 Jan 2015 | 3:30 am
    Love is not only in the air these days but all over the airwaves, too.Subaru is saying that love is what makes a Subaru a Subaru, and now McDonald's is reshaping "I'm lovin' it" to reflect its newest iteration, "Choose lovin'." Love now becomes more than just a good experience; love now becomes a way of life.On the surface, you might think that conjuring up love as a reason to buy might not do the trick, but maybe advertisers are figuring that, with all the hatred in the world, a little love is what we all need right now. In fact, McDonald's U.S. CMO Deborah Wahl said exactly that in a recent…
 
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    Advertising Age - Guest Columnists

  • The RadioShack Name: Worthless or Worthwhile?

    17 Apr 2015 | 4:00 am
    After months of speculation, the bid for RadioShack by Soohyung Kim's hedge fund Standard General was officially approved in bankruptcy court, saving the ailing electronics retailer from imminent liquidation. While RadioShack's road to bankruptcy has been long and well documented (the company was last profitable in 2011), Mr. Kim sees promise where others did not.Through Standard General, Mr. Kim has taken over approximately 1,700 of RadioShack's 4,000 stores. Mr. Kim believes that aspects of RadioShack's legacy business can thrive even today, and he seeks to position RadioShack as a…
  • As Marketers Rush to Programmatic, Consumer-Privacy Rules Still Apply

    15 Apr 2015 | 7:00 am
    Why do so many outside of the tech and media space see programmatic buying as something to fear?Programmatic technology allows for enhanced efficiency in media buying through automated ad exchanges that instantly serve hyper-targeted ads. While traditional behavioral advertising uses some of the same principles, programmatic buying is more sophisticated and operates on a real-time basis rather than just historical behavior. Drawing on vast amounts of data and analytics -- aka "big data" -- it relies on cookies and other tracking technologies to create profiles based on technical, network and…
  • Debunked: Five Excuses for Dismissing Do Not Track

    10 Apr 2015 | 3:45 am
    Nearly a year has gone by since I wrote about how online advertising is trusted less than any other form of advertising. Unfortunately, nothing has happened to change this. In fact, consumer privacy concerns have risen. Concerned parties have spent a long time coalescing around a standard for giving consumers more control over online data collection, and that's come in the form of Do Not Track.Now people are saying DNT is dead. Yet, despite the copious speculation about the fate of Do Not Track, no-one else is going to tell you this: It's actually the excuses for why Do Not Track won't work…
  • How Marketers Can Make Sure They Get the Rebates They're Owed

    1 Apr 2015 | 8:30 am
    Providing cash for rebates and volume bonuses to companies that place media for marketers is nothing new.Advertising agencies and media buyers have received rebates (sometimes called Agency Volume Bonuses or "AVB's) from media outlets, e.g., television networks, print publications, etc., based upon the volume of media buys for decades.The controversy is over who is entitled to receive those rebates and AVB's -- the agency or the marketer? Continue reading at AdAge.com
  • How to Answer the Age-Old Question 'Will My Ad Work?'

    1 Apr 2015 | 3:45 am
    "Will my ad work?" is the question that every ad man has obsessed about for over a hundred years."Will my ad be seen at all?" is a question you hear more often today, followed by "Will I still pay for it otherwise?" and "What will my ad run next to?"It's a progress paradox: As advertising becomes more complex, we're asking more basic questions. They do, for sure, make great headlines: "The Viewability Crisis" is one. We wonder whether exposure to at least 50% of an ad for at least one second constitutes viewing. Should we double the standard to two seconds? Continue reading at AdAge.com
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    Advertising Age - Campaign Trail

  • Hillary Clinton's Campaign Logo: Love It or Hate It?

    13 Apr 2015 | 11:00 am
    Continue reading at AdAge.com
  • The Super PAC Big Data Election: Ready for Hillary Was Just the Beginning

    13 Apr 2015 | 7:45 am
    If 2012 was the year of the data-fueled presidential campaign, 2016 will be the year of the data-driven Super PAC. Ready for Hillary, Hillary Clinton's shadow campaign PAC, is a prime example. In 2014 alone, the group spent more than a quarter of a million dollars on data and data-related services, and that doesn't include the millions that went towards direct mail and online ad buys informed by that information. Signs point to the right reinforcing its own data and analytics armaments, too.Ms. Clinton announced her expected presidential campaign Sunday with a tweet. The campaign stands to…
  • We Must Pass Abigael's Law -- Before Election 2016 Makes Someone Cry

    13 Apr 2015 | 3:45 am
    Continue reading at AdAge.com
  • For Politicians, Custom Data Is Key to Reaching Ethnic Voters

    6 Apr 2015 | 4:00 am
    U.S. Census data shows the eligible voting population will shift dramatically between 2012 and 2016. In several states, the proportions of eligible white voters will drop as the numbers of Hispanic, Asian and African-American voters will continue growing. According to a Washington Post evaluation of the data, those states include Arizona, where the number of non-Hispanic whites will fall to 64% in 2016 from 68% in 2012 and the number of Hispanics will grow to 23% from 20%. In Nevada, non-Hispanic whites will fall to 60% from 65% and Hispanics will increase from 16% to 19%. African-Americans…
  • Celebrate Passover and/or Easter With the First Official Ad From Ted Cruz

    3 Apr 2015 | 11:00 am
    America's Jews and Christians are undoubtedly looking forward to one thing as they celebrate Passover and Easter this weekend: the first TV ads of the 2016 presidential race!Thankfully, Republican Senator Ted Cruz of Texas -- the first candidate to officially throw his hat in the ring -- has answered their prayers. According to Politico:The Texas senator is purchasing a small amount of airtime on television affiliates in the early states of Iowa, South Carolina, New Hampshire, and Nevada on Easter Sunday, according to ad tracking sources. At least some of the advertising will air during a…
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    Advertising Age - DigitalNext

  • Message to Marketers: Mobile Chat Is the Next Killer App

    10 Apr 2015 | 7:00 am
    At the recent F8 conference, Facebook announced that its Messenger app has 600 million users, growing 50% last year, faster than its main app. This number doesn't even consider the other similar apps, like Facebook-owned WhatsApp, WeChat, Viber and many others that collectively have three billion accounts.Messaging apps are clearly the killer apps on mobile, but U.S. brands and retailers have not yet made themselves available via mobile chat. When you think about all the situations in which you have to call an airline, hotel, restaurant, insurance company, etc., the fact that you can't…
  • Debunked: Five Excuses for Dismissing Do Not Track

    10 Apr 2015 | 3:45 am
    Nearly a year has gone by since I wrote about how online advertising is trusted less than any other form of advertising. Unfortunately, nothing has happened to change this. In fact, consumer privacy concerns have risen. Concerned parties have spent a long time coalescing around a standard for giving consumers more control over online data collection, and that's come in the form of Do Not Track.Now people are saying DNT is dead. Yet, despite the copious speculation about the fate of Do Not Track, no-one else is going to tell you this: It's actually the excuses for why Do Not Track won't work…
  • New Technologies Can Help Brands Bring Storymaking to Life

    9 Apr 2015 | 1:34 pm
    The shift from storytelling to storymaking is well under way.I first wrote about storymaking in a DigitalNext column last year, describing how marketers can tap into stories people are sharing with each other, as opposed to the broadcast approach of storytelling.Storymaking isn't a tactic in its own right, but various technologies can bring it to life. Here are four technologies that are powering storymaking and how brands can use them: Continue reading at AdAge.com
  • NewFronts: Content Is Great, Attention Is Better

    7 Apr 2015 | 10:30 am
    In the midst of rapid cultural and technological change, the modern marketing world continues to transform in ways that generate equal parts anxiety and optimism. At the forefront of this shift, content continues to emerge as a major disrupter, empowering brands to reach, connect with and energize audiences at scale through the power of rich storytelling and experiences.Historically, storytelling offered marketers a direct pathway to drive deeper levels of emotional impact with audiences. However, as we quickly pivot toward a marketing reality where attention has emerged as a critical yet…
  • How Hotels Can Challenge Airbnb for Millennials' Hearts

    3 Apr 2015 | 7:00 am
    Millennials travel differently than previous generations -- both for leisure and for business -- and hotels have been slow to adapt their offerings in ways that appeal to millennials. Teresa Lee, an analyst -- and self-described millennial -- at hospitality researcher HVS took at swipe at the industry in a 2014 report by asking this simple question about the industry's attempts to modernize: "Is this 2009?"It's no surprise.Hotels are trying to appeal to the under-35 set, but they're going at it in the wrong way. While brands like Marriott, Hilton and Hyatt have begun embracing technology,…
 
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    Advertising Age - Video

  • The Real 'Mad Men' Diaries: Was There Really That Much Sex in the Office?

    6 Apr 2015 | 8:30 am
    The horniest executives of the Mad Men days seemed to work at Y&R.So recalls former Ogilvy copywriter Jane Maas in the return of our award-winning Real 'Mad Men' Diaries video series. The shop was "a hotbed of sex in that era," she said, surrounded by about six hotels, which "made nooners easy."The Y&R title might be disputed by Jerry Della Femina, whose shop was notorious for an agency-wide sex contest inaugurated in 1967, recounted in his memoir "From Those Wonderful Folks Who Gave You Pearl Harbor." Continue reading at AdAge.com
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    Advertising Age - Small Agency Diary

  • Marketers: Stop Asking Consumers 'Why?'

    15 Apr 2015 | 4:00 am
    What's up with all the wingtips? In the past few months, I've noticed an increasing emergence of young men wearing wingtip shoes. They're sporting tan wingtips, gray, and even blue suede wingtips.Remember when wingtips were the most conservative men's shoe you could buy, usually in black or cordovan, finishing off a gray or blue suit? Even in the opening credits of the 1960s sitcom, "My Three Sons," wingtips represented the character of middle-aged dad Steve Douglas, played by Fred MacMurray.Now the wingtip might be the hippest shoe going. Continue reading at AdAge.com
  • Deadline Extended for 2015 Small Agency Awards

    3 Apr 2015 | 1:00 pm
    Ad Age is extending the deadline for its Small Agency Awards to give shops a bit more time to complete their entries. The new deadline is April 22.Independent agencies and agencies that are not majority owned by a holding company or network are eligible. (Got a question? Here's the FAQ. And here are the rules.)Entry is open to agencies in three size categories: Continue reading at AdAge.com
  • Four Areas Agencies Need to Embrace to Stay Relevant

    31 Mar 2015 | 4:00 am
    I'm en route home to Philly from the 4A's Transformation Conference in Austin -- 30,000 feet being an appropriate metaphor for where my head is at right now, following several days of lofty ideas, conversations and interactions about where our industry is headed.I counted the following buzzwords 2,768 times from presenters and attendees during the conference: content, data, collaboration and consolidation. Here are some of the ways each of these will impact small and medium agencies:Content: With the rapid expansion of websites, apps, blogs and email for marketing, there is an equal need for…
  • Deadline Approaching for 2015 Small Agency Awards

    13 Mar 2015 | 12:00 pm
    Are you a small agency that's making big gains for your clients? Then show us what you've got. And do it before April 8. Ad Age's annual Small Agency Awards contest is now open, and independent shops anywhere in the world with 150 or fewer employees are invited to enter.The goal of these awards -- now in their seventh year -- is to ensure that the smart thinking and innovative brand ideas produced by smaller shops are getting their due. Even as more marketers big and small turn to smaller shops, all too often this community's work isn't being recognized in the big awards shows. Continue…
  • The Race for Eyeballs is Wreaking Havoc on Small Agencies

    11 Feb 2015 | 3:45 am
    Lately there has been a lot of chatter about eyeballs. I'm not talking about creating a vertical in optometry. Rather, there is growing anxiety among advertisers over how to reach elusive customers and prospects.It's all about getting messages in front of the right eyeballs. That's why What'sApp fetched $19 billion, and dozens of other platforms have sold for such eye-popping premiums. They have the eyeballs advertisers want.And the task of finding the most desired pupils/retinas is more daunting than ever. Think about the dynamic that media planners used to face: They'd analyze a handful of…
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