Advertising Age

  • add this feed to my.Alltop
    AdAge: Complete News

  • Bloomberg Seeks Agency for Global Branding

    20 Nov 2009 | 2:18 pm
    NEW YORK (AdAge.com) -- As it gets ready to officially take ownership of BusinessWeek magazine, Bloomberg is looking for help with global branding and advertising across its portfolio of media properties.

  • JC Penney's 'Doghouse' Returns

    20 Nov 2009 | 2:09 pm
    JC Penney's "Beware of the Doghouse" viral video returns for another holiday shopping season. It punishes bad gift givers who can make up with jewelry.

  • 8 Lessons From the Creativity and Technology Conference

    20 Nov 2009 | 1:00 pm
    LONDON (AdAge.com) -- Some 300 attendees gathered at the Saatchi Gallery last week for Ad Age sibling Creativity's technology conference, Creativity and Technology, were treated to musings on bleeding-edge digital communication from Europe's top talent in advertising, technology and design. Here are a eight takeaways from the CaT technology conference if you missed it.

  • Oprah: Queen of Daytime Proves Content Is King

    20 Nov 2009 | 10:38 am
    MINNEAPOLIS (AdAge.com) -- Network TV has mostly missed out on the Oprah effect, as it didn't develop Oprah Winfrey, or any other talker who has dominated daytime in recent years. This was a great historical miss by broadcasters, who to this day are struggling in daytime with soap operas that often have their roots in radio, not the web. The nets haven't solved their daytime dilemma, but do seem to recognize content's royal status, especially as they chase royalties in prime time. Thursday night's ratings race.

  • Autism Speaks Hosts Chicago Fundraiser

    20 Nov 2009 | 10:34 am
    More than 400 people attended the second annual Autism Speaks Heroes Ball last week hosted by the Chicago chapter of Autism Speaks. The event, which included a live auction as well as a silent auction, recognized local autism heroes and raised funds and awareness for the Chicago area chapter of Autism Speaks.
  • add this feed to my.Alltop
    AdAge: All Blogs

  • JC Penney's 'Doghouse' Returns

    20 Nov 2009 | 2:09 pm
    JC Penney's "Beware of the Doghouse" viral video returns for another holiday shopping season. It punishes bad gift givers who can make up with jewelry.

  • Autism Speaks Hosts Chicago Fundraiser

    20 Nov 2009 | 10:34 am
    More than 400 people attended the second annual Autism Speaks Heroes Ball last week hosted by the Chicago chapter of Autism Speaks. The event, which included a live auction as well as a silent auction, recognized local autism heroes and raised funds and awareness for the Chicago area chapter of Autism Speaks.

  • The Invisible Hand of Agency Culture

    20 Nov 2009 | 9:14 am
    All things being equal, why does a talented person choose to work at one agency over another? Even more important, why do they stay? If you're a small or midsize agency, you've got to be able to answer this question if you want to create an environment that attracts great talent.

  • Buffalo Soldiers Wings & Things

    20 Nov 2009 | 8:50 am
    The Bob Marley family stands to make millions -- but how are they going to do it?

  • Publicis' 'Boost' Wins Create for a Cause Contest

    19 Nov 2009 | 1:31 pm
    The U.S. Army's "Boost" campaign from Publicis New York is the winner of the Create for a Cause contest from Yahoo and the Ad Council. As the winner, the high school dropout prevention effort will receive $750,000 in Yahoo Mail inventory and is the first campaign to run in the new Yahoo Mail ad unit Tandem.
 
  • add this feed to my.Alltop
    AdAge: Latest News

  • Bloomberg Seeks Agency for Global Branding

    20 Nov 2009 | 2:18 pm
    NEW YORK (AdAge.com) -- As it gets ready to officially take ownership of BusinessWeek magazine, Bloomberg is looking for help with global branding and advertising across its portfolio of media properties.

  • 8 Lessons From the Creativity and Technology Conference

    20 Nov 2009 | 1:00 pm
    LONDON (AdAge.com) -- Some 300 attendees gathered at the Saatchi Gallery last week for Ad Age sibling Creativity's technology conference, Creativity and Technology, were treated to musings on bleeding-edge digital communication from Europe's top talent in advertising, technology and design. Here are a eight takeaways from the CaT technology conference if you missed it.

  • Oprah: Queen of Daytime Proves Content Is King

    20 Nov 2009 | 10:38 am
    MINNEAPOLIS (AdAge.com) -- Network TV has mostly missed out on the Oprah effect, as it didn't develop Oprah Winfrey, or any other talker who has dominated daytime in recent years. This was a great historical miss by broadcasters, who to this day are struggling in daytime with soap operas that often have their roots in radio, not the web. The nets haven't solved their daytime dilemma, but do seem to recognize content's royal status, especially as they chase royalties in prime time. Thursday night's ratings race.

  • Will Oprah's Move to Cable Dampen the 'Oprah Effect'?

    20 Nov 2009 | 10:13 am
    NEW YORK (AdAge.com) -- Oprah Winfrey's decision to end her long-running syndicated program is a bet on the future of TV -- that niche cable channels, with their dual revenue streams from advertising and subscriptions, will be a more stable media base, and that technology will allow any content provider to reach its core audience in a more direct fashion. But the move may end up diminishing her power as a mover of products.

  • Vampires Attack Oprah and Sarah Palin! Run For Your Lives!

    20 Nov 2009 | 9:28 am
    What a surreal, epic week in mass media. On Monday, Sarah Palin appeared on "Oprah," then on Thursday Oprah announced she's quitting her talk show. But for all the media buzz about Sarah Palin (and her new book) this week, she's nothing compared to the latest installment of the "Twilight" franchise, "New Moon" (which opened today).
  • add this feed to my.Alltop
    AdAge: Agency News

  • Bloomberg Seeks Agency for Global Branding

    20 Nov 2009 | 2:18 pm
    NEW YORK (AdAge.com) -- As it gets ready to officially take ownership of BusinessWeek magazine, Bloomberg is looking for help with global branding and advertising across its portfolio of media properties.

  • Farfar Co-founder Nicke Bergstrom Joins Mother, New York

    20 Nov 2009 | 8:48 am
    NEW YORK (AdAge.com) -- And another Swede enters the building. Nicke Bergstrom, one of the co-founders and creative director of the much decorated Swedish digital agency Farfar, has found a new home at Mother, New York.

  • Ogilvy Taps Carla Hendra to Head New Global-Strategy Arm

    19 Nov 2009 | 1:12 pm
    NEW YORK (AdAge.com) -- More changes are afoot at Ogilvy & Mather as Carla Hendra will relinquish her day-to-day responsibilities as chairman of Ogilvy & Mather, New York, and CEO of Ogilvy North America. The move, effective early next year, puts Ogilvy's U.S. and New York operations under the charge of a single leader -- Ogilvy veteran John Seifert -- for the first time in years.

  • Cadillac Narrows Contenders List to Three

    18 Nov 2009 | 2:27 pm
    DETROIT (AdAge.com) -- General Motors Co.'s Cadillac has cut the list of semi-finalists vying for the brand's national creative account in half. The shops moving to the next round are two Publicis Groupe shops: Bartle Bogle Hegarty, New York, and Publicis, New York; along with Interpublic Group of Cos.' Martin Agency, Richmond, Va.

  • Lowe-Deutsch Conflict Spurs Zicam Agency Review

    18 Nov 2009 | 2:10 pm
    NEW YORK (AdAge.com) -- The maker of cold remedy Zicam, Matrixx Initiatives, has begun the second review of its $30 million ad account in the span of a year, due to an account conflict spurred by the merger of Zicam's current agency, Lowe, New York, with sibling Deutsch.
 
  • add this feed to my.Alltop
    AdAge: CMO Strategy

  • Unilever, Lufthansa, Vente Privee Honored With European CMO Awards

    19 Nov 2009 | 12:59 pm
    LONDON (AdAge.com) -- Unilever, Lufthansa and online shopping club Vente Privee are the winners of this year's European CMO awards, presented in Frankfurt by international strategy consultants Booz & Co.

  • Can You Predict Successful Innovation? You Bet You Can

    19 Nov 2009 | 11:09 am
    Popular opinion suggests that great innovation results from a mysterious combination of forces that make it appear to fall from the sky. However, based on a 30-year analysis of 300 product categories covering 225 countries, it becomes clear this perception is false: Tomorrow's winning innovation can actually be predicted.

  • Women's Hidden Holiday-Shopping Secrets Revealed

    17 Nov 2009 | 1:51 pm
    In past years, predicting post-Thanksgiving holiday-shopping results seemed like a game of rock, paper, scissors. Retailers are desperate for a profitable Black Friday. Of course, they remain at the mercy of those whose wallets matter most: women, the power shoppers who always make or break the holiday. To detect women's hidden holiday-shopping secrets, marketing consultancy Just Ask a Woman fielded a survey of 2,000 women to expose some half truths of Christmas 2009. Here's what we found.

  • Design Based on Trends, Not What's Trendy

    17 Nov 2009 | 11:22 am
    Design thinking translates rigorous trend research into meaningful experiences that lead markets and foster brand loyalty instead of merely following the cult of now.

  • Give Consumers Something More by Offering Fewer Choices

    26 Jul 2009 | 9:00 pm
    Overall product choices in retail could be down 15% by this time next year, according to The Wall Street Journal. And I think it's a good thing.
  • add this feed to my.Alltop
    AdAge: Digital

  • How Technological Illiteracy Will Cost Creatives Their Jobs

    19 Nov 2009 | 1:33 pm
    Creativity and Technology debuted across the Atlantic on Thursday at London's Saatchi Gallery. The event brought together designers, creatives and technologists from agencies like Organic and Crispin Porter & Bogusky to discuss work ranging from Fiat Eco: Drive to Poke London's Baker Tweet, as well as technology's increasing importance in creative departments.

  • A DigitalNext Challenge: What's Your Favorite Consumer Mobile Application?

    19 Nov 2009 | 1:22 pm
    I'd like to hear your nominations for the best mobile applications that empower consumers. I'm not talking about quick-hit mobile campaigns. I mean real applications that are of long-term value to consumers and create loyalty by surrounding people with information.

  • AOL to Cut 2,500 Employees Through Buyouts, Layoffs

    19 Nov 2009 | 9:15 am
    NEW YORK (AdAge.com) -- AOL will cut 2,500 employees, or about a third of its work force, as it looks to slim down costs on the eve of its spinoff from Time Warner. Initially, the cuts won't be targeted and will come from volunteer buyouts across the company, including sales, communications, maps, technology and the ad network.

  • AT&T's Verizon Lawsuit Gives 'Map for That' Ad New Life

    19 Nov 2009 | 5:00 am
    NEW YORK (AdAge.com) -- Marketing experts warned it would happen -- and it did. Suing Verizon over its "Map for That" ad only called attention to the ad and AT&T's weakness.

  • Olympics, VW and Weezer Snuggie Top Viral Video Chart

    12 Nov 2009 | 5:00 am
    The International Olympics Committee debuted in the top spot with videos of its athletes issuing unusual challenges to viewers and Weezer nabbed No. 3 with its Snuggie tie-in.
 
  • add this feed to my.Alltop
    AdAge: Global News

  • In Latin America, DDB Goes Bernbach One Better and Installs Creative Trios

    20 Nov 2009 | 9:25 am
    Bill Bernbach might have introduced the creative duo, but the Latin American arm of the DDB network has evolved that idea for the future by rolling out a new creative cell to all of its agencies.

  • Unilever, Lufthansa, Vente Privee Honored With European CMO Awards

    19 Nov 2009 | 12:59 pm
    LONDON (AdAge.com) -- Unilever, Lufthansa and online shopping club Vente Privee are the winners of this year's European CMO awards, presented in Frankfurt by international strategy consultants Booz & Co.

  • Inside the Upfront for China's Only National TV Network

    18 Nov 2009 | 12:11 pm
    BEIJING (AdAge.com) -- Four of China's top media buyers -- senior execs at Aegis Media, GroupM, OMD and Zenith Media -- filed first-person accounts from today's CCTV auction. Here's what they thought of the premier event in China's media industry.

  • Argentine Ad Agency Santo Hands out Coveted Award

    18 Nov 2009 | 10:34 am
    It was the night of nights for the Argentine ad business. Everyone who's anyone was there. Not only to dive into the ocean of mojitos, vodka tonics, champagne and salted shrimp, but to receive what is now one of Argentine advertising's most coveted and least-expected awards.

  • Snuggie Backlash Ad Aids Subaru Canada Sales

    17 Nov 2009 | 12:49 pm
    This spot from Subaru Canada for the Outback, created by DDB, Toronto, is an appeal to outdoorsy types and paints the Snuggie, the famous "blanket with sleeves," as the antithesis of all things rugged.
  • add this feed to my.Alltop
    AdAge: Hispanic Marketing

  • YouTube Gets Univision, but Not Telenovelas

    16 Nov 2009 | 1:42 pm
    NEW YORK (AdAge.com) -- Once, Univision was the most pirated network on YouTube. Now, the leading U.S. Spanish-language broadcaster is going into business with Google's behemoth video site, but that's where things get complicated.

  • JCPenney Hires Patricia Romero to Lead Multicultural Marketing

    12 Nov 2009 | 4:31 pm
    NEW YORK (AdAge.com) -- Patricia Romero, former head of multicultural marketing at Hyundai Motor America, will be JCPenney's new director of multicultural marketing starting Nov. 16.

  • Despite Recession, Startup Hispanic Endeavors Grow

    1 Nov 2009 | 9:00 pm
    NEW YORK (AdAge.com) -- Despite the tough economy, new U.S. Hispanic ventures keep opening, and established agencies are raiding general-market shops to build up expertise in areas the Hispanic market still lacks, such as digital.

  • P&G Adapts Its Web Fashion Show for Hispanic Women

    1 Nov 2009 | 9:00 pm
    NEW YORK (AdAge.com) -- In October Procter & Gamble debuted "De Moda," a U.S. Hispanic version of "The Thread," both designed to showcase about half a dozen P&G brands over 26 episodes for "De Moda" and more for "The Thread," which started a year earlier.

  • Enter: Multicultural Agency of the Year

    1 Nov 2009 | 9:00 pm
    Ad Age is now welcoming submissions for Multicultural Agency of the Year.
  • add this feed to my.Alltop
    AdAge: Madison + Vine

  • Marketers Hop on Augmented Reality Bandwagon to Promote 'Avatar'

    19 Nov 2009 | 8:21 pm
    LOS ANGELES (AdAge.com) -- Is augmented reality ready for prime-time? Twentieth Century Fox and a quartet of brands are about to test the emerging technology's mettle as a marketing tool to promote the Dec. 18 release of "Avatar," the first live-action movie to be produced and released entirely in stereoscopic 3-D.

  • Disney to Debut First Branded-Entertainment Program Online

    19 Nov 2009 | 9:08 am
    LOS ANGELES (AdAge.com) -- This week Disney Online will debut its first branded-entertainment program, "The Possibility Shop," a web video series produced with the Jim Henson Co. and exclusively sponsored by Clorox.

  • Infiniti Integrates Deeper for Second Season of 'Spectacle'

    17 Nov 2009 | 10:27 am
    LOS ANGELES (AdAge.com) -- In a dismal year for automotive sales and marketing success stories, branded entertainment has produced some of the few bright spots. So it's no surprise Nissan's Infiniti is expanding its relationship with Sundance Channel's "Spectacle: Elvis Costello With ...," which returns for its second season Dec. 9.

  • Volkswagen Stars in a Brazilian Cars-for-Clunkers Game

    16 Nov 2009 | 7:04 am
    NEW YORK (AdAge.com) -- In a new Brazilian twist on the TV game-show format, Volkswagen is the star and contestants drive their old clunkers into the TV studio, hoping to leave the show behind the wheel of a zippy VW Fox.

  • Top Online Song and Video Downloads

    16 Nov 2009 | 6:00 am
    Lady Antebellum's "Need You Now" led the iTunes top downloaded songs last week. See full chart for top iTunes, AOL music video and peer-to-peer music downloads, and Yahoo lyric searches.
 
  • add this feed to my.Alltop
    AdAge: Media Works

  • Bloomberg Seeks Agency for Global Branding

    20 Nov 2009 | 2:18 pm
    NEW YORK (AdAge.com) -- As it gets ready to officially take ownership of BusinessWeek magazine, Bloomberg is looking for help with global branding and advertising across its portfolio of media properties.

  • Oprah: Queen of Daytime Proves Content Is King

    20 Nov 2009 | 10:38 am
    MINNEAPOLIS (AdAge.com) -- Network TV has mostly missed out on the Oprah effect, as it didn't develop Oprah Winfrey, or any other talker who has dominated daytime in recent years. This was a great historical miss by broadcasters, who to this day are struggling in daytime with soap operas that often have their roots in radio, not the web. The nets haven't solved their daytime dilemma, but do seem to recognize content's royal status, especially as they chase royalties in prime time. Thursday night's ratings race.

  • Will Oprah's Move to Cable Dampen the 'Oprah Effect'?

    20 Nov 2009 | 10:13 am
    NEW YORK (AdAge.com) -- Oprah Winfrey's decision to end her long-running syndicated program is a bet on the future of TV -- that niche cable channels, with their dual revenue streams from advertising and subscriptions, will be a more stable media base, and that technology will allow any content provider to reach its core audience in a more direct fashion. But the move may end up diminishing her power as a mover of products.

  • Vampires Attack Oprah and Sarah Palin! Run For Your Lives!

    20 Nov 2009 | 9:28 am
    What a surreal, epic week in mass media. On Monday, Sarah Palin appeared on "Oprah," then on Thursday Oprah announced she's quitting her talk show. But for all the media buzz about Sarah Palin (and her new book) this week, she's nothing compared to the latest installment of the "Twilight" franchise, "New Moon" (which opened today).

  • MillerCoors, TiVo Team Up to Tackle NFL Time-Shifting

    19 Nov 2009 | 11:35 am
    CHICAGO (AdAge.com) -- In watching the chaos that time-shifted, ad-skipping viewing has rained down on primetime TV advertisers in recent years, many beer-marketing executives have expressed relief, roughly paraphrased, in something like these terms: "Thank goodness most of our budgets are tied up in sports, where we don't have to worry about all that."
  • add this feed to my.Alltop
    AdAge: Talentworks

  • Tobaccowala, Mainwaring Host Executives in Residence Program at University of Oregon

    18 Nov 2009 | 2:54 pm
    Rishad Tobaccowala and Simon Mainwaring are featured guests of this year's Executives in Residence program at the University of Oregon School of Journalism and Communication, Nov. 18-20.

  • Do You Have What It Takes to Dodge Layoffs?

    18 Nov 2009 | 10:23 am
    NEW YORK (AdAge.com) -- Industry layoffs are rampant; colleagues are dropping like flies. Still, some stand the test of time and circumstance. Who are these people, and what skills and qualities are keeping them in the mix? Donald Minnick, a clinical psychologist and organization consultant, set out to answer that question in his new book, "Survive Downsizing: How to Keep Your Job and Become Indispensable to Your Company."

  • Recession May Be Over, but Worst Likely Still to Come for Advertising Industry

    18 Nov 2009 | 8:48 am
    LOS ANGELES (AdAge.com) -- Ad-industry employment has increased for the first time in a year, a hopeful sign of recovery following a deep recession. But there is reason to be cautious as there could be more job cuts ahead.

  • Atari Taps Jonathan Anastas as VP-Head of Marketing

    16 Nov 2009 | 1:24 pm
    NEW YORK (AdAge.com) -- Video game marketer Atari today named ad agency veteran Jonathan Anastas as its VP-head of marketing. In his new role, Mr. Anastas will be charged with plotting all brand marketing strategies for Atari's retail and online businesses globally.

  • Give Employees Facebook Time

    16 Nov 2009 | 9:11 am
    Banning social media is simply a bad idea. Many agencies report partnering with marketing clients to develop social-media strategies, only to discover that clients themselves are unable to access key sites from their work computer. Marketers are at a clear disadvantage when they don't have first-hand usage insight and experience with social-media channels.
  • add this feed to my.Alltop
    AdAge: Jonah Bloom

  • What Will a Successful Media Company Look Like in the Future?

    1 Nov 2009 | 9:00 pm
    Some in media circles seem to be waiting for the return of yesteryear instead of using these turbulent times to make the changes necessary for their media businesses to thrive in the future.

  • Will.i.am Has Mastered the Art of the Continuous Campaign

    20 Sep 2009 | 9:00 pm
    Will.i.am is my marketer of the year. Most brands are still grappling like first-time makeout artists with the most fundamental shift of the last decade -- from marketer as message-pushing machine to marketer as creators of stuff consumers will actually pull toward them. But the Black Eyed Peas, having mastered that shift, are already showing an understanding of perhaps the second-most important change: from campaign to continuous conversation.

  • Help Remedies Overhauls OTC, Pushes for Better Health Care

    9 Aug 2009 | 9:00 pm
    Help Remedies could loosely be described as a marketer of over-the-counter drugs (and bandages). But it's also one of those potentially category-changing offerings that tries to solve a problem.

  • Seven Steps to Help Your Agency Fight Commoditization

    12 Jul 2009 | 9:00 pm
    Based on reader thoughts and some further discussion with industry leaders, here are seven ways to combat commoditization.

  • Agencies and Media Brands Turning Into Commodities

    21 Jun 2009 | 9:00 pm
    Commoditization may be the biggest threat facing agencies and media companies today -- yet we hear precious little about it, and few can articulate a strategy to combat it.
 
  • add this feed to my.Alltop
    AdAge: Guest Columnists

  • World Series Marketing Winners and Losers

    5 Nov 2009 | 11:33 am
    The World Series has ended, the players and sport now go dormant for the winter, but brands begin brainstorming 2010 and future plans. Here is a quick snapshot of who increased their marketability over the past two weeks and who took a hit.

  • The Word 'Direct' Is Dragging Down Response-Based Marketing

    1 Nov 2009 | 9:00 pm
    Sometimes a brand identity can become so trashed it's virtually unsalvageable. This is clearly the case with the name "direct marketing."

  • Number Two No Longer Taboo for Marketers

    28 Oct 2009 | 1:57 pm
    It's official: The popularization of poop is a solid movement. And marketers smell an opportunity.

  • Do 'Teach' and 'Advertising' Belong in the Same Sentence?

    25 Oct 2009 | 9:00 pm
    Liberal-arts degrees are not only more interesting and personally rewarding in their own right, they are also more supportive of a career in advertising over the long run.

  • How to Build Better Car Marketing

    20 Oct 2009 | 11:16 am
    I'm not surprised by all the ad accounts going into review in the automotive sector. I predict there will be many more in the next 12 months. Most will blame it on the recession, but I think that's just an excuse. The fact is the business of marketing cars is too often mishandled because most agencies lack a fundamental understanding of how the industry operates.
 
  • add this feed to my.Alltop
    AdAge: The Big Tent

  • How Black Friday Can Be Brown Friday

    18 Nov 2009 | 10:40 am
    As the largest minority group in the U.S. with a population of more than 50 million and a buying power expected to reach $1.2 trillion in the next year, Hispanic consumers are key to any retailers' plan for success. Whether you've already allocated a small radio buy in L.A. or N.Y. to drive in-store traffic or have even put a few bucks behind a buy on Spanish-language TV, here are five steps you can take now to ensure your Black Friday doesn't stay red.

  • Video: A Look at The Marcus Graham Project

    12 Nov 2009 | 10:14 am
    Former agency account exec Lincoln Stephens is both an example and an evangelist of the "Boomerang" effect. A year ago Stephens abruptly quit his Chicago agency job, moved back to his hometown of Dallas and, on a shoestring budget, launched a program to recruit, train and motivate talented young African Americans for advertising agency jobs. Execs at The Richards Group, Imaginuity, Tracy Locke and other Dallas organizations volunteered to mentor participants in his first boot camp sessions.

  • Multicultural Insight: Why McD's Is Lovin' It -- and You Should Too

    11 Nov 2009 | 10:21 am
    McDonald's CMO Neil Golden restored my faith in corporate-kind. In front of an audience of his peers, he made a powerful and pointed presentation in which every single Power Point slide focused sharply on his over-arching premise: "Leading with Ethnic Insights."

  • I Might Be Mexican, but I Don't Have to Like 'Lopez Tonight'

    10 Nov 2009 | 8:00 am
    To paraphrase Jerry Seinfeld, still one of my favorite comedians, George Lopez's comedy doesn't offend me as a "minority"; it offends me as a funny person.

  • What's That Comida Kraft Ad Doing on My Huffington Post?

    4 Nov 2009 | 12:37 pm
    I like the Huffington Post. I like Epicurious.com. I navigate the web in both Spanish and English depending upon what I'm seeking or what experience I'm looking to have. It's contextual. So I suppose the Spanish-language Comida Kraft ad that popped up on my Huffington Post page was a result of my online behavior. Even when you know you're being cyber-stalked, it's always a little startling when the stalker finds you.
  • add this feed to my.Alltop
    AdAge: Garfield the Blog

  • 1,174 on Amazon!

    17 Nov 2009 | 9:03 am
    Being an Author is Humbling, and Sometimes Degrading, but it Has its Moments

  • The Mob Forms Here

    16 Nov 2009 | 2:15 pm
    Wanna See How Fast Social Media Can Work? On Wednesday, Nov. 18, Be Part of a Teeming, Throbbing, Surging Crowd of Do-Gooders

  • Why McCain Lost

    3 Nov 2008 | 8:34 am
    What's so striking about this election is that we've seen it before, in 1992, when George H.W. Bush ran for re-election against a young Democrat named Bill Clinton. Here's a column I wrote back then. Tell me if it doesn't sound awfully familiar.

  • 'Paging Dr. Mengele. Paging Dr. Mengele...'

    22 Oct 2008 | 7:56 am
    Crispin Porter & Bogusky is not trying to elicit the most grotesque echoes of the Holocaust in its latest effort for VW. But, either due to an institutional tin ear or vast histroical ignorance, they've somehow managed to do it anyway.

  • Victory!

    30 Jul 2008 | 12:34 pm
    The blog Comcastmustdie.com was started 11 months ago as a way for disgruntled customers of the cable giant to vent grievances and possibly get Comcast to listen. While Bob Garfield, whose rants against Comcast started the "jihad," says the company still sucks, it is investing a lot of money to build better customer-relations management and has turned a corner in its corporate culture.
 
  • add this feed to my.Alltop
    AdAge: The Campaign Trail

  • Pass Health-Care Bill for the Dying Children

    17 Nov 2009 | 2:47 pm
    If you can count on the Republicans to scare the bejeezus out of you with bombs and vaguely threatening foreigners, you can also count on the Democrats to trot out some cute kids to basically say that if health-care reform isn't passed they will die and, in the process, bankrupt their parents. That's the message at the heart of the winning entry in the Organizing for America Health Reform Video Challenge.

  • Health-Care-Debate Advertising Runs Risk of Overexposure

    16 Sep 2009 | 12:06 pm
    As health-care ad spending nears $100 million and the president makes his rounds on most of the talk shows, is it possible that the American media consumer is on the verge of a health-care overload? Now I know between cable TV, Facebook and a good book (on your Kindle, of course), there are plenty of ways to escape this media onslaught, but it's getting harder to do so and soon may become impossible.

  • Agency Creative Wants to Teach Congress to Read

    14 Sep 2009 | 1:38 pm
    The simple mission is to "convince every member of the House and Senate to sign a "ReadtoVote" pledge, agreeing never to vote on any bill before personally reading and understanding every word of it.

  • Hutchison Camp Uses SEO to Call Rick Perry 'Gay'

    31 Jul 2009 | 7:58 am
    Note to politicians: It's hard for people to prove you're behind sleazy brochures stuck under windshields or ads funded by outside groups. It's not so hard to bust your sleazy tactics on your own website. PEOPLE CAN READ YOUR SOURCE CODE!!!

  • Will a New Harry and Louise Return to Airwaves This Fall?

    20 Jul 2009 | 3:00 am
    The parents of modern issue-advocacy advertising, Harry and Louise, could be poised to make yet another comeback in a new campaign promoting a national health-care agenda.
  • add this feed to my.Alltop
    AdAge: Digital Next

  • JC Penney's 'Doghouse' Returns

    20 Nov 2009 | 2:09 pm
    JC Penney's "Beware of the Doghouse" viral video returns for another holiday shopping season. It punishes bad gift givers who can make up with jewelry.

  • A DigitalNext Challenge: What's Your Favorite Consumer Mobile Application?

    19 Nov 2009 | 1:22 pm
    I'd like to hear your nominations for the best mobile applications that empower consumers. I'm not talking about quick-hit mobile campaigns. I mean real applications that are of long-term value to consumers and create loyalty by surrounding people with information.

  • The Coming Darwinism of IPhone Apps

    18 Nov 2009 | 11:40 am
    I'm confident that if Charles Darwin were here today, he'd have something to teach us about apps. Namely, that most around today won't be in the next few years.

  • Behind the Redesign: Virgin.com Mixes Social Activity and Lead Generation

    18 Nov 2009 | 11:30 am
    The total overhaul of Virgin.com had two equal goals: to generate leads and spur social activity. It had to weave together corporate content, user-generated content called for a distinct creative approach that skewed a little more toward e-commerce/online review sites. Here's how they did it.

  • Brands on Twitter: 76% of Accounts Are Infrequent Users

    17 Nov 2009 | 5:35 am
    Most companies fail to realize Twitter's full potential as a market engagement platform. Brand-squatted accounts remain an issue for many companies. For those that are on board, many more are largely tepid accounts with limited activity and interactivity (76% of accounts tweet infrequently). Even more telling is how companies apply currently traditional marketing practices to this new media channel.
  • add this feed to my.Alltop
    AdAge: GenNext

  • How the Media Portrays Millennials

    11 Nov 2009 | 9:31 am
    There's been a lot of discussion about my generation, known as Gen Y or Millennials, over the past several years. As we enter the workforce, we seem to have a polarizing effect and the conversation is sometimes tense. I think it's important for us to be aware of how we're portrayed by the media so we can highlight our positive qualities on the job and disprove the negative stereotypes.

  • Tap Into the World of Multicultural Marketing and Find New Opportunities

    5 Nov 2009 | 12:34 pm
    There are many of us looking for jobs out there, and naturally we are encouraged to exhaust our resources. One of those less obvious resources is tapping into the world of multicultural marketing. Being a minority increases your ability to identify with other markets, in addition to mainstream markets, and this ability can lead to opportunities.

  • Use What You Know

    2 Nov 2009 | 12:35 pm
    What may seem so simple to us may not be for our agencies and clients, and our value-add as employees is how we can leverage skills, such as our knowledge of social-media platforms, in our jobs.

  • How to Get Others to Go to Bat for Your Personal Brand

    26 Oct 2009 | 12:49 pm
    Personal brands don't benefit from brand parity, so you need to manage yours exceptionally. One way to do that is by cultivating personal-brand advocates.

  • Will the Transparency of Our Lives Damn Us or Legitimize Us?

    23 Oct 2009 | 7:43 am
    I feel sorry for everyone entering the workforce who is younger than myself. If I had been able to tweet and stalk people on Facebook in middle school, I'm not sure anyone would want to hire me. I would have left a digital trail wrought with misguided views, ill-informed statements and failed romantic relationships. I'm sure anyone else who has ever grown up would have done the same. So now that hiring managers are Googling as part of the screening process and everyone's life glows hot under the focused lens of their magnifying glass, what are the ramifications?
 
  • add this feed to my.Alltop
    AdAge: Good Works

  • Autism Speaks Hosts Chicago Fundraiser

    20 Nov 2009 | 10:34 am
    More than 400 people attended the second annual Autism Speaks Heroes Ball last week hosted by the Chicago chapter of Autism Speaks. The event, which included a live auction as well as a silent auction, recognized local autism heroes and raised funds and awareness for the Chicago area chapter of Autism Speaks.

  • Publicis' 'Boost' Wins Create for a Cause Contest

    19 Nov 2009 | 1:31 pm
    The U.S. Army's "Boost" campaign from Publicis New York is the winner of the Create for a Cause contest from Yahoo and the Ad Council. As the winner, the high school dropout prevention effort will receive $750,000 in Yahoo Mail inventory and is the first campaign to run in the new Yahoo Mail ad unit Tandem.

  • Trees for Troops: Helping Military Families

    18 Nov 2009 | 8:23 am
    For the last four years, Steve Drake has been part of Trees for Troops, a nationwide program that gives Christmas trees to military families. In those years, with the help of companies such as FedEx Corp., the program has reached 50,082 families -- about 1,200 of whom are soldiers, Marines, Navy and Air Force personnel stationed in Iraq, Afghanistan and other countries near the Persian Gulf.

  • Art Directors Club to Honor Toms Shoes

    16 Nov 2009 | 2:10 pm
    The Art Directors Club is holding Designism 4.0, its annual forum exploring the responsibility of creatives and designers to drive social, political and ecological change through their work, on Nov. 18 at the ADC Gallery in New York. This year's event will recognize Blake Mycoskie, chief shoe giver and founder of Toms Shoes, which gives a new pair of shoes to a needy child for every pair it sells. In conjunction with the event, ADC is sponsoring the Walk the Walk online fundraising auction.

  • GamesThatGive: You Play, Charities Win

    12 Nov 2009 | 9:13 am
    Like others, advertisers and charities are trying to tap the power of new media as a way to attract interest, build communities, disseminate information, interact more directly with their audiences and drive action. But much of what they are doing gets lost among the thousands of competing marketing messages directed at consumers daily. To break out of the clutter, GamesThatGive, an online startup, offers casual games people can play for free and also raise money for charities.
 
  • add this feed to my.Alltop
    AdAge: Events

  • Media Mavens Awards Luncheon

    30 Oct 2009 | 7:40 am
    For more info and registration, please visit www.adage.com/mediamavens Advertising Age will announce the 2009 Media Mavens Honorees in a special report in Advertising Age and o...

  • Ad Age Digital Conference

    25 Aug 2009 | 7:03 am
    A constant flow of innovation and information has changed the way we communicate not only with each other, but also how marketers reach consumers. Are you ready for this new world? Ad Age's Digital Conference offers deep discussions of digit...

  • Ad Age China Conference

    1 Dec 2008 | 7:43 am
    Advertising Age has carefully selected the best brand marketers to share their successes in cracking the code of marketing in China, as well as shepherding Chinese brands into the world marketplace. These global brand marketing leaders and China domestic...
  • add this feed to my.Alltop
    AdAge: Small Agency Diary

  • The Invisible Hand of Agency Culture

    20 Nov 2009 | 9:14 am
    All things being equal, why does a talented person choose to work at one agency over another? Even more important, why do they stay? If you're a small or midsize agency, you've got to be able to answer this question if you want to create an environment that attracts great talent.

  • What Kind of Agency Are You?

    19 Nov 2009 | 9:54 am
    When people ask about our agency, I often struggle with an industry categorization. I'd never use the term "traditional" to describe our operation, yet I don't believe that "digital" is the best descriptor, either. For that matter, do traditional agencies even call themselves "traditional"? Probably not.

  • Your Experience Is Your Biggest Hurdle

    18 Nov 2009 | 8:01 am
    Unchecked, bias makes it difficult to be objective, and often causes marketers to prefer messages that are more relevant to them rather than to the people they are trying to influence. It's likely the reason why so much advertising misses the mark, as it appears that it doesn't understand who it's talking to.

  • Take the Stairs -- Not the Escalator -- to Create the Agency of 2010

    17 Nov 2009 | 8:16 am
    In order to get to the top in business (and in life), you have to avoid the escalator, which is the easy way to get to where you want to go.

  • Make 'Can't Never Could' Your Agency's Motto

    13 Nov 2009 | 9:31 am
    Think how powerful your agency could be if people were empowered to do the impossible? And by empowered, I mean required.
 
Log in