Advertising Age

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  • How Brands Should React to Gamergate: Don't

    Advertising Age - Complete Feed
    24 Oct 2014 | 2:27 pm
    Here is the most crucial thing a marketer needs to know about so-called Gamergate."You cannot win. This is a lose-lose situation."That's according to one advertiser who has been caught up in an ongoing fiasco that's pitted various factions of gamers against one another, and against publishers and advertisers. Continue reading at AdAge.com
  • Ad Review: Headphone Maker JBL Wins With Humor and Humiliation

    Advertising Age - Blog Posts
    27 Oct 2014 | 3:00 am
    JBL and agency Doner are wise to take the humorous approach in TV advertising and complement it with an engaging social-media play.
  • How Brands Should React to Gamergate: Don't

    Advertising Age - Latest News
    24 Oct 2014 | 2:27 pm
    Here is the most crucial thing a marketer needs to know about so-called Gamergate."You cannot win. This is a lose-lose situation."That's according to one advertiser who has been caught up in an ongoing fiasco that's pitted various factions of gamers against one another, and against publishers and advertisers. Continue reading at AdAge.com
  • JCPenney Set to Launch Media Agency Review

    Advertising Age - Agency News
    24 Oct 2014 | 12:40 pm
    J.C. Penney is planning to review its media agency business, according to executives familiar with the matter.The company spent $923 million on U.S. advertising in 2013. Unmeasured media spending increased 15% to $492 million, while measured media spending decreased 15% to $431 million, according to the Ad Age DataCenter.OMD has worked with J.C. Penney for 10 years. The Omnicom media agency giant managed to hold onto the business through the retailer's tumultuous brand revamp, as well as several CMO and CEO changes. Continue reading at AdAge.com
  • PIB Index page

    Advertising Age - DataCenter
    22 Oct 2014 | 9:00 am
    Publishers Information BureauRankings of magazine pages and dollars.Magazine ad page leaders 3rd quarter 2014 Continue reading at AdAge.com
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    Advertising Age - Complete Feed

  • How Brands Should React to Gamergate: Don't

    24 Oct 2014 | 2:27 pm
    Here is the most crucial thing a marketer needs to know about so-called Gamergate."You cannot win. This is a lose-lose situation."That's according to one advertiser who has been caught up in an ongoing fiasco that's pitted various factions of gamers against one another, and against publishers and advertisers. Continue reading at AdAge.com
  • It's Time to Dispel Common Myths About Super Bowl Advertising

    24 Oct 2014 | 2:00 pm
    Even in an age when DVRs make time-shifting a regular part of the average American's life, the Super Bowl is one event where advertising is welcomed. A survey done last year of 1,000 people by ad agency Venables Bell & Partners found that 78% of people look forward to the Super Bowl for the ads more than the game.But the rise of digital advertising, and video in particular, has changed the way Super Bowl advertising is done. No longer is the Super Bowl a one-day event; it is an advertising extravaganza that starts weeks before kickoff and lasts weeks after. That same survey found that 70% of…
  • JCPenney Set to Launch Media Agency Review

    24 Oct 2014 | 12:40 pm
    J.C. Penney is planning to review its media agency business, according to executives familiar with the matter.The company spent $923 million on U.S. advertising in 2013. Unmeasured media spending increased 15% to $492 million, while measured media spending decreased 15% to $431 million, according to the Ad Age DataCenter.OMD has worked with J.C. Penney for 10 years. The Omnicom media agency giant managed to hold onto the business through the retailer's tumultuous brand revamp, as well as several CMO and CEO changes. Continue reading at AdAge.com
  • Pandora Listener Growth Slows

    24 Oct 2014 | 11:00 am
    Pandora Media's user growth slowed to 5.2% in the third quarter, the company said in its latest earnings report.Active listeners for the Oakland, California-based company grew to 76.5 million from 72.7 million a year ago, when Pandora reported user growth of 25%. The figure stood at 76.4 million in June, after 7.5% growth in the second quarter.Listener metrics are a focus because the company is under assault by deep-pocketed rivals from Apple to Google. Pandora is focused on converting usage into revenue, Chief Financial Officer Mike Herring said. Continue reading at AdAge.com
  • Watch the Newest Ads on TV From Dos Equis, Target (for Taylor Swift) and More

    24 Oct 2014 | 10:40 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Papa John's congratulates Peyton Manning on setting a new touchdowns record (maybe you should celebrate by eating some pizza?),…
 
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    Advertising Age - Latest News

  • How Brands Should React to Gamergate: Don't

    24 Oct 2014 | 2:27 pm
    Here is the most crucial thing a marketer needs to know about so-called Gamergate."You cannot win. This is a lose-lose situation."That's according to one advertiser who has been caught up in an ongoing fiasco that's pitted various factions of gamers against one another, and against publishers and advertisers. Continue reading at AdAge.com
  • It's Time to Dispel Common Myths About Super Bowl Advertising

    24 Oct 2014 | 2:00 pm
    Even in an age when DVRs make time-shifting a regular part of the average American's life, the Super Bowl is one event where advertising is welcomed. A survey done last year of 1,000 people by ad agency Venables Bell & Partners found that 78% of people look forward to the Super Bowl for the ads more than the game.But the rise of digital advertising, and video in particular, has changed the way Super Bowl advertising is done. No longer is the Super Bowl a one-day event; it is an advertising extravaganza that starts weeks before kickoff and lasts weeks after. That same survey found that 70% of…
  • JCPenney Set to Launch Media Agency Review

    24 Oct 2014 | 12:40 pm
    J.C. Penney is planning to review its media agency business, according to executives familiar with the matter.The company spent $923 million on U.S. advertising in 2013. Unmeasured media spending increased 15% to $492 million, while measured media spending decreased 15% to $431 million, according to the Ad Age DataCenter.OMD has worked with J.C. Penney for 10 years. The Omnicom media agency giant managed to hold onto the business through the retailer's tumultuous brand revamp, as well as several CMO and CEO changes. Continue reading at AdAge.com
  • Pandora Listener Growth Slows

    24 Oct 2014 | 11:00 am
    Pandora Media's user growth slowed to 5.2% in the third quarter, the company said in its latest earnings report.Active listeners for the Oakland, California-based company grew to 76.5 million from 72.7 million a year ago, when Pandora reported user growth of 25%. The figure stood at 76.4 million in June, after 7.5% growth in the second quarter.Listener metrics are a focus because the company is under assault by deep-pocketed rivals from Apple to Google. Pandora is focused on converting usage into revenue, Chief Financial Officer Mike Herring said. Continue reading at AdAge.com
  • Watch the Newest Ads on TV From Dos Equis, Target (for Taylor Swift) and More

    24 Oct 2014 | 10:40 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Papa John's congratulates Peyton Manning on setting a new touchdowns record (maybe you should celebrate by eating some pizza?),…
 
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    Advertising Age - Agency News

  • JCPenney Set to Launch Media Agency Review

    24 Oct 2014 | 12:40 pm
    J.C. Penney is planning to review its media agency business, according to executives familiar with the matter.The company spent $923 million on U.S. advertising in 2013. Unmeasured media spending increased 15% to $492 million, while measured media spending decreased 15% to $431 million, according to the Ad Age DataCenter.OMD has worked with J.C. Penney for 10 years. The Omnicom media agency giant managed to hold onto the business through the retailer's tumultuous brand revamp, as well as several CMO and CEO changes. Continue reading at AdAge.com
  • Tiffany Taps WPP's MEC as New Media Agency

    24 Oct 2014 | 9:17 am
    Luxury jewelry retailer Tiffany & Co has tapped MEC as its new media agency, according to people familiar with the matter.Other contenders were Omnicom's media agency network and MEC sibling agency MediaCom. Ark Advisors in New York managed the review process.Tiffany, Ark and the MEC didn't immediately respond to calls for comment. Continue reading at AdAge.com
  • L'Oreal Names Colgate Executive to Lead U.S. Media

    24 Oct 2014 | 7:48 am
    L'Oreal USA is bringing in Colgate-Palmolive Co.'s top global media executive as its media chief in the first shakeup since Marie Gulin succeeded Marc Speichert as U.S. chief marketing officer in May.Nadine McHugh, VP-global integrated media communications at Colgate, is assuming duties held by longtime L'Oreal USA Senior VP-Media Investments Vikki Schartzman, effective Oct. 27. Ms. McHugh's title will be senior VP of omni-media for the L'Oreal USA CMO group, the company said.Ms. Schwartzman, after 14 years in the top U.S. media role at L'Oreal, will become special adviser to Frederic Roze,…
  • Saatchi, Team One to Open Shop in Texas for Toyota and Lexus

    23 Oct 2014 | 2:30 pm
    Publicis Groupe's Saatchi & Saatchi and its agency Team One will be opening offices in Dallas for Toyota and Lexus.The move is a way to ensure that Publicis Groupe keeps the decades-long accounts after news broke in April that Toyota was moving its U.S. sales and marketing headquarters to Plano, Tex., from Torrance, Calif. Most of Toyota's 5,000 Torrance-based employees will be affected, and the move will take about two years to complete.Toyota and its luxury brand Lexus are handled out of the Saatchi and Team One offices in the Los Angeles area, and Saatchi's sole client in Los Angeles is…
  • Momentum Names Omid Farhang Chief Creative Officer

    23 Oct 2014 | 1:00 pm
    Momentum Worldwide, part of Interpublic's McCann Worldgroup, has named Omid Farhang its chief creative officer, the company said. He succeeds Jon Hamm, who was named chief creative officer at Geometry Global last month.Mr. Farhang, who assumes his new post Nov. 10, spent the first few months of 2014 as chief creative officer of Narrative, Russell Simmons and Tricia Clarke-Stone's entertainment marketing and technology company. Since March he has been a freelance creative director for companies including McCann. He began his career at Crispin Porter & Bogusky and later became a creative…
 
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    Advertising Age - Digital

  • How Brands Should React to Gamergate: Don't

    24 Oct 2014 | 2:27 pm
    Here is the most crucial thing a marketer needs to know about so-called Gamergate."You cannot win. This is a lose-lose situation."That's according to one advertiser who has been caught up in an ongoing fiasco that's pitted various factions of gamers against one another, and against publishers and advertisers. Continue reading at AdAge.com
  • Pandora Listener Growth Slows

    24 Oct 2014 | 11:00 am
    Pandora Media's user growth slowed to 5.2% in the third quarter, the company said in its latest earnings report.Active listeners for the Oakland, California-based company grew to 76.5 million from 72.7 million a year ago, when Pandora reported user growth of 25%. The figure stood at 76.4 million in June, after 7.5% growth in the second quarter.Listener metrics are a focus because the company is under assault by deep-pocketed rivals from Apple to Google. Pandora is focused on converting usage into revenue, Chief Financial Officer Mike Herring said. Continue reading at AdAge.com
  • Amazon Takes Retail Approach to Push Flagging Fire Phone

    24 Oct 2014 | 9:25 am
    "You've got an iPhone," said Brian Jausurawong. "You're probably due for an upgrade," gesturing to a display shelf stacked with Amazon Fire smartphones.As it turns out, the interlocutor with Mr. Jausurawong, an Amazon sales representative, works for the tech giant, too (she was shooting a promo video). But Amazon did host actual customers in its 'pop-up' store at the ground floor of a downtown San Francisco mall. It's the second year the e-commerce giant has had a brick-and-mortar holiday presence, but the first one involving its maiden smartphone.On Thursday afternoon, a day after the store…
  • Amazon's Holiday Forecast Misses Expectations

    23 Oct 2014 | 3:21 pm
    Amazon.com forecast sales and profit for the holiday quarter that missed analysts' projections, underlining the limits to Chief Executive Officer Jeff Bezos's strategy of spending big to fuel growth.Revenue for the current period will be $27.3 billion to $30.3 billion, the Seattle-based company said in a statement today, while profit excluding some items will range from a loss of $570 million to a gain of $430 million. Analysts on average projected sales of $30.9 billion and profit of $460.5 million, according to data compiled by Bloomberg.The forecast is stoking investor concerns that sales…
  • Edmunds.com Pulls 'Haggling' Ads After Dealer Outcry

    23 Oct 2014 | 12:44 pm
    Edmunds.com pulled a series of YouTube ads this afternoon after auto dealers threatened to pull their business from the auto-shopping site.Edmunds.com President Seth Berkowitz said in a statement: "Our digital videos illustrating the 'Absurdity of Haggling' missed the mark. Some of our partners were deeply insulted, expressing that our attempt at humor reinforced outdated stereotypes. That was obviously never our intent. It has created a distraction from our business of helping to make car shopping easier. We are terminating the videos and getting back to working with our dealer partners to…
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    Advertising Age - Global News

  • China Syndrome: Plummeting Sales in Country Hurt Unilever

    23 Oct 2014 | 3:17 pm
    Unilever's 2.1% organic sales growth last quarter missed analyst expectations by almost two percentage points due mostly to a surprising 20% sales drop in China and a 4% decline in Europe.North America was a bright spot, along with personal care. The world's second-largest advertiser also pointed out that it is meeting targets to spend less on advertising creative and production.Unilever Chief Financial Officer Jean-Marc Huet said in a quarterly sales update call that spending on those "non-working" media costs declined four percentage points from a year ago to 20% of what Unilever spends on…
  • It's Not Just About E-Commerce: How Alibaba Is Courting Hollywood

    23 Oct 2014 | 7:45 am
    Chinese billionaire Jack Ma is stepping up his Hollywood dealmaking push, leading a team of Alibaba executives meeting with studios to acquire online content, people with knowledge of the situation said.The Alibaba Group Holding founder will meet in coming days with Lions Gate Entertainment Corp., Walt Disney Co., Viacom Inc.'s Paramount Pictures, Time Warner Inc.'s Warner Bros., Sony Corp. and Comcast Corp.'s Universal, said the people, who asked not to be named because the talks are private. Hangzhou, China-based Alibaba will seek deals that give it the right to distribute U.S. movies and…
  • Maurice Lvy is 'Fed Up' With Talking About the Omnicom Merger

    23 Oct 2014 | 7:08 am
    Publicis Groupe's organic growth (excluding acquisitions) was just 1% for the third quarter of 2014, as Chairman-CEO Maurice Lvy continued to blame his group's poor performance on the failed merger with Omnicom.Revenues were up 4.4% to $2.2 billion in the third quarter.In an attempt to leave the bad memories behind him, Mr. Lvy at first avoided reference to the deal-that-never-was, and spoke instead of "other plans" that had derailed Publicis Groupe. But, towards the end of a conference call with analysts, he concedes that was all "pure rhetoric." Continue reading at AdAge.com
  • Tesla Starts Model S Sales on Alibaba's Online Mall in China

    20 Oct 2014 | 8:04 am
    Tesla Motors began taking online orders for its Model S electric car in China today, joining General Motors Co. and Volkswagen in selling vehicles through Alibaba Group Holding's online shopping mall.Buyers can place a 50,000-yuan ($8,200) deposit for the electric car through Alibaba's Tmall.com, according to Tesla China spokeswoman Peggy Yang. "Tmall offers us an opportunity to reach out to general customers," she said by telephone.Tesla, led by billionaire Elon Musk, began deliveries of the Model S to the world's largest auto market in April. The automaker is seeking to cut down the time…
  • How a TV Show From Korea Sparked a Marketing Craze in China

    20 Oct 2014 | 3:45 am
    Advertising Age Playerbrightcove.createExperiences();Korea's Samsung, meanwhile, uses both Mr. Kim and Ms. Jun in its campaign (viewable here) to showcase the Galaxy S5 and its "superpowers," like being waterproof. Continue reading at AdAge.com
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    Advertising Age - Hispanic Marketing

  • McCann's Dahlqvist Moves to Grey, Cerdeiro Joins Conill and More

    20 Oct 2014 | 7:30 am
    Andreas Dahlqvist is joining Grey as chief creative officer of the agency's New York office. Dahlqvist, who will oversee the 500-plus Grey New York creative department, most recently served as president of the McCann Creative Leadership Council and chief creative officer at Commonwealth/McCann, the global business unit built for General Motors. Dahlqvist, who was a founder and executive creative director of DDB Stockholm, joined McCann New York in 2011 as vice chairman, ECD and later beaome deputy chief creative officer for global brands. His work, which has won awards such as the Titanium…
  • The Top-Recalled Ads in Spanish-Language Magazines

    7 Oct 2014 | 12:30 pm
    Which print ads best catch readers' attention in Spanish-language magazines in the United States? And how do these ads compare with those that are the most recalled by readers of magazines in English?To find out, GfK MRI Starch Advertising Research conducted online surveys that measured ad recall by 688,991 adult respondents for 2,916 English-language magazine issues from May of 2013 through May of 2014. During the same time period, Starch en Espaol conducted the same kind of surveys with 19,036 adult readers of 103 Spanish-language magazine issues. Only one-page ads were analyzed.At this…
  • U.S. Hispanic Draws More Players, From Arnold to We Believers

    26 Sep 2014 | 4:00 am
    A mix of new players is targeting the U.S. Hispanic market, from tiny startups like We Believers to general market agencies including Havas-owned Arnold Worldwide."When I believe in something, anything is possible," said Gustavo Lauria, who started We Believers with Marco Vega after the two recently left their jobs as managing partners at Vidal Partnership, a Hispanic agency that has suffered major client and staff losses in the last few years.Mr. Lauria, a former creative director at La Comunidad, and Mr. Vega, whose background is in planning, are setting up shop in the stylish Neuehouse…
  • Do You Use an Electronic Business Card Yet? See Who Does

    11 Sep 2014 | 11:27 am
    When people cluster around Isaac Mizrahi at business gatherings these days, it's often because they're intrigued by the cool electronic business card his Hispanic ad agency Alma created a few months ago. Continue reading at AdAge.com
  • Univision's Jessica Rodriguez Is Promoted to CMO

    7 Aug 2014 | 11:58 am
    Univision Communications named Jessica Rodriguez to the long-vacant post of chief marketing officer of the Spanish-language media group.Ms. Rodriguez, who joined Univision as an intern at the network's TV station in Los Angeles, was most recently EVP of program scheduling and promotions. In that role, she headed the Univision Agency, created last year by Univision's President-CEO Randy Falco to oversee a media inventory of more than $500 million across Univision's broadcast, cable, radio and digital properties.Univision's last CMO was Maryam Banikarim, who left in 2009 to join NBC Universal…
 
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    Advertising Age - Rance Crain

  • In the Ad Industry, It Is What It Is . . . and Often It's a Load of Bull

    13 Oct 2014 | 8:00 am
    There's a depressing sense of the inevitable looming over our land, which has as its main tenet that when things happen there's not much we can do about them.This belief is summed up succinctly in the oft-used statement: It is what it is. Because we take a fatalistic attitude about the way things play out, we quickly conclude that there's very little we can do to change things.After all, it is what it is. Continue reading at AdAge.com
  • Have Data-Obsessed Brands Given Up on Potential Converts?

    29 Sep 2014 | 9:00 am
    The advertising world is in an advanced state of disruption.At a time when consumers are shopping less often and changing long-held brand preferences when they do shop, marketers are no longer getting the expected results from their advertising and promotion. And with digital ads pursuing only rabid customers at the expense of creating converts, old-fashioned brand building is becoming a relic of a bygone era.Today's marketplace is a mess of muddled misconceptions. Consumers are moving away from trusted brands for a number of reasons, whether it be for better nutrition, better prices or…
  • Sir John Hegarty on How the Ad Industry Has Lost Its Courage

    16 Sep 2014 | 9:00 am
    The advertising business has forgotten its basic principles and has lost its courage, contends British agency founder Sir John Hegarty.I talked to Sir John on a variety of topics during a video interview just before his induction into the Advertising Hall of Fame. He was funny and articulate when he traced a career path in an industry that was dysfunctional when he entered it to one that seems to have lost its passion today.Sir John got into the advertising business in 1965, about the same time the Beatles were releasing "Help!" His was the first generation of creative people who actually…
  • Mike Hughes' Legacy and Work Ethic Live on at the Martin Agency

    2 Sep 2014 | 11:00 am
    Mike Hughes, who died of cancer last year at the age of 65, was inducted posthumously into the Advertising Hall of Fame this spring. He had been president of the Martin Agency for almost 20 years.John Adams, chairman of Martin, and Joe Alexander, chief creative officer, accepted the award on behalf of Mike. I talked with them about Mike and about Martin's creative philosophy as part of a video series with Hall of Fame inductees.I didn't want a sorrowful interview, so I started by asking what brings a smile to their faces when they think of Mike? Continue reading at AdAge.com
  • The Secret to Joe Pytka's Super Bowl Success Is Knowing When to Fight

    12 Aug 2014 | 4:00 am
    Joe Pytka has directed over 80 Super Bowl commercials -- and nine that topped the USA Today ad meter -- but he thinks most Big-Game spots are "horrendous, overproduced, over-thought, grotesque."The people who want to see their name in lights on Monday morning "think too hard, and they kind of want to do things that are stupid," he told me during an interview on the occasion of his induction into the Advertising Hall of Fame. "They're trying to be original, and sometimes you become stupid when you're original."And everybody's at fault. "The clients are at fault because they approve the work.
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    Advertising Age - The Media Guy

  • What We Talk About When We Talk About 'Content'

    13 Oct 2014 | 11:00 am
    Any day now I'm expecting to hear that a progressive school district somewhere -- perhaps one that already offers programming classes -- is radically rethinking how it teaches the language arts.Instead of term papers and essays, students will have to write -- nay, produce -- engaging content. Instead of English Comp, kids will enroll in Content 101. Shareability and clickworthiness will factor into how work is graded.Why not? It's what the marketplace demands. Continue reading at AdAge.com
  • Watch Colbert's Scathing Takedown of Bill O'Reilly's ISIS Fight Plan

    3 Oct 2014 | 10:50 am
    How can we defeat ISIS? Easy! Just outsource a military victory over those evil-doers by hiring 25,000 mercenaries!That's Bill O'Reilly's plan, and he's sticking with it, even though just about everyone -- including a bunch of his Fox News colleagues -- think it's completely nutso.In our Clip of the Week, from Wednesday night's "Colbert Report," Stephen Colbert discovers that Bill mocked Stephen for mocking Bill's plan, and ... well, we'll let the segment speak for itself. Continue reading at AdAge.com
  • What's Going On With This Whole 'YouTube Stars' Phenomenon, Anyway?

    30 Sep 2014 | 9:00 am
    In the current issue of Advertising Age, you'll find a piece titled "YouTube Stars You May Not Know -- But Should." I was tipped off to the existence of this story by me (I wrote it up based on suggestions from colleagues).Having watched countless hours of YouTube videos while trying to help decide the handful of rising stars we'd end up highlighting, I think I've gained some insight into what, exactly, is going on with this whole "YouTube stars" phenomenon. Namely:These are truly mainstream stars Continue reading at AdAge.com
  • Six More U2-Style Removal Tools Apple Should Introduce

    16 Sep 2014 | 12:45 pm
    If you're not a fan of U2 and you use iTunes, then you were probably delighted to learn that Apple has released a special U2-album removal tool that instantly deletes the freebie "Songs of Innocence" from music libraries.Smooth move, Apple -- but I have to say, why stop there? While you're at it, I've got some ideas for other removal tools you should consider introducing: A Bono removal tool. I'm mean, The Edge, Adam Clayton and Larry Mullen, Jr., all seem alright. My theory is that maybe if people didn't have to hear Bono's braying, they might like U2 more. Continue reading at AdAge.com
  • We're All Content Strategists for Apple, Working Pro Bono

    15 Sep 2014 | 11:00 am
    Last Tuesday, the day Apple launched the Apple Watch -- and assorted other stuff (but mostly the Apple Watch) -- Josh Sternberg tweeted, "so which publication ran the best apple ad today?"Given that his tweet was only favorited twice and retweeted twice more, I guess a lot of people didn't get the joke. It helps to know that Sternberg, a former media reporter, spearheads the creation of native advertising for marketers at The Washington Post's Brand Studio unit. His title is content strategist.Basically, the point of Sternberg's tweet was that last week the media busied itself running stories…
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    Advertising Age - Guest Columnists

  • It's Time to Dispel Common Myths About Super Bowl Advertising

    24 Oct 2014 | 2:00 pm
    Even in an age when DVRs make time-shifting a regular part of the average American's life, the Super Bowl is one event where advertising is welcomed. A survey done last year of 1,000 people by ad agency Venables Bell & Partners found that 78% of people look forward to the Super Bowl for the ads more than the game.But the rise of digital advertising, and video in particular, has changed the way Super Bowl advertising is done. No longer is the Super Bowl a one-day event; it is an advertising extravaganza that starts weeks before kickoff and lasts weeks after. That same survey found that 70% of…
  • Marketers: It's Time for a Millennial CMO

    20 Oct 2014 | 11:00 am
    Let's give millennials the CMO chair. We know they think they're ready for it. And maybe they are.Maybe the CMO role is the most appropriate role for them. They've got the highest branding IQ of any generation. They've been acting as their own CSMO (chief self-marketing officer). After all, they've been promoting their own brand for years. They don't have channel strategies, they just are. They don't need words like "content" or "journey," because to them, it is just "stuff" people "do".All millennials, simply because they are such, are already their own brand. They have social channels and…
  • The Future of Engagement Is Big Data Plus Big Emotion

    10 Oct 2014 | 8:00 am
    This article is part of a series from the University of Florida College of Journalism and Communications' "Captivate" project, which presents insights from media industry thought leaders on new strategies for audience engagement.The marketing landscape has changed exponentially over the last decade as both marketers and consumers have become more sophisticated, technologically adept, price-smart and also conscious of the impact of having a good reputation.Technology has reset the value equation across the spectrum of audience engagement. Power has switched from the supply side to the demand…
  • Ad Nauseam: Copywriting at its Cringeworthy Best

    4 Oct 2014 | 6:40 am
    Does anyone not know which insurance company you're in good hands with? Or where to sign up if you want to be all you can be? Or what battery keeps going and going and going? That's advertising copy at its best.Then there's copy that makes us cringe. Copy that seemed expedient for the writer at the time. And sadly it stuck.Here are a few of the more egregious examples: Continue reading at AdAge.com
  • Marketers: It's Time for a Smarter Take on the Modern Male

    3 Oct 2014 | 7:27 am
    Our society is at an odd inflection point when it comes to gender dynamics. There's no doubt that men still hold many crucial advantages, so there's plenty of reason to cheer feminism's pop culture moment -- from Beyonc spelling it out in lights at the VMAs; Always showing that there's no shame in acting "like a girl;" and other brands seizing upon female empowerment as a way to connect with women audiences.But today men are falling behind women in some important ways, facing new pressures and evolving in areas that marketers aren't giving them enough credit for. So let's not forget the guys:…
 
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    Advertising Age - The Big Tent

  • Marketers: Bicultural Hispanics Need to be Heard, So Give Them a Voice

    7 Oct 2014 | 7:00 am
    I recently had a brief telephone conversation with my mother, and was reminded just how dissimilar we are from each other. She is foreign-born, Cuban by birth, and came to this country as an adult. I was born in the U.S. Most marketers would paint us both as "Hispanic" and think their job is done.But it's more complicated than that. Marketers need to understand the dynamics at play with bicultural audiences, and how communications can be interpreted differently in Hispanic vs. U.S. "general market" cultures.When I have phone conversations with my mother, if there's a three-second pause after…
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    Advertising Age - Campaign Trail

  • Why Political Data Is a Complete Mess

    6 Oct 2014 | 7:00 am
    Politics is hardly ever a clean business, but the voter data underlying campaign strategies can be a real mess.While today's political data technologies and analytics may look automated and highly precise, the information feeding these systems often comes in far less sophisticated forms, including scanned printouts filled with nonstandardized data. It might even be delivered on a floppy disk.When Sherrie Preische, a Democratic data cruncher in New Jersey, requested information this spring on election outcomes by precinct in Burlington County, she received a 46-page scan of a paper report from…
  • For Adland, Party Lines a Little Blurry Ahead of Midterm

    22 Sep 2014 | 4:00 am
    The GOP may wrest control of the Senate from the Democrats in the mid-term elections and key lawmakers are retiring or are in danger of losing their seats. But the nation's big advertisers are keeping their cool amid the political turmoil, confident they will have the right allies in the next Congress.Dan Jaffe, group executive VP-government relations for the Association of National Advertiser, said the possible takeover of the Senate by Republicans, a party that's considered more business-friendly than the Democrats, is not necessarily a boon for the advertising industry because the issues…
  • In Politics, Partisanship Pays Off for Some Tech Companies

    8 Sep 2014 | 4:00 am
    When NGP VAN touted new features of its software at a get-together in Washington last month, the Democratic tech and data firm attracted some gentle ribbing from its decidedly non-partisan competitor. With a touch of sarcasm, NationBuilder wrote on Twitter: "Looking forward to integrating with the new #ngpvannext open APIs."The investor-backed NationBuilder was referring to the technology that helps feed data from systems like NGP VAN's into tools and platforms that put it to use, such as mobile apps used by door-to-door campaign volunteers. Because NGP VAN stipulates that developers tapping…
  • 'Daisy' at 50: A Look at America's Most-Influential Political Ad

    7 Sep 2014 | 7:00 am
    It was 50 years ago today that the Lyndon Johnson campaign launched one of the most important political ads in American history. With all the subtlety of the atom bomb that co-starred in the spot, "Daisy" -- officially known as "Peace, Little Girl" -- portrayed opponent Barry Goldwater as a danger to the country; likely saved the Johnson team millions in extra ad spending; and showed other political campaigns the kind of destruction TV advertising could do by ushering in a new age of attack ads.That's not to say that attack ads were new in American politics. Since our first elections,…
  • Republican Data Firms Agree to Voter-Data Swap

    29 Aug 2014 | 7:45 am
    The Democratic party is on a mission to foster data and tech unification up and down the ballot, and now the keepers of Republican data have signaled a similar goal. Two of the most prominent voter-data companies on the right, the Data Trust and i360, now will align their databases, allowing clients using either system to tap into some of the same information about voters.Both sides are making moves leading up to November's midterm election -- a staging ground for the 2016 presidential race -- to spur sophistication among campaigns using tech tools and data analysis for field organizing, ad…
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    Advertising Age - DigitalNext

  • Cybersecurity and Data Breaches: What CMOs Need to Know

    23 Oct 2014 | 3:45 am
    With the explosion of today's digital age, cybersecurity is quickly becoming one of the foremost issues facing CMOs. In order to be successful, CMOs must prepare themselves for a highly dynamic cybersecurity threat landscape, and with the help of the C-suite, develop a proactive strategy to prepare the organization for the dangers lurking around the corner.Digital technology has opened many new doors for organizations, enabling greater brand engagement and innovative customer experiences. But, at the same time, it has also exponentially multiplied the points of vulnerability for data breaches…
  • How Brands Can Outsmart the Mobile-App Rush

    22 Oct 2014 | 8:15 am
    The mobile ecosystem has given rise to some of the most innovative companies that the tech sector has ever seen. These platforms -- Uber, Flipboard, RunKeeper and Square to name a few -- touch every aspect of our lives from healthcare to transportation, entertainment and productivity at the office. It's hard to imagine that Apple's app store launched just six years ago. In such a short timeframe, some mobile apps have become a cornerstone of all of our lives. In fact, half of you are likely to be reading this article from a smartphone or tablet.To build a successful app, you need to evolve…
  • TV Advertising Is About to Change Forever

    20 Oct 2014 | 7:10 am
    The start of TV unbundling is upon us, with HBO and CBS leading the way, but we're not just about to see a new way to discover and consume TV content -- we're going to see what happens when TV advertising becomes fully digital.Slowly but surely, a lot of the words we use to describe media and appliances are becoming rather inappropriate. We may use a smartphone, but the phone app for many is one of the least-used apps. We listen to the radio, but we do so from a tablet. We read newspapers from a laptop, and we're about to have watches that have little to do with the time.Yet, we still align…
  • Why Growth Is Killing Digital Agencies

    17 Oct 2014 | 7:00 am
    The brave new world of digital is prompting agencies to be more things to clients. They have to, because marketing is so much more than advertising communications now. It's data mining for unprecedented customer understanding; creating a series of products and experiences; and tying results together by applying a microscope to the whole endeavor.These escalating digital demands for innovation, creativity and speed are at odds with an agency growth model that's predicated on traditional management techniques. The result -- there's an operations crisis brewing in the digital agency world.It's…
  • Marketers: It's Time to Empower the CXO

    15 Oct 2014 | 8:45 am
    The overhead lights are burning out, the air is thick, and the CMO's office is nearly dead. The world outside is one of omnichannel communications, big data and accessing a consumer's "plugged-in" lifestyle. This office needs a CXO -- a chief experience officer.Brands have three choices: Oust your CMO and hire a CXO; train or evolve the current CMO with the skills required of a CXO; or augment and optimize the office to support a CMO -- perhaps merging CIOs with CMOs. And sure, maybe it's just a title, but let's consistently establish the CXO role across organizations. Titles run the gamut…
 
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    Advertising Age - Small Agency Diary

  • Why Social Agents Can Be Your Agency's Best Clients

    16 Oct 2014 | 7:32 am
    There are two kinds of people in your digital network: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? And who are your agency's?Social agents grow your agency by sharing your content online to amplify your message. While they may never hire your agency, they do business for you by recommending your agency to others. Social agents are equally as important to agency growth as prospects, and the biggest mistake business development executives make is undervaluing them.Here is a non-agency example: Say you own a small company that makes and…
  • Attention Creative People: Your Job Is Safe -- for the Moment

    11 Sep 2014 | 3:45 am
    Imagine you were sitting in a meeting with the nonprofit ALS Association discussing how to increase your fundraising for the year and someone suggested that you ask people to dump buckets of ice water on their heads. There's not a CMO or an agency creative director, or even a focus group in the world, who would have said, "I love it." And yet we all know how the story ends. The "Ice Bucket Challenge" has been a viral hit and has raised more than $100 million.In an age when marketers turn increasingly to technology to solve the toughest problems, you would expect that analytics and big data…
  • Why Selling Out is Not Part of My Business Plan

    4 Sep 2014 | 8:45 am
    To stay independent or not: It's a question every independent shop faces. The debate has shifted back and forth as our industry has evolved. So far, the consistent answer at our agency has been to remain independent.Don't get me wrong -- many great independent agencies have continued to do good work once they've become part of a holding company. But inevitably, over time, their brand distinction can fade away. Goals can begin to shift, and that can affect agency culture. They stop treating clients as people, or consumers as people, and even their own people as people.Great work is as much…
  • How To Punch Above Your Weight and Land the Big Client: Video

    31 Jul 2014 | 4:00 am
    Even the smallest of agencies dream of winning big clients. And these days, it's not an uncommon occurrence. But is there a secret to reeling in the big fish? Ad Age Video Producer Nathan Skid caught up with Kevin DiLorenzo of Barrie D'Rozario DiLorenzo and AAR Partners' Lisa Colantuono at the 2014 Ad Age Small Agency Conference for some answers. They dished on what small agencies have to offer that big agencies don't -- and why big clients aren't always the best prospect for a small shop in the first place.See yesterday's How To Attract Talent video from the Small Agency Conference. Continue…
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